{"id":7508,"date":"2023-11-13T19:07:17","date_gmt":"2023-11-13T18:07:17","guid":{"rendered":"https:\/\/strate9y.com\/?p=7508"},"modified":"2026-09-08T10:04:38","modified_gmt":"2026-09-08T08:04:38","slug":"crm-umenie-budovania-trvalych-vztahov","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/crm-umenie-budovania-trvalych-vztahov\/","title":{"rendered":"CRM syst\u00e9m: \u010do je CRM, ako ho vybra\u0165 a vyu\u017ei\u0165 na rast predaja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CRM (Customer Relationship Management)<\/strong> je syst\u00e9m na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi. Pom\u00e1ha firme uchov\u00e1va\u0165 z\u00e1kazn\u00edcke \u00fadaje a hist\u00f3riu komunik\u00e1cie, sledova\u0165 obchodn\u00e9 pr\u00edle\u017eitosti, pl\u00e1nova\u0165 \u010fal\u0161ie kroky a pracova\u0165 so z\u00e1kazn\u00edkmi systematicky namiesto toho, aby d\u00f4le\u017eit\u00e9 inform\u00e1cie zost\u00e1vali v e-mailoch, tabu\u013ek\u00e1ch alebo v hlave jedn\u00e9ho \u010dloveka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00fd CRM syst\u00e9m v\u00e1m pom\u00e1ha odpoveda\u0165 na praktick\u00e9 ot\u00e1zky: <strong>Komu sa potrebujeme ozva\u0165? \u010co sme z\u00e1kazn\u00edkovi naposledy s\u013e\u00fabili? Ktor\u00e1 obchodn\u00e1 pr\u00edle\u017eitos\u0165 sa pos\u00fava a ktor\u00e1 stoj\u00ed? Kto u\u017e od n\u00e1s nak\u00fapil a \u010do by pre neho mohlo by\u0165 relevantn\u00e9 \u010falej?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM v\u0161ak nie je len softv\u00e9r. Je to sp\u00f4sob, ako riadi\u0165 vz\u0165ahy so z\u00e1kazn\u00edkmi tak, aby firma mala spolo\u010dn\u00fa pam\u00e4\u0165 a vedela urobi\u0165 spr\u00e1vny \u010fal\u0161\u00ed krok. V tomto \u010dl\u00e1nku zist\u00edte, \u010do CRM je, ako si vybra\u0165 vhodn\u00fd syst\u00e9m, ako s n\u00edm za\u010da\u0165 a ako ho vyu\u017ei\u0165 na rast predaja bez zbyto\u010dnej zlo\u017eitosti.<\/p>\n\n<h2 class=\"wp-block-heading\">V tomto \u010dl\u00e1nku<\/h2>\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#0-%C4%8Do-je-crm-a-pre%C4%8Do-nie-je-ur%C4%8Den%C3%A9-len-pre-ve%C4%BEk%C3%A9-spolo%C4%8Dnosti\">\u010co je CRM a pre\u010do ho pou\u017e\u00edva\u0165<\/a><\/li><li><a href=\"#2-ktor%C3%BD-n%C3%A1stroj-crm-si-vybra%C5%A5-bez-technick%C3%BDch-komplik%C3%A1ci%C3%AD\">Ako vybra\u0165 CRM syst\u00e9m<\/a><\/li><li><a href=\"#4-ako-krok-za-krokom-vybra%C5%A5-crm-aj-ke%C4%8F-za%C4%8D%C3%ADnate-od-nuly\">V\u00fdber CRM krok za krokom<\/a><\/li><li><a href=\"#14-za%C4%8Dnite-s-crm-za-15-min%C3%BAt-%E2%80%93-mini-sprievodca-pre-podnikate%C4%BEov\">Ako za\u010da\u0165 s CRM<\/a><\/li><li><a href=\"#20-naj%C4%8Dastej%C5%A1ie-chyby-pri-pou%C5%BE%C3%ADvan%C3%AD-crm-a-ako-sa-im-%C4%BEahko-vyhn%C3%BA%C5%A5\">Naj\u010dastej\u0161ie chyby<\/a><\/li><li><a href=\"#crm-ai\">CRM, AI a automatiz\u00e1cia<\/a><\/li><li><a href=\"#32-roz%C5%A1%C3%ADrenie-predaja-pomocou-crm\">Ako CRM podporuje predaj<\/a><\/li><li><a href=\"#36-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-o-crm-faq\">FAQ o CRM<\/a><\/li><\/ul>\n\n\n\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"0-%C4%8Do-je-crm-a-pre%C4%8Do-nie-je-ur%C4%8Den%C3%A9-len-pre-ve%C4%BEk%C3%A9-spolo%C4%8Dnosti\">\u010co je CRM a pre\u010do nie je ur\u010den\u00e9 len pre ve\u013ek\u00e9 spolo\u010dnosti?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM (Customer Relationship Management)<\/strong> je n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00e1ha spravova\u0165 vz\u0165ahy so z\u00e1kazn\u00edkmi. U\u013eah\u010duje zistenie, kto u\u017e od v\u00e1s nak\u00fapil, \u010do ho zauj\u00edma, kedy naposledy reagoval a \u010do by mohol potrebova\u0165 nabud\u00face. Je vhodn\u00fd aj pre jednotlivcov \u2013 preto\u017ee s rastom po\u010dtu klientov rastie aj mno\u017estvo inform\u00e1ci\u00ed, ktor\u00e9 je \u0165a\u017ek\u00e9 si zapam\u00e4ta\u0165.  <br><br>Jeho hlavn\u00fdm cie\u013eom je posilni\u0165 vz\u0165ahy, <a class=\"\" href=\"https:\/\/strate9y.com\/sk\/spokojny-zakaznik\/\">udr\u017ea\u0165 existuj\u00facich z\u00e1kazn\u00edkov,<\/a> pril\u00e1ka\u0165 nov\u00fdch a podpori\u0165 rast predaja. Syst\u00e9my CRM v\u00e1m umo\u017e\u0148uj\u00fa centralizova\u0165 \u00fadaje o z\u00e1kazn\u00edkoch, sledova\u0165 komunik\u00e1ciu a <a class=\"\" href=\"https:\/\/strate9y.com\/sk\/marketingova-strategia\/\">zefekt\u00edvni\u0165 procesy predaja,<\/a> marketingu a slu\u017eieb. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"1-pre%C4%8Do-m%C3%A1-crm-zmysel-hne%C4%8F-od-za%C4%8Diatku-v%C3%A1%C5%A1ho-podnikania\">Pre\u010do m\u00e1 CRM zmysel hne\u010f od za\u010diatku v\u00e1\u0161ho podnikania<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Menej chaosu: <\/strong>namiesto tabu\u013eiek a k\u00faskov papiera m\u00e1te v\u0161etko preh\u013eadne usporiadan\u00e9.<\/li>\n\n\n\n<li><strong>Lep\u0161ia komunik\u00e1cia:<\/strong> z\u00e1kazn\u00edci ocenia, ke\u010f si ich pam\u00e4t\u00e1te.<\/li>\n\n\n\n<li><strong>\u00daspora \u010dasu: <\/strong>automatiz\u00e1cia \u0161etr\u00ed va\u0161u energiu.<\/li>\n\n\n\n<li><strong>V\u00e4\u010d\u0161ie \u0161ance na predaj: <\/strong>viete, komu \u010do pon\u00faknu\u0165.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na trhu je dnes k dispoz\u00edcii <strong>mnoho CRM syst\u00e9mov<\/strong> \u2013 niektor\u00e9 s\u00fa bezplatn\u00e9, in\u00e9 pokro\u010dilej\u0161ie. Ak s CRM pr\u00e1ve za\u010d\u00ednate, rozhodne neh\u013eadajte najv\u00e4\u010d\u0161ie a najdrah\u0161ie rie\u0161enie.  <strong><em>H\u013eadajte n\u00e1stroj, ktor\u00fd vyhovuje v\u00e1\u0161mu sp\u00f4sobu pr\u00e1ce a ve\u013ekosti va\u0161ej firmy. <\/em><\/strong>Za\u010dnite jednoducho a nesk\u00f4r prejdite k nie\u010domu zlo\u017eitej\u0161iemu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobrou spr\u00e1vou je, \u017ee aj mal\u00e9 firmy \u2013 alebo jednotlivci s len nieko\u013ek\u00fdmi klientmi \u2013 maj\u00fa dnes z \u010doho vybera\u0165. Tu je praktick\u00fd preh\u013ead zn\u00e1mych CRM syst\u00e9mov pod\u013ea toho, na \u010do sa naj\u010dastej\u0161ie hodia: <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"2-ktor%C3%BD-n%C3%A1stroj-crm-si-vybra%C5%A5-bez-technick%C3%BDch-komplik%C3%A1ci%C3%AD\">Ktor\u00fd CRM syst\u00e9m si vybra\u0165?