{"id":39936,"date":"2026-10-26T11:16:14","date_gmt":"2026-10-26T10:16:14","guid":{"rendered":"https:\/\/strate9y.com\/?p=39936"},"modified":"2026-10-30T20:51:54","modified_gmt":"2026-10-30T19:51:54","slug":"vinted-remix-rezke-podnikatelska-prilezitost","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/vinted-remix-rezke-podnikatelska-prilezitost\/","title":{"rendered":"Vinted u\u017e existuje. M\u00e1 e\u0161te zmysel podnika\u0165 na rovnakom trhu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Jeden probl\u00e9m. Tri skuto\u010dn\u00e9 podnikate\u013esk\u00e9 pr\u00edbehy. Sedem sp\u00f4sobov, ako zar\u00e1ba\u0165 na rovnakom trhu. A pr\u00edle\u017eitos\u0165, ktor\u00fa m\u00f4\u017eete otestova\u0165 aj bez vlastn\u00e9ho e-shopu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podnikate\u013esk\u00e1 pr\u00edle\u017eitos\u0165 nemus\u00ed vznikn\u00fa\u0165 objaven\u00edm nie\u010doho \u00faplne nov\u00e9ho. Niekedy sta\u010d\u00ed vyrie\u0161i\u0165 zn\u00e1my probl\u00e9m lep\u0161ie, pohodlnej\u0161ie alebo pre in\u00fa skupinu z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te pln\u00fa skri\u0148u oble\u010denia. Niektor\u00e9 veci ste mali na sebe len raz, in\u00e9 v\u00e1m u\u017e nesedia. Vyhodi\u0165 ich? \u0160koda. Preda\u0165? Ale kde, komu a kto sa o v\u0161etko postar\u00e1?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdanlivo oby\u010dajn\u00e1 situ\u00e1cia dala vznikn\u00fa\u0165 viacer\u00fdm podnikate\u013esk\u00fdm modelom. Vinted, REMIX a slovensk\u00e9 REZKE rie\u0161ia podobn\u00fa potrebu r\u00f4znymi sp\u00f4sobmi. Pr\u00e1ve v tom je ich najzauj\u00edmavej\u0161ia podnikate\u013esk\u00e1 lekcia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stru\u010dne: Ako zar\u00e1ba Vinted a \u010fal\u0161ie secondhandov\u00e9 firmy?<\/strong> Vinted prev\u00e1dzkuje online trhovisko a z\u00edskava pr\u00edjmy zo slu\u017eieb a propag\u00e1cie. REMIX zabezpe\u010duje spracovanie a predaj oble\u010denia. REZKE stavia na predajniach, kredite a fran\u0161\u00edzach. Rovnak\u00e1 potreba vytv\u00e1ra odli\u0161n\u00e9 pr\u00edjmy, n\u00e1klady aj rizik\u00e1.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mvlvm1py-euaw4q\" class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"670\" height=\"446\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/milda-mitkute-a-justas-janauskas-zakladatele-vinted.jpg\" alt=\"Milda Mitkut\u0117 a Justas Janauskas, zakladatelia Vinted\" class=\"wp-image-39791\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/milda-mitkute-a-justas-janauskas-zakladatele-vinted.jpg 670w, https:\/\/strate9y.com\/wp-content\/uploads\/milda-mitkute-a-justas-janauskas-zakladatele-vinted-300x200.jpg 300w, https:\/\/strate9y.com\/wp-content\/uploads\/milda-mitkute-a-justas-janauskas-zakladatele-vinted-150x100.jpg 150w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\">Milda Mitkut\u0117 a Justas Janauskas, spoluzakladatelia Vinted. Zdroj: <a href=\"https:\/\/www.15min.lt\/\" target=\"_blank\" rel=\"noopener\">15min.lt<\/a>. <\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group strate9y-article-toc is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u010co sa v \u010dl\u00e1nku dozviete<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#vinted\">Vinted: od preplnenej skrine k miliardov\u00e9mu biznisu<\/a><\/li>\n\n\n\n<li><a href=\"#remix\">REMIX: podnikanie, ktor\u00e9 sa za\u010dalo v ob\u00fdva\u010dke<\/a><\/li>\n\n\n\n<li><a href=\"#rezke\">REZKE: slovensk\u00fd model v\u00fdmeny oble\u010denia<\/a><\/li>\n\n\n\n<li><a href=\"#modely\">Ako sa d\u00e1 zar\u00e1ba\u0165 na trhu s pou\u017eit\u00fdm oble\u010den\u00edm<\/a><\/li>\n\n\n\n<li><a href=\"#prilezitosti\">Kde h\u013eada\u0165 nov\u00e9 podnikate\u013esk\u00e9 pr\u00edle\u017eitosti<\/a><\/li>\n\n\n\n<li><a href=\"#napad\">Pr\u00edklad podnikania bez vlastnej aplik\u00e1cie<\/a><\/li>\n\n\n\n<li><a href=\"#overeni\">Ako si overi\u0165 podnikate\u013esk\u00fd n\u00e1pad<\/a><\/li>\n\n\n\n<li><a href=\"#hra\">STRATE9Y\u00ae GAME<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u010cast\u00e9 ot\u00e1zky<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"border-left:5px solid #e8080f;background:#f7f7f7;padding:20px 24px;margin:28px 0;border-radius:0 12px 12px 0\"><div style=\"font-size:12px;letter-spacing:.14em;font-weight:800;color:#e8080f\">PR\u00cdBEH 01 \u00b7 LITVA<\/div><div style=\"font-size:25px;font-weight:800;line-height:1.25;margin-top:8px\">Z preplnenej skrine k eur\u00f3pskemu jednoro\u017ecovi<\/div><div style=\"margin-top:10px;color:#555\">N\u00e1pad \u2192 komunita \u2192 kr\u00edza \u2192 zmena obchodn\u00e9ho modelu<\/div><\/div>\n\n\n\n<h2 id=\"vinted\" class=\"wp-block-heading\">1. Vinted: z preplnenej skrine vyr\u00e1stol jednoro\u017eec<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00ed\u0161e sa rok 2008. Na ve\u010dierku vo Vilniuse sa mlad\u00e1 Litov\u010danka Milda Mitkut\u0117 zd\u00f4ver\u00ed kamar\u00e1tovi Justasovi, \u017ee sa s\u0165ahuje do men\u0161ieho bytu a nevie, \u010do s preplnen\u00fdm \u0161atn\u00edkom. Niektor\u00e9 k\u00fasky maj\u00fa st\u00e1le visa\u010dky. Nem\u00e1 podnikate\u013esk\u00fd pl\u00e1n ani amb\u00edciu vybudova\u0165 miliardov\u00fa spolo\u010dnos\u0165. M\u00e1 v\u0161ak probl\u00e9m, ktor\u00fd