{"id":9857,"date":"2024-08-18T20:29:40","date_gmt":"2024-08-18T18:29:40","guid":{"rendered":"https:\/\/strate9y.com\/?p=9857"},"modified":"2026-04-14T11:37:38","modified_gmt":"2026-04-14T09:37:38","slug":"nastroj-porterov-model-piatich-sil-sk","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/nastroj-porterov-model-piatich-sil-sk\/","title":{"rendered":"N\u00e1stroj Porterov model piatich s\u00edl : Praktick\u00fd postup a \u0161abl\u00f3na"},"content":{"rendered":"\n<p id=\"1-shr%C5%88te-sv%C3%A9-podnik%C3%A1n%C3%AD-na-jednu-stranu-\">T\u00e1to str\u00e1nka sl\u00fa\u017ei ako n\u00e1vod ako vyu\u017ei\u0165 n\u00e1stroj Porterov model na praktick\u00e9 zostavenie anal\u00fdzy konkuren\u010dn\u00e9ho prostredia. N\u00e1jdete tu \u0161abl\u00f3nu, \u0161trukt\u00farovan\u00fd postup a pokyny, ako spr\u00e1vne vyhodnoti\u0165 v\u00fdsledky.<\/p>\n\n\n\n<p>P<a href=\"https:\/\/strate9y.com\/sk\/porterov-model\/\">orterov model piatich s\u00edl<\/a> vytvoril v roku 1979 <a href=\"https:\/\/strate9y.com\/sk\/ako-vznikol-porterov-model-5-sil\/\">Michael E. Porter<\/a>, profesor na Harvarde. Tento n\u00e1stroj pou\u017e\u00edvaj\u00fa spolo\u010dnosti na lep\u0161ie pochopenie konkuren\u010dn\u00e9ho prostredia, v ktorom p\u00f4sobia. Model pom\u00e1ha analyzova\u0165 p\u00e4\u0165 k\u013e\u00fa\u010dov\u00fdch faktorov, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 \u00faspech firmy. V\u010faka tomuto n\u00e1stroju m\u00f4\u017eu podniky lep\u0161ie pochopi\u0165, kde s\u00fa ich siln\u00e9 a slab\u00e9 str\u00e1nky, a strategicky sa pripravi\u0165 na v\u00fdzvy trhu.   <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Najsk\u00f4r si ujasnite, \u010do presne rie\u0161ite<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokia\u013e chcete r\u00fdchlo pochopi\u0165 princ\u00edp a v\u00fdznam jednotliv\u00fdch s\u00edl (a ako \u010d\u00edta\u0165 v\u00fdsledky), za\u010dnite v Knowledge Hube: <a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">Porterov model piatich s\u00edl \u2013 vysvetlenie<\/a>.<\/li>\n\n\n\n<li>Ak m\u00e1te z\u00e1ujem o odkia\u013e tento model poch\u00e1dza a pre\u010do je \u010dasto nespr\u00e1vne pochopen\u00fd, pokra\u010dujte v \u010d\u00edtan\u00ed \u010dl\u00e1nku <a href=\"https:\/\/strate9y.com\/sk\/ako-vznikol-porterov-model-5-sil\/\">Michael Porter a vytvorenie modelu<\/a>.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Praktick\u00fd pr\u00edklad spr\u00e1vneho zostavenia Porterovho modelu piatich s\u00edl<\/h2>\n\n\n\n<p>Spr\u00e1vne zostavenie Porterovej anal\u00fdzy piatich s\u00edl si vy\u017eaduje systematick\u00fd pr\u00edstup. Tento model je k\u013e\u00fa\u010dov\u00fd pre pochopenie konkuren\u010dn\u00e9ho prostredia spolo\u010dnosti a pre formulovanie strat\u00e9gi\u00ed, ktor\u00e9 zlep\u0161ia jej postavenie na trhu. Ni\u017e\u0161ie je uveden\u00fd postup krok za krokom, ako vykona\u0165 Porterovu anal\u00fdzu piatich s\u00edl:<\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-e6345cca\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n<div style=\"min-height: 285px;; \" class=\"ub_image_slider swiper-container wp-block-ub-image-slider\" id=\"ub_image_slider_5a1540b0-c2d8-42d4-bc3f-1ee163385099\" data-swiper-data='{\"speed\":300,\"spaceBetween\":20,\"slidesPerView\":1,\"loop\":false,\"pagination\":{\"el\": null , \"type\": \"bullets\", \"clickable\":true}, \"keyboard\": { \"enabled\": true }, \"effect\": \"slide\",\"autoplay\":{\"delay\": 3000},\"simulateTouch\":false}'>\n            <div class=\"swiper-wrapper\"><figure class=\"swiper-slide\">\n                <img decoding=\"async\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-chatgpt.jpg.webp\" alt=\"\" style=\"height: 250px;; \" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-chatgpt.jpg&quot;}\">\n                <figcaption class=\"ub_image_slider_image_caption\">Screenshot<\/figcaption>\n            <\/figure><figure class=\"swiper-slide\">\n                <img decoding=\"async\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-priklad.jpg.webp\" alt=\"\" style=\"height: 250px;; \" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-priklad.jpg&quot;}\">\n                <figcaption class=\"ub_image_slider_image_caption\">Screenshot<\/figcaption>\n            <\/figure><\/div>\n            <div class=\"swiper-pagination\"><\/div>\n            \n        <\/div>\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-03da929a uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-d39e5595\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-1a7c65fc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/pencil-1-e1724755455801.