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/raynet.cz\" target=\"_blank\" rel=\"noopener\">Raynet CRM<\/a> \u2013 \u010desk\u00fd, jednoduch\u00fd a preh\u013eadn\u00fd. Vhodn\u00fd pre men\u0161ie firmy alebo jednotlivcov, ktor\u00ed chc\u00fa ma\u0165 preh\u013ead bez komplik\u00e1ci\u00ed. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"noopener\">Zoho CRM<\/a> \u2013 Flexibiln\u00fd syst\u00e9m so \u0161irokou \u0161k\u00e1lou funkci\u00ed. Vhodn\u00fd pre t\u00fdch, ktor\u00ed h\u013eadaj\u00fa \u0161k\u00e1lovate\u013en\u00e9 rie\u0161enie hne\u010f od za\u010diatku. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot CRM<\/a> \u2013 Popul\u00e1rny v\u010faka svojej automatiz\u00e1cii a preh\u013eadn\u00e9mu rozhraniu. Z\u00e1kladn\u00e1 verzia je bezplatn\u00e1, ide\u00e1lna na za\u010diatok. <\/li>\n\n\n\n<li><a href=\"https:\/\/pipedrive.onlio.com\/\" target=\"_blank\" rel=\"noopener\">Pipedrive<\/a> \u2013 Vynikaj\u00faci n\u00e1stroj na riadenie obchodn\u00fdch pr\u00edpadov. Ak sa denne zaober\u00e1te predajom, ocen\u00edte jeho logiku. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.sugarcrm.com\/\" target=\"_blank\" rel=\"noopener\">SugarCRM<\/a> \u2013 Robustnej\u0161ie a prisp\u00f4sobite\u013en\u00e9 rie\u0161enie pre firmy s komplexnej\u0161\u00edmi obchodn\u00fdmi procesmi a po\u017eiadavkami na konfigur\u00e1ciu. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\" rel=\"noopener\">Zendesk CRM<\/a> \u2013 Siln\u00fd v oblasti podpory a reportingu. Vhodn\u00fd pre spolo\u010dnosti, ktor\u00e9 chc\u00fa ma\u0165 preh\u013eadn\u00e9 \u00fadaje o starostlivosti o z\u00e1kazn\u00edkov. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.freshworks.com\/crm\" target=\"_blank\" rel=\"noopener\">Freshworks CRM<\/a> \u2013 N\u00e1stroj na automatiz\u00e1ciu a podporu predaja. Je vhodn\u00fd pre t\u00edmy s viacer\u00fdmi predajcami alebo viacer\u00fdmi kampa\u0148ami. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noopener\">ActiveCampaign CRM<\/a> \u2013 Kombin\u00e1cia pr\u00e1ce s kontaktmi a marketingovej automatiz\u00e1cie. Vhodn\u00fd najm\u00e4 pre firmy, ktor\u00e9 chc\u00fa viac pracova\u0165 s personalizovanou komunik\u00e1ciou. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte hne\u010f vybera\u0165 \u201eto najlep\u0161ie\u201c \u2013 za\u010dnite s t\u00fdm, \u010do v\u00e1m pom\u00f4\u017ee urobi\u0165 prv\u00fd krok k v\u00e4\u010d\u0161ej preh\u013eadnosti a pokojnej\u0161iemu podnikaniu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"3-ako-crm-pom%C3%A1ha-budova%C5%A5-vz%C5%A5ahy\">Ako CRM pom\u00e1ha budova\u0165 vz\u0165ahy<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personaliz\u00e1cia: <\/strong>viete, \u010do m\u00e1 z\u00e1kazn\u00edk r\u00e1d, a pon\u00fakate mu to.<\/li>\n\n\n\n<li><strong>R\u00fdchle odpovede:<\/strong> ak v\u00e1s z\u00e1kazn\u00edk kontaktuje, viete okam\u017eite, ak\u00fd bol posledn\u00fd probl\u00e9m.<\/li>\n\n\n\n<li><strong>Vernos\u0165: <\/strong>spokojn\u00ed \u013eudia sa vracaj\u00fa. A odpor\u00fa\u010daj\u00fa v\u00e1s \u010fal\u0161\u00edm. <\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ke\u010f si z\u00e1kazn\u00edk k\u00fapi notebook, m\u00f4\u017eete mu pon\u00faknu\u0165 aj puzdro alebo poistenie. Tomu sa hovor\u00ed kr\u00ed\u017eov\u00fd predaj \u2013 jednoduch\u00fd sp\u00f4sob, ako zv\u00fd\u0161i\u0165 hodnotu objedn\u00e1vky.  <\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">CRM nie je zbyto\u010dn\u00fd luxus. Je to n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee pred\u00e1va\u0165 viac, robi\u0165 menej ch\u00fdb a lep\u0161ie komunikova\u0165. A ak ho od za\u010diatku nastav\u00edte spr\u00e1vne, bude r\u00e1s\u0165 spolu s vami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"4-ako-krok-za-krokom-vybra%C5%A5-crm-aj-ke%C4%8F-za%C4%8D%C3%ADnate-od-nuly\">Ako krok za krokom vybra\u0165 CRM (aj ke\u010f za\u010d\u00ednate od nuly)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ak ste sa rozhodli vysk\u00fa\u0161a\u0165 CRM, gratulujeme \u2013 urobili ste prv\u00fd krok spr\u00e1vnym smerom. Teraz prich\u00e1dza hlavn\u00e1 \u010das\u0165: v\u00fdber toho spr\u00e1vneho. A nebojte sa, nie je to \u0165a\u017ek\u00e9.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-1-sp%C3%BDtajte-sa-sami-seba-%C4%8Do-vlastne-potrebujem\">1. Sp\u00fdtajte sa sami seba: \u010co vlastne potrebujem?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nemus\u00edte ma\u0165 hne\u010f v\u0161etky funkcie sveta. Ak pr\u00e1ve za\u010d\u00ednate, posta\u010d\u00ed v\u00e1m jednoduch\u00fd syst\u00e9m, ktor\u00fd dok\u00e1\u017ee nasleduj\u00face veci: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ulo\u017ei\u0165 kontakty,<\/li>\n\n\n\n<li>sledova\u0165 hist\u00f3riu komunik\u00e1cie,<\/li>\n\n\n\n<li>pripomen\u00fa\u0165, \u017ee by ste mali niekoho kontaktova\u0165.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je to ako s mobiln\u00fdm telef\u00f3nom \u2013 niektor\u00ed \u013eudia chc\u00fa len vola\u0165 a posiela\u0165 SMS, in\u00ed nat\u00e1\u010daj\u00fa profesion\u00e1lne vide\u00e1. Vyberte si CRM na z\u00e1klade toho, \u010do skuto\u010dne potrebujete. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-2-najprv-to-vysk%C3%BA%C5%A1ajte\">2. Najprv to vysk\u00fa\u0161ajte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4\u010d\u0161ina CRM syst\u00e9mov pon\u00faka bezplatn\u00e9 verzie alebo sk\u00fa\u0161obn\u00e9 obdobia. Vyu\u017eite t\u00fato mo\u017enos\u0165! Nebojte sa nieko\u013eko dn\u00ed klikn\u00fa\u0165 sem a tam, vysk\u00fa\u0161a\u0165 si syst\u00e9m a zada\u0165 testovac\u00edch z\u00e1kazn\u00edkov. R\u00fdchlo zist\u00edte, \u010di je pre v\u00e1s vhodn\u00fd.