dobre pozn\u00e1. Justas Janauskas vie programova\u0165 a za dva t\u00fd\u017edne spolo\u010dne spustia prv\u00fa verziu webu. Pod\u013ea spomienok zakladate\u013eky dokonca spo\u010diatku zabudli na tla\u010didlo na n\u00e1kup. Prv\u00ed pou\u017e\u00edvatelia prich\u00e1dzaj\u00fa cez zn\u00e1mych, odpor\u00fa\u010dania a litovsk\u00e9 m\u00e9di\u00e1. Milda nesk\u00f4r  priznala, \u017ee prv\u00e9 roky vn\u00edmali Vinted sk\u00f4r ako kon\u00ed\u010dek ne\u017e ako firmu. <a href=\"https:\/\/forbes.cz\/puvodne-jsem-vinted-vytvorila-jen-pro-sebe-priznava-zakladatelka-jednorozce\/\" target=\"_blank\" rel=\"noopener\">Autentick\u00fd rozhovor s Mildou a jej fotografie \u2013 Forbes \u010cesko<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevymysleli secondhand ani baz\u00e1r. Ich inov\u00e1ciou bol obchodn\u00fd model digit\u00e1lneho trhoviska: prepoji\u0165 mno\u017estvo kupuj\u00facich a pred\u00e1vaj\u00facich bez toho, aby platforma musela ka\u017ed\u00fd kus oble\u010denia vlastni\u0165 a skladova\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rast nebol priamo\u010diary. Vinted expandoval do \u010fal\u0161\u00edch kraj\u00edn, no expanzia predbehla ekonomiku firmy. Pr\u00edjmy z reklamy nesta\u010dili, poplatky odr\u00e1dzali \u010das\u0165 pred\u00e1vaj\u00facich a v roku 2016 sa spolo\u010dnos\u0165 ocitla na hranici pre\u017eitia. Thomas Plantenga presadil z\u00e1sadn\u00fd obrat: zn\u00ed\u017eenie n\u00e1kladov, zjednodu\u0161enie produktu a presun hlavnej poplatkovej logiky smerom ku kupuj\u00facim. I\u0161lo o strategick\u00e9 rozhodnutie, kto m\u00e1 plati\u0165 za hodnotu platformy. Odstr\u00e1nenie be\u017en\u00fdch poplatkov pre pred\u00e1vaj\u00facich pomohlo roz\u0161\u00edri\u0165 ponuku a posilni\u0165 sie\u0165ov\u00fd efekt. <a href=\"https:\/\/thenextweb.com\/news\/vinted-ceo-thomas-plagenta-interview-second-hand-fashion\" target=\"_blank\" rel=\"noopener\">V\u00edce o obratu firmy \u2013 The Next Web<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">N\u00e1pad zostal. Zmenil sa sp\u00f4sob, ak\u00fdm na \u0148om firma zar\u00e1bala.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V roku 2019 sa Vinted stal prv\u00fdm litovsk\u00fdm jednoro\u017ecom. Za rok 2025 skupina vyk\u00e1zala tr\u017eby 1,1 miliardy eur, \u010dist\u00fd zisk 62 mili\u00f3nov eur a hodnotu tovaru predan\u00e9ho cez platformy 10,8 miliardy eur. Pozor: hodnota predan\u00e9ho tovaru (GMV) nie je to ist\u00e9 ako tr\u017eby firmy. V apr\u00edli 2026 transakcia s akciami ocenila Vinted pribli\u017ene na 8 mili\u00e1rd eur. <a href=\"https:\/\/company.vinted.com\/newsroom\/financial-results-2025\" target=\"_blank\" rel=\"noopener\">Zdroj: Vinted Group<\/a> \u00b7 <a href=\"https:\/\/www.otpp.com\/en-ca\/about-us\/news-and-insights\/2026\/vinted-completes-secondary-share-transaction-reflecting-consistent-profitable-growth\" target=\"_blank\" rel=\"noopener\">ocen\u011bn\u00ed v roce 2026<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zka: Ak by na trhu u\u017e p\u00f4sobila firma v hodnote mili\u00e1rd eur, vzdali by ste sa vlastn\u00e9ho podnikate\u013esk\u00e9ho n\u00e1padu?<\/p>\n\n\n\n<style>.s9-story-timeline{margin:26px 0 36px;padding:24px 26px;background:#f6f6f6;border-top:5px solid #e8080f;border-radius:0 0 12px 12px}.s9-story-timeline h3{margin:0 0 20px!important;font-size:20px!important}.s9-story-timeline ol{list-style:none!important;margin:0!important;padding:0 0 0 16px!important;border-left:2px solid #d1d1d1}.s9-story-timeline li{position:relative;margin:0!important;padding:0 0 18px 22px;font-size:15px;line-height:1.55}.s9-story-timeline li:before{content:\"\";position:absolute;left:-22px;top:5px;width:10px;height:10px;border-radius:50%;background:#e8080f;box-shadow:0 0 0 4px #f6f6f6}.s9-story-timeline li strong{display:block;color:#e8080f;font-size:12px;letter-spacing:.09em}.s9-story-timeline li:last-child{padding-bottom:0}.s9-story-timeline aside{margin-top:22px;padding:16px 18px;background:#191919;color:#fff;border-radius:6px;font-size:15px;line-height:1.6}.s9-story-timeline aside strong{display:block;color:#ff777b;text-transform:uppercase;letter-spacing:.1em;font-size:11px;margin-bottom:6px}@media(max-width:600px){.s9-story-timeline{padding:20px 18px}.s9-story-timeline li{font-size:14px}}<\/style><section class=\"s9-story-timeline\" aria-label=\"\u010casov\u00e1 osa Vinted\"><h3>Vinted \u00b7 k\u013e\u00fa\u010dov\u00e9 rozhodnutia<\/h3><ol><li><strong>2008<\/strong>Preplnen\u00e1 skri\u0148a \u2192 prv\u00e1 verzia trhoviska<\/li><li><strong>2016<\/strong>Ekonomick\u00e1 kr\u00edza \u2192 zmena poplatkov\u00e9ho modelu<\/li><li><strong>2019<\/strong>Prv\u00fd litovsk\u00fd jednoro\u017eec<\/li><\/ol><aside><strong>Strategick\u00e1 lekcia<\/strong>Nesta\u010d\u00ed dobr\u00fd n\u00e1pad. Rozhoduje, kto plat\u00ed za hodnotu a \u010di model d\u00e1va ekonomick\u00fd zmysel.