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/pencil-1-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/pencil-1-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/pencil-1-e1724755455801.png.webp\" alt=\"pencil\" class=\"uag-image-9888\" width=\"100\" height=\"100\" title=\"pencil\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/pencil-1-e1724755455801.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/pencil-1-e1724755455801.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/pencil-1-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/pencil-1-150x150.png 360w&quot;}\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-ae0d4d73 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Pou\u017eite<\/h3><\/div><p class=\"uagb-ifb-desc\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">Porterov model piatich s\u00edl<\/a> je z\u00e1kladn\u00fdm n\u00e1strojom na pochopenie konkuren\u010dn\u00e9ho prostredia v\u00e1\u0161ho podnikania. Tento model v\u00e1m pom\u00f4\u017ee analyzova\u0165, ako r\u00f4zne sily v r\u00e1mci odvetvia ovplyv\u0148uj\u00fa <strong>ziskovos\u0165<\/strong> a strategick\u00e9 rozhodovanie. Vyu\u017eit\u00edm tohto modelu m\u00f4\u017eete navrhn\u00fa\u0165 efekt\u00edvne strat\u00e9gie na zv\u00fd\u0161enie va\u0161ej konkuren\u010dnej v\u00fdhody.  <br><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-868f6027\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-007d0d9f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/target-3-1-e1724755527645.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/target-3-1-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/target-3-1-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/target-3-1-e1724755527645.png.webp\" alt=\"target\" class=\"uag-image-9891\" width=\"100\" height=\"100\" title=\"target (3)\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/target-3-1-e1724755527645.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/target-3-1-e1724755527645.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/target-3-1-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/target-3-1-150x150.png 360w&quot;}\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-1dac75d0 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">V\u00fdhody<\/h3><\/div><p class=\"uagb-ifb-desc\"><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-riadenie\/\">Strategick\u00e9 rozhodovanie<\/a><\/strong>: pom\u00e1ha podnikate\u013eom a mana\u017e\u00e9rom identifikova\u0165 oblasti, v ktor\u00fdch m\u00f4\u017eu zlep\u0161i\u0165 svoje konkuren\u010dn\u00e9 postavenie.<br><a href=\"https:\/\/strate9y.com\/sk\/glossary\/matica-bcg\/\"><strong>Anal\u00fdza riz\u00edk:<\/strong><\/a> pom\u00e1ha identifikova\u0165 potenci\u00e1lne hrozby v odvetv\u00ed a predch\u00e1dza\u0165 im.<br><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Pl\u00e1novanie: <\/a><\/strong>podporuje dlhodob\u00e9 strategick\u00e9 pl\u00e1novanie t\u00fdm, \u017ee poskytuje komplexn\u00fd poh\u013ead na dynamiku trhu.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-3466bafd\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-476346d9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg ,https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg 780w, https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg\" alt=\"\" class=\"uag-image-9897\" width=\"1000\" height=\"707\" title=\"porteru\u030av model\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-73f2bc6c\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"0-n%C3%A1stroj-business-model-canvas\">Porterov model piatich s\u00edl<\/h3>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-aebb8bce uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-db2e97aa\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-1c267e46 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/download.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/download-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/download-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/download.png.webp\" alt=\"\" class=\"uag-image-9713\" width=\"100\" height=\"100\" title=\"download\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/download.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/download.