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-3-%C4%8Desk%C3%BD-jazyk-a-jednoduchos%C5%A5-v%C3%BDhoda\">3. \u010cesk\u00fd jazyk a jednoduchos\u0165 = v\u00fdhoda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak nie ste technicky zdatn\u00ed alebo nehovor\u00edte po anglicky, ur\u010dite ocen\u00edte \u010desk\u00e9 rozhranie. Raynet je dobr\u00e1 vo\u013eba \u2013 je v \u010de\u0161tine, \u013eahko sa pou\u017e\u00edva a nem\u00e1 pr\u00edli\u0161 ve\u013ea zbyto\u010dn\u00fdch tla\u010didiel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-4-op%C3%BDtajte-sa-in%C3%BDch-podnikate%C4%BEov\">4. Op\u00fdtajte sa in\u00fdch podnikate\u013eov<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u010casto pom\u00f4\u017ee op\u00fdta\u0165 sa v skupin\u00e1ch na Facebooku, \u010do funguje ostatn\u00fdm. Podnikatelia radi zdie\u013eaj\u00fa rady a odpor\u00fa\u010daj\u00fa to, \u010do im naozaj funguje. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-5-nechajte-ho-r%C3%A1s%C5%A5-spolu-s-vami\">5. Nechajte ho r\u00e1s\u0165 spolu s vami<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes sta\u010dia z\u00e1kladn\u00e9 funkcie. Ale ako budete r\u00e1s\u0165, mo\u017eno budete chcie\u0165 e-mailov\u00e9 kampane, automatick\u00e9 pripomienky alebo integr\u00e1ciu s e-shopom. Vyberte si teda CRM, ktor\u00e9 m\u00e1 priestor na rast, ale z\u00e1rove\u0148 v\u00e1s dnes nepre\u0165a\u017euje zlo\u017eitos\u0165ou.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM nie je ni\u010d, \u010doho by ste sa mali b\u00e1\u0165. <\/strong>Ke\u010f za\u010dnete s nie\u010d\u00edm jednoduch\u00fdm, \u010doskoro zist\u00edte, ako v\u00e1m to u\u013eah\u010duje pr\u00e1cu \u2013 a pom\u00e1ha v\u00e1m pred\u00e1va\u0165 viac bez stresu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"10-3-situ%C3%A1cie-v-ktor%C3%BDch-v%C3%A1m-crm-u%C5%A1etr%C3%AD-nervy-a-mo%C5%BEno-aj-z%C3%A1kazn%C3%ADka\">3 situ\u00e1cie, v ktor\u00fdch v\u00e1m CRM u\u0161etr\u00ed nervy (a mo\u017eno aj z\u00e1kazn\u00edka)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-1-zabudli-ste-sa-n%C3%A1m-ozva%C5%A5\">1. Zabudli ste sa z\u00e1kazn\u00edkovi ozva\u0165<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Predstavte si nasleduj\u00facu situ\u00e1ciu \u2013 z\u00e1kazn\u00edk v\u00e1s po\u017eiadal o cenov\u00fa ponuku a vy ste s\u013e\u00fabili, \u017ee sa mu ozvete do t\u00fd\u017ed\u0148a. Ale nestihli ste to, pri\u0161la \u010fal\u0161ia objedn\u00e1vka, fakt\u00fara, telefon\u00e1t&#8230; a zrazu nastalo ticho. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">S CRM? <strong>Nastavte si pripomienku, <\/strong>a syst\u00e9m v\u00e1m ju v\u010das pripomenie. Z\u00e1kazn\u00edk poc\u00edti, \u017ee v\u00e1m na \u0148om z\u00e1le\u017e\u00ed. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-2-neviete-%C4%8Do-ste-u%C5%BE-komu-poslali\">2. Neviete, \u010do ste u\u017e komu poslali<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eM\u00f4\u017eete mi t\u00fa ponuku posla\u0165 e\u0161te raz?\u201c Iste, ale kam ste ju ulo\u017eili? Do e-mailu? Na plochu? Do hlavy?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">S CRM? <strong>Sta\u010d\u00ed klikn\u00fa\u0165 a uvid\u00edte cel\u00fa hist\u00f3riu <\/strong>\u2013 \u010do ste poslali, kedy ste volali, \u010do z\u00e1kazn\u00edk chcel.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-3-jeden-z%C3%A1kazn%C3%ADk-viac-objedn%C3%A1vok\">3. Jeden z\u00e1kazn\u00edk, viac objedn\u00e1vok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te klienta, ktor\u00fd pred \u0161iestimi mesiacmi zadal objedn\u00e1vku a teraz v\u00e1m op\u00e4\u0165 p\u00ed\u0161e, ale vy si nepam\u00e4t\u00e1te, \u010do chcel minule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM v\u00e1m uk\u00e1\u017ee v\u0161etko. Nemus\u00edte kl\u00e1s\u0165 t\u00fa ist\u00fa ot\u00e1zku dvakr\u00e1t. Z\u00e1kazn\u00edci c\u00edtia, \u017ee si ich v\u00e1\u017eite a \u017ee s nimi radi spolupracujete.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CRM nie je len o tabu\u013ek\u00e1ch<\/strong> \u2013 je to mal\u00fd pomocn\u00edk, ktor\u00fd sleduje va\u0161e vz\u0165ahy, aby ste sa mohli s\u00fastredi\u0165 na to, \u010do v\u00e1s v podnikan\u00ed naozaj bav\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-e2b78faa alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-d2c80cfb\">\n<div class=\"wp-block-uagb-icon-list uagb-block-78eb36fd\"><div class=\"uagb-icon-list__wrap\">\n<div data-aos= \"zoom-in\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-icon-list-child uagb-block-d2954a9d\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/audio-book.png\" width=\"76\" height=\"76\" loading=\"lazy\" alt=\"audio kniha\" title=\"\"><\/span><span class=\"uagb-icon-list__label\">STRATE9Y do u\u0161\u00ed<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">CRM nie je len o \u00fadajoch. Je o \u013eu\u010foch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f som po prv\u00fdkr\u00e1t po\u010d\u00favala audioknihu <a class=\"thirstylink\" rel=\"nofollow noreferrer noopener\" title=\"Jak z\u00edsk\u00e1vat p\u0159\u00e1tele a p\u016fsobit na lidi 2019 \u2013 Dale Carnegie\" href=\"https:\/\/www.alza.cz\/media\/jak-ziskavat-pratele-a-pusobit-na-lidi-2019-d5727953.htm?o=1\/?idp=21687&amp;banner_id=78401\" data-linkid=\"23499\" data-shortcode=\"true\" target=\"_blank\"><strong><em>Ako z\u00edska\u0165 priate\u013eov a ovplyv\u0148ova\u0165 \u013eud\u00ed, <\/em><\/strong><\/a>uvedomila som si jednu z\u00e1sadn\u00fa vec: \u017eiadny syst\u00e9m v\u00e1m nepom\u00f4\u017ee, ak nerozumiete tomu, \u010do z\u00e1kazn\u00edci skuto\u010dne chc\u00fa po\u010du\u0165, c\u00edti\u0165 a za\u017ei\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to kniha je klasika \u2013 a pr\u00e1vom. Pripom\u00edna n\u00e1m, \u017ee <strong>vz\u0165ahy sa nevytv\u00e1raj\u00fa v tabu\u013ek\u00e1ch <\/strong>ani v n\u00e1strojoch CRM, <strong>ale sp\u00f4sobom, ak\u00fdm kladiete ot\u00e1zky, po\u010d\u00favate a komunikujete s \u013eu\u010fmi.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00e1ve tu doch\u00e1dza k zlyhaniu podnikania. Mo\u017eno m\u00e1te skvel\u00fd n\u00e1stroj. Mo\u017eno m\u00e1te dokonca dobr\u00fd podnikate\u013esk\u00fd n\u00e1pad. Ale bez skuto\u010dn\u00e9ho pochopenia \u013eud\u00ed zostan\u00fa oboje nevyu\u017eit\u00e9.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM m\u00f4\u017ee by\u0165 technol\u00f3giou. \u00daspech v\u0161ak v\u017edy z\u00e1vis\u00ed od vz\u0165ahov. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c669c973\">\n<figure class=\"wp-block-ta-image wp-block-image is-resized\"><a class=\"thirstylinkimg\" rel=\"nofollow noreferrer noopener\" title=\"Jak z\u00edsk\u00e1vat p\u0159\u00e1tele a p\u016fsobit na lidi 2019 \u2013 Dale Carnegie\" href=\"https:\/\/www.alza.cz\/media\/jak-ziskavat-pratele-a-pusobit-na-lidi-2019-d5727953.htm?o=1\/?idp=21687&amp;banner_id=78401\" data-linkid=\"23499\" data-shortcode=\"true\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/Jak-ziskavat-pratele-a-pusobit-na-lidi-2019-%E2%80%93-Dale-Carnegie.jpeg\" alt=\"Ako z\u00edska\u0165 priate\u013eov a ovplyv\u0148ova\u0165 \u013eud\u00ed 2019 \u2013 Dale Carnegie\" class=\"wp-image-23500\" width=\"170\" height=\"170\" title=\"\"><\/a><figcaption><br><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"14-za%C4%8Dnite-s-crm-za-15-min%C3%BAt-%E2%80%93-mini-sprievodca-pre-podnikate%C4%BEov\">Za\u010dnite s CRM za 15 min\u00fat \u2013 mini sprievodca pre podnikate\u013eov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mysl\u00edte si, \u017ee CRM je nie\u010do zlo\u017eit\u00e9, \u010do trv\u00e1 hodiny, k\u00fdm sa nastav\u00ed? Nie je to tak! Tu je r\u00fdchly n\u00e1vod, ako spusti\u0165 svoj prv\u00fd CRM syst\u00e9m po\u010das jednej prest\u00e1vky na k\u00e1vu:  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-krok-1-vyberte-si-jednoduch%C3%A9-crm\">Krok 1: Vyberte si jednoduch\u00e9 CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dnite s Raynet, HubSpot alebo Zoho CRM \u2013 maj\u00fa bezplatn\u00e9 verzie. Sta\u010d\u00ed sa zaregistrova\u0165, ni\u010d neplat\u00edte. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-krok-2-nahrajte-svojho-prv%C3%A9ho-z%C3%A1kazn%C3%ADka\">Krok 2: Nahrajte svojho prv\u00e9ho z\u00e1kazn\u00edka<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sk\u00faste prida\u0165 kontaktn\u00e9 \u00fadaje z\u00e1kazn\u00edka, s ktor\u00fdm ste pr\u00e1ve vybavili objedn\u00e1vku. Zap\u00ed\u0161te si, \u010do si \u017eelal a kedy ste mu nap\u00edsali alebo zavolali. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-krok-3-nastavte-pripomienku\">Krok 3: Nastavte pripomienku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pridajte pozn\u00e1mku, napr\u00edklad: \u201e<em>Ozvite sa im do 3 dn\u00ed s ponukou.<\/em>\u201c Syst\u00e9m v\u00e1m to pripomenie \u2013 u\u017e \u017eiadne post-it pozn\u00e1mky ani zabudnut\u00e9 spr\u00e1vy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-krok-4-pozrite-sa-na-preh%C4%BEad\">Krok 4: Pozrite sa na preh\u013ead<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozrite sa na domovsk\u00fa str\u00e1nku \u2013 uvid\u00edte, \u010do v\u00e1s \u010dak\u00e1, \u010do sa u\u017e stalo, koho ste naposledy kontaktovali. A zrazu je v\u0161etko jasn\u00e9. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-krok-5-vysk%C3%BA%C5%A1ajte-crm-na-jeden-de%C5%88\">Krok 5: Vysk\u00fa\u0161ajte CRM na jeden de\u0148<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sk\u00faste CRM pou\u017e\u00edva\u0165 norm\u00e1lne na druh\u00fd de\u0148. Zap\u00ed\u0161te si, \u010do rob\u00edte so z\u00e1kazn\u00edkmi \u2013 uvid\u00edte, ako r\u00fdchlo si na to zvyknete. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To je v\u0161etko! Nie je to \u017eiadna veda. CRM je ako digit\u00e1lna pam\u00e4\u0165 \u2013 udr\u017eiava veci v poriadku, aj ke\u010f va\u0161a hlava nest\u00edha. Za\u010dnite jednoducho. Zvy\u0161ok pr\u00edde s \u010dasom.    <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"20-naj%C4%8Dastej%C5%A1ie-chyby-pri-pou%C5%BE%C3%ADvan%C3%AD-crm-a-ako-sa-im-%C4%BEahko-vyhn%C3%BA%C5%A5\">Naj\u010dastej\u0161ie chyby pri pou\u017e\u00edvan\u00ed CRM (a ako sa im \u013eahko vyhn\u00fa\u0165)<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"21-1-chcete-ma%C5%A5-v%C5%A1etko-hne%C4%8F-k-dispoz%C3%ADcii\">1. Chcete ma\u0165 v\u0161etko hne\u010f k dispoz\u00edcii<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spo\u010diatku m\u00e1te chu\u0165 nahra\u0165 cel\u00fa svoju firmu, prida\u0165 ka\u017ed\u00fa pozn\u00e1mku a vytvori\u0165 mili\u00f3n kateg\u00f3ri\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote alignleft is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Za\u010dnite v malom. Potrebujete len p\u00e1r kontaktov, pozn\u00e1mku a pripomienku. CRM je marat\u00f3n, nie \u0161print.  <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-2-nep%C3%AD%C5%A1te-hne%C4%8F\">2. Nep\u00ed\u0161te hne\u010f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNap\u00ed\u0161em to dnes ve\u010der&#8230;\u201c A ve\u010der si u\u017e nepam\u00e4t\u00e1te, \u010do ste komu s\u013e\u00fabili.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hne\u010f si v\u0161etko zap\u00ed\u0161te. Sta\u010dia aj dve vety. Trv\u00e1 to 10 sek\u00fand a u\u0161etr\u00ed v\u00e1m to hodinu \u010dasu na druh\u00fd de\u0148.  <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-3-pok%C3%BA%C5%A1ate-sa-pou%C5%BE%C3%ADva%C5%A5-pr%C3%ADli%C5%A1-zlo%C5%BEit%C3%BD-syst%C3%A9m\">3. Pok\u00fa\u0161ate sa pou\u017e\u00edva\u0165 pr\u00edli\u0161 zlo\u017eit\u00fd syst\u00e9m.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Niektor\u00e9 n\u00e1stroje CRM s\u00fa predra\u017een\u00e9 a zbyto\u010dne komplikovan\u00e9. A potom ich ani nechcete otv\u00e1ra\u0165. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote alignleft is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> Nechajte to jednoduch\u00e9. Ak v\u00e1m nie\u010do nie je jasn\u00e9 do nieko\u013ek\u00fdch min\u00fat, h\u013eadajte inde. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-4-m%C3%A1te-crm-ale-nepou%C5%BE%C3%ADvate-ho\">4. M\u00e1te CRM, ale nepou\u017e\u00edvate ho<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvor\u00edte si \u00fa\u010det, prid\u00e1te jeden kontakt \u2013 a potom ni\u010d. Syst\u00e9m zost\u00e1va pr\u00e1zdny. <\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote alignleft is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Urobte si z toho mal\u00fd ritu\u00e1l. Napr\u00edklad 5 min\u00fat na konci d\u0148a venujte zapisovaniu svojich kontaktov. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-5-mysl%C3%ADte-si-%C5%BEe-to-mus%C3%AD-by%C5%A5-dokonal%C3%A9\">5. Mysl\u00edte si, \u017ee to mus\u00ed by\u0165 dokonal\u00e9?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nie\u010do tak\u00e9 ako dokonal\u00fd CRM syst\u00e9m neexistuje. D\u00f4le\u017eit\u00e9 je, aby v\u00e1m pom\u00e1hal \u2013 aj ke\u010f nem\u00e1te v\u0161etko dokonale na svojom mieste. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote alignleft is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Je lep\u0161ie pou\u017e\u00edva\u0165 jednoduch\u00fd syst\u00e9m ako super syst\u00e9m, na ktor\u00fd nikdy nekliknete.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">CRM je tu pre v\u00e1s, nie vy pre neho. Dovo\u013ete si robi\u0165 chyby. Hlavn\u00e9 je vytrva\u0165 a postupne z neho urobi\u0165 pomocn\u00edka, ktor\u00e9mu m\u00f4\u017eete d\u00f4verova\u0165.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"26-ako-nastavi%C5%A5-crm-pod%C4%BEa-va%C5%A1ich-potrieb-a-nie-pod%C4%BEa-%C5%A1abl%C3%B3ny\">Ako nastavi\u0165 CRM pod\u013ea va\u0161ich potrieb (a nie pod\u013ea \u0161abl\u00f3ny)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etci pracujeme odli\u0161ne. Niektor\u00ed \u013eudia radi pl\u00e1nuj\u00fa, in\u00ed sa nech\u00e1vaj\u00fa un\u00e1\u0161a\u0165 pr\u00fadom. A CRM v\u00e1m m\u00f4\u017ee vyhovova\u0165 len vtedy, ke\u010f sa prisp\u00f4sob\u00ed v\u00e1m \u2013 nie naopak. Tu je nieko\u013eko tipov, ako ho prisp\u00f4sobi\u0165 va\u0161im potreb\u00e1m:   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-ste-%E2%80%9Epl%C3%A1nova%C4%8D%E2%80%9C\">Ste \u201epl\u00e1nova\u010d\u201c?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potom v\u00e1m to bude vyhovova\u0165, ak si svoje \u00falohy nastav\u00edte vopred. Ka\u017ed\u00fd z\u00e1kazn\u00edk = pozn\u00e1mka + pripomienka. CRM v\u00e1m potom ka\u017ed\u00fd de\u0148 uk\u00e1\u017ee, \u010do potrebujete urobi\u0165.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"28-jazd%C3%ADte-%E2%80%9Epod%C4%BEa-pocitu%E2%80%9C\">Jazd\u00edte \u201epod\u013ea pocitu\u201c?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u017diadny probl\u00e9m. Sta\u010d\u00ed si ka\u017ed\u00fd ve\u010der alebo r\u00e1no r\u00fdchlo zap\u00edsa\u0165, \u010do sa stalo alebo \u010do v\u00e1s \u010dak\u00e1. Nepotrebujete \u017eiadny harmonogram \u2013 sta\u010d\u00ed si len robi\u0165 z\u00e1znamy.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"29-m%C3%A1te-radi-farby-a-jasnos%C5%A5\">M\u00e1te radi farby a jasnos\u0165?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4\u010d\u0161ina CRM syst\u00e9mov umo\u017e\u0148uje farebn\u00e9 ozna\u010dovanie, filtre alebo \u0161t\u00edtky. Vyu\u017eite t\u00fato mo\u017enos\u0165. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote alignleft is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Zelen\u00e1<\/strong> = hotovo, oran\u017eov\u00e1 = \u010dak\u00e1 na vybavenie, <strong>\u010derven\u00e1 <\/strong>= treba rie\u0161i\u0165. Toto funguje skvele, ak m\u00e1te viacer\u00fdch klientov. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-potrebujete-r%C3%BDchlos%C5%A5\">Potrebujete r\u00fdchlos\u0165?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potom si vyberte CRM, kde uvid\u00edte v\u0161etko d\u00f4le\u017eit\u00e9 hne\u010f po prihl\u00e1sen\u00ed \u2013 bez zlo\u017eit\u00fdch kliknut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM nie je tabu\u013ekov\u00fd kalkul\u00e1tor.<\/strong> Je to n\u00e1stroj, ktor\u00fd m\u00f4\u017ee r\u00e1s\u0165 spolu s vami \u2013 ak ho nastav\u00edte tak, aby v\u00e1m pom\u00e1hal, a nie prek\u00e1\u017eal. Nez\u00e1le\u017e\u00ed na tom, \u010di pl\u00e1nujete, improvizujete alebo rob\u00edte oboje. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"31-ako-zisti%C5%A5-%C4%8Di-v%C3%A1m-crm-skuto%C4%8Dne-pom%C3%A1ha\">Ako zisti\u0165, \u010di v\u00e1m CRM skuto\u010dne pom\u00e1ha<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017eno sa p\u00fdtate: <em>\u201ePou\u017e\u00edvam to spr\u00e1vne?\u201c <\/em>alebo <em>\u201eM\u00e1 to zmysel?\u201c <\/em>Tu je nieko\u013eko mal\u00fdch znakov, ktor\u00e9 v\u00e1m uk\u00e1\u017eu, \u017ee CRM naozaj prin\u00e1\u0161a zmeny: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zrazu nezabudnete na ni\u010d. <\/strong>Viete, na koho sa obr\u00e1ti\u0165 a kedy. Bez stresu. <\/li>\n\n\n\n<li><strong>Z\u00e1kazn\u00edci sa vracaj\u00fa. <\/strong>Maj\u00fa pocit, \u017ee ich pozn\u00e1te, \u017ee ste pripraven\u00ed. A to na nich rob\u00ed dojem. <\/li>\n\n\n\n<li><strong>Budete posiela\u0165 menej e-mailov s ot\u00e1zkou: \u201eM\u00f4\u017eete mi to posla\u0165 e\u0161te raz?\u201c <\/strong>Preto\u017ee v\u0161etko n\u00e1jdete v CRM.<\/li>\n\n\n\n<li><strong>M\u00e1te viac pokoja vo svojej hlave. <\/strong>Nemus\u00edte si pam\u00e4ta\u0165 ka\u017ed\u00fd mal\u00fd detail. V\u0161etko je zap\u00edsan\u00e9. <\/li>\n\n\n\n<li><strong>Bav\u00ed v\u00e1s otv\u00e1ra\u0165 CRM.<\/strong> Nie preto, \u017ee mus\u00edte, ale preto, \u017ee v\u00e1m to u\u0161etr\u00ed pr\u00e1cu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa v tomto popise spozn\u00e1vate, gratulujeme \u2013 pou\u017e\u00edvate CRM presne tak, ako m\u00e1te. A ak nie? Nebojte sa. Ka\u017ed\u00fd de\u0148 je novou pr\u00edle\u017eitos\u0165ou, aby sa stal va\u0161\u00edm najlep\u0161\u00edm pomocn\u00edkom.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"crm-ai\">CRM, umel\u00e1 inteligencia a automatiz\u00e1cia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modern\u00e9 CRM syst\u00e9my sa pos\u00favaj\u00fa od evidencie kontaktov k akt\u00edvnej podpore rozhodovania. Umel\u00e1 inteligencia dnes m\u00f4\u017ee pom\u00f4c\u0165 zhrn\u00fa\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkom, pripravi\u0165 kontext pred stretnut\u00edm, navrhn\u00fa\u0165 \u010fal\u0161\u00ed krok, upozorni\u0165 na rizikov\u00fa obchodn\u00fa pr\u00edle\u017eitos\u0165 alebo pripravi\u0165 n\u00e1vrh follow-up e-mailu.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Zhrnutie komunik\u00e1cie:<\/strong> r\u00fdchlo z\u00edskate kontext bez prech\u00e1dzania celej hist\u00f3rie.