{"id":6706,"date":"2024-04-05T16:12:16","date_gmt":"2024-04-05T14:12:16","guid":{"rendered":"https:\/\/strate9y.com\/?p=6706"},"modified":"2026-04-06T20:36:36","modified_gmt":"2026-04-06T18:36:36","slug":"ako-zostavit-bostonsku-maticu-bcg","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/","title":{"rendered":"BCG matica: ako ju vytvori\u0165 a prij\u00edma\u0165 strategick\u00e9 rozhodnutia"},"content":{"rendered":"\n<p>V podnikan\u00ed nesta\u010d\u00ed vedie\u0165, <strong>\u010do je BCG matica<\/strong>. Skuto\u010dn\u00e1 hodnota tohto n\u00e1stroja sa prejav\u00ed a\u017e vtedy, ke\u010f ho m\u00f4\u017eete <strong>pou\u017ei\u0165 pri skuto\u010dnom rozhodovan\u00ed <\/strong>\u2013 ke\u010f stoj\u00edte pred ot\u00e1zkou, kam investova\u0165 viac energie, \u010dasu a pe\u0148az\u00ed&#8230; a kde si len udr\u017eiavate il\u00faziu rastu. <\/p>\n\n\n\n<p>Matica BCG nie je akademick\u00fd model pre prezent\u00e1cie. Je to <strong>praktick\u00fd kompas<\/strong>, ktor\u00fd v\u00e1m pom\u00f4\u017ee prij\u00edma\u0165 nepr\u00edjemn\u00e9, ale strategicky spr\u00e1vne rozhodnutia: ktor\u00e9 produkty m\u00e1 zmysel \u010falej rozv\u00edja\u0165, ktor\u00e9 len udr\u017euj\u00fa chod firmy, ktor\u00e9 s\u00fa st\u00e1vkou na bud\u00facnos\u0165 \u2013 a ktor\u00e9 ticho brzdia cel\u00fd v\u00e1\u0161 biznis. <\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku sa preto <strong>nebudeme zaobera\u0165 te\u00f3riou.<\/strong><\/p>\n\n\n\n<p>Krok za krokom v\u00e1s prevedieme <strong>vytvoren\u00edm BCG matice v praxi<\/strong> \u2013 od pr\u00e1ce s \u00fadajmi, cez konkr\u00e9tne v\u00fdpo\u010dty, a\u017e po interpret\u00e1ciu v\u00fdsledkov <strong>na re\u00e1lnom pr\u00edklade produktov\u00e9ho portf\u00f3lia<\/strong>. Uk\u00e1\u017eeme v\u00e1m, ako \u010d\u00edta\u0165 jasn\u00e9 strategick\u00e9 sign\u00e1ly z jednotliv\u00fdch kvadrantov a ako ich prelo\u017ei\u0165 do rozhodnut\u00ed, ktor\u00e9 maj\u00fa zmysel z dlhodob\u00e9ho h\u013eadiska. <\/p>\n\n\n\n<p>T\u00e1to pr\u00edru\u010dka je ur\u010den\u00e1 pre ka\u017ed\u00e9ho, kto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>chc\u00fa spravova\u0165 svoje portf\u00f3lio<strong> vedome, nie emocion\u00e1lne<\/strong>,<\/li>\n\n\n\n<li>potrebuj\u00fa vyjasni\u0165 svoje priority,<\/li>\n\n\n\n<li>a h\u013eadaj\u00fa sp\u00f4soby, ako skombinova\u0165 strategick\u00e9 myslenie s konkr\u00e9tnymi krokmi v praxi.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>Z\u00e1kladn\u00e9 vysvetlenie princ\u00edpu BCG matice <\/strong>(\u010do to je a ako funguj\u00fa jednotliv\u00e9 kvadranty) n\u00e1jdete tu: <a href=\"https:\/\/strate9y.com\/sk\/glossary\/matica-bcg\/\">BCG matica \u2013 preh\u013ead a vysvetlenie pojmu<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u010co m\u00f4\u017eete o\u010dak\u00e1va\u0165 v tomto \u010dl\u00e1nku:<\/strong> praktick\u00e9 kroky, v\u00fdpo\u010dty, pr\u00edklady portf\u00f3li\u00ed a strategick\u00e9 odpor\u00fa\u010dania zalo\u017een\u00e9 na ka\u017edom kvadrante matice BCG.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-17318c93-3749-47bf-9fca-d4c029001b6b\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"true\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\"> V tomto \u010dl\u00e1nku<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#0-%C4%8Do-rie%C5%A1i-bcg-matica-v-praxi\" style=\"\">\u010co rie\u0161i BCG matica v praxi<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#1-postup-spracovania-bcg-matice-krok-za-krokom\" style=\"\">Postup spracovania BCG matice krok za krokom<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#10-pr%C3%ADklad-ako-funguje-matica-bcg-na-konkr%C3%A9tnom-portf%C3%B3liu\" style=\"\">Pr\u00edklad: Ako funguje matica BCG na konkr\u00e9tnom portf\u00f3liu<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#17-strategick%C3%A9-implik%C3%A1cie-bcg-matice-%C4%8Do-robi%C5%A5-s-v%C3%BDsledkami\" style=\"\">Strategick\u00e9 implik\u00e1cie BCG matice: \u010do robi\u0165 s v\u00fdsledkami<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#22-z%C3%A1ver-strat%C3%A9gia-nie-je-o-viac-produktoch-ale-o-lep%C5%A1%C3%ADch-rozhodnutiach\" style=\"\">Z\u00e1ver: Strat\u00e9gia nie je o viac produktoch, ale o lep\u0161\u00edch rozhodnutiach.<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#24-kde-%C4%8Falej\" style=\"\">Kde \u010falej<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/#25-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-faq\" style=\"\">\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-%C4%8Do-rie%C5%A1i-bcg-matica-v-praxi\"><br>\u010co rie\u0161i BCG matica v praxi<\/h2>\n\n\n\n<p>Boston BCG Matrix je <strong>strategick\u00fd n\u00e1stroj na riadenie portf\u00f3lia<\/strong>, ktor\u00fd pom\u00e1ha porovn\u00e1va\u0165 produkty alebo projekty na z\u00e1klade dvoch k\u013e\u00fa\u010dov\u00fdch krit\u00e9ri\u00ed: <strong>miery rastu trhu a relat\u00edvneho podielu na trhu.<\/strong><\/p>\n\n\n\n<p>Jeho cie\u013eom nie je poskytn\u00fa\u0165 podrobn\u00fa anal\u00fdzu trhu, ale sk\u00f4r pon\u00faknu\u0165<strong> r\u00fdchly preh\u013ead o tom, kde m\u00e1 zmysel investova\u0165, \u010do zachova\u0165 a \u010do postupne opusti\u0165.<\/strong> Pr\u00e1ve kv\u00f4li tejto jednoduchosti sa matica BCG pou\u017e\u00edva ako vstupn\u00fd n\u00e1stroj pre strategick\u00e9 rozhodnutia o alok\u00e1cii zdrojov.