<\/aside><\/section>\n\n\n\n<div style=\"border-left:5px solid #e8080f;background:#f7f7f7;padding:20px 24px;margin:28px 0;border-radius:0 12px 12px 0\"><div style=\"font-size:12px;letter-spacing:.14em;font-weight:800;color:#e8080f\">PR\u00cdBEH 02 \u00b7 BULHARSKO<\/div><div style=\"font-size:25px;font-weight:800;line-height:1.25;margin-top:8px\">REMIX: Ke\u010f \u00faspech prever\u00ed po\u017eiar aj logistika<\/div><div style=\"margin-top:10px;color:#555\">Sp\u00e1l\u0148a ako sklad \u2192 expanzia \u2192 po\u017eiar \u2192 n\u00e1kladn\u00e1 realita rastu<\/div><\/div>\n\n\n\n<h2 id=\"remix\" class=\"wp-block-heading\">2. REMIX: \u017eehli\u010dka v sp\u00e1lni, fotografie v ob\u00fdva\u010dke<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Presu\u0148me sa do Bulharska. V roku 2009 otvorili Lyubomir Klenov a Nadezhda Gancheva v Sofii secondhand so starostlivo vybranou m\u00f3dou. Z\u00e1kazn\u00edci chceli \u010fal\u0161ie predajne. Zakladatelia v\u0161ak namiesto drah\u00e9ho roz\u0161irovania kamennej siete zvolili internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na za\u010diatku nepotrebovali ve\u013ek\u00fd sklad ani profesion\u00e1lne \u0161t\u00fadio. V sp\u00e1lni sa \u017eehlilo, v ob\u00fdva\u010dke fotografovalo, v kuchyni upravovali sn\u00edmky a gar\u00e1\u017e sl\u00fa\u017eila ako sklad. Pred spusten\u00edm e-shopu overovali, \u010di bud\u00fa \u013eudia kupova\u0165 starostlivo vybran\u00e9 pou\u017eit\u00e9 oble\u010denie cez internet. Prv\u00e9ho okt\u00f3bra 2012 o jeden\u00e1stej spustili Remix.bg. Web nakr\u00e1tko nezvl\u00e1dol n\u00e1por pribli\u017ene p\u00e4\u0165tis\u00edc n\u00e1v\u0161tevn\u00edkov. Za prv\u00fd mesiac dosiahol pod\u013ea Forbes Bulgaria tr\u017eby 30-tis\u00edc bulharsk\u00fdch levov a prv\u00fdch tis\u00edc z\u00e1sielok vozil Lyubomir Klenov kuri\u00e9rovi s\u00e1m. Za prv\u00fd rok sa t\u00edm rozr\u00e1stol na viac ne\u017e p\u00e4\u0165desiat \u013eud\u00ed. <a href=\"https:\/\/forbesbulgaria.com\/2020\/10\/20\/15149\/\" target=\"_blank\" rel=\"noopener\">Zdroj: report\u00e1\u017e Forbes Bulgaria<\/a><\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mvlvm1q7-ppqew0\" class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad.jpg\" alt=\"\u010cty\u0159i zakladatel\u00e9 REMIX: Lyubomir Klenov, Genoveva Petrova, Nadezhda Gancheva a Ilian Grozev\" class=\"wp-image-39794\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad.jpg 1500w, https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad-300x169.jpg 300w, https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad-700x394.jpg 700w, https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad-150x84.jpg 150w, https:\/\/strate9y.com\/wp-content\/uploads\/ctyri-zakladatele-remix-lyubomir-klenov-genoveva-petrova-nad-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Zakladatelia REMIX (zleva): Lyubomir Klenov, Genoveva Petrova, Nadezhda Gancheva a Ilian Grozev. Foto: Elena Nenkova \/ <a href=\"https:\/\/forbesbulgaria.com\/2020\/10\/20\/15149\/\" target=\"_blank\" rel=\"noopener\">Forbes Bulgaria<\/a>. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160tyria \u013eudia, \u0161tyri r\u00f4zne kompetencie. T\u00edm Lyubomira Klenova, Nadezhdy Ganchevy, Genovevy Petrovej a Iliana Grozeva. Spojili sk\u00fasenosti s m\u00f3dou, marketingom, financiami a budovan\u00edm obchodu. Kombin\u00e1cia ich zru\u010dnost\u00ed umo\u017enila prechod od kamenn\u00e9ho secondhandu k technologicky a logisticky n\u00e1ro\u010dn\u00e9mu podnikaniu. K\u00fdm Vinted prep\u00e1ja pou\u017e\u00edvate\u013eov, REMIX za nich preber\u00e1 pr\u00edjem oble\u010denia, kontrolu, fotografovanie, vystavenie, skladovanie aj exped\u00edciu. Z\u00e1kazn\u00edk z\u00edskava pohodlie, firma v\u0161ak zn\u00e1\u0161a v\u00fdrazne vy\u0161\u0161ie prev\u00e1dzkov\u00e9 n\u00e1klady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roku 2021 REMIX k\u00fapila americk\u00e1 spolo\u010dnos\u0165 ThredUp. Najsilnej\u0161ia podnikate\u013esk\u00e1 lekcia v\u0161ak pri\u0161la sk\u00f4r. V roku 2017 REMIX expandoval aj do \u010ceska, na Slovensko a do Ma\u010farska a investoval do marketingu i z\u00e1sob. P\u00e4tn\u00e1steho j\u00fala 2017 po\u017eiar zni\u010dil sklad a zimn\u00fa kolekciu. Pod\u013ea Forbes Bulgaria firma vy\u010d\u00edslila straty vr\u00e1tane u\u0161l\u00fdch pr\u00edle\u017eitost\u00ed na viac ako 20 mili\u00f3nov bulharsk\u00fdch levov; poistn\u00e9 plnenie pokrylo len \u010das\u0165 \u0161kody. Reklama priv\u00e1dzala z\u00e1kazn\u00edkov, ale nebolo dos\u0165 tovaru na predaj. Nesk\u00f4r sa prejavili aj n\u00e1klady na skladovanie, vratky a financovanie rastu. V roku 2024 sa v\u00e4\u010d\u0161inov\u00e1 kontrola vr\u00e1tila mana\u017ementu a v roku 2025 vst\u00fapil do firmy investor Rockaway Ventures. Tento pr\u00edbeh pripom\u00edna, \u017ee rast obratu automaticky neznamen\u00e1 rast zisku. <a href=\"https:\/\/forbesbulgaria.com\/2020\/10\/20\/15149\/\" target=\"_blank\" rel=\"noopener\">Zdroj: Forbes Bulgaria<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Vinted poskytuje pr\u00edstup na trhovisko. REMIX pred\u00e1va predov\u0161etk\u00fdm pohodlie a komplexn\u00fa slu\u017ebu.<\/p>\n<\/blockquote>\n\n\n\n<section class=\"s9-story-timeline\" aria-label=\"\u010casov\u00e1 osa REMIX\"><h3>REMIX \u00b7 k\u013e\u00fa\u010dov\u00e9 rozhodnutia<\/h3><ol><li><strong>2012<\/strong>Spustenie e-shopu z dom\u00e1ceho prostredia<\/li><li><strong>2017<\/strong>Expanzia a po\u017eiar skladu<\/li><li><strong>2021<\/strong>Akviz\u00edcia spolo\u010dnos\u0165ou ThredUp<\/li><\/ol><aside><strong>Strategick\u00e1 lekcia<\/strong>Pohodlie z\u00e1kazn\u00edka vytv\u00e1ra pr\u00edle\u017eitos\u0165, no logistika a z\u00e1soby prin\u00e1\u0161aj\u00fa rizik\u00e1.