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/download-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/download-150x150.png 360w&quot;}\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-bc508a11\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-1e0cd541\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-0ec09a9b wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/strate9y.com\/sk\/na-stiahnutie\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">St\u00e1hnout \u0161ablonu ZDARMA<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M480 352h-133.5l-45.25 45.25C289.2 409.3 273.1 416 256 416s-33.16-6.656-45.25-18.75L165.5 352H32c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32v-96C512 366.3 497.7 352 480 352zM432 456c-13.2 0-24-10.8-24-24c0-13.2 10.8-24 24-24s24 10.8 24 24C456 445.2 445.2 456 432 456zM233.4 374.6C239.6 380.9 247.8 384 256 384s16.38-3.125 22.62-9.375l128-128c12.49-12.5 12.49-32.75 0-45.25c-12.5-12.5-32.76-12.5-45.25 0L288 274.8V32c0-17.67-14.33-32-32-32C238.3 0 224 14.33 224 32v242.8L150.6 201.4c-12.49-12.5-32.75-12.5-45.25 0c-12.49 12.5-12.49 32.75 0 45.25L233.4 374.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Licencia: <a href=\"https:\/\/creativecommons.org\/\" target=\"_blank\" rel=\"noopener\">Creative Commons<\/a><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-9f9c32c8\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-ef9548f4 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/strate9y.com\/sk\/na-stiahnutie\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Z\u00edskat e-book<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M480 352h-133.5l-45.25 45.25C289.2 409.3 273.1 416 256 416s-33.16-6.656-45.25-18.75L165.5 352H32c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32v-96C512 366.3 497.7 352 480 352zM432 456c-13.2 0-24-10.8-24-24c0-13.2 10.8-24 24-24s24 10.8 24 24C456 445.2 445.2 456 432 456zM233.4 374.6C239.6 380.9 247.8 384 256 384s16.38-3.125 22.62-9.375l128-128c12.49-12.5 12.49-32.75 0-45.25c-12.5-12.5-32.76-12.5-45.25 0L288 274.8V32c0-17.67-14.33-32-32-32C238.3 0 224 14.33 224 32v242.8L150.6 201.4c-12.49-12.5-32.75-12.5-45.25 0c-12.49 12.5-12.49 32.75 0 45.25L233.4 374.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>E-kniha s podrobn\u00fdmi pokynmi, ako pou\u017e\u00edva\u0165 ChatGPT na vytvorenie profesion\u00e1lnej anal\u00fdzy<\/p>\n\n\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-da5f4dd5     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--masonry spectra-image-gallery__layout--masonry-col-2 spectra-image-gallery__layout--masonry-col-tab-2 spectra-image-gallery__layout--masonry-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper--isotope'>\n\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='21359' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-chatgpt-300x224.jpg.webp\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-chatgpt-300x224.jpg&quot;}\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-chatgpt-700x522.jpg.webp\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-chatgpt-700x522.jpg&quot;}\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-chatgpt-300x224.jpg.webp\" alt=\"\" loading=\"lazy\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-chatgpt-300x224.jpg&quot;}\">\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper--isotope'>\n\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='21357' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-priklad-300x219.jpg.webp\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-priklad-300x219.jpg&quot;}\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-priklad-700x511.jpg.webp\" data-smush-webp-fallback=\"{&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-priklad-700x511.jpg&quot;}\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--masonry\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/porter-ebook-priklad-300x219.jpg.webp\" alt=\"\" loading=\"lazy\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/porter-ebook-priklad-300x219.jpg&quot;}\">\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-fa70125d\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:100%\">\n<section class=\"wp-block-uagb-container uagb-block-c8433cdd alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-40864315\">\n<div class=\"wp-block-uagb-image uagb-block-0ab45d01 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/workflow.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/workflow-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/workflow-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/workflow.png.webp\" alt=\"\" class=\"uag-image-9709\" width=\"100\" height=\"100\" title=\"workflow\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/workflow.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/workflow.