<\/p>\n\n\n\n<p>Model pracuje so \u0161tyrmi z\u00e1kladn\u00fdmi kateg\u00f3riami \u2013 <strong>Hviezdy, dojn\u00e9 kravy, ot\u00e1zniky a psy <\/strong>\u2013 ktor\u00e9 predstavuj\u00fa typick\u00e9 situ\u00e1cie v portf\u00f3liu. Ka\u017ed\u00fd kvadrant vysiela in\u00fd strategick\u00fd sign\u00e1l a vy\u017eaduje in\u00fd pr\u00edstup k riadeniu. <\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Podrobn\u00e9 vysvetlenie princ\u00edpu, hist\u00f3rie a v\u00fdznamu ka\u017ed\u00e9ho kvadrantu <\/strong>n\u00e1jdete v samostatnom preh\u013eade: <a href=\"https:\/\/strate9y.com\/sk\/glossary\/matica-bcg\/\">BCG Matrix \u2013 vysvetlenie pojmu (Knowledge Hub) <\/a><br>V nasleduj\u00facich kapitol\u00e1ch sa preto zameriame na <strong>ako skuto\u010dne zostavi\u0165 BCG Matrix<\/strong>, ako pracova\u0165 s \u00fadajmi a ako z v\u00fdsledkov odvodi\u0165 konkr\u00e9tne strategick\u00e9 rozhodnutia.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-4874e49a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/\/bcg-700x700.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/\/bcg-700x700.jpg.webp\" alt=\"Sch\u00e9ma BCG matice \u2013 p\u0159ehled kvadrant\u016f pro strategick\u00e9 rozhodov\u00e1n\u00ed\" class=\"uag-image-4233\" width=\"387\" height=\"387\" title=\"bcg\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/\\\/bcg-700x700.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/\\\/bcg-700x700.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Sch\u00e9ma BCG-matice \u2013 z\u00e1kladn\u00e9 rozdelenie produktov pod\u013ea tempa rastu trhu a relat\u00edvneho podielu na trhu.<br>Podrobn\u00e9 vysvetlenie tohto princ\u00edpu n\u00e1jdete v Knowledge Hubu.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-postup-spracovania-bcg-matice-krok-za-krokom\">Postup spracovania BCG matice krok za krokom<\/h2>\n\n\n\n<p>V tejto \u010dasti prejdeme od princ\u00edpov k praxi. Matica BCG za\u010dne d\u00e1va\u0165 zmysel a\u017e vtedy, ke\u010f ju zalo\u017e\u00edte na re\u00e1lnych \u00fadajoch a budete schopn\u00ed spr\u00e1vne interpretova\u0165 v\u00fdsledky v kontexte va\u0161ej strat\u00e9gie. <\/p>\n\n\n\n<p>Ni\u017e\u0161ie uveden\u00fd postup v\u00e1s prevedie <strong>cel\u00fdm procesom spracovania BCG matice<\/strong> \u2013 od zberu vstupn\u00fdch \u00fadajov, cez v\u00fdpo\u010dty, a\u017e po umiestnenie produktov do jednotliv\u00fdch kvadrantov. Nejedn\u00e1 sa o akademick\u00e9 cvi\u010denie, ale o praktick\u00e9ho sprievodcu, ktor\u00fd m\u00f4\u017eete okam\u017eite pou\u017ei\u0165 pri pr\u00e1ci s vlastn\u00fdm portf\u00f3liom produktov alebo projektov. <\/p>\n\n\n\n<p>Ka\u017ed\u00fd krok m\u00e1 svoj strategick\u00fd v\u00fdznam. Ak niektor\u00fd z nich vynech\u00e1te alebo zjednodu\u0161\u00edte, riskujete, \u017ee v\u00fdsledkom bude matica, ktor\u00e1 je len pekn\u00fdm obr\u00e1zkom bez skuto\u010dn\u00e9ho vplyvu na rozhodovanie. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-krok-1-zber-%C3%BAdajov\">Krok 1: Zber \u00fadajov<\/h3>\n\n\n\n<p>Ne\u017e za\u010dnete kategorizova\u0165 produkty, potrebujete dve veci, bez ktor\u00fdch BCG matica str\u00e1ca svoj v\u00fdznam: <strong>miera rastu trhu a podiel na trhu <\/strong>(ide\u00e1lne vo vz\u0165ahu k najsilnej\u0161iemu konkurentovi). Bez t\u00fdchto \u00fadajov sa matica r\u00fdchlo stane pekn\u00fdm obr\u00e1zkom, ktor\u00fd nepodporuje strategick\u00e9 rozhodovanie. <\/p>\n\n\n\n<p>Za\u010dnite pr\u00edpravou nasleduj\u00facich vec\u00ed pre ka\u017ed\u00fd produkt (alebo projekt):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>miera rastu trhu<\/strong> v pr\u00edslu\u0161nom segmente,<\/li>\n\n\n\n<li><strong>podiel na trhu <\/strong>v\u00e1\u0161ho produktu a (ak je to mo\u017en\u00e9) podiel v\u00e1\u0161ho hlavn\u00e9ho konkurenta,<\/li>\n\n\n\n<li>Okrem toho aj <strong>obrat \/ mar\u017ea \/ pr\u00edspevok k zisku<\/strong>, aby ste mohli nesk\u00f4r interpretova\u0165 v\u00fdsledky v ekonomickom kontexte.<\/li>\n<\/ul>\n\n\n\n<p>\u00dadaje m\u00f4\u017eete z\u00edska\u0165 z intern\u00fdch z\u00e1znamov, predajn\u00fdch spr\u00e1v, anal\u00fdz odvetvia alebo prieskumu trhu. Ak nem\u00e1te k dispoz\u00edcii extern\u00e9 \u00fadaje, pracujte s najlep\u0161ou dostupnou aproxim\u00e1ciou \u2013 je d\u00f4le\u017eit\u00e9 by\u0165 konzistentn\u00fd a pou\u017e\u00edva\u0165 rovnak\u00fa logiku pre cel\u00e9 portf\u00f3lio. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y:<\/strong> Krok 1 je z\u00e1rove\u0148 prvou kontrolou reality. Ak nie ste schopn\u00ed rozumne odhadn\u00fa\u0165 \u00fadaje o produkte, \u010dasto to znamen\u00e1, \u017ee ho riadite na z\u00e1klade \u201eintu\u00edcie\u201c \u2013 a pr\u00e1ve v tom spo\u010d\u00edva najv\u00e4\u010d\u0161ia hodnota BCG matice. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-krok-2-v%C3%BDpo%C4%8Det-miery-rastu-trhu\">Krok 2: V\u00fdpo\u010det miery rastu trhu<\/h3>\n\n\n\n<p>Tempo rastu trhu ur\u010duje <strong>prostredie, v ktorom v\u00e1\u0161 produkt funguje.<\/strong> Nie je to len \u010d\u00edslo \u2013 je to sign\u00e1l, \u010di p\u00f4sob\u00edte na stabilnom poli, alebo na trhu, kde sa pravidl\u00e1 r\u00fdchlo menia a bez invest\u00edci\u00ed nem\u00f4\u017eete dlhodobo pre\u017ei\u0165.