<\/aside><\/section>\n\n\n\n<div style=\"border-left:5px solid #e8080f;background:#f7f7f7;padding:20px 24px;margin:28px 0;border-radius:0 12px 12px 0\"><div style=\"font-size:12px;letter-spacing:.14em;font-weight:800;color:#e8080f\">PR\u00cdBEH 03 \u00b7 SLOVENSKO<\/div><div style=\"font-size:25px;font-weight:800;line-height:1.25;margin-top:8px\">REZKE: Z jednej v\u00fdmeny oble\u010denia vznik\u00e1 podnikate\u013esk\u00fd koncept<\/div><div style=\"margin-top:10px;color:#555\">Komunitn\u00e1 v\u00fdmena \u2192 kamenn\u00e1 predaj\u0148a \u2192 fran\u0161\u00edzov\u00e1 sie\u0165<\/div><\/div>\n\n\n\n<h2 id=\"rezke\" class=\"wp-block-heading\">3. REZKE: slovensk\u00e1 cesta cez predaj\u0148u a kredit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010co ak z\u00e1kazn\u00ed\u010dka nechce oble\u010denie pred\u00e1va\u0165 sama ani ho posiela\u0165 do vzdialen\u00e9ho skladu? Rad\u0161ej pr\u00edde, odovzd\u00e1 pekn\u00e9 k\u00fasky a vyberie si nie\u010do in\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na tomto princ\u00edpe stoj\u00ed slovensk\u00e9 REZKE zakladate\u013eky Zuzany Slivenskej. Neza\u010d\u00ednalo ako ve\u013ek\u00e1 sie\u0165. Zuzana v Ko\u0161iciach organizovala jednorazov\u00e9 v\u00fdmeny oble\u010denia \u2013 swapy. \u00da\u010dastn\u00ed\u010dky boli nad\u0161en\u00e9 a jedna z nich sa sp\u00fdtala: \u010co keby nie\u010do tak\u00e9 fungovalo ka\u017ed\u00fd de\u0148? Zuzana o n\u00e1pade uva\u017eovala pribli\u017ene rok a a\u017e potom otvorila prv\u00fa predaj\u0148u. Z\u00e1kazn\u00ed\u010dky postupne za\u010dali \u017eiada\u0165 podobn\u00e9 miesto aj vo svojich mest\u00e1ch. Projekt prer\u00e1stol do fran\u0161\u00edzov\u00e9ho konceptu. V rozhovore pre Aktuality.sk vysvet\u013euje, pre\u010do fran\u0161\u00edzu nevn\u00edma iba ako licenciu, ale aj ako osobn\u00fa podporu \u017eien, ktor\u00e9 by si na samostatn\u00e9 podnikanie mo\u017eno netr\u00fafli. Oble\u010denie z\u00edskava od vlastn\u00fdch z\u00e1kazn\u00ed\u010dok, nie dovozom zahrani\u010dn\u00fdch secondhandov\u00fdch z\u00e1sob. Za prijat\u00e9 k\u00fasky z\u00e1kazn\u00ed\u010dka z\u00edskava kredit pod\u013ea pravidiel konceptu. Kredit nie je hotovos\u0165. <a href=\"https:\/\/rezke.sk\/\" target=\"_blank\" rel=\"noopener\">REZKE<\/a> \u00b7 <a href=\"https:\/\/www.aktuality.sk\/clanok\/D24gvG2\/nie-je-to-len-biznis-ako-si-udrzatelny-projekt-second-handu-ziskava-nadsencov\/\" target=\"_blank\" rel=\"noopener\">Rozhovor a autentick\u00e9 fotografie Zuzany a REZKE \u2013 Aktuality.sk<\/a><\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mvlvm1qb-nqnk98\" class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke.webp\" alt=\"Zuzana Slivensk\u00e1, zakladatelka slovensk\u00e9ho projektu REZKE\" class=\"wp-image-39795\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke.webp 1200w, https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke-300x169.webp 300w, https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke-700x394.webp 700w, https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke-150x85.webp 150w, https:\/\/strate9y.com\/wp-content\/uploads\/zuzana-slivenska-zakladatelka-rezke-768x433.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Zuzana Slivensk\u00e1, zakladate\u013eka REZKE. Foto: archiv \/ <a href=\"https:\/\/www.aktuality.sk\/clanok\/D24gvG2\/nie-je-to-len-biznis-ako-si-udrzatelny-projekt-second-handu-ziskava-nadsencov\/\" target=\"_blank\" rel=\"noopener\">Aktuality.sk<\/a>. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u010dom REZKE zar\u00e1ba? Z\u00e1kazn\u00ed\u010dka prinesie oble\u010denie, ktor\u00e9 predaj\u0148a prijme, a z\u00edska za\u0148 kredit. Pod\u013ea pravidiel REZKE m\u00f4\u017ee kredit pri \u010fal\u0161om n\u00e1kupe pokry\u0165 najviac polovicu ceny; zvy\u0161ok z\u00e1kazn\u00ed\u010dka doplat\u00ed peniazmi. Pri oble\u010den\u00ed za 40 \u20ac m\u00f4\u017ee pou\u017ei\u0165 kredit 20 \u20ac a \u010fal\u0161\u00edch 20 \u20ac doplati\u0165. Predaj\u0148a tak z\u00edskava \u010das\u0165 sortimentu od z\u00e1kazn\u00ed\u010dok bez be\u017en\u00e9ho hotovostn\u00e9ho n\u00e1kupu z\u00e1sob a z\u00e1rove\u0148 inkasuje peniaze z predaja. Kredit v\u0161ak predstavuje z\u00e1v\u00e4zok a prev\u00e1dzka stoj\u00ed peniaze. \u010eal\u0161ou ekonomickou vrstvou je fran\u0161\u00edzov\u00fd model s dohodnut\u00fdmi poplatkami. To, \u017ee model vytv\u00e1ra tr\u017eby, e\u0161te nedokazuje jeho ziskovos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REZKE sp\u00e1ja kamenn\u00fa predaj\u0148u, v\u00fdmenu oble\u010denia, kredit a komunitu. Autentick\u00e9 fotografie predajn\u00ed a pr\u00edbeh zakladate\u013eky pribli\u017euje Aktuality.sk. Roz\u0161irovanie siete nazna\u010duje z\u00e1ujem o model; bez \u00fapln\u00fdch \u00fa\u010dtovn\u00fdch \u00fadajov v\u0161ak nemo\u017eno tvrdi\u0165, \u017ee je cel\u00fd koncept vysoko ziskov\u00fd. <a href=\"https:\/\/www.aktuality.sk\/clanok\/D24gvG2\/nie-je-to-len-biznis-ako-si-udrzatelny-projekt-second-handu-ziskava-nadsencov\/\" target=\"_blank\" rel=\"noopener\">Aktuality.sk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vinted u\u017e existoval. REMIX tie\u017e. Napriek tomu vznikla \u010fal\u0161ia odpove\u010f na t\u00fa ist\u00fa potrebu z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<section class=\"s9-story-timeline\" aria-label=\"\u010casov\u00e1 osa REZKE\"><h3>REZKE \u00b7 k\u013e\u00fa\u010dov\u00e9 rozhodnutia<\/h3><ol><li><strong>Prv\u00fd krok<\/strong>Komunitn\u00e9 v\u00fdmeny oble\u010denia v Ko\u0161iciach<\/li><li><strong>Overenie<\/strong>Dopyt po pravidelnej prev\u00e1dzke<\/li><li><strong>Rast<\/strong>Predajne a fran\u0161\u00edzov\u00fd koncept<\/li><\/ol><aside><strong>Strategick\u00e1 lekcia<\/strong>Najprv overi\u0165 z\u00e1ujem komunity, a\u017e potom investova\u0165 do opakovate\u013en\u00e9ho modelu.