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/workflow-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/workflow-150x150.png 360w&quot;}\"><\/figure><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-postup-krok-za-krokem\">Postup krok za krokom<\/h2>\n<\/section>\n\n\n\n<div class=\"wp-block-uagb-content-timeline uagb-timeline__outer-wrap uagb-block-78c020c5 uagb-timeline__content-wrap uagb-timeline__center-block  uagb-timeline__arrow-center uagb-timeline\">\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-6f2ee390 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">P\u0159\u00edprava<\/h4><p class=\"uagb-timeline-desc-content\"><br>Vytiskn\u011bte si \u0161ablonu na form\u00e1t A3 nebo A2 a pomoc\u00ed pozn\u00e1mkov\u00fdch pap\u00edrk\u016f zachy\u0165te sv\u00e9 post\u0159ehy kr\u00e1tk\u00fdmi fr\u00e1zemi (klidn\u011b i n\u00e1\u010drtem). P\u0159ipravte si rychl\u00fd p\u0159ehled o odv\u011btv\u00ed, hlavn\u00edch konkurentech, dodavatel\u00edch a z\u00e1kazn\u00edc\u00edch. Pokud si nejste jist\u00ed, co p\u0159esn\u011b u jednotliv\u00fdch sil sledovat, mrkn\u011bte nejd\u0159\u00edv na vysv\u011btlen\u00ed<a href=\"https:\/\/strate9y.com\/glossary\/porteruv-model-peti-sil\/\"> Porterova modelu<\/a> v Knowledge Hubu <\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-ee034fec uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Intenzita konkurence st\u00e1vaj\u00edc\u00edch konkurent\u016f<\/h4><p class=\"uagb-timeline-desc-content\">Identifikujte st\u00e1vaj\u00edc\u00ed konkurenty podnik\u00e1n\u00ed. Zapi\u0161te si jejich jm\u00e9na a velikost jejich podnik\u016f. <strong>Odhadn\u011bte, jak siln\u00e1 je konkurence.<\/strong><br><br><strong>Jak zjistit intenzitu rivality konkurent\u016f?<\/strong> Rivalita mezi st\u00e1vaj\u00edc\u00edmi konkurenty znamen\u00e1, \u017ee firmy bojuj\u00ed o pod\u00edl na trhu, a t\u00edm i o zisky. \u010c\u00edm v\u00edce mus\u00ed konkurovat (nap\u0159\u00edklad sni\u017eovat ceny, zvy\u0161ovat n\u00e1klady na marketing nebo inovovat), t\u00edm m\u00e9n\u011b jim z\u016fstane pen\u011bz, proto\u017ee tyto n\u00e1klady sni\u017euj\u00ed jejich zisky.<br><br><strong>Vysok\u00e1 intenzita:<\/strong> Pokud m\u00e1 mnoho konkurent\u016f, kte\u0159\u00ed nab\u00edzej\u00ed podobn\u00e9 produkty nebo slu\u017eby, konkurence je siln\u00e1. V tomto p\u0159\u00edpad\u011b mus\u00ed firmy vynakl\u00e1dat zna\u010dn\u00e9 prost\u0159edky na to, aby si udr\u017eely nebo zv\u00fd\u0161ily sv\u016fj tr\u017en\u00ed pod\u00edl, co\u017e vede k ni\u017e\u0161\u00edm zisk\u016fm pro v\u0161echny hr\u00e1\u010de na trhu.<br><br><strong>N\u00edzk\u00e1 intenzita:<\/strong> Pokud je na trhu firma sama nebo m\u00e1 jen m\u00e1lo konkurent\u016f, kte\u0159\u00ed nab\u00edzej\u00ed podobn\u00e9 produkty nebo slu\u017eby, konkurence je slab\u00e1. V tomto p\u0159\u00edpad\u011b m\u00e1 silnou pozici na trhu, co\u017e znamen\u00e1, \u017ee se nemus\u00edte tolik ob\u00e1vat o ztr\u00e1tu z\u00e1kazn\u00edk\u016f nebo sn\u00ed\u017een\u00ed zisk\u016f.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-dab3568e uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\"><strong>Hrozba substitut\u016f<\/strong><\/h4><p class=\"uagb-timeline-desc-content\">Substitu\u010dn\u00ed produkty nebo slu\u017eby nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm alternativu k nab\u00eddce. Substitut je produkt nebo slu\u017eba, kter\u00fd m\u016f\u017ee uspokojit stejn\u00e9 pot\u0159eby z\u00e1kazn\u00edka, ale poch\u00e1z\u00ed z jin\u00e9ho odv\u011btv\u00ed nebo technologie (pozor nejedn\u00e1 se o konkuren\u010dn\u00ed produkt!). Na rozd\u00edl od konkuren\u010dn\u00edch produkt\u016f, kter\u00e9 nab\u00edzej\u00ed obdobnou funk\u010dnost a poch\u00e1zej\u00ed ze stejn\u00e9ho odv\u011btv\u00ed, substituty p\u0159in\u00e1\u0161ej\u00ed nov\u00e9, \u010dasto inovativn\u00ed \u0159e\u0161en\u00ed<br><br><strong>Jak zjistit hrozbu substitut\u016f?<\/strong> Hrozba substitut\u016f spo\u010d\u00edv\u00e1 v tom, \u017ee z\u00e1kazn\u00edci mohou snadno p\u0159ej\u00edt na jin\u00fd produkt nebo slu\u017ebu, kter\u00e1 uspokoj\u00ed jejich pot\u0159eby stejn\u00fdm zp\u016fsobem jako aktu\u00e1ln\u00ed nab\u00eddka, ale s vyu\u017eit\u00edm nov\u00e9 technologie nebo inovace. \u010c\u00edm v\u00edce je dostupn\u00fdch a atraktivn\u00edch alternativ, t\u00edm v\u011bt\u0161\u00ed je riziko, \u017ee z\u00e1kazn\u00edci p\u0159ejdou k nim, co\u017e m\u016f\u017ee sn\u00ed\u017eit tr\u017en\u00ed pod\u00edl a zisky.<br><br><strong>Vysok\u00e1 hrozba:<\/strong> Pokud existuje mnoho substitut\u016f, kter\u00e9 mohou snadno nahradit v\u00e1\u0161 produkt nebo slu\u017ebu a nab\u00edzej\u00ed nov\u00e1 inovativn\u00ed \u0159e\u0161en\u00ed, hrozba je vysok\u00e1. To znamen\u00e1, \u017ee z\u00e1kazn\u00edci mohou snadno naj\u00edt jin\u00e1, modern\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, a podnik\u00e1n\u00ed m\u00e1 omezenou moc na trhu.