<\/li><li><strong>Prioritiz\u00e1cia:<\/strong> syst\u00e9m m\u00f4\u017ee pom\u00f4c\u0165 ur\u010di\u0165, ktor\u00fdm pr\u00edle\u017eitostiam sa venova\u0165 ako prv\u00fdm.<\/li><li><strong>Automatiz\u00e1cia rutiny:<\/strong> pripomienky, aktualiz\u00e1cia \u00fadajov alebo n\u00e1vrhy spr\u00e1v \u0161etria \u010das.<\/li><li><strong>Podpora \u010fal\u0161ieho kroku:<\/strong> CRM m\u00f4\u017ee upozorni\u0165, \u017ee obchod stoj\u00ed alebo \u017ee je vhodn\u00fd \u010das na follow-up.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI v\u0161ak nenahr\u00e1dza kvalitn\u00e9 \u00fadaje ani dobr\u00fd obchodn\u00fd proces.<\/strong> Ak s\u00fa inform\u00e1cie v CRM neaktu\u00e1lne alebo ne\u00fapln\u00e9, ani najlep\u0161\u00ed algoritmus nevytvor\u00ed kvalitn\u00e9 rozhodnutie. Z\u00e1kladom zost\u00e1va discipl\u00edna: spr\u00e1vne \u00fadaje, jasn\u00fd proces a pravideln\u00e1 pr\u00e1ca so syst\u00e9mom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"32-roz%C5%A1%C3%ADrenie-predaja-pomocou-crm\">Roz\u0161\u00edrenie predaja pomocou CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Syst\u00e9my CRM s\u00fa vynikaj\u00facim n\u00e1strojom <\/strong>nielen na udr\u017eanie z\u00e1kazn\u00edkov, ale aj na roz\u0161\u00edrenie predaja. Pom\u00e1haj\u00fa identifikova\u0165 spr\u00e1vny okamih a formu, ako pon\u00faknu\u0165 z\u00e1kazn\u00edkom \u010fal\u0161ie produkty alebo slu\u017eby bez toho, aby boli dotierav\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dve najbe\u017enej\u0161ie techniky, ktor\u00e9 m\u00f4\u017eete efekt\u00edvne riadi\u0165 v\u010faka CRM, s\u00fa:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"33-%E2%9E%A4-cross-selling\">\u27a4 Cross-selling<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pon\u00fakate doplnkov\u00e9 produkty s\u00favisiace s t\u00fdm, \u010do z\u00e1kazn\u00edk pr\u00e1ve zak\u00fapil. <br>Napr\u00edklad: Ak pred\u00e1vate notebooky, m\u00f4\u017eete pon\u00faknu\u0165 aj extern\u00e9 pevn\u00e9 disky alebo antiv\u00edrusov\u00fd softv\u00e9r.<br>V\u010faka CRM m\u00f4\u017eete \u013eahko zisti\u0165, kto u\u017e \u010do zak\u00fapil a \u010do by pre neho mohlo by\u0165 relevantn\u00e9.<br>Z\u00e1kladom \u00faspechu je pr\u00e1ca so segment\u00e1ciou a vhodne zvolenou <a class=\"\" href=\"https:\/\/strate9y.com\/sk\/hodnota-pre-zakaznika\/\">hodnotou pre z\u00e1kazn\u00edka<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"34-%E2%9E%A4-up-selling\">\u27a4 Up-selling<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk m\u00e1 z\u00e1ujem o z\u00e1kladn\u00fa verziu produktu a vy mu pon\u00faknete pr\u00e9miov\u00fa verziu s vy\u0161\u0161ou hodnotou. Napr\u00edklad: V obchode s odevmi m\u00f4\u017eete odporu\u010di\u0165 verziu vyroben\u00fa z kvalitnej\u0161ieho materi\u00e1lu alebo s exkluz\u00edvnej\u0161\u00edm strihom. <br>CRM v\u00e1m pom\u00f4\u017ee ur\u010di\u0165, ktor\u00ed z\u00e1kazn\u00edci s\u00fa vhodn\u00ed pre upselling a kedy je na to spr\u00e1vny \u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obe tieto taktiky s\u00fa naj\u00fa\u010dinnej\u0161ie, ak s\u00fa prepojen\u00e9 s t\u00fdm, \u010do z\u00e1kazn\u00edk skuto\u010dne h\u013ead\u00e1. Tu sa hodia n\u00e1stroje ako <a class=\"\" href=\"https:\/\/strate9y.com\/sk\/value-proposition-canvas-hodnota-pre-zakaznika\/\">Value Proposition Canvas, <\/a>ktor\u00e9 pom\u00e1haj\u00fa zos\u00faladi\u0165 ponuku s o\u010dak\u00e1vaniami. <\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-2488f7ee uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\"><em>Ako zisti\u0165, kedy je spr\u00e1vny \u010das na podanie ponuky?<\/em><\/h3><\/div><p class=\"uagb-ifb-desc\"><strong>Tip: 3 sign\u00e1ly, \u017ee z\u00e1kazn\u00edk je pripraven\u00fd na \u010fal\u0161iu ponuku<\/strong><br>\u2705 <strong>Reaguje akt\u00edvne<\/strong> \u2013 otvoril e-mail, klikol na odkaz alebo r\u00fdchlo odpovedal. <br>\u2705 <strong>U\u017e nie\u010do k\u00fapil<\/strong> \u2013 m\u00f4\u017ee to by\u0165 vhodn\u00fd moment na relevantn\u00fd cross-sell. <br>\u2705 <strong>Zauj\u00edma sa o podrobnosti<\/strong> \u2013 p\u00fdta sa na vlastnosti, porovn\u00e1va mo\u017enosti alebo rie\u0161i rozdiely medzi variantmi. <br><em>CRM v\u00e1m pom\u00e1ha tieto sign\u00e1ly zachyti\u0165 a oslovi\u0165 z\u00e1kazn\u00edka v spr\u00e1vnom \u010dase \u2013 prirodzene a bez zbyto\u010dn\u00e9ho tlaku.<\/em><\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"35-na-z%C3%A1ver\">CRM nie je o kontaktoch. Je o pam\u00e4ti firmy.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM nie je o kontaktoch. Je o pam\u00e4ti firmy.<\/strong> Ke\u010f m\u00e1te p\u00e4\u0165 z\u00e1kazn\u00edkov, mo\u017eno si v\u00e4\u010d\u0161inu inform\u00e1ci\u00ed zapam\u00e4t\u00e1te. Ke\u010f ich m\u00e1te p\u00e4\u0165desiat alebo p\u00e4\u0165sto, u\u017e nie. CRM uchov\u00e1va kontext, v\u010faka ktor\u00e9mu nemus\u00edte za\u010d\u00edna\u0165 ka\u017ed\u00fd rozhovor od za\u010diatku a obchodn\u00e9 pr\u00edle\u017eitosti nez\u00e1visia iba od toho, \u010do m\u00e1 jeden \u010dlovek pr\u00e1ve v hlave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najv\u00e4\u010d\u0161ou hodnotou CRM nie je po\u010det funkci\u00ed, ale schopnos\u0165 zachova\u0165 kontext a pom\u00f4c\u0165 v\u00e1m rozhodn\u00fa\u0165, \u010do m\u00e1 nasledova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri ka\u017edom z\u00e1kazn\u00edkovi by v\u00e1m CRM malo pom\u00f4c\u0165 odpoveda\u0165 na tri ot\u00e1zky: <strong>Kto je tento z\u00e1kazn\u00edk? \u010co sa medzi nami doteraz stalo? Ak\u00fd \u010fal\u0161\u00ed krok m\u00e1 teraz zmysel?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak v\u00e1m CRM pom\u00e1ha na tieto ot\u00e1zky odpoveda\u0165, pln\u00ed svoju funkciu. Ak je iba datab\u00e1zou, ktor\u00fa nikto nechce otv\u00e1ra\u0165, probl\u00e9m pravdepodobne nie je iba v technol\u00f3gii, ale v tom, ako ste si pr\u00e1cu s CRM nastavili.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kam sa CRM pos\u00fava<\/h2><p class=\"wp-block-paragraph\">CRM u\u017e nie je iba miestom na evidenciu kontaktov. \u010coraz viac prep\u00e1ja z\u00e1kazn\u00edcke \u00fadaje, komunik\u00e1ciu a rozhodovanie naprie\u010d celou z\u00e1kazn\u00edckou cestou.