<\/aside><\/section>\n\n\n\n<style>.strate9y-comparison{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:28px 0 40px;align-items:stretch}\n.strate9y-comparison article{box-sizing:border-box;min-width:0;background:#fff;color:#171717;border:1px solid #e2e2e2;border-top:4px solid #e8080f;border-radius:12px;padding:24px;box-shadow:none;overflow-wrap:break-word}\n.strate9y-comparison article:nth-child(2){background:#f7f7f7;border-color:#e2e2e2;border-top-color:#e8080f;color:#171717}\n.strate9y-comparison article:nth-child(3){background:#fff}\n.strate9y-comparison article h3,.strate9y-comparison article:nth-child(2) h3{color:#171717!important;font-size:clamp(22px,2.2vw,29px)!important;line-height:1.2!important;letter-spacing:-.025em!important;word-break:normal!important;overflow-wrap:normal!important;margin:0 0 18px!important;font-weight:800!important}\n.strate9y-comparison article p,.strate9y-comparison article:nth-child(2) p{font-size:15px!important;line-height:1.55!important;color:#333!important;margin:0!important;padding:13px 0!important;border-top:1px solid #e5e5e5!important;overflow-wrap:break-word}\n.strate9y-comparison article p strong,.strate9y-comparison article:nth-child(2) p strong{display:block;color:#d91d22!important;font-size:11px!important;letter-spacing:.07em!important;text-transform:uppercase;margin-bottom:4px;line-height:1.5!important}\n@media(max-width:900px){.strate9y-comparison{grid-template-columns:minmax(0,1fr)!important;gap:16px!important}.strate9y-comparison article{width:100%!important;max-width:100%!important;padding:20px!important}.strate9y-comparison article h3{font-size:26px!important}.strate9y-comparison article p{font-size:15px!important}}\n<\/style><div class=\"strate9y-comparison\" aria-label=\"Porovnanie obchodn\u00fdch modelov\"><article><h3>Vinted<\/h3><p><strong>Model:<\/strong> Online trhovisko<\/p><p><strong>Hodnota:<\/strong> Predaj medzi \u013eu\u010fmi bez vlastn\u00e9ho skladu platformy.<\/p><p><strong>Pr\u00edjmy:<\/strong> Poplatky za slu\u017eby a propag\u00e1ciu.<\/p><p><strong>K\u013e\u00fa\u010dov\u00e9 riziko:<\/strong> D\u00f4vera, bezpe\u010dnos\u0165 a aktivita pou\u017e\u00edvate\u013eov.<\/p><\/article><article><h3>REMIX<\/h3><p><strong>Model:<\/strong> Riaden\u00fd online predaj pou\u017eit\u00e9ho oble\u010denia<\/p><p><strong>Hodnota:<\/strong> Firma za z\u00e1kazn\u00edka zabezpe\u010duje \u010das\u0165 pr\u00e1ce spojenej s predajom.<\/p><p><strong>Pr\u00edjmy:<\/strong> Mar\u017ea a podiel z uskuto\u010dnen\u00e9ho predaja.<\/p><p><strong>K\u013e\u00fa\u010dov\u00e9 riziko:<\/strong> Sklady, logistika, vr\u00e1ten\u00fd tovar a kapit\u00e1l.<\/p><\/article><article><h3>REZKE<\/h3><p><strong>Model:<\/strong> Kreditov\u00fd secondhand s lok\u00e1lnymi predaj\u0148ami a fran\u0161\u00edzami<\/p><p><strong>Hodnota:<\/strong> Jednoduch\u00e1 v\u00fdmena a n\u00e1kup v komunite.<\/p><p><strong>Pr\u00edjmy:<\/strong> Pe\u0148a\u017en\u00e9 doplatky pri n\u00e1kupoch s kreditom, predaj tovaru a fran\u0161\u00edzov\u00e9 poplatky.<\/p><p><strong>K\u013e\u00fa\u010dov\u00e9 riziko:<\/strong> Kvalita prev\u00e1dzky a miestny dopyt.<\/p><\/article><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u010co maj\u00fa tri firmy spolo\u010dn\u00e9 \u2013 a pre\u010do ich strat\u00e9gie nie s\u00fa zamenite\u013en\u00e9?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky tri reaguj\u00fa na podobn\u00fa potrebu: da\u0165 oble\u010deniu \u010fal\u0161\u00ed \u017eivot a z\u00e1kazn\u00edkovi u\u013eah\u010di\u0165 rozhodovanie. Ka\u017ed\u00e1 v\u0161ak odstra\u0148uje in\u00fa prek\u00e1\u017eku. Vinted prep\u00e1ja dve strany trhu. REMIX preber\u00e1 pr\u00e1cu, ktor\u00fa z\u00e1kazn\u00edk nechce robi\u0165. REZKE vytv\u00e1ra fyzick\u00e9 miesto pre v\u00fdmenu a komunitn\u00e9 vz\u0165ahy. Nes\u00fa\u0165a\u017eia teda iba cenou alebo sortimentom, ale najm\u00e4 sp\u00f4sobom vytv\u00e1rania hodnoty.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Neza\u010d\u00ednajte ot\u00e1zkou \u201e\u010co e\u0161te nikto nerob\u00ed?\u201c. P\u00fdtajte sa rad\u0161ej: \u201ePre koho s\u00fa\u010dasn\u00e9 rie\u0161enia st\u00e1le nie s\u00fa dos\u0165 dobr\u00e9 \u2013 a pre\u010do?\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Strategick\u00e1 pr\u00edle\u017eitos\u0165 vznik\u00e1 tam, kde sa stretne konkr\u00e9tny probl\u00e9m z\u00e1kazn\u00edka, odli\u0161n\u00fd sp\u00f4sob jeho rie\u0161enia a ekonomika, ktor\u00e1 d\u00e1va zmysel aj po zapo\u010d\u00edtan\u00ed n\u00e1kladov. Pr\u00e1ve posledn\u00e1 podmienka odli\u0161uje zauj\u00edmav\u00fd n\u00e1pad od udr\u017eate\u013en\u00e9ho podnikania.