<br><br><strong>N\u00edzk\u00e1 hrozba:<\/strong> Pokud neexistuj\u00ed \u017e\u00e1dn\u00e9 inovativn\u00ed alternativy k va\u0161emu produktu nebo slu\u017eb\u011b, hrozba je n\u00edzk\u00e1. V tomto p\u0159\u00edpad\u011b m\u00e1 silnou pozici na trhu, proto\u017ee z\u00e1kazn\u00edci nemaj\u00ed jin\u00e9 mo\u017enosti a jsou na nab\u00eddce z\u00e1visl\u00ed.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-ff302951 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\"><strong>Hrozba nov\u00fdch konkurent\u016f<\/strong><\/h4><p class=\"uagb-timeline-desc-content\">Nov\u00ed konkurenti jsou firmy, kter\u00e9 cht\u011bj\u00ed vstoupit na trh. Va\u0161e konkuren\u010dn\u00ed s\u00edla je ovlivn\u011bna t\u00edm, jak snadno mohou tyto firmy vstoupit do va\u0161eho odv\u011btv\u00ed. Nov\u00ed konkurenti mohou snadno vstoupit na trh, pokud jsou n\u00e1klady na vstup n\u00edzk\u00e9, existuje jen m\u00e1lo \u00faspor z rozsahu, nen\u00ed pot\u0159eba hlubok\u00e9 znalosti odv\u011btv\u00ed a nejsou chr\u00e1n\u011bny kl\u00ed\u010dov\u00e9 technologie<br><br><strong>Jak zjistit hrozbu nov\u00fdch konkurent\u016f:<\/strong> Hrozba nov\u00fdch konkurent\u016f z\u00e1vis\u00ed na tom, jak obt\u00ed\u017en\u00e9 je pro nov\u00e9 firmy vstoupit na v\u00e1\u0161 trh. To zahrnuje faktory jako n\u00e1klady na vstup, pot\u0159ebn\u00e9 know-how, pr\u00e1vn\u00ed ochranu a \u00faspory z rozsahu. \u010c\u00edm snadn\u011bji mohou nov\u00e9 firmy vstoupit na trh, t\u00edm v\u011bt\u0161\u00ed je riziko, \u017ee zv\u00fd\u0161\u00ed konkurenci a sn\u00ed\u017e\u00ed v\u00e1\u0161 pod\u00edl na trhu.<br><br><strong>Vysok\u00e1 hrozba<\/strong> Pokud neexistuj\u00ed nebo existuje jen m\u00e1lo bari\u00e9r vstupu, je hrozba vysok\u00e1. To znamen\u00e1, \u017ee nov\u00e9 firmy mohou snadno za\u010d\u00edt konkurovat na va\u0161em trhu, co\u017e m\u016f\u017ee v\u00e9st ke zv\u00fd\u0161en\u00ed konkurence a sn\u00ed\u017een\u00ed zisk\u016f.<br><br><strong>N\u00edzk\u00e1 hrozba:<\/strong> Pokud existuje mnoho a odoln\u00fdch bari\u00e9r vstupu, je hrozba n\u00edzk\u00e1. V tomto p\u0159\u00edpad\u011b m\u016f\u017ee firma udr\u017eet svou pozici na trhu, proto\u017ee pro nov\u00e9 konkurenty je obt\u00ed\u017en\u00e9 za\u010d\u00edt podnikat v dan\u00e9m  odv\u011btv\u00ed. To poskytuje v\u00fdhodu a umo\u017e\u0148uje vyu\u017e\u00edvat sv\u016fj tr\u017en\u00ed pod\u00edl s men\u0161\u00edm rizikem ze strany nov\u00fdch hr\u00e1\u010d\u016f.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-2a813546 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\"><strong>Vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f<\/strong><\/h4><p class=\"uagb-timeline-desc-content\">Vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f se t\u00fdk\u00e1 jejich schopnosti ovlivnit cenu a podm\u00ednky, za kter\u00fdch dod\u00e1vaj\u00ed suroviny nebo jin\u00e9 vstupy pot\u0159ebn\u00e9 pro v\u00fdrobu produkt\u016f. Vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f je ur\u010dena po\u010dtem dostupn\u00fdch dodavatel\u016f na trhu a z\u00e1vislost\u00ed na konkr\u00e9tn\u00edm dodavateli.<br><br><strong>Jak zjistit vyjedn\u00e1vac\u00ed s\u00edlu dodavatel\u016f:<\/strong> Vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f je vysok\u00e1, pokud existuje jen m\u00e1lo dodavatel\u016f, kte\u0159\u00ed mohou nab\u00eddnout v\u00e1mi po\u017eadovan\u00e9 suroviny, nebo pokud jsou n\u00e1klady na p\u0159echod k jin\u00e9mu dodavateli vysok\u00e9. Naopak, pokud je na trhu mnoho dodavatel\u016f, kte\u0159\u00ed nab\u00edzej\u00ed stejn\u00e9 nebo obdobn\u00e9 suroviny, a p\u0159echod k jin\u00e9mu dodavateli je snadn\u00fd a levn\u00fd, jejich vyjedn\u00e1vac\u00ed s\u00edla je n\u00edzk\u00e1.<br><br><strong>Vysok\u00e1 s\u00edla:<\/strong> Pokud je jen m\u00e1lo dodavatel\u016f nebo jen jeden hlavn\u00ed dodavatel, m\u00e1 tento dodavatel velkou vyjedn\u00e1vac\u00ed s\u00edlu. To znamen\u00e1, \u017ee m\u016f\u017ee snadno diktovat ceny a podm\u00ednky, co\u017e m\u016f\u017ee zv\u00fd\u0161it n\u00e1klady na vstupy.<br><br><strong>N\u00edzk\u00e1 s\u00edla:<\/strong> Pokud je na trhu mnoho dodavatel\u016f, kte\u0159\u00ed nab\u00edzej\u00ed stejn\u00e9 suroviny, je vyjedn\u00e1vac\u00ed s\u00edla n\u00edzk\u00e1. V tomto p\u0159\u00edpad\u011b m\u00e1 jednotliv\u00fd dodavatel malou moc ovlivnit cenu nebo podm\u00ednky, a  firma m\u00e1 v\u00edce mo\u017enost\u00ed, kam se obr\u00e1tit pro suroviny, co\u017e sni\u017euje z\u00e1vislost na konkr\u00e9tn\u00edm dodavateli.