{"id":28057,"date":"2025-09-16T20:07:04","date_gmt":"2025-09-16T18:07:04","guid":{"rendered":"https:\/\/strate9y.com\/?p=28057"},"modified":"2026-01-05T18:15:54","modified_gmt":"2026-01-05T17:15:54","slug":"4p-marketingovy-mix-preco-vasa-idea-nefunguje","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/4p-marketingovy-mix-preco-vasa-idea-nefunguje\/","title":{"rendered":"4P marketingov\u00fd mix: Pre\u010do va\u0161a idea nefunguje (a \u010do s t\u00fdm robi\u0165)"},"content":{"rendered":"\n<p>Pre\u010do nikto nekupuje v\u00e1\u0161 \u201ebrilantn\u00fd\u201c n\u00e1pad? Preto\u017ee marketing nie je o vytvoren\u00ed pekn\u00e9ho \u00fa\u010dtu na Instagrame a po\u017eiadan\u00ed va\u0161ich priate\u013eov, aby ho zdie\u013eali. Marketing je o tom, ako namie\u0161ate svoj recept na \u00faspech \u2013 a v\u00e4\u010d\u0161ina za\u010d\u00ednaj\u00facich podnikate\u013eov prid\u00e1va piesok namiesto m\u00faky.  <\/p>\n\n<p>Kdy\u017e postav\u00edte super produkt, ale nenastav\u00edte spr\u00e1vnou cenu, nikdo si ho nekoup\u00ed. Kdy\u017e zvol\u00edte \u0161patn\u00fd distribu\u010dn\u00ed kan\u00e1l, va\u0161e v\u011bc se nikdy nedostane k z\u00e1kazn\u00edkovi. A kdy\u017e ud\u011bl\u00e1te skv\u011blou propagaci, ale nikdo nech\u00e1pe, co nab\u00edz\u00edte \u2013 utr\u00e1c\u00edte jen pen\u00edze za zmatek.  <\/p>\n\n<p>Rie\u0161enie? 4P <strong>Marketingov\u00fd mix<\/strong>. Je takmer tak\u00fd star\u00fd ako rock &#8218;n&#8216; roll, ale st\u00e1le funguje. Ak ho ignorujete, va\u0161a strat\u00e9gia je ako cestoviny bez vody \u2013 nikdy sa neuvar\u00ed.    Ak m\u00e1te pocit, \u017ee v\u00e1\u0161 marketing nefunguje, je dobr\u00e9 urobi\u0165 krok sp\u00e4\u0165. \u010casto nejde o propag\u00e1ciu, ale o samotn\u00fd z\u00e1klad n\u00e1padu. Ak chcete zisti\u0165, \u010di m\u00e1 v\u00e1\u0161 n\u00e1pad v\u00f4bec zmysel, za\u010dnite s <a href=\"https:\/\/strate9y.com\/sk\/podnikatelske-napady-nove-podnikanie\/\">preh\u013eadom v\u00fdvoja podnikate\u013esk\u00e9ho n\u00e1padu od konceptu po podnikanie.<\/a>  <\/p>\n<div class=\"root-eb-toc-hz59a wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-hz59a \"><div class=\"eb-toc-container eb-toc-hz59a  eb-toc-is-not-sticky eb-toc-not-collapsible eb-toc-initially-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"false\" data-sticky-hide-mobile=\"true\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemCollapsed=\"true\" data-highlight-scroll=\"true\"><div class=\"eb-toc-header\"><h2 class=\"eb-toc-title\">V tomto \u010dl\u00e1nku<\/h2><\/div><div class=\"eb-toc-wrapper \" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u010co je 4P marketingov\\u00fd mix?&quot;,&quot;text&quot;:&quot;\\u010co je 4P marketingov\\u00fd mix?&quot;,&quot;link&quot;:&quot;eb-table-content-0&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Produkt: \\u010co vlastne pon\\u00fakate?&quot;,&quot;text&quot;:&quot;Produkt: \\u010co vlastne pon\\u00fakate?