<\/p>\n\n\n\n<p>Jednoducho povedan\u00e9, miera rastu trhu vyjadruje <strong>ako r\u00fdchlo rastie (alebo spoma\u013euje) cel\u00fd trh<\/strong>, nielen va\u0161e vlastn\u00e9 tr\u017eby. Preto je tento krok k\u013e\u00fa\u010dov\u00fd pre spr\u00e1vne umiestnenie produktu na <strong>vertik\u00e1lnej osi BCG matice.<\/strong> <\/p>\n\n\n\n<p>Najbe\u017enej\u0161ia met\u00f3da v\u00fdpo\u010dtu je jednoduch\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>porovna\u0165 ve\u013ekos\u0165 trhu v dvoch po sebe nasleduj\u00facich obdobiach,<\/li>\n\n\n\n<li>vyjadri\u0165 zmenu v percent\u00e1ch.<\/li>\n<\/ul>\n\n\n\n<p>Napr\u00edklad, ak mal trh minul\u00fd rok hodnotu 100 mili\u00f3nov a tento rok dosiahne 110 mili\u00f3nov, miera rastu trhu je 10 %. Tak\u00fdto v\u00fdsledok signalizuje, \u017ee trh st\u00e1le rastie a zvy\u010dajne vy\u017eaduje <strong>akt\u00edvny investi\u010dn\u00fd pr\u00edstup.<\/strong> <\/p>\n\n\n\n<p>Je d\u00f4le\u017eit\u00e9 pracova\u0165 s rovnak\u00fdm \u010dasov\u00fdm obdob\u00edm a rovnakou metodikou pre v\u0161etky produkty v portf\u00f3liu. Iba tak budete m\u00f4c\u0165 zmysluplne porovna\u0165 v\u00fdsledky. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y: P<\/strong>Ak si nie ste ist\u00ed, kde je hranica medzi \u201evysok\u00fdm\u201c a \u201en\u00edzkym\u201c rastom, neh\u013eadajte univerz\u00e1lne \u010d\u00edslo. Namiesto toho sa pozrite na <strong>rozdiely medzi produktmi vo va\u0161om vlastnom portf\u00f3liu<\/strong> \u2013 matica BCG je relat\u00edvny n\u00e1stroj, nie absol\u00fatna pravda. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-krok-3-v%C3%BDpo%C4%8Det-relat%C3%ADvneho-podielu-na-trhu\">Krok 3: V\u00fdpo\u010det relat\u00edvneho podielu na trhu<\/h3>\n\n\n\n<p>Relat\u00edvny podiel na trhu ukazuje <strong>ako siln\u00e1 je poz\u00edcia v\u00e1\u0161ho produktu v porovnan\u00ed s konkurenciou<\/strong>. Nezauj\u00edma n\u00e1s, \u010di nie\u010do \u201epred\u00e1vate\u201c, ale <strong>\u010di m\u00e1te skuto\u010dn\u00fa vyjedn\u00e1vaciu a konkuren\u010dn\u00fa silu.<\/strong> <\/p>\n\n\n\n<p>Na rozdiel od absol\u00fatneho podielu na trhu, relat\u00edvny podiel <strong>porovn\u00e1va va\u0161u v\u00fdkonnos\u0165 s v\u00fdkonnos\u0165ou v\u00e1\u0161ho najsilnej\u0161ieho konkurenta v danom segmente<\/strong>. Tento poh\u013ead je k\u013e\u00fa\u010dov\u00fd pre horizont\u00e1lnu os BCG matice a pre pochopenie, \u010di m\u00e1 produkt potenci\u00e1l generova\u0165 dlhodob\u00e9 zisky.<\/p>\n\n\n\n<p>V\u00fdpo\u010det je jednoduch\u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>z\u00edska\u0165 podiel na trhu pre v\u00e1\u0161 produkt,<\/li>\n\n\n\n<li>vydeli\u0165 ho trhov\u00fdm podielom najv\u00e4\u010d\u0161ieho konkurenta.<\/li>\n<\/ul>\n\n\n\n<p>Napr\u00edklad, ak m\u00e1 v\u00e1\u0161 produkt podiel na trhu 30 % a v\u00e1\u0161 hlavn\u00fd konkurent m\u00e1 20 %, relat\u00edvny podiel na trhu je 1,5. Hodnota vy\u0161\u0161ia ako 1 znamen\u00e1, \u017ee ste l\u00eddrom alebo siln\u00fdm hr\u00e1\u010dom, zatia\u013e \u010do hodnota ni\u017e\u0161ia ako 1 nazna\u010duje slab\u0161iu poz\u00edciu. <\/p>\n\n\n\n<p>Ak nem\u00e1te presn\u00e9 \u00fadaje o konkurencii, pou\u017eite <strong>odhad zalo\u017een\u00fd <\/strong>na dostupn\u00fdch inform\u00e1ci\u00e1ch. D\u00f4le\u017eit\u00e9 nie je absol\u00fatne \u010d\u00edslo, ale <strong>konzistentn\u00fd pr\u00edstup<\/strong> v celom portf\u00f3liu. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y:<\/strong> Produkty s n\u00edzkym relat\u00edvnym podielom \u010dasto spotreb\u00favaj\u00fa najviac energie. Matica BCG v\u00e1m pom\u00f4\u017ee identifikova\u0165, kde investujete do prehranej bitky, ktor\u00fd nem\u00f4\u017eete vyhra\u0165 v dlhodobom horizonte \u2013 a kde naopak m\u00e1te poz\u00edciu , ktor\u00fa stoj\u00ed za to br\u00e1ni\u0165. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-krok-4-ur%C4%8Denie-ve%C4%BEkosti-kruhov-v%C3%A1ha-produktov-v-portf%C3%B3liu\">Krok 4: Ur\u010denie ve\u013ekosti kruhov (v\u00e1ha produktov v portf\u00f3liu)<\/h3>\n\n\n\n<p>Ve\u013ekos\u0165 kruhov v BCG matici nie je len grafick\u00fdm detailom. Ukazuje <strong>ako d\u00f4le\u017eit\u00e9 s\u00fa jednotliv\u00e9 produkty pre va\u0161e podnikanie <\/strong>\u2013 a ak\u00fd vplyv maj\u00fa na celkov\u00e9 v\u00fdsledky spolo\u010dnosti. <\/p>\n\n\n\n<p>Naj\u010dastej\u0161ie je ve\u013ekos\u0165 kruhov odvoden\u00e1 od:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>podiel produktu na <strong>celkovom predaji<\/strong>,<\/li>\n\n\n\n<li>alebo na <strong>zisku alebo pe\u0148a\u017enom toku,<\/strong> ak s\u00fa tieto \u00fadaje k dispoz\u00edcii.<\/li>\n<\/ul>\n\n\n\n<p>\u010c\u00edm v\u00e4\u010d\u0161\u00ed je kruh, t\u00fdm v\u00e4\u010d\u0161\u00ed je v\u00fdznam produktu pre finan\u010dn\u00fa stabilitu spolo\u010dnosti. Pr\u00e1ve tento rozmer pom\u00e1ha odhali\u0165 situ\u00e1cie, v ktor\u00fdch napr\u00edklad mal\u00fd <strong>\u201eot\u00e1znik\u201c <\/strong>m\u00f4\u017ee ma\u0165 minim\u00e1lny vplyv, zatia\u013e \u010do <strong>ve\u013ek\u00fd \u201epes\u201c <\/strong>m\u00f4\u017ee spolo\u010dnosti v\u00fdrazne prek\u00e1\u017ea\u0165. <\/p>\n\n\n\n<p>Pre ka\u017ed\u00fd produkt vypo\u010d\u00edtajte jeho podiel na celkovej produkcii spolo\u010dnosti (napr\u00edklad v percent\u00e1ch) a pod\u013ea tejto hodnoty upravte ve\u013ekos\u0165 kruhu v matici. Op\u00e4\u0165 je d\u00f4le\u017eit\u00e9 pou\u017ei\u0165 r<strong>ovnak\u00fa metriku pre cel\u00e9 portf\u00f3lio,<\/strong> aby boli v\u00fdsledky porovnate\u013en\u00e9. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y:<\/strong> Ve\u013ek\u00e9 kruhy pri\u0165ahuj\u00fa pozornos\u0165 \u2013 a to opr\u00e1vnene. Ak m\u00e1te produkt s v\u00fdznamn\u00fdm podielom na predaji v problematickom kvadrante, matica BCG v\u00e1m d\u00e1va jasn\u00fd sign\u00e1l, \u017ee nejde o margin\u00e1lny probl\u00e9m, ale o <strong>strategick\u00e9 riziko<\/strong>, ktor\u00e9 si zasl\u00fa\u017ei prioritu. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-krok-5-umiestnenie-produktov-do-bcg-matice-a-vizualiz%C3%A1cia\">Krok 5: Umiestnenie produktov do BCG matice a vizualiz\u00e1cia<\/h3>\n\n\n\n<p>V tomto kroku sa v\u0161etky zhroma\u017eden\u00e9 \u00fadaje spoja do jedn\u00e9ho jasn\u00e9ho obrazu. Produkty umiestnite do BCG matice pod\u013ea <strong>miera rastu trhu (vertik\u00e1lna os) a relat\u00edvny podiel na trhu (horizont\u00e1lna os)<\/strong> a pridajte kruhy r\u00f4znych ve\u013ekost\u00ed pod\u013ea ich d\u00f4le\u017eitosti pre spolo\u010dnos\u0165. <\/p>\n\n\n\n<p>Cie\u013eom nie je vytvori\u0165 \u201edokonal\u00fd\u201c graf, ale p<strong>ozrie\u0165 sa na portf\u00f3lio ako na celok<\/strong>. Vizualiz\u00e1cia \u010dasto odha\u013euje s\u00favislosti, ktor\u00e9 nie s\u00fa zrejm\u00e9 z tabuliek alebo jednotliv\u00fdch \u010d\u00edsel \u2013 napr\u00edklad nadmern\u00fa z\u00e1vislos\u0165 od jedin\u00e9ho produktu alebo nerovnov\u00e1hu medzi rastov\u00fdmi a stabiln\u00fdmi oblas\u0165ami.<\/p>\n\n\n\n<p>Pri umiest\u0148ovan\u00ed produktov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dodr\u017eiava\u0165 rovnak\u00fa logiku pre cel\u00e9 portf\u00f3lio,<\/li>\n\n\n\n<li>Neh\u013eadajte presn\u00e9 hranice, ale sk\u00f4r vz\u00e1jomn\u00e9 relat\u00edvne polohy.<\/li>\n\n\n\n<li>Zamerajte sa na sign\u00e1l, ktor\u00fd lokalita vysiela, aby ste mohli \u010falej rozhodova\u0165.<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdsledn\u00e1 matica BCG by mala by\u0165 dostato\u010dne preh\u013eadn\u00e1, aby bolo zrejm\u00e9 na prv\u00fd poh\u013ead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ktor\u00e9 produkty podporuj\u00fa rast,<\/li>\n\n\n\n<li>ktor\u00e9 zabezpe\u010duj\u00fa stabiln\u00fd cash flow,<\/li>\n\n\n\n<li>kde je potrebn\u00e9 rozhodn\u00fa\u0165, \u010di investova\u0165 alebo stiahnu\u0165 sa.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y:<\/strong> Ak pri poh\u013eade na hotov\u00fa maticu nec\u00edtite \u017eiadne nap\u00e4tie ani potrebu rozhodn\u00fa\u0165 sa, nie\u010do nie je v poriadku. Dobre navrhnut\u00e1 BCG matica by mala vyvol\u00e1va\u0165 ot\u00e1zky \u2013 a niekedy aj nepohodlie. To je jej skuto\u010dn\u00e1 hodnota.  <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-krok-6-interpret%C3%A1cia-v%C3%BDsledkov-a-v%C3%BDber-strat%C3%A9gie-\">KROK 6: Interpret\u00e1cia v\u00fdsledkov a v\u00fdber strat\u00e9gie <\/h3>\n\n\n\n<p>V z\u00e1vere\u010dnom kroku sa BCG matica men\u00ed z analytick\u00e9ho n\u00e1stroja na z\u00e1klad pre <strong>konkr\u00e9tne strategick\u00e9 rozhodnutia.<\/strong> Cie\u013eom nie je len spr\u00e1vne klasifikova\u0165 produkty do kvadrantov, ale <strong>pochopi\u0165, \u010do ich poz\u00edcia znamen\u00e1 pre bud\u00face smerovanie spolo\u010dnosti.<\/strong><\/p>\n\n\n\n<p>Na z\u00e1klade tempa rastu trhu a relat\u00edvneho podielu na trhu teraz rozdel\u00edme produkty do \u0161tyroch kvadrantov matice BCG a ka\u017ed\u00e9mu z nich prirad\u00edme konkr\u00e9tnu kateg\u00f3riu. a8&gt; kvadranty matice BCG a prirad\u00edme pr\u00edslu\u0161n\u00fa strat\u00e9giu ku ka\u017edej z nich.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8-rozdelenie-produktov-do-%C5%A1tvrt%C3%ADn-pr%C3%ADklad\">Rozdelenie produktov do \u0161tvrt\u00edn (pr\u00edklad)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hviezdy (vysok\u00e1 miera rastu trhu, vysok\u00fd relat\u00edvny podiel na trhu) Produkt B patr\u00ed do tejto kateg\u00f3rie v\u010faka r\u00fdchlo rast\u00facemu trhu (20 %) a silnej konkuren\u010dnej poz\u00edcii (relat\u00edvny podiel 1,5). \ud83d\udc49 Ide o k\u013e\u00fa\u010dov\u00e9 produkty, ktor\u00e9 stimuluj\u00fa rast, ale vy\u017eaduj\u00fa aj \u010fal\u0161ie invest\u00edcie. <\/li>\n\n\n\n<li>Kravy (n\u00edzky rast trhu, vysok\u00fd relat\u00edvny podiel na trhu) Produkt A so stabiln\u00fdm rastom trhu (5 %) a ve\u013emi silnou poz\u00edciou (relat\u00edvny podiel 2,0). \ud83d\udc49 Tieto produkty tvoria finan\u010dn\u00fd z\u00e1klad spolo\u010dnosti a generuj\u00fa cash flow na podporu rastov\u00fdch oblast\u00ed. <\/li>\n\n\n\n<li>Ot\u00e1zniky (vysok\u00e1 miera rastu trhu, n\u00edzky relat\u00edvny podiel na trhu) Produkt C m\u00e1 dynamick\u00fd trh (15 %), ale slab\u0161iu poz\u00edciu v porovnan\u00ed s konkurenciou (relat\u00edvny podiel 0,33). \ud83d\udc49 V tomto pr\u00edpade je potrebn\u00e9 rozhodn\u00fa\u0165, \u010di m\u00e1 zmysel investova\u0165 a bojova\u0165 o podiel na trhu, alebo sa stiahnu\u0165. <\/li>\n\n\n\n<li>Psy (n\u00edzky rast trhu, n\u00edzky relat\u00edvny podiel na trhu) Produkt D sa nach\u00e1dza na pomaly rast\u00facom trhu (5 %) a m\u00e1 n\u00edzku konkurencieschopnos\u0165. \ud83d\udc49 Tieto produkty \u010dasto spotreb\u00favaj\u00fa zdroje bez zodpovedaj\u00facej n\u00e1vratnosti. <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-strategick%C3%A9-rozhodovanie-pod%C4%BEa-kvadrantov\">Strategick\u00e9 rozhodovanie pod\u013ea kvadrantov<\/h4>\n\n\n\n<p>Ka\u017ed\u00fd kvadrant vysiela in\u00fd strategick\u00fd sign\u00e1l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hviezdy \u2192 investova\u0165 a chr\u00e1ni\u0165 poz\u00edciu<\/li>\n\n\n\n<li>Kravy \u2192 udr\u017euj\u00fa efektivitu a \u201ez\u00edskavaj\u00fa\u201c hotovostn\u00fd tok<\/li>\n\n\n\n<li>Ot\u00e1zniky \u2192 analyzova\u0165, otestova\u0165 a rozhodn\u00fa\u0165<\/li>\n\n\n\n<li>Psy \u2192 minimalizova\u0165 invest\u00edcie, alebo pr\u00edpadne ukon\u010di\u0165<\/li>\n<\/ul>\n\n\n\n<p>Matica BCG tak pom\u00e1ha <strong>uprednostni\u0165 pozornos\u0165 mana\u017ementu<\/strong> a predch\u00e1dza\u0165 situ\u00e1ci\u00e1m, ke\u010f spolo\u010dnos\u0165 investuje energiu do oblast\u00ed, ktor\u00e9 neprispievaj\u00fa k jej rastu. ke\u010f spolo\u010dnos\u0165 investuje energiu do oblast\u00ed, ktor\u00e9 neprispievaj\u00fa k dlhodob\u00e9mu rastu alebo konkuren\u010dnej v\u00fdhode.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip STRATE9Y: <\/strong>Matica BCG je najcennej\u0161ia vtedy, ke\u010f v\u00e1s n\u00fati poveda\u0165 \u201eNIE\u201c ur\u010dit\u00fdm produktom. Strategick\u00e1 discipl\u00edna \u010dasto znamen\u00e1 menej projektov, ale lep\u0161ie v\u00fdsledky. <\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--60);margin-bottom:0;margin-left:var(--wp--preset--spacing--60)\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BCG matice excel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MOD-GbPwtvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-pr%C3%ADklad-ako-funguje-matica-bcg-na-konkr%C3%A9tnom-portf%C3%B3liu\" style=\"padding-top:var(--wp--preset--spacing--60)\">Pr\u00edklad: Ako funguje matica BCG na konkr\u00e9tnom portf\u00f3liu<\/h2>\n\n\n\n<p>Aby sme objasnili, ako BCG matica funguje v praxi, uva\u017eujme o zjednodu\u0161enom pr\u00edklade portf\u00f3lia \u0161tyroch produktov. Cie\u013eom nie je poskytn\u00fa\u0165 presn\u00fa finan\u010dn\u00fa anal\u00fdzu, ale sk\u00f4r urobi\u0165 r\u00fdchle strategick\u00e9 rozhodnutie o priorit\u00e1ch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-zadanie-pr%C3%ADkladu\">Zadanie pr\u00edkladu<\/h3>\n\n\n\n<p>Spolo\u010dnos\u0165 m\u00e1 vo svojom portf\u00f3liu \u0161tyri produkty (A, B, C, D) s nasleduj\u00facimi charakteristikami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produkt A Podiel na trhu: 60 % Najv\u00e4\u010d\u0161\u00ed konkurent: 30 % Trh nar\u00e1stol zo 100 mili\u00f3nov. na 150 mil. (5 % rast)<\/li>\n\n\n\n<li>Produkt B Podiel na trhu: 30 % Najv\u00e4\u010d\u0161\u00ed konkurent: 20 % Trh vzr\u00e1stol z 200 mili\u00f3nov. do 240 mil. (20 % rast)<\/li>\n\n\n\n<li>Produkt C Podiel na trhu: 10 % Najv\u00e4\u010d\u0161\u00ed konkurent: 30 % Trh vzr\u00e1stol zo 150 mili\u00f3nov. na 172,5 mil. (15 % rast)<\/li>\n\n\n\n<li>Produkt D Podiel na trhu: 5 % Najv\u00e4\u010d\u0161\u00ed konkurent: 15 % Trh vzr\u00e1stol z 50 mili\u00f3nov na 52,5 mili\u00f3na (5 % rast)  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-v%C3%BDpo%C4%8Det-relat%C3%ADvneho-podielu-na-trhu\">V\u00fdpo\u010det relat\u00edvneho podielu na trhu<\/h3>\n\n\n\n<p>Relat\u00edvny podiel na trhu sa vypo\u010d\u00edta ako pomer podielu produktu na trhu k podielu na trhu najv\u00e4\u010d\u0161ieho a9&gt; konkurenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produkt A: 2,0 (60 % \/ 30 %)<\/li>\n\n\n\n<li>Produkt B: 1,5 (30 % \/ 20 %)<\/li>\n\n\n\n<li>Produkt C: 0,33 (10 % \/ 30 %)<\/li>\n\n\n\n<li>Produkt D: 0,33 (5 % \/ 15 %)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-ve%C4%BEkos%C5%A5-kruhov-v%C3%A1ha-produktov-v-portf%C3%B3liu\">Ve\u013ekos\u0165 kruhov (v\u00e1ha produktov v portf\u00f3liu)<\/h3>\n\n\n\n<p>Ve\u013ekos\u0165 kruhov v BCG matici zodpoved\u00e1 podielu jednotliv\u00fdch produktov na celkovom obrate spolo\u010dnosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produkt A: 45 % z celkov\u00e9ho predaja<\/li>\n\n\n\n<li>Produkt B: 25 %<\/li>\n\n\n\n<li>Produkt C: 20 %<\/li>\n\n\n\n<li>Produkt D: 10 %<\/li>\n<\/ul>\n\n\n\n<p>Tento rozmer ukazuje, ak\u00fd v\u00fdznamn\u00fd je vplyv dan\u00e9ho produktu na cel\u00fd biznis, nie len na jeho poz\u00edciu na trhu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-interpret%C3%A1cia-v%C3%BDsledkov-bcg-matice\">Interpret\u00e1cia v\u00fdsledkov BCG matice<\/h3>\n\n\n\n<p>Po vlo\u017een\u00ed \u00fadajov do BCG matice z\u00edskame nasleduj\u00faci obraz portf\u00f3lia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produkt A \u2013 Krava Stabiln\u00fd produkt s vysok\u00fdm podielom na trhu a n\u00edzkym rastom. \ud83d\udc49 Tvor\u00ed finan\u010dn\u00fd z\u00e1klad spolo\u010dnosti a generuje cash flow. <\/li>\n\n\n\n<li>Produkt B \u2013 Hviezda Siln\u00e1 poz\u00edcia na r\u00fdchlo rast\u00facom trhu. \ud83d\udc49 K\u013e\u00fa\u010dov\u00fd motor rastu, ktor\u00fd si zasl\u00fa\u017ei invest\u00edcie. <\/li>\n\n\n\n<li>Produkt C \u2013 Ot\u00e1znik R\u00fdchlo rast\u00faci trh, ale slab\u00e1 konkuren\u010dn\u00e1 poz\u00edcia. \ud83d\udc49 Vy\u017eaduje sa strategick\u00e9 rozhodnutie: investova\u0165 alebo stiahnu\u0165 sa. <\/li>\n\n\n\n<li>Produkt D \u2013 Pes N\u00edzky rast a n\u00edzky podiel na trhu. \ud83d\udc49 Kandid\u00e1t na \u00fapadok alebo ukon\u010denie, pokia\u013e nem\u00e1 in\u00fd strategick\u00fd v\u00fdznam. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-%C4%8Do-n%C3%A1m-ukazuje-tento-pr%C3%ADklad\">\u010co n\u00e1m ukazuje tento pr\u00edklad<\/h3>\n\n\n\n<p>Tento pr\u00edklad jasne ukazuje, \u017ee matica BCG nie je o tom, aby ste mali \u201espr\u00e1vne vyplnenom\u201c grafe, ale o odvahu stanovi\u0165 priority a prija\u0165 nepr\u00edjemn\u00e9 rozhodnutia.<\/p>\n\n\n\n<p>Na prv\u00fd poh\u013ead je to jasn\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ktor\u00e9 produkty pos\u00favaj\u00fa spolo\u010dnos\u0165 vpred dopredu,<\/li>\n\n\n\n<li>ktor\u00e9 zabezpe\u010duj\u00fa stabilitu,<\/li>\n\n\n\n<li>a kde doch\u00e1dza k zbyto\u010dn\u00e9mu plytvaniu zdrojmi.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Perspekt\u00edva STRATE9Y: <\/strong>Najv\u00e4\u010d\u0161ia hodnota matice BCG je v momente, ke\u010f v\u00e1m pom\u00e1ha poveda\u0165 niektor\u00fdm produktom \u201eNIE\u201c \u2013 predt\u00fdm, ako to za v\u00e1s urob\u00ed trh.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-04e998db wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg-graf-e1728821789410.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg-graf-e1728821789410.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg-graf-e1728821789410.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/bcg-graf-e1728821789410.jpg.webp\" alt=\"BCG matice \u2013 p\u0159\u00edklad produktov\u00e9ho portfolia rozd\u011blen\u00e9ho do kvadrant\u016f Hv\u011bzdy, Otazn\u00edky, Kr\u00e1vy a Psi podle r\u016fstu trhu a relativn\u00edho tr\u017en\u00edho pod\u00edlu\" class=\"uag-image-6461\" width=\"619\" height=\"477\" title=\"bcg-graf\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg-graf-e1728821789410.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg-graf-e1728821789410.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg-graf-e1728821789410.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/bcg-graf-e1728821789410.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Grafick\u00e9 zn\u00e1zornenie BCG matice zo \u0161abl\u00f3ny v programe MS Excel \u2013 jeden poh\u013ead, ktor\u00fd odhal\u00ed, kam investova\u0165, \u010do zachova\u0165 a kde je \u010das poveda\u0165 \u201eNIE\u201c.<\/em><\/figcaption><\/figure><\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-vysk%C3%BA%C5%A1ajte-maticu-bcg-na-svojom-vlastnom-portf%C3%B3liu\">Vysk\u00fa\u0161ajte maticu BCG na svojom vlastnom portf\u00f3liu<\/h3>\n\n\n\n<p>Ak chcete prejs\u0165 rovnak\u00fdm procesom so svojimi vlastn\u00fdmi \u00fadajmi, pripravili sme pre v\u00e1s \u0161abl\u00f3nu BCG matice od STRATE9Y, ktor\u00e1 v\u00e1s krok za krokom prevedie cel\u00fdm procesom \u2013 bez zbyto\u010dnej zlo\u017eitosti.<\/p>\n\n\n\n<p>\u27a1\ufe0f <a href=\"https:\/\/www.strate9y.cz\/bcg-matice-excel-sablona\/\" target=\"_blank\" rel=\"noopener\">\u0160abl\u00f3na BCG matica \u2013 za cenu jednej \u2615\ufe0f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-strategick%C3%A9-implik%C3%A1cie-bcg-matice-%C4%8Do-robi%C5%A5-s-v%C3%BDsledkami\">Strategick\u00e9 implik\u00e1cie BCG matice: \u010do robi\u0165 s v\u00fdsledkami<\/h2>\n\n\n\n<p>Skuto\u010dn\u00e1 hodnota BCG matice nespo\u010d\u00edva v grafe, ale v rozhodnutiach, ktor\u00e9 z neho vypl\u00fdvaj\u00fa. Ka\u017ed\u00fd kvadrant predstavuje in\u00fd typ strategickej v\u00fdzvy a vy\u017eaduje odli\u0161n\u00fd pr\u00edstup k invest\u00edci\u00e1m, riadeniu a priorit\u00e1m. <\/p>\n\n\n\n<p>Matica BCG pom\u00e1ha odpoveda\u0165 na k\u013e\u00fa\u010dov\u00e9 ot\u00e1zky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kam m\u00e1 zmysel smerova\u0165 invest\u00edcie?<\/li>\n\n\n\n<li>Ktor\u00e9 v\u00fdrobky maj\u00fa by\u0165 chr\u00e1nen\u00e9?<\/li>\n\n\n\n<li>A kedy je \u010das obmedzi\u0165 svoju pozornos\u0165 alebo od\u00eds\u0165?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-investovanie-ako-premeni%C5%A5-ot%C3%A1zniky-na-hviezdy\">Investovanie: Ako premeni\u0165 ot\u00e1zniky na hviezdy<\/h3>\n\n\n\n<p>Existuj\u00fa ot\u00e1zniky nad r\u00fdchlo rast\u00facimi trhmi s n\u00edzkym podielom na trhu. Tu stoj\u00ed spolo\u010dnos\u0165 pred k\u013e\u00fa\u010dov\u00fdm rozhodnut\u00edm: <\/p>\n\n\n\n<p>\ud83d\udc49 Bu\u010f investujte cie\u013eovo a r\u00fdchlo, alebo stiahnite sa.<\/p>\n\n\n\n<p>V\u00fdznamn\u00e9 invest\u00edcie m\u00f4\u017eu by\u0165 smerovan\u00e9 napr\u00edklad na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marketing a budovanie zna\u010dky,<\/li>\n\n\n\n<li>v\u00fdskum a v\u00fdvoj,<\/li>\n\n\n\n<li>posil\u0148ovanie kapac\u00edt alebo distrib\u00facie.<\/li>\n<\/ul>\n\n\n\n<p>Je ve\u013emi d\u00f4le\u017eit\u00e9 stanovi\u0165 jasn\u00e9 krit\u00e9ri\u00e1 \u00faspechu. Nie ka\u017ed\u00e1 ot\u00e1znikov\u00e1 polo\u017eka si zasl\u00fa\u017ei sta\u0165 sa hviezdou. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-%C3%BAdr%C5%BEba-ochrana-hviezd-a-stabilita-kr%C3%A1v\">\u00dadr\u017eba: ochrana hviezd a stabilita kr\u00e1v<\/h3>\n\n\n\n<p>Hviezdy vy\u017eaduj\u00fa neust\u00e1lu pozornos\u0165. Hoci generuj\u00fa rast, bez invest\u00edci\u00ed m\u00f4\u017eu r\u00fdchlo strati\u0165 svoju poz\u00edciu. <\/p>\n\n\n\n<p>\ud83d\udc49 Strategick\u00fdm cie\u013eom je udr\u017ea\u0165 ich dominantn\u00e9 postavenie a pripravi\u0165 ich na prechod do \u00falohy krav.