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Integr\u00e1cia umelej inteligencie a strojov\u00e9ho u\u010denia<\/strong>: Syst\u00e9my CRM vyu\u017e\u00edvaj\u00face AI a ML u\u013eah\u010duj\u00fa automatiz\u00e1ciu \u00faloh, triedenie \u00fadajov, generovanie spr\u00e1v a personalizovan\u00fa interakciu so z\u00e1kazn\u00edkmi. Tieto technol\u00f3gie pom\u00e1haj\u00fa predpoveda\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov, hodnoti\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov, analyzova\u0165 sp\u00e4tn\u00fa v\u00e4zbu a detekova\u0165 anom\u00e1lie v spr\u00e1van\u00ed z\u00e1kazn\u00edkov\u200b<a href=\"https:\/\/www.algotech.cz\/novinky\/trendy-v-crm-systemech-ktere-byste-v-roce-2023-nemeli-minout\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/li>\n\n\n\n<li><strong>Jednotn\u00fd poh\u013ead na z\u00e1kazn\u00edka pomocou omnichannel CRM<\/strong>: Tento trend sa zameriava na zjednotenie z\u00e1kazn\u00edckej sk\u00fasenosti vo v\u0161etk\u00fdch kan\u00e1loch, vr\u00e1tane e-mailu, soci\u00e1lnych m\u00e9di\u00ed, SMS, chatov\u00fdch aplik\u00e1ci\u00ed, webov\u00fdch str\u00e1nok a telefonick\u00fdch hovorov. Omnichannel CRM u\u013eah\u010duje vytv\u00e1ranie konzistentn\u00e9ho z\u00e1kazn\u00edckej sk\u00fasenosti a poskytuje komplexn\u00fd preh\u013ead o z\u00e1kazn\u00edkoch\u200b<a href=\"https:\/\/www.algotech.cz\/novinky\/trendy-v-crm-systemech-ktere-byste-v-roce-2023-nemeli-minout\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>.<\/li>\n\n\n\n<li>Mobiln\u00e9 CRM pre spr\u00e1vu vz\u0165ahov so z\u00e1kazn\u00edkmi na cest\u00e1ch: S rast\u00facou flexibilitou pr\u00e1ce a pr\u00e1cou z domova sa mobiln\u00fd CRM syst\u00e9m st\u00e1va d\u00f4le\u017eit\u00fdm n\u00e1strojom. To umo\u017e\u0148uje zamestnancom pr\u00edstup k \u00fadajom o z\u00e1kazn\u00edkoch a riadenie predajn\u00fdch a marketingov\u00fdch aktiv\u00edt mimo kancel\u00e1rie.<a href=\"https:\/\/www.algotech.cz\/novinky\/trendy-v-crm-systemech-ktere-byste-v-roce-2023-nemeli-minout#:~:text=,ani%C5%BE%20by%20byli%20v%20kancel%C3%A1%C5%99i\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"36-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-o-crm-faq\">\u010casto kladen\u00e9 ot\u00e1zky o CRM (FAQ)<\/h2>\n\n\n\n<h3>\u010co je CRM?<\/h3>\n<p>CRM (Customer Relationship Management) je syst\u00e9m a sp\u00f4sob pr\u00e1ce na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi. Pom\u00e1ha uchov\u00e1va\u0165 z\u00e1kazn\u00edcke \u00fadaje, hist\u00f3riu komunik\u00e1cie, obchodn\u00e9 pr\u00edle\u017eitosti, dohody a \u010fal\u0161ie kroky na jednom mieste.<\/p>\n<h3>Potrebuje CRM aj mal\u00e1 firma?<\/h3>\n<p>\u00c1no. CRM m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00e9 aj pre jednotlivca alebo mal\u00fa firmu, najm\u00e4 ke\u010f rastie po\u010det z\u00e1kazn\u00edkov, komunik\u00e1cie a follow-upov. Nemus\u00edte za\u010d\u00edna\u0165 zlo\u017eit\u00fdm syst\u00e9mom \u2013 d\u00f4le\u017eit\u00e9 je ma\u0165 preh\u013ead a nestr\u00e1ca\u0165 \u010fal\u0161ie kroky.<\/p>\n<h3>Ak\u00fd CRM syst\u00e9m je vhodn\u00fd pre mal\u00fa firmu?<\/h3>\n<p>Vyberajte pod\u013ea re\u00e1lnych potrieb, jednoduchosti pou\u017e\u00edvania, integr\u00e1ci\u00ed a toho, \u010di ho budete vy alebo v\u00e1\u0161 t\u00edm skuto\u010dne pou\u017e\u00edva\u0165. Lep\u0161\u00ed je jednoduch\u0161\u00ed CRM syst\u00e9m s aktu\u00e1lnymi \u00fadajmi ne\u017e komplexn\u00fd n\u00e1stroj, ktor\u00fd zost\u00e1va pr\u00e1zdny.<\/p>\n<h3>Ko\u013eko stoj\u00ed CRM?<\/h3>\n<p>Na trhu existuj\u00fa bezplatn\u00e9 aj platen\u00e9 CRM syst\u00e9my. Cena z\u00e1vis\u00ed najm\u00e4 od po\u010dtu pou\u017e\u00edvate\u013eov, funkci\u00ed, automatiz\u00e1ci\u00ed a integr\u00e1ci\u00ed, preto sa oplat\u00ed porovn\u00e1va\u0165 rie\u0161enia pod\u013ea potrieb firmy, nie iba pod\u013ea ceny.<\/p>\n<h3>Ak\u00e9 \u00fadaje zapisova\u0165 do CRM?<\/h3>\n<p>Najm\u00e4 kontaktn\u00e9 \u00fadaje, hist\u00f3riu komunik\u00e1cie, obchodn\u00e9 pr\u00edle\u017eitosti, dohody, term\u00edny, \u010fal\u0161\u00ed krok a relevantn\u00fd kontext, ktor\u00fd v\u00e1m pom\u00f4\u017ee pri \u010fal\u0161om kontakte so z\u00e1kazn\u00edkom.<\/p>\n<h3>Ako \u010dasto CRM aktualizova\u0165?<\/h3>\n<p>Ide\u00e1lne bezprostredne po v\u00fdznamnom kontakte alebo zmene. \u010c\u00edm aktu\u00e1lnej\u0161ie \u00fadaje v CRM m\u00e1te, t\u00fdm lep\u0161ie sa pod\u013ea nich d\u00e1 rozhodova\u0165 a automatizova\u0165 \u010fal\u0161ia pr\u00e1ca.<\/p>\n<h3>Ak\u00fd je rozdiel medzi CRM a e-mail marketingom?<\/h3>\n<p>CRM riadi \u0161ir\u0161\u00ed vz\u0165ah so z\u00e1kazn\u00edkom a pracuje s jeho \u00fadajmi, hist\u00f3riou, obchodn\u00fdmi pr\u00edle\u017eitos\u0165ami a \u010fal\u0161\u00edmi krokmi. E-mail marketing je jeden z komunika\u010dn\u00fdch a marketingov\u00fdch kan\u00e1lov, ktor\u00fd sa m\u00f4\u017ee s CRM prep\u00e1ja\u0165.<\/p>\n<h3>Ako sa vyu\u017e\u00edva AI v CRM?<\/h3>\n<p>AI m\u00f4\u017ee sumarizova\u0165 komunik\u00e1ciu, pripravi\u0165 kontext pred stretnut\u00edm, navrhn\u00fa\u0165 \u010fal\u0161\u00ed krok, prioritizova\u0165 obchodn\u00e9 pr\u00edle\u017eitosti alebo automatizova\u0165 \u010das\u0165 administrat\u00edvy. Jej v\u00fdstupy v\u0161ak z\u00e1visia od kvality a aktu\u00e1lnosti \u00fadajov v CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"37-odpor%C3%BA%C4%8Dan%C3%A9-kni%C5%BEn%C3%A9-zdroje\">Odpor\u00fa\u010dan\u00e9 kni\u017en\u00e9 zdroje<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.co.uk\/Organization-Technology-Culture-implementing-maximizing\/dp\/1975831772\/ref=sr_1_1?crid=3EMK6ZCR8SIHX&amp;keywords=Organization%252C+Technology%252C+Culture%253A+A+Playbook+For+Implementing+and+Maximizing+the+Value+of+CRM&amp;qid=1703791303&amp;s=books&amp;sprefix=organization+technology+culture+a+playbook+for+implementing+and+maximizing+the+value+of+crm%252Cstripbooks%252C164&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=strate9y-21&amp;linkCode=ur2&amp;linkId=69f7587934348f7deb8c4b8bc112586a&amp;camp=1634&amp;creative=6738\" target=\"_blank\" rel=\"noreferrer