{"id":6888,"date":"2024-02-23T15:31:49","date_gmt":"2024-02-23T14:31:49","guid":{"rendered":"https:\/\/strate9y.com\/?p=6888"},"modified":"2026-05-02T06:57:16","modified_gmt":"2026-05-02T04:57:16","slug":"co-je-strategia","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/co-je-strategia\/","title":{"rendered":"\u010co je to strat\u00e9gia?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">STRATE9Ycast \u010d.2 : \u010co je to strat\u00e9gia?<\/h2>\n\n<p><strong>Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou piliera <a href=\"https:\/\/strate9y.com\/sk\/strategicke-myslenie-je-nevyhnutnostou\/\">Strategick\u00e9 myslenie je pre podnikanie nevyhnutnos\u0165ou<\/a>.<\/strong> Nadv\u00e4zuje na rovnomenn\u00fa epiz\u00f3du podcastu STRATE9Ycast a sumarizuje hlavn\u00e9 my\u0161lienky, ktor\u00e9 sa v nej rozoberaj\u00fa.<\/p>\n\n<p>V dne\u0161nej dobe slovo \u201estrat\u00e9gia\u201c po\u010dujeme na ka\u017edom kroku. Marketingov\u00e1 strat\u00e9gia. Obchodn\u00e1 strat\u00e9gia. Osobn\u00e1 strat\u00e9gia. \u010c\u00edm \u010dastej\u0161ie sa v\u0161ak pou\u017e\u00edva, t\u00fdm menej je jasn\u00e9, <strong>\u010do strat\u00e9gia vlastne znamen\u00e1<\/strong>.    <\/p>\n\n<p>V tejto epiz\u00f3de podcastu \u2013 a v tomto \u010dl\u00e1nku \u2013 vysvetl\u00edme strat\u00e9giu jednoduch\u00fdmi slovami. Bez akademick\u00fdch defin\u00edci\u00ed. Tak, aby to malo zmysel v praxi.  <\/p>\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gia nie je pl\u00e1n. Strat\u00e9gia je vo\u013eba. <\/h2>\n\n<p>Pl\u00e1n v\u00e1m hovor\u00ed, \u010do m\u00e1te robi\u0165. Strat\u00e9gia v\u00e1m hovor\u00ed, <em>pre\u010do to m\u00e1te robi\u0165 <\/em>a <em>pre\u010do nem\u00e1te robi\u0165 nie\u010do in\u00e9.<\/em> <\/p>\n\n<p>Strat\u00e9gia vznik\u00e1 vo chv\u00edli, ke\u010f:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>nem\u00e1te dost \u010dasu, pen\u011bz ani energie na v\u0161echno,<\/li>\n\n\n\n<li>mus\u00edte si vybra\u0165,<\/li>\n\n\n\n<li>a vie\u0161, \u017ee ka\u017ed\u00e1 vo\u013eba m\u00e1 dlhodob\u00e9 d\u00f4sledky.<\/li>\n<\/ul>\n\n<p>Bez strat\u00e9gie iba reagujete. So strat\u00e9giou rob\u00edte rozhodnutia. <\/p>\n\n<h2 class=\"wp-block-heading\">\u010co je strat\u00e9gia \u2013 defin\u00edcia STRATE9Y<\/h2>\n\n<p><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">Strat\u00e9gia<\/a> je r\u00e1mec pre rozhodovanie, ktor\u00fd v\u00e1m pom\u00e1ha dosahova\u0165 dlhodob\u00e9 ciele v neistom prostred\u00ed.<\/strong><\/p>\n\n<p>Nie je to pl\u00e1n krok za krokom. Strat\u00e9gia v\u00e1m nepovie <em>presne, \u010do m\u00e1te robi\u0165 zajtra<\/em>. Povie v\u00e1m <strong>ako rozm\u00fd\u0161\u013ea\u0165 a rozhodova\u0165 sa<\/strong>, ke\u010f sa zmenia okolnosti a inform\u00e1cie s\u00fa ne\u00fapln\u00e9.  <\/p>\n\n<p>T\u00fato defin\u00edciu a \u010fal\u0161ie s\u00favisiace strategick\u00e9 koncepty rozv\u00edjame v na\u0161om <a href=\"https:\/\/strate9y.com\/sk\/strategicke-myslenie-je-nevyhnutnostou\/\"><strong>Knowledge Hub strategick\u00e9ho my\u0161len\u00ed<\/strong><\/a>, kde strat\u00e9giu ch\u00e1peme sk\u00f4r ako praktick\u00fa zru\u010dnos\u0165 ne\u017e ako akademick\u00fd koncept. <\/p>\n\n<p>Neposkytuje odpovede na v\u0161etko. Poskytuje v\u00e1m <strong>smer, ke\u010f sa zmenia okolnosti<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gia = smer, priority a kompromisy<\/h2>\n\n<p>Ka\u017ed\u00e1 skuto\u010dn\u00e1 strat\u00e9gia obsahuje tri prvky:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Smer<\/strong> \u2013 kam chcete \u00eds\u0165 a pre\u010do.<\/li>\n\n\n\n<li><strong>Priority<\/strong> \u2013 \u010do uprednost\u0148ujete, ke\u010f nem\u00f4\u017eete ma\u0165 v\u0161etko?<\/li>\n\n\n\n<li><strong>Kompromisy<\/strong> \u2013 to, \u010do sa vedome rozhodnete neurobi\u0165, hoci by ste mohli.<\/li>\n<\/ul>\n\n<p>Ak va\u0161a \u201estrat\u00e9gia\u201c nezah\u0155\u0148a kompromisy, nie je to strat\u00e9gia. Je to \u017eelanie. <\/p>\n\n<h2 class=\"wp-block-heading\">Pre\u010do \u010dasto zamie\u0148ame strat\u00e9giu s taktikou<\/h2>\n\n<p>Preto\u017ee oper\u00e1cie s\u00fa vidite\u013en\u00e9. Strat\u00e9gia sa odohr\u00e1va v mysli. <\/p>\n\n<p>Operativa sa zaober\u00e1:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u010do robi\u0165 dnes,<\/li>\n\n\n\n<li>ako r\u00fdchlo reagova\u0165,<\/li>\n\n\n\n<li>ako zvl\u00e1dnu\u0165 tlak.