<\/p>\n\n\n\n<p>Na druhej strane, kravy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nevy\u017eaduj\u00fa agres\u00edvne invest\u00edcie,<\/li>\n\n\n\n<li>ale vy\u017eaduj\u00fa efekt\u00edvne riadenie n\u00e1kladov a v\u00fdkonnosti,<\/li>\n\n\n\n<li>preto\u017ee tvoria finan\u010dn\u00fa z\u00e1klad\u0148u portf\u00f3lia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-zber-%C3%BArody-maximaliz%C3%A1cia-hodnoty-z-kr%C3%A1v\">Zber \u00farody: maximaliz\u00e1cia hodnoty z kr\u00e1v<\/h3>\n\n\n\n<p>V niektor\u00fdch pr\u00edpadoch sa trh s kravami bl\u00ed\u017ei k poklesu.<\/p>\n\n\n\n<p>\ud83d\udc49 Tu m\u00e1 zmysel pou\u017ei\u0165 strat\u00e9giu \u201ezberu\u201c \u2013 t. j. maximalizova\u0165 kr\u00e1tkodob\u00fd pe\u0148a\u017en\u00fd tok s minim\u00e1lnymi invest\u00edciami.<\/p>\n\n\n\n<p>Typick\u00e9 kroky m\u00f4\u017eu zah\u0155\u0148a\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>optimaliz\u00e1cia n\u00e1kladov,<\/li>\n\n\n\n<li>\u00faprava cenovej politiky,<\/li>\n\n\n\n<li>selekt\u00edvny marketing.<\/li>\n<\/ul>\n\n\n\n<p>Cie\u013eom nie je rast, ale efekt\u00edvne vyu\u017eitie zost\u00e1vaj\u00faceho potenci\u00e1lu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-odchod-kedy-je-strategick%C3%A9-poveda%C5%A5-%E2%80%9Edos%C5%A5%E2%80%9C\">Odchod: kedy je strategick\u00e9 poveda\u0165 \u201edos\u0165\u201c<\/h3>\n\n\n\n<p>Produkty v kateg\u00f3rii kateg\u00f3ria Psy \u010dasto spotreb\u00favaj\u00fa \u010das, energiu a peniaze bez primeranej n\u00e1vratnosti.<\/p>\n\n\n\n<p>Podobne sa niektor\u00e9 ot\u00e1zniky uk\u00e1\u017eu ako slep\u00e9 uli\u010dky.<\/p>\n\n\n\n<p>\ud83d\udc49 Strategick\u00e9 vzdanie sa produktu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uvo\u013e\u0148uje zdroje,<\/li>\n\n\n\n<li>zni\u017euje zlo\u017eitos\u0165 portf\u00f3lia,<\/li>\n\n\n\n<li>a umo\u017e\u0148uje spolo\u010dnosti s\u00fastredi\u0165 sa na oblasti s re\u00e1lnym potenci\u00e1lom.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Princ\u00edp STRATE9Y:<\/strong> Nie v\u0161etko, \u010do spolo\u010dnos\u0165 dok\u00e1\u017ee urobi\u0165, vyrobi\u0165 alebo preda\u0165, by malo by\u0165 \u010falej rozv\u00edjan\u00e9.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"22-z%C3%A1ver-strat%C3%A9gia-nie-je-o-viac-produktoch-ale-o-lep%C5%A1%C3%ADch-rozhodnutiach\">Z\u00e1ver: Strat\u00e9gia nie je o viac produktoch, ale o lep\u0161\u00edch rozhodnutiach.<\/h2>\n\n\n\n<p>Matica BCG nie je n\u00e1strojom, ktor\u00fd v\u00e1m povie to, \u010do chcete po\u010du\u0165. Naopak, \u010dasto odha\u013euje nepr\u00edjemn\u00e9 pravdy o tom, kam spolo\u010dnos\u0165 investuje svoju energiu bez zodpovedaj\u00facej n\u00e1vratnosti. Ale pr\u00e1ve v tom spo\u010d\u00edva jej skuto\u010dn\u00e1 hodnota.  <\/p>\n\n\n\n<p>Pri spr\u00e1vnom pou\u017eit\u00ed pom\u00e1ha BCG matica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zobrazi\u0165 portf\u00f3lio ako celok,<\/li>\n\n\n\n<li>stanovi\u0165 jasn\u00e9 priority,<\/li>\n\n\n\n<li>a prij\u00edma\u0165 rozhodnutia na z\u00e1klade \u00fadajov, nie dojmov alebo zvykov.<\/li>\n<\/ul>\n\n\n\n<p>Ukazuje, kde m\u00e1 zmysel investova\u0165, \u010do udr\u017eiava\u0165 a kde je strategicky rozumn\u00e9 presta\u0165, sk\u00f4r ako to za v\u00e1s urob\u00ed trh. Nejedn\u00e1 sa o jednorazov\u00fa anal\u00fdzu, ale o n\u00e1stroj, ku ktor\u00e9mu sa oplat\u00ed pravidelne vraca\u0165 \u2013 najm\u00e4 ke\u010f spolo\u010dnos\u0165 rastie, diverzifikuje sa alebo h\u013ead\u00e1 nov\u00fd smer. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Perspekt\u00edva STRATE9Y: Siln\u00e1 strat\u00e9gia nevznik\u00e1 z mno\u017estva n\u00e1padov, ale z odvahy vybra\u0165 tie spr\u00e1vne \u2013 a ostatn\u00e9 necha\u0165 tak.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-teraz-je-na-rade\">Teraz je na rade<\/h3>\n\n\n\n<p>Ak chcete prejs\u0165 od \u010d\u00edtania k praxi, vysk\u00fa\u0161ajte cel\u00fd proces na svojom vlastnom portf\u00f3liu.<\/p>\n\n\n\n<p>Pripravili sme \u0161abl\u00f3nu BCG matice od STRATE9Y, ktor\u00e1 v\u00e1s krok za krokom prevedie anal\u00fdzou a pom\u00f4\u017ee v\u00e1m prelo\u017ei\u0165 v\u00fdsledky do konkr\u00e9tnych strategick\u00fdch rozhodnut\u00ed.<\/p>\n\n\n\n<p>\u27a1\ufe0f <a href=\"https:\/\/www.strate9y.cz\/bcg-matice-excel-sablona\/\" target=\"_blank\" rel=\"noopener\">\u0160abl\u00f3na BCG matica \u2013 za cenu jednej \u2615\ufe0f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-kde-%C4%8Falej\">Kde \u010falej<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00e1kladn\u00fd princ\u00edp a defin\u00edcia n\u00e1stroja sa nach\u00e1dzaj\u00fa tu \u2192 <a href=\"https:\/\/strate9y.com\/sk\/glossary\/matica-bcg\/\">BCG Matrix (Knowledge Hub)<\/a><\/li>\n\n\n\n<li>Pre hlb\u0161ie strategick\u00e9 s\u00favislosti odpor\u00fa\u010dame tie\u017e:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\">SWOT anal\u00fdzu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Strategick\u00e9 pl\u00e1novanie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/glossary\/konkurencni-vyhoda\/\">Konkuren\u010dn\u00e1 v\u00fdhoda<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-faq\">\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/h2>\n\n\n\n<p>V matici BCG neexistuje univerz\u00e1lny prah, ktor\u00fd by platil pre v\u0161etky odvetvia. Vysok\u00fd a n\u00edzky rast sa v\u017edy posudzuje v kontexte konkr\u00e9tneho trhu a vlastn\u00e9ho portf\u00f3lia. <\/p>\n<p>Najbe\u017enej\u0161\u00ed pr\u00edstup je porovnanie s:<\/p>\n<ul class=\"wp-block-list\">\n<li>priemern\u00e1 miera rastu v danom sektore,<\/li>\n<li>alebo s in\u00fdmi produktmi v portf\u00f3liu.