&quot;,&quot;link&quot;:&quot;eb-table-content-1&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Cena: Nie je to len \\u010d\\u00edslo na cenovke&quot;,&quot;text&quot;:&quot;Cena: Nie je to len \\u010d\\u00edslo na cenovke&quot;,&quot;link&quot;:&quot;eb-table-content-2&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Miesto: Ako sa produkt dostane k z\\u00e1kazn\\u00edkovi&quot;,&quot;text&quot;:&quot;Miesto: Ako sa produkt dostane k z\\u00e1kazn\\u00edkovi&quot;,&quot;link&quot;:&quot;eb-table-content-3&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Propag\\u00e1cia: Ako sa zvidite\\u013eni\\u0165&quot;,&quot;text&quot;:&quot;Propag\\u00e1cia: Ako sa zvidite\\u013eni\\u0165&quot;,&quot;link&quot;:&quot;eb-table-content-4&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u010co ovplyv\\u0148uje marketingov\\u00fd mix?&quot;,&quot;text&quot;:&quot;\\u010co ovplyv\\u0148uje marketingov\\u00fd mix?&quot;,&quot;link&quot;:&quot;eb-table-content-5&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;7P: Modern\\u00e9 roz\\u0161\\u00edrenia marketingov\\u00e9ho mixu&quot;,&quot;text&quot;:&quot;7P: Modern\\u00e9 roz\\u0161\\u00edrenia marketingov\\u00e9ho mixu&quot;,&quot;link&quot;:&quot;eb-table-content-6&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Pre\\u010do to nikto nekupuje? Naj\\u010dastej\\u0161ie \\u00faskalia &quot;,&quot;text&quot;:&quot;Pre\\u010do to nikto nekupuje? Naj\\u010dastej\\u0161ie \\u00faskalia &quot;,&quot;link&quot;:&quot;eb-table-content-7&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;4P Marketingov\\u00fd mix v praxi: Louis Vuitton vs. H&amp;M&quot;,&quot;text&quot;:&quot;4P Marketingov\\u00fd mix v praxi: Louis Vuitton vs. H&amp;M&quot;,&quot;link&quot;:&quot;eb-table-content-8&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;V\\u00e1\\u0161 recept na \\u00faspech za\\u010d\\u00edna u mixu.&quot;,&quot;text&quot;:&quot;V\\u00e1\\u0161 recept na \\u00faspech za\\u010d\\u00edna u mixu.&quot;,&quot;link&quot;:&quot;eb-table-content-9&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u010casto kladen\\u00e9 ot\\u00e1zky FAQ&quot;,&quot;text&quot;:&quot;\\u010casto kladen\\u00e9 ot\\u00e1zky FAQ&quot;,&quot;link&quot;:&quot;eb-table-content-10&quot;}]\" data-visible=\"[true,true,false,false,false,false]\" data-delete-headers=\"[{&quot;label&quot;:&quot;Co je 4P marketingov\\u00fd mix?&quot;,&quot;value&quot;:&quot;co-je-4p-marketingov\\u00fd-mix&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Produkt: Co vlastn\\u011b nab\\u00edz\\u00edte?&quot;,&quot;value&quot;:&quot;produkt-co-vlastn\\u011b-nab\\u00edz\\u00edte&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Cena: Nen\\u00ed to jen \\u010d\\u00edslo na \\u0161t\\u00edtku&quot;,&quot;value&quot;:&quot;cena-nen\\u00ed-to-jen-\\u010d\\u00edslo-na-\\u0161t\\u00edtku&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;M\\u00edsto: Jak se produkt dostane k z\\u00e1kazn\\u00edkovi&quot;,&quot;value&quot;:&quot;m\\u00edsto-jak-se-produkt-dostane-k-z\\u00e1kazn\\u00edkovi&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Propagace: Jak o sob\\u011b d\\u00e1t v\\u011bd\\u011bt&quot;,&quot;value&quot;:&quot;propagace-jak-o-sob\\u011b-d\\u00e1t-v\\u011bd\\u011bt&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Co v\\u0161echno ovliv\\u0148uje marketingov\\u00fd mix?