<\/p>\n\n\n\n<h2 id=\"modely\" class=\"wp-block-heading\">4. Sedem obchodn\u00fdch modelov na jednom trhu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna podnikate\u013esk\u00e1 pr\u00edle\u017eitos\u0165 m\u00f4\u017ee ma\u0165 viacero ekonomicky odli\u0161n\u00fdch rie\u0161en\u00ed. Neexistuje jedin\u00fd spr\u00e1vny model. Firmy m\u00f4\u017eu zar\u00e1ba\u0165 na sprostredkovan\u00ed, mar\u017ei, pohodl\u00ed, v\u00fdbere, pren\u00e1jme \u010di oprav\u00e1ch. Rozdiel nie je len v produkte, ale najm\u00e4 v hodnote pre konkr\u00e9tneho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<style>.s9-model-matrix{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin:26px 0 34px}.s9-model-matrix article{border:1px solid #ddd;border-left:4px solid #e8080f;padding:18px 20px;background:#fff;border-radius:0 8px 8px 0}.s9-model-matrix article h3{font-size:18px!important;line-height:1.25;margin:0 0 12px!important;color:#111}.s9-model-matrix dl{margin:0}.s9-model-matrix dt{font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:#e8080f;margin-top:10px}.s9-model-matrix dd{margin:2px 0 0;font-size:14px;line-height:1.5;color:#333}@media(max-width:680px){.s9-model-matrix{grid-template-columns:1fr}.s9-model-matrix article{padding:16px}}<\/style><div class=\"s9-model-matrix\" aria-label=\"Sedm obchodn\u00edch model\u016f secondhandov\u00e9ho trhu\"><article><h3>1. Digit\u00e1lne trhovisko<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>Sprostredkovanie transakcie a doplnkov\u00e9 slu\u017eby<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>D\u00f4vera a dostato\u010dn\u00fd po\u010det akt\u00edvnych pou\u017e\u00edvate\u013eov<\/dd><\/dl><\/article><article><h3>2. Kompletn\u00e1 slu\u017eba \u010fal\u0161ieho predaja<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>Pohodln\u00fd predaj bez v\u00e4\u010d\u0161iny pr\u00e1ce z\u00e1kazn\u00edka<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>Sklady, logistika, vr\u00e1ten\u00fd tovar a mar\u017ea<\/dd><\/dl><\/article><article><h3>3. Swap a kredit<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>V\u00fdmena oble\u010denia a miestna dostupnos\u0165<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>Ekonomika predajne a kvalita z\u00e1sob<\/dd><\/dl><\/article><article><h3>4. Starostlivo vybran\u00fd vintage butik<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>Starostliv\u00fd v\u00fdber, \u0161t\u00fdl a originalita<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>Z\u00edskavanie atrakt\u00edvnych k\u00faskov<\/dd><\/dl><\/article><article><h3>5. Predaj luxusn\u00e9ho oble\u010denia z druhej ruky<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>D\u00f4vera, overovanie pravosti a servis<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>Falzifik\u00e1ty a n\u00e1klady na overovanie pravosti<\/dd><\/dl><\/article><article><h3>6. Po\u017ei\u010dov\u0148a m\u00f3dy<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>Kr\u00e1tkodob\u00e9 pou\u017e\u00edvanie namiesto vlastn\u00edctva<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>\u010cistenie, opotrebovanie a vr\u00e1tenie tovaru<\/dd><\/dl><\/article><article><h3>7. Opravy a upcykl\u00e1cia<\/h3><dl><dt>Za \u010do z\u00e1kazn\u00edk plat\u00ed<\/dt><dd>Pred\u013a\u017eenie \u017eivotnosti a jedine\u010dn\u00e9 \u00fapravy<\/dd><dt>Hlavn\u00e1 podnikate\u013esk\u00e1 v\u00fdzva<\/dt><dd>Cena pr\u00e1ce a ochota z\u00e1kazn\u00edka plati\u0165<\/dd><\/dl><\/article><\/div>\n\n\n\n<h2 id=\"prilezitosti\" class=\"wp-block-heading\">5. Ako n\u00e1js\u0165 podnikate\u013esk\u00fa pr\u00edle\u017eitos\u0165 na obsadenom trhu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00edle\u017eitos\u0165 sa \u010dasto skr\u00fdva v nedostato\u010dne obsl\u00fa\u017eenom segmente. To, \u017ee slu\u017eba u\u017e existuje, neznamen\u00e1, \u017ee je dostupn\u00e1 v ka\u017edom regi\u00f3ne, pre ka\u017ed\u00fa cie\u013eov\u00fa skupinu a v podobe, ktor\u00fa z\u00e1kazn\u00edci skuto\u010dne chc\u00fa. Nasleduj\u00face mo\u017enosti s\u00fa hypot\u00e9zy na overenie, nie z\u00e1ruka neobsaden\u00e9ho trhu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Predaj \u0161atn\u00edka na k\u013e\u00fa\u010d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lok\u00e1lna slu\u017eba pr\u00edde k z\u00e1kazn\u00edkovi, vyberie vhodn\u00e9 k\u00fasky, vy\u017eehl\u00ed ich, nafot\u00ed, zverejn\u00ed a pred\u00e1. Z\u00e1kazn\u00edk si kupuje \u00fasporu \u010dasu; pre podnikate\u013ea je k\u013e\u00fa\u010dov\u00e1 ekonomika ka\u017edej z\u00e1kazky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Secondhandov\u00fd styling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Namiesto prezerania tis\u00edcov pon\u00fak dostane z\u00e1kazn\u00edk zostaven\u00fd outfit pod\u013ea \u0161t\u00fdlu, ve\u013ekosti a rozpo\u010dtu. Hodnotou je v\u00fdber a osobn\u00e9 odpor\u00fa\u010danie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Detsk\u00fd \u0161atn\u00edk, ktor\u00fd rastie s die\u0165a\u0165om<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bal\u00ed\u010dky oble\u010denia pod\u013ea ve\u013ekosti s mo\u017enos\u0165ou v\u00fdmeny, ke\u010f z nich die\u0165a vyrastie. Opakovan\u00e1 potreba, ale aj n\u00e1ro\u010dn\u00e1 hygiena, logistika a spr\u00e1va z\u00e1sob.