noopener\">Ropponen, J. (2017)Organization, Technology, Culture: A playbook for implementing and maximizing the value of CRM<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.co.uk\/you-CRM-Analytical-Relationship-Management\/dp\/1545079102\/ref=sr_1_1?crid=1D6BGVXVZN57F&amp;keywords=Do+You+CRM+Me%253F%253A+An+Analytical+Guide+to+Customer+Relationship+Management&amp;qid=1703791395&amp;s=books&amp;sprefix=do+you+crm+me+an+analytical+guide+to+customer+relationship+management%252Cstripbooks%252C166&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=strate9y-21&amp;linkCode=ur2&amp;linkId=f106466e8ab801e33b74304554af353c&amp;camp=1634&amp;creative=6738\" target=\"_blank\" rel=\"noreferrer noopener\">Lizotte, O. (2017)Do you CRM me?: An Analytical Guide to Customer Relationship Management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.co.uk\/CRM-Dummies-Lars-Helgeson\/dp\/1119368979\/ref=sr_1_1?crid=1R6HX0V4FRF1P&amp;keywords=CRM+For+Dummies&amp;qid=1703791514&amp;s=books&amp;sprefix=crm+for+dummies%252Cstripbooks%252C157&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=strate9y-21&amp;linkCode=ur2&amp;linkId=8fe7105ce3110fb31a907e6f16e8c337&amp;camp=1634&amp;creative=6738\" target=\"_blank\" rel=\"noreferrer noopener\">Helgeson, L. (2017)CRM For Dummies<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-019e3500 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-778aeddd\">\n<figure class=\"wp-block-ta-image wp-block-image\"><a class=\"thirstylinkimg\" rel=\"nofollow noreferrer noopener\" title=\"Reflexn\u00e1 met\u00f3da: a manu\u00e1l reflexnej anal\u00fdzy SWOT\" href=\"https:\/\/www.alza.cz\/media\/reflexna-metoda-a-manual-reflexnej-analyzy-swot-d5213102.htm\/?idp=21687&amp;banner_id=78401\" data-linkid=\"23773\" data-shortcode=\"true\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"251\" height=\"354\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/Reflexna-metoda-a-manual-reflexnej-analyzy-SWOT.webp\" alt=\"Reflexna\u0301 meto\u0301da- a manua\u0301l reflexnej analy\u0301zy SWOT\" class=\"wp-image-23777\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/Reflexna-metoda-a-manual-reflexnej-analyzy-SWOT.webp 251w, https:\/\/strate9y.com\/wp-content\/uploads\/Reflexna-metoda-a-manual-reflexnej-analyzy-SWOT-213x300.webp 213w, https:\/\/strate9y.com\/wp-content\/uploads\/Reflexna-metoda-a-manual-reflexnej-analyzy-SWOT-106x150.webp 106w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/><\/a><figcaption><br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c4b5e08b\">\n<figure class=\"wp-block-ta-image wp-block-image\"><a class=\"thirstylinkimg\" rel=\"nofollow noreferrer noopener\" title=\"Od n\u00e1padu k \u00fasp\u011bchu\" href=\"https:\/\/www.alza.cz\/media\/od-napadu-k-uspechu-d7582984.htm\/?idp=21687&amp;banner_id=78401\" data-linkid=\"23774\" data-shortcode=\"true\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"857\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/Od-napadu-k-uspechu.webp\" alt=\"Od na\u0301padu k u\u0301spe\u030cchu\" class=\"wp-image-23775\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/Od-napadu-k-uspechu.webp 600w, https:\/\/strate9y.com\/wp-content\/uploads\/Od-napadu-k-uspechu-210x300.webp 210w, https:\/\/strate9y.com\/wp-content\/uploads\/Od-napadu-k-uspechu-105x150.webp 105w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption><br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-62a52c94\">\n<figure class=\"wp-block-ta-image wp-block-image\"><a class=\"thirstylinkimg\" rel=\"nofollow noreferrer noopener\" title=\"Marketing a strategick\u00e9 \u0159\u00edzen\u00ed ve ve\u0159ejn\u00fdch slu\u017eb\u00e1ch Slav\u00edk\" href=\"https:\/\/www.alza.cz\/media\/marketing-a-strategicke-rizeni-ve-verejnych-sluzbach-d2271674.htm?o=4\/?idp=21687&amp;banner_id=78401\" data-linkid=\"23767\" data-shortcode=\"true\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"850\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/Marketing-a-strategicke-rizeni-ve-verejnych-sluzbach.webp\" alt=\"Marketing a strategicke\u0301 r\u030ci\u0301zeni\u0301 ve ver\u030cejny\u0301ch sluz\u030cba\u0301ch\" class=\"wp-image-23779\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/Marketing-a-strategicke-rizeni-ve-verejnych-sluzbach.webp 591w, https:\/\/strate9y.com\/wp-content\/uploads\/Marketing-a-strategicke-rizeni-ve-verejnych-sluzbach-209x300.webp 209w, https:\/\/strate9y.com\/wp-content\/uploads\/Marketing-a-strategicke-rizeni-ve-verejnych-sluzbach-104x150.webp 104w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/a><figcaption><br><\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CRM (Customer Relationship Management) je syst\u00e9m na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi. Pom\u00e1ha firme uchov\u00e1va\u0165 z\u00e1kazn\u00edcke \u00fadaje a hist\u00f3riu komunik\u00e1cie, sledova\u0165 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[592],"tags":[647,670,660],"class_list":["post-7508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikatelske-napady-rubrika","tag-leadership-sk","tag-rast-podnikani","tag-strategia-v-praxi-sk"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram.jpg",960,540,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram-150x84.jpg",150,84,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram.jpg",960,540,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/crm-strategie-diagram.jpg",960,540,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"CRM (Customer Relationship Management) je syst\u00e9m na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi. Pom\u00e1ha firme uchov\u00e1va\u0165 z\u00e1kazn\u00edcke \u00fadaje a hist\u00f3riu komunik\u00e1cie, sledova\u0165 [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/7508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=7508"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/7508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/24059"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=7508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=7508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=7508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}