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-ef1ebc67 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\"><strong>Vyjedn\u00e1vac\u00ed s\u00edla z\u00e1kazn\u00edk\u016f<\/strong><\/h4><p class=\"uagb-timeline-desc-content\">Vyjedn\u00e1vac\u00ed s\u00edla z\u00e1kazn\u00edk\u016f se t\u00fdk\u00e1 jejich schopnosti ovlivnit ceny a podm\u00ednky, za kter\u00fdch nakupuj\u00ed produkty nebo slu\u017eby. Tato s\u00edla je ur\u010dena po\u010dtem z\u00e1kazn\u00edk\u016f na trhu a t\u00edm, jak moc podnik\u00e1n\u00ed z\u00e1vis\u00ed na konkr\u00e9tn\u00edch z\u00e1kazn\u00edc\u00edch, nebo naopak, jak moc z\u00e1kazn\u00edci z\u00e1vis\u00ed na firm\u011b.<br><br><strong>Jak zjistit vyjedn\u00e1vac\u00ed s\u00edlu z\u00e1kazn\u00edk\u016f:<\/strong> Vyjedn\u00e1vac\u00ed s\u00edla z\u00e1kazn\u00edk\u016f je vysok\u00e1, pokud je na trhu jen n\u011bkolik velk\u00fdch z\u00e1kazn\u00edk\u016f, na kter\u00fdch z\u00e1vis\u00ed tr\u017eby. Tito z\u00e1kazn\u00edci mohou tla\u010dit na sn\u00ed\u017een\u00ed cen nebo vy\u017eadovat lep\u0161\u00ed slu\u017eby. Naopak, pokud m\u00e1 firma mnoho z\u00e1kazn\u00edk\u016f a \u017e\u00e1dn\u00fd z nich nen\u00ed pro va\u0161e podnik\u00e1n\u00ed kl\u00ed\u010dov\u00fd, jejich vyjedn\u00e1vac\u00ed s\u00edla je n\u00edzk\u00e1.<br><br><strong>Vysok\u00e1 s\u00edla:<\/strong> Pokud m\u00e1 jen n\u011bkolik velk\u00fdch z\u00e1kazn\u00edk\u016f, na kter\u00fdch  podnik\u00e1n\u00ed v\u00fdrazn\u011b z\u00e1vis\u00ed, maj\u00ed tito z\u00e1kazn\u00edci vysokou vyjedn\u00e1vac\u00ed s\u00edlu. Mohou snadno tla\u010dit na sn\u00ed\u017een\u00ed cen nebo zm\u011bnu podm\u00ednek, co\u017e m\u016f\u017ee sn\u00ed\u017eit zisky.<br><br><strong>N\u00edzk\u00e1 s\u00edla:<\/strong> Pokud m\u00e1 firma mnoho z\u00e1kazn\u00edk\u016f a \u017e\u00e1dn\u00fd z nich nen\u00ed pro podnik\u00e1n\u00ed kl\u00ed\u010dov\u00fd, je vyjedn\u00e1vac\u00ed s\u00edla n\u00edzk\u00e1. V tomto p\u0159\u00edpad\u011b m\u00e1 jednotliv\u00fd z\u00e1kazn\u00edk mal\u00fd vliv na cenu nebo podm\u00ednky, a firma m\u00e1 v\u011bt\u0161\u00ed kontrolu nad t\u00edm, jak sv\u00e9 produkty nebo slu\u017eby nab\u00eddne.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-57f5e971 uagb-timeline__right\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-right uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Vyhodnocen\u00ed v\u00fdsledk\u016f<\/h4><p class=\"uagb-timeline-desc-content\">Pod\u00edvejte se na faktory, kter\u00e9 vykazuj\u00ed nejvy\u0161\u0161\u00ed a nejni\u017e\u0161\u00ed m\u00edru s\u00edly. Nap\u0159\u00edklad, pokud je vyjedn\u00e1vac\u00ed s\u00edla z\u00e1kazn\u00edk\u016f velmi vysok\u00e1, m\u011bl bys v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost tomu, jak tuto situaci zvl\u00e1dnout.<br>\u00a0\u00a0\u00a0<br><strong>Ur\u010dete, kde jsou p\u0159\u00edle\u017eitosti a hrozby:<\/strong> Vysok\u00e1 intenzita konkurence nebo siln\u00e1 vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f m\u016f\u017ee p\u0159edstavovat hrozby, zat\u00edmco n\u00edzk\u00e1 hrozba nov\u00fdch konkurent\u016f nebo substitut\u016f m\u016f\u017ee b\u00fdt p\u0159\u00edle\u017eitost\u00ed k pos\u00edlen\u00ed pozice na trhu.<br><br><em>Tip: Pokud v\u00e1m vyjde jako nejsiln\u011bj\u0161\u00ed tlak s\u00edla z\u00e1kazn\u00edk\u016f nebo rivalita, typicky to nen\u00ed \u201ejen o konkurenci\u201c, ale o tom, jak m\u00e1te nastavenou hodnotu nab\u00eddky a odli\u0161en\u00ed. V tom p\u0159\u00edpad\u011b navazujte interpretac\u00ed v <a href=\"https:\/\/strate9y.com\/glossary\/porteruv-model-peti-sil\/\">Knowledge Hubu<\/a> a a\u017e potom dola\u010fujte strategii.<\/em><br><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-4ecc840b uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><h4 class=\"uagb-timeline__heading\">Strategick\u00e1 reakce<\/h4><p class=\"uagb-timeline-desc-content\"><strong>Vypracov\u00e1n\u00ed strategie:<\/strong> Na z\u00e1klad\u011b v\u00fdsledk\u016f zhodnocen\u00ed byste m\u011bli vypracovat strategie, kter\u00e9 pomoohou zlep\u0161it  konkuren\u010dn\u00ed pozici. Nap\u0159\u00edklad:<br>\u00a0\u00a0\u00a0\u00a0\u00a0&#8211; Pokud je vyjedn\u00e1vac\u00ed s\u00edla dodavatel\u016f vysok\u00e1, m\u016f\u017ee\u0161 zv\u00e1\u017eit diverzifikaci dodavatelsk\u00e9ho \u0159et\u011bzce nebo hled\u00e1n\u00ed alternativn\u00edch zdroj\u016f.<br>\u00a0\u00a0\u00a0\u00a0\u00a0&#8211; Pokud je hrozba substitut\u016f vysok\u00e1, m\u016f\u017ee b\u00fdt na m\u00edst\u011b inovovat sv\u016fj produkt nebo slu\u017ebu, aby l\u00e9pe vyhovovala pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f a sn\u00ed\u017eila pravd\u011bpodobnost jejich p\u0159echodu k n\u00e1hrad\u00e1m.