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0160pecializovan\u00e9 slu\u017eby \u010fal\u0161ieho predaja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e9miov\u00e9 zna\u010dky, oble\u010denie pre vysok\u00e9 postavy, outdoor, spolo\u010densk\u00e9 \u0161aty alebo lok\u00e1lna \u0161kolsk\u00e1 v\u00fdmena. Ve\u013ek\u00e1 platforma obsluhuje \u0161irok\u00fd trh; \u0161pecialista m\u00f4\u017ee pon\u00faknu\u0165 vy\u0161\u0161iu d\u00f4veru a konkr\u00e9tnu odbornos\u0165.<\/p>\n\n\n\n<h2 id=\"napad\" class=\"wp-block-heading\">6. Podnikanie, ktor\u00e9 m\u00f4\u017eete sk\u00fasi\u0165 aj bez vlastnej aplik\u00e1cie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Predstavte si \u0161tudentku s telef\u00f3nom, trochou \u010dasu a piatimi zn\u00e1mymi s preplnen\u00fdmi skri\u0148ami. Prv\u00fdm pracovn\u00fdm n\u00e1strojom takejto slu\u017eby m\u00f4\u017ee by\u0165 oby\u010dajn\u00fd smartf\u00f3n.<\/p>\n\n\n\n<figure data-spectra-id=\"spectra-mvlvm1qf-eo8hw5\" class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej.jpg\" alt=\"Fotografovanie oble\u010denia na online predaj ako podnikate\u013esk\u00e1 pr\u00edle\u017eitos\u0165\" class=\"wp-image-39740\" title=\"\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej.jpg 1200w, https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-300x169.jpg 300w, https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-700x394.jpg 700w, https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-150x84.jpg 150w, https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Foto: Vitaly Gariev \/ Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pon\u00fakne im: \u201ePr\u00eddem, oble\u010denie priprav\u00edm, vy\u017eehl\u00edm, nafot\u00edm, vystav\u00edm na Vinted a vybav\u00edm predaj. Zaplat\u00edte mi len percento z toho, \u010do sa skuto\u010dne pred\u00e1.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri predaji desiatich kusov za priemern\u00fdch 20 \u20ac dosiahne celkov\u00e1 hodnota predaja 200 \u20ac. Prov\u00edzia 30 % predstavuje 60 \u20ac tr\u017eieb za slu\u017ebu a 140 \u20ac pre majite\u013ea oble\u010denia. Nejde v\u0161ak o \u010dist\u00fd zisk: treba odpo\u010d\u00edta\u0165 \u010das, dopravu, pr\u00edpravu, komunik\u00e1ciu, nepredan\u00e9 kusy aj \u010fal\u0161ie n\u00e1klady. Pri poskytovan\u00ed slu\u017eby treba dodr\u017eiava\u0165 pravidl\u00e1 pou\u017e\u00edvanej platformy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nevytv\u00e1rate konkurenciu pre Vinted. Budujete slu\u017ebu, ktor\u00e1 m\u00f4\u017ee fungova\u0165 pr\u00e1ve preto, \u017ee Vinted u\u017e existuje.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"overeni\" class=\"wp-block-heading\">7. Ako si overi\u0165 podnikate\u013esk\u00fd n\u00e1pad sk\u00f4r, ne\u017e do\u0148 investujete?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mini-test na 15 min\u00fat: Vyberte segment z\u00e1kazn\u00edkov, ktor\u00e9mu s\u00fa\u010dasn\u00e9 slu\u017eby nevyhovuj\u00fa. Pomenujte probl\u00e9m, navrhnite konkr\u00e9tne rie\u0161enie a zistite, \u010di by za\u0148 skuto\u010dne zaplatili. N\u00e1pad zatia\u013e ne\u0161k\u00e1lujte \u2013 najprv overte jednu mal\u00fa transakciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najsk\u00f4r si polo\u017ete p\u00e4\u0165 ot\u00e1zok. Pom\u00f4c\u0165 v\u00e1m m\u00f4\u017ee praktick\u00fd sprievodca Lean Canvas, interakt\u00edvny Lean Canvas alebo Business Model Canvas na porovnanie r\u00f4znych podnikate\u013esk\u00fdch modelov: <a href=\"https:\/\/strate9y.com\/sk\/lean-canvas-kompletny-navod-krok-za-krokom\/\">praktick\u00fd pr\u016fvodce Lean Canvas<\/a> \u00b7 <a href=\"https:\/\/strate9y.com\/sk\/strategicke-nastroje\/lean-canvas\/\">interaktivn\u00ed Lean Canvas<\/a> \u00b7 <a href=\"https:\/\/strate9y.com\/sk\/ako-business-model-canvas-meni-podnikanie\/\">Business Model Canvas<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00e1kazn\u00edk: Kto m\u00e1 probl\u00e9m nato\u013eko siln\u00fd, \u017ee je ochotn\u00fd zaplati\u0165 za rie\u0161enie?<\/li>\n\n\n\n<li>Hodnota: Pre\u010do by si mal vybra\u0165 na\u0161u slu\u017ebu namiesto Vinted, REMIXu alebo vlastn\u00e9ho rie\u0161enia?<\/li>\n\n\n\n<li>Ekonomika: Ko\u013eko n\u00e1m po zapo\u010d\u00edtan\u00ed pr\u00e1ce a n\u00e1kladov naozaj zostane?<\/li>\n\n\n\n<li>Realiz\u00e1cia: \u010co zvl\u00e1dneme sami a \u010do bude potrebn\u00e9 zmeni\u0165 pri raste?<\/li>\n\n\n\n<li>Overenie: Ako najlacnej\u0161ie zist\u00edme, \u010di na\u0161e predpoklady platia?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ve tu sa ukazuje rozdiel medzi n\u00e1padom a podnikan\u00edm: schopnos\u0165 strategicky prem\u00fd\u0161\u013ea\u0165, rozhodova\u0165 sa a overova\u0165 predpoklady.<\/p>\n\n\n\n<h2 id=\"hra\" class=\"wp-block-heading\">Vysk\u00fa\u0161ajte si podnikate\u013esk\u00e9 rozhodovanie v STRATE9Y\u00ae GAME<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">STRATE9Y\u00ae GAME je interakt\u00edvna podnikate\u013esk\u00e1 hra, v ktorej si vysk\u00fa\u0161ate rozhodovanie, reakcie na nov\u00e9 situ\u00e1cie a d\u00f4sledky r\u00f4znych podnikate\u013esk\u00fdch volieb. Nenahrad\u00ed overenie skuto\u010dn\u00e9ho dopytu ani finan\u010dn\u00fd pl\u00e1n konkr\u00e9tneho n\u00e1padu, ale pom\u00e1ha rozv\u00edja\u0165 myslenie, ktor\u00e9 na to potrebujete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vinted sa za\u010dal preplnenou skri\u0148ou. REMIX \u017eehlil oble\u010denie v sp\u00e1lni. REZKE prinieslo \u010fal\u0161\u00ed sp\u00f4sob, ako oble\u010denie vr\u00e1ti\u0165 do obehu. Ak\u00fa pr\u00edle\u017eitos\u0165 vid\u00edte vy?