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Tip STRATE9Y: Neh\u013eadajte \u201espr\u00e1vne percento\u201c. D\u00f4le\u017eitej\u0161ie je, aby sa rovnak\u00e1 logika uplat\u0148ovala na v\u0161etky produkty, inak sa matica stane len bezv\u00fdznamn\u00fdm grafom. <\/p>\n<\/blockquote>\n<p>Toto je \u00faplne norm\u00e1lna situ\u00e1cia. Produkty nie s\u00fa statick\u00e9 a BCG matica je z\u00e1merne zjednodu\u0161en\u00fd model reality. Ak sa produkt nach\u00e1dza na okraji dvoch kvadrantov, pova\u017eujte to za sign\u00e1l, \u017ee:  <\/p>\n<ul class=\"wp-block-list\">\n<li>je v prechodnej f\u00e1ze,<\/li>\n<li>alebo \u017ee to zah\u0155\u0148a viac faktorov ako len rast a podiel.<\/li>\n<\/ul>\n<p>V praxi to pom\u00e1ha:<\/p>\n<ul class=\"wp-block-list\">\n<li>a doplni\u0165 perspekt\u00edvu o \u010fal\u0161ie n\u00e1stroje (napr. SWOT).<\/li>\n<li>sledova\u0165 v\u00fdvoj v \u010dase (kam sa produkt uber\u00e1),<\/li>\n<li>pracova\u0165 so scen\u00e1rmi typu \u201e\u010do keby\u201c,<\/li>\n<li>a doplni\u0165 perspekt\u00edvu o \u010fal\u0161ie n\u00e1stroje (napr. SWOT).<\/li>\n<\/ul>\n<p>Matica BCG nie je jednorazovou anal\u00fdzou, ale priebe\u017en\u00fdm strategick\u00fdm n\u00e1strojom.<\/p>\n<p>M\u00e1 zmysel vr\u00e1ti\u0165 sa k tomu:<\/p>\n<ul class=\"wp-block-list\">\n<li>Aspo\u0148 raz ro\u010dne v r\u00e1mci strategick\u00e9ho pl\u00e1novania.<\/li>\n<li>pri uveden\u00ed nov\u00e9ho produktu na trh,<\/li>\n<li>alebo v pr\u00edpade v\u00fdznamn\u00fdch zmien na trhu alebo v konkurencii.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Perspekt\u00edva STRATE9Y: Matica BCG nie je mapa, ktor\u00fa si zaves\u00edte na stenu. Je to kompas, ktor\u00fd by ste mali pravidelne kontrolova\u0165. <\/p>\n<\/blockquote>\n<p>Je to ve\u013emi siln\u00fd strategick\u00fd sign\u00e1l.<\/p>\n<p>Napr\u00edklad:<\/p>\n<ul class=\"wp-block-list\">\n<li>Preva\u017eovanie kr\u00e1v znamen\u00e1 stabilitu, ale aj riziko stagn\u00e1cie.<\/li>\n<li>prevaha ot\u00e1znikov znamen\u00e1 vysok\u00fd tlak na invest\u00edcie a pe\u0148a\u017en\u00fd tok,<\/li>\n<li>Prevaha psov nazna\u010duje potrebu z\u00e1sadn\u00e9ho prehodnotenia portf\u00f3lia.<\/li>\n<\/ul>\n<p>V tejto situ\u00e1cii pom\u00e1ha BCG matica otvori\u0165 nepr\u00edjemn\u00fa, ale potrebn\u00fa diskusiu o bud\u00facom smerovan\u00ed spolo\u010dnosti a o tom, kde m\u00e1 zmysel (a kde nem\u00e1 zmysel) s\u00fastredi\u0165 pozornos\u0165.<\/p>\n<p>\u00c1no, ale inak ako vo ve\u013ek\u00fdch korpor\u00e1ci\u00e1ch.<\/p>\n<p>Mal\u00e9 podniky a za\u010d\u00ednaj\u00face firmy \u010dasto nemaj\u00fa presn\u00e9 \u00fadaje o podieloch na trhu, preto je vhodn\u00e9:<\/p>\n<ul class=\"wp-block-list\">\n<li>pracova\u0165 s odhadovan\u00fdmi mierkami namiesto presn\u00fdch \u010d\u00edsel,<\/li>\n<li>pou\u017e\u00edvajte maticu BCG predov\u0161etk\u00fdm ako n\u00e1stroj na stanovenie prior\u00edt a rozhodovanie,<\/li>\n<li>uplat\u0148ujte to na projekty, n\u00e1pady alebo smerovanie produktov, nielen na hotov\u00e9 v\u00fdrobky.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>Tip STRATE9Y: Mal\u00e9 podniky si nem\u00f4\u017eu dovoli\u0165 plytvanie zdrojmi. Matica BCG im pom\u00e1ha poveda\u0165 \u201enie\u201c sk\u00f4r, ako im d\u00f4jdu finan\u010dn\u00e9 prostriedky. <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>V podnikan\u00ed nesta\u010d\u00ed vedie\u0165, \u010do je BCG matica. Skuto\u010dn\u00e1 hodnota tohto n\u00e1stroja sa prejav\u00ed a\u017e vtedy, ke\u010f ho m\u00f4\u017eete pou\u017ei\u0165 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[682],"tags":[699,648,700,677],"class_list":["post-6706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kategoria-bcg-matica","tag-konkurence","tag-marketing-sk","tag-rozhodovani","tag-strategie-sk-2"],"acf":[],"featured_image_src":"https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1.jpg","author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1.jpg",1440,810,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1-150x150.jpg",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1.jpg",1440,810,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/BCG-1.jpg",1440,810,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"V podnikan\u00ed nesta\u010d\u00ed vedie\u0165, \u010do je BCG matica. Skuto\u010dn\u00e1 hodnota tohto n\u00e1stroja sa prejav\u00ed a\u017e vtedy, ke\u010f ho m\u00f4\u017eete pou\u017ei\u0165 [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/6706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=6706"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/6706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/6469"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=6706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=6706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}