<br><\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\"><\/div><\/article>\n<div class=\"uagb-timeline__line\"><div class=\"uagb-timeline__line__inner\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-31748a6a\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-84ae567a uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-46158c09\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-b5836f91 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/light-bulb-1.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/light-bulb-1-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/light-bulb-1-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/light-bulb-1.png.webp\" alt=\"\" class=\"uag-image-9711\" width=\"100\" height=\"100\" title=\"light-bulb\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/light-bulb-1.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/light-bulb-1.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/light-bulb-1-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/light-bulb-1-150x150.png 360w&quot;}\"><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"4-tipy\">Tipy<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-82e90f1d\"><div class=\"uagb-column__overlay\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"5-kontroln%C3%AD-seznam\">Kontroln\u00fd zoznam pre n\u00e1stroj Porterov model piatich s\u00edl<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nasleduj\u00face ot\u00e1zky v\u00e1m pom\u00f4\u017eu systematicky prejs\u0165 anal\u00fdzou pomocou Porterovho modelu piatich s\u00edl a vytvori\u0165 \u00fa\u010dinn\u00fa strat\u00e9giu na posilnenie va\u0161ej konkuren\u010dnej poz\u00edcie.<\/li>\n\n\n\n<li><strong>Kdo jsou hlavn\u00ed konkurenti a jak velk\u00fd pod\u00edl na trhu maj\u00ed?<\/strong> Ak\u00e1 intenz\u00edvna je konkurencia v tomto odvetv\u00ed? Je konkurencia vysok\u00e1 alebo n\u00edzka? <\/li>\n\n\n\n<li><strong>Existuj\u00fa na trhu nejak\u00e9 n\u00e1hradn\u00e9 produkty alebo slu\u017eby, ktor\u00e9 m\u00f4\u017eu nahradi\u0165 s\u00fa\u010dasn\u00fa ponuku?<\/strong> Ak\u00e1 ve\u013ek\u00e1 je hrozba, \u017ee z\u00e1kazn\u00edci prejd\u00fa na tieto n\u00e1hradn\u00e9 produkty?<\/li>\n\n\n\n<li><strong>Ako \u013eahk\u00e9 je pre nov\u00e9 spolo\u010dnosti vst\u00fapi\u0165 na trh?<\/strong> Ak\u00e9 prek\u00e1\u017eky vstupu existuj\u00fa a ak\u00e1 ve\u013ek\u00e1 je hrozba nov\u00fdch konkurentov?<\/li>\n\n\n\n<li><strong>Ko\u013eko dod\u00e1vate\u013eov je schopn\u00fdch poskytova\u0165 k\u013e\u00fa\u010dov\u00e9 suroviny alebo slu\u017eby, na ktor\u00fdch je spolo\u010dnos\u0165 z\u00e1visl\u00e1?<\/strong> Maj\u00fa dod\u00e1vatelia vysok\u00fa alebo n\u00edzku vyjedn\u00e1vaciu silu?<\/li>\n\n\n\n<li><strong>Ko\u013eko z\u00e1kazn\u00edkov tvor\u00ed v\u00e4\u010d\u0161inu tr\u017eieb?<\/strong> Maj\u00fa z\u00e1kazn\u00edci v\u00fdznamn\u00fa vyjedn\u00e1vaciu silu, ktor\u00e1 by mohla ovplyvni\u0165 ceny alebo podmienky?<\/li>\n\n\n\n<li><strong>Ak\u00e9 s\u00fa hlavn\u00e9 faktory, ktor\u00e9 posil\u0148uj\u00fa alebo oslabuj\u00fa konkuren\u010dn\u00fa poz\u00edciu?<\/strong> Ktor\u00e1 z piatich s\u00edl predstavuje najv\u00e4\u010d\u0161iu hrozbu alebo pr\u00edle\u017eitos\u0165 pre podnikanie?<\/li>\n\n\n\n<li><strong>Ak\u00e9 strategick\u00e9 kroky m\u00f4\u017eete podnikn\u00fa\u0165 na posilnenie svojej poz\u00edcie na trhu?<\/strong> Ako m\u00f4\u017ee spolo\u010dnos\u0165 zlep\u0161i\u0165 svoju konkuren\u010dn\u00fa v\u00fdhodu vo vz\u0165ahu k identifikovan\u00fdm hrozb\u00e1m?<\/li>\n<\/ul>\n<\/div>\n<\/div><\/section>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-e762162f-32cc-4ac4-b8c0-ebc3eca5ebfb\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"true\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: var(--ast-global-color-0); \" id=\"ub-content-toggle-panel-block-8cd6a320-c048-4d2a-81d9-44624f27874a\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: var(--ast-global-color-0);\" aria-disabled=\"true\" aria-controls=\"ub-content-toggle-panel-0-e762162f-32cc-4ac4-b8c0-ebc3eca5ebfb\" tabindex=\"0\">\n\t\t\t<h2 class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-e762162f-32cc-4ac4-b8c0-ebc3eca5ebfb\" style=\"color: #ffffff; \">Dal\u0161\u00ed kroky<\/h2>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #ffffff;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-e762162f-32cc-4ac4-b8c0-ebc3eca5ebfb\">\n\n<p><strong>T\u00edmov\u00e1 pr\u00e1ca<\/strong> &#8211; Porterov model piatich s\u00edl m\u00f4\u017eete dokon\u010di\u0165 aj sami, ale je