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/strate9y.com\/sk\/strate9y-game\/\" target=\"_blank\" rel=\"noopener\">Vysk\u00fa\u0161a\u0165 STRATE9Y\u00ae GAME<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">\u010cast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Je Vinted jedin\u00fdm \u00faspe\u0161n\u00fdm modelom predaja pou\u017eit\u00e9ho oble\u010denia?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nie. Popri digit\u00e1lnych trhovisk\u00e1ch funguj\u00fa riaden\u00e9 secondhandy, kamenn\u00e9 v\u00fdmenn\u00e9 predajne, komision\u00e1lny predaj, pren\u00e1jom m\u00f3dy, opravy aj \u0161pecializovan\u00e9 butiky. L\u00ed\u0161ia sa z\u00e1kazn\u00edkmi, n\u00e1kladmi aj zdrojmi pr\u00edjmov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ak\u00fd je hlavn\u00fd rozdiel medzi Vinted, REMIX a REZKE?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vinted prep\u00e1ja kupuj\u00facich a pred\u00e1vaj\u00facich. REMIX organizuje spracovanie a predaj oble\u010denia. REZKE umo\u017e\u0148uje prinies\u0165 oble\u010denie do predajne a z\u00edska\u0165 kredit na \u010fal\u0161\u00ed n\u00e1kup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e1 sa na Vinted postavi\u0165 vlastn\u00e9 podnikanie?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potenci\u00e1lne \u00e1no, napr\u00edklad poskytovan\u00edm slu\u017eieb pr\u00edpravy a spr\u00e1vy predaja. Treba v\u0161ak overi\u0165 ochotu z\u00e1kazn\u00edkov plati\u0165, re\u00e1lnu mar\u017eu a pravidl\u00e1 platformy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Over\u00ed STRATE9Y\u00ae GAME, \u010di bude m\u00f4j n\u00e1pad ziskov\u00fd?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nie priamo. Hra rozv\u00edja podnikate\u013esk\u00e9 a strategick\u00e9 rozhodovanie; konkr\u00e9tny n\u00e1pad treba n\u00e1sledne overi\u0165 rozhovormi so z\u00e1kazn\u00edkmi, testom ponuky a finan\u010dn\u00fdm modelom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje a \u010fal\u0161ie \u010d\u00edtanie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vinted Group \u2013 finan\u010dn\u00e9 v\u00fdsledky za rok 2025 <a href=\"https:\/\/company.vinted.com\/newsroom\/financial-results-2025\" target=\"_blank\" rel=\"noopener\">Vinted Group \u2013 finan\u010dn\u00e9 v\u00fdsledky 2025<\/a><\/li>\n\n\n\n<li>Vinted \u2013 ocenenie spolo\u010dnosti v apr\u00edli 2026 <a href=\"https:\/\/www.otpp.com\/en-ca\/about-us\/news-and-insights\/2026\/vinted-completes-secondary-share-transaction-reflecting-consistent-profitable-growth\" target=\"_blank\" rel=\"noopener\">Vinted \u2013 ocenenie spolo\u010dnosti v dubnu 2026<\/a><\/li>\n\n\n\n<li>Forbes Bulgaria \u2013 autentick\u00fd pr\u00edbeh zakladate\u013eov REMIXu <a href=\"https:\/\/forbesbulgaria.com\/2020\/10\/20\/15149\/\" target=\"_blank\" rel=\"noopener\">Forbes Bulgaria \u2013 autentick\u00fd pr\u00edbeh zakladate\u013eov REMIXu<\/a><\/li>\n\n\n\n<li>REZKE \u2013 ofici\u00e1lna str\u00e1nka <a href=\"https:\/\/rezke.sk\/\" target=\"_blank\" rel=\"noopener\">REZKE \u2013 ofici\u00e1lna str\u00e1nka<\/a><\/li>\n\n\n\n<li>Aktuality.sk \u2013 pr\u00edbeh REZKE <a href=\"https:\/\/www.aktuality.sk\/clanok\/D24gvG2\/nie-je-to-len-biznis-ako-si-udrzatelny-projekt-second-handu-ziskava-nadsencov\/\" target=\"_blank\" rel=\"noopener\">Aktuality.sk \u2013 pr\u00edbeh REZKE<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u0159i p\u0159\u00edb\u011bhy Vinted, REMIX a REZKE ukazuj\u00ed r\u016fzn\u00e9 obchodn\u00ed modely. Objevte dal\u0161\u00ed p\u0159\u00edle\u017eitosti a zjist\u011bte, jak je ov\u011b\u0159ovat ve STRATE9Y\u00ae GAME.<\/p>\n","protected":false},"author":1,"featured_media":40060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[592],"tags":[],"class_list":["post-39936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikatelske-napady-rubrika"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej.jpg",1200,675,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-150x84.jpg",150,84,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej.jpg",1200,675,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/Fotografovani-obleceni-pro-online-prodej.jpg",1200,675,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"T\u0159i p\u0159\u00edb\u011bhy Vinted, REMIX a REZKE ukazuj\u00ed r\u016fzn\u00e9 obchodn\u00ed modely. Objevte dal\u0161\u00ed p\u0159\u00edle\u017eitosti a zjist\u011bte, jak je ov\u011b\u0159ovat ve STRATE9Y\u00ae GAME.","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/39936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=39936"}],"version-history":[{"count":46,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/39936\/revisions"}],"predecessor-version":[{"id":40373,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/39936\/revisions\/40373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/40060"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=39936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=39936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=39936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}