<\/li>\n<\/ul>\n\n<p>Strat\u00e9gia sa zaober\u00e1:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u010di m\u00e1 v\u00f4bec zmysel \u00eds\u0165 t\u00fdmto smerom,<\/li>\n\n\n\n<li>ak\u00fd bude dopad za rok alebo za tri roky,<\/li>\n\n\n\n<li>\u010do sa stane, ke\u010f sa podmienky zmenia.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gia nie je talent. Je to zru\u010dnos\u0165. <\/h2>\n\n<p>Be\u017en\u00fdm m\u00fdtom je, \u017ee niektor\u00ed \u013eudia maj\u00fa strat\u00e9giu \u201ev krvi\u201c. V skuto\u010dnosti maj\u00fa len <strong>vycvi\u010den\u00e9 strategick\u00e9 myslenie<\/strong>. <\/p>\n\n<p>Strategick\u00e9 myslenie je zru\u010dnos\u0165, ktor\u00e1 m\u00f4\u017ee by\u0165:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>vytv\u00e1ra\u0165 ot\u00e1zky,<\/li>\n\n\n\n<li>posil\u0148ova\u0165 praxou,<\/li>\n\n\n\n<li>zlep\u0161i\u0165 rozhodovanie prostredn\u00edctvom reflexie.<\/li>\n<\/ul>\n\n<p>A presne o tom hovor\u00edme v podcaste.<\/p>\n\n<h2 class=\"wp-block-heading\">Strategick\u00e9 ot\u00e1zky, ktor\u00e9 tvoria strat\u00e9giu strat\u00e9gie<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Kam vlastne smerujem?<\/strong><\/li>\n\n\n\n<li><strong>Pre\u010do tam?<\/strong><\/li>\n\n\n\n<li><strong>\u010co vedome neurob\u00edm?<\/strong><\/li>\n\n\n\n<li><strong>Ako viem, \u017ee som sa rozhodol spr\u00e1vne?<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Po\u010d\u00favajte epiz\u00f3du podcastu<\/h2>\n\n<p>Ak sa chcete hlb\u0161ie ponori\u0165 do tejto t\u00e9my a z\u00edska\u0165 \u0161ir\u0161\u00ed kontext, vypo\u010dujte si podcastov\u00fa epiz\u00f3du <strong>\u010co je strat\u00e9gia?<\/strong>, na ktor\u00fa nadv\u00e4zuje tento \u010dl\u00e1nok. V tejto epiz\u00f3de rel\u00e1cie STRATE9Ycast s n\u00e1zvom &#8222;\u010co je strat\u00e9gia?&#8220; sa pozrieme na to, \u010do rob\u00ed strat\u00e9giu k\u013e\u00fa\u010dov\u00fdm prvkom obchodn\u00e9ho \u00faspechu.<\/p>\n\n<p>Uk\u00e1\u017eeme v\u00e1m, \u017ee \u00faspe\u0161n\u00e1 strat\u00e9gia spo\u010d\u00edva v umen\u00ed vytv\u00e1ra\u0165 hodnoty a prisp\u00f4sobova\u0165 sa zmen\u00e1m, a to nielen pre z\u00e1kazn\u00edkov, ale aj pre zamestnancov a partnerov. Budeme diskutova\u0165 o v\u00fdzname kvality pri zvy\u0161ovan\u00ed ochoty z\u00e1kazn\u00edkov plati\u0165 a pozrieme sa aj na praktick\u00fd pr\u00edklad, ako to dosiahnu\u0165. Nakoniec zist\u00edte, \u017ee strat\u00e9gia nie je ur\u010den\u00e1 len pre vysokopostaven\u00fdch mana\u017e\u00e9rov, ale pre ka\u017ed\u00e9ho, kto chce uspie\u0165 vo svojom odbore.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c6a03c77 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STRATE9Y No.2: Co je strategie?\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/rNLjGAXq9OI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n<p><a href=\"https:\/\/www.youtube.com\/@STRATE9Ycom\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STRATE9Ycast \u010d.2 : \u010co je to strat\u00e9gia? Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou piliera Strategick\u00e9 myslenie je pre podnikanie nevyhnutnos\u0165ou. Nadv\u00e4zuje na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[356],"tags":[647,657,677],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategicke-myslenie","tag-leadership-sk","tag-strate9ycast-sk","tag-strategie-sk-2"],"acf":[],"featured_image_src":"https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1.jpg","author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1.jpg",1440,810,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1-150x150.jpg",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1.jpg",1440,810,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/strate9ycast2-1.jpg",1440,810,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"STRATE9Ycast \u010d.2 : \u010co je to strat\u00e9gia? Tento \u010dl\u00e1nok je s\u00fa\u010das\u0165ou piliera Strategick\u00e9 myslenie je pre podnikanie nevyhnutnos\u0165ou. Nadv\u00e4zuje na [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":1,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/6888\/revisions"}],"predecessor-version":[{"id":33127,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/6888\/revisions\/33127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/5676"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=6888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}