efekt\u00edvnej\u0161\u00ed, ak sa na \u0148om podie\u013ea viac \u013eud\u00ed, napr\u00edklad kolegovia . Pr\u00e1ca v skupine poskytuje \u0161ir\u0161\u00ed poh\u013ead na problematiku a u\u013eah\u010duje generovanie nov\u00fdch n\u00e1padov. <\/p>\n\n\n\n<p><strong>Brainstorming<\/strong> &#8211; Vytla\u010dte si ve\u013ekoform\u00e1tov\u00fa \u0161abl\u00f3nu Porterov\u00fdch piatich s\u00edl a pou\u017eite ju na brainstorming. Prira\u010fte pozn\u00e1mky s n\u00e1padmi ku ka\u017edej \u010dasti modelu pomocou samolepiacich l\u00edstkov, aby ste mohli \u013eahko prid\u00e1va\u0165, meni\u0165 a diskutova\u0165 o r\u00f4znych aspektoch. <\/p>\n\n\n<div class=\"wp-block-ub-divider ub_divider ub-divider-orientation-horizontal\" id=\"ub_divider_af8f3c1e-627c-4cc5-b658-8d887a41abbe\"><div class=\"ub_divider_wrapper\" style=\"position: relative; margin-bottom: 2px; width: 100%; height: 2px; \" data-divider-alignment=\"center\"><div class=\"ub_divider_line\" style=\"border-top: 2px solid var(u002du002dast-global-color-0); margin-top: 2px; \"><\/div><\/div><\/div>\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-bd4e255d uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-18fcc6fa\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-image uagb-block-a6d9c139 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/tag.png.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/tag-150x150.png.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/tag-150x150.png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/tag.png.webp\" alt=\"\" class=\"uag-image-9722\" width=\"100\" height=\"100\" title=\"tag\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/tag.png&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/tag.png ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/tag-150x150.png 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/tag-150x150.png 360w&quot;}\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-e3d71c44\"><div class=\"uagb-column__overlay\"><\/div>\n<p>A ak chcete ma\u0165 v\u0161etko na jednom mieste, pou\u017eite odkaz <a href=\"https:\/\/strate9y.com\/sk\/strategicke-modely-a-analyzy-sk\/porterov-model\/\">Porterov model: praktick\u00e9 anal\u00fdzy a n\u00e1stroje<\/a>.<\/p>\n\n\n\n<p> Pre\u010d\u00edtajte si \u010dl\u00e1nky:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/strate9y.com\/sk\/ako-vznikol-porterov-model-5-sil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ako vznikol Porterov model piatich s\u00edl: Pr\u00edbeh jedn\u00e9ho z najd\u00f4le\u017eitej\u0161\u00edch n\u00e1strojov strategick\u00e9ho riadenia<\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">Porterov model piatich s\u00edl: Praktick\u00fd sprievodca<\/a><\/h4>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e1to str\u00e1nka sl\u00fa\u017ei ako n\u00e1vod ako vyu\u017ei\u0165 n\u00e1stroj Porterov model na praktick\u00e9 zostavenie anal\u00fdzy konkuren\u010dn\u00e9ho prostredia. N\u00e1jdete tu \u0161abl\u00f3nu, \u0161trukt\u00farovan\u00fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[676],"tags":[699,669,677,655],"class_list":["post-9857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porterov-model","tag-konkurence","tag-sablony-sk","tag-strategie-sk-2","tag-swot-sk"],"acf":[],"featured_image_src":"https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg","author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg",1000,705,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona-150x150.jpg",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona-300x212.jpg",300,212,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona-768x541.jpg",768,541,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona-700x494.jpg",700,494,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg",1000,705,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-porterov-model-canvas-sablona.jpg",1000,705,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"T\u00e1to str\u00e1nka sl\u00fa\u017ei ako n\u00e1vod ako vyu\u017ei\u0165 n\u00e1stroj Porterov model na praktick\u00e9 zostavenie anal\u00fdzy konkuren\u010dn\u00e9ho prostredia. N\u00e1jdete tu \u0161abl\u00f3nu, \u0161trukt\u00farovan\u00fd [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/9857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=9857"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/9857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/9898"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=9857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=9857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=9857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}