&quot;,&quot;value&quot;:&quot;co-v\\u0161echno-ovliv\\u0148uje-marketingov\\u00fd-mix&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;7P: Modern\\u00ed roz\\u0161\\u00ed\\u0159en\\u00ed marketingov\\u00e9ho mixu&quot;,&quot;value&quot;:&quot;7p-modern\\u00ed-roz\\u0161\\u00ed\\u0159en\\u00ed-marketingov\\u00e9ho-mixu&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Pro\\u010d mi to nikdo nekupuje? Nej\\u010dast\\u011bj\\u0161\\u00ed pasti&quot;,&quot;value&quot;:&quot;pro\\u010d-mi-to-nikdo-nekupuje-nej\\u010dast\\u011bj\\u0161\\u00ed-pasti&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;4P Marketingov\\u00fd mix v praxi: Louis Vuitton vs. H&amp;M&quot;,&quot;value&quot;:&quot;4p-marketingov\\u00fd-mix-v-praxi-louis-vuitton-vs-hm&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;V\\u00e1\\u0161 recept na \\u00fasp\\u011bch za\\u010d\\u00edn\\u00e1 u mixu&quot;,&quot;value&quot;:&quot;v\\u00e1\\u0161-recept-na-\\u00fasp\\u011bch-za\\u010d\\u00edn\\u00e1-u-mixu&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u010casto kladen\\u00e9 ot\\u00e1zky FAQ&quot;,&quot;value&quot;:&quot;\\u010dasto-kladen\\u00e9-ot\\u00e1zky-faq&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">\u010co je 4P marketingov\u00fd mix?<\/a><li><a href=\"#eb-table-content-1\">Produkt: \u010co vlastne pon\u00fakate?<\/a><li><a href=\"#eb-table-content-2\">Cena: Nie je to len \u010d\u00edslo na cenovke<\/a><li><a href=\"#eb-table-content-3\">Miesto: Ako sa produkt dostane k z\u00e1kazn\u00edkovi<\/a><li><a href=\"#eb-table-content-4\">Propag\u00e1cia: Ako sa zvidite\u013eni\u0165<\/a><li><a href=\"#eb-table-content-5\">\u010co ovplyv\u0148uje marketingov\u00fd mix?<\/a><li><a href=\"#eb-table-content-6\">7P: Modern\u00e9 roz\u0161\u00edrenia marketingov\u00e9ho mixu<\/a><li><a href=\"#eb-table-content-7\">Pre\u010do to nikto nekupuje? Naj\u010dastej\u0161ie \u00faskalia <\/a><li><a href=\"#eb-table-content-8\">4P Marketingov\u00fd mix v praxi: Louis Vuitton vs. H&amp;M<\/a><li><a href=\"#eb-table-content-9\">V\u00e1\u0161 recept na \u00faspech za\u010d\u00edna u mixu.<\/a><li><a href=\"#eb-table-content-10\">\u010casto kladen\u00e9 ot\u00e1zky FAQ<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n<h2 class=\"wp-block-heading\" id=\"0-co-je-4p-marketingovy-mix\" style=\"padding-top:var(--wp--preset--spacing--50)\">\u010co je 4P marketingov\u00fd mix?<\/h2>\n\n<p>4P <a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingovy-mix\/\" data-type=\"link\" data-id=\"https:\/\/strate9y.com\/glossary\/marketingovy-mix\/\">Marketingov\u00fd mix<\/a> je z\u00e1kladn\u00fd model ktor\u00fd pom\u00e1ha podnikate\u013eom a spolo\u010dnostiam stanovi\u0165 strat\u00e9giu, aby ich n\u00e1pady neboli len snami na papieri. Poch\u00e1dza z 60. rokov, ke\u010f ho definoval <strong>Jerome McCarthy<\/strong>, a dodnes sa pou\u017e\u00edva po celom svete.<\/p>\n\n<p>Jeho k\u00fazlo spo\u010d\u00edva v jeho jednoduchosti. Sta\u010d\u00ed si polo\u017ei\u0165 \u0161tyri ot\u00e1zky: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Produkt:<\/strong> \u010co pon\u00fakam?<\/li>\n\n\n\n<li><strong>Cena:<\/strong> Za ko\u013eko to pon\u00fakam?<\/li>\n\n\n\n<li><strong>Miesto:<\/strong> Kde a ako sa dostane k z\u00e1kazn\u00edkovi?<\/li>\n\n\n\n<li><strong>Propag\u00e1cia:<\/strong> Ako sa o tom z\u00e1kazn\u00edci v\u00f4bec dozvedia?<\/li>\n<\/ul>\n\n<p>Ka\u017ed\u00e9 \u201eP\u201c je ako ingrediencia v recepte. Ak ch\u00fdba, cel\u00e9 jedlo je nepo\u017e\u00edvate\u013en\u00e9. Mal\u00e9 podniky \u010dasto zlyh\u00e1vaj\u00fa nie kv\u00f4li samotn\u00e9mu produktu, ale kv\u00f4li nevhodnej marketingovej strat\u00e9gii. <strong><em>Pod\u013ea spr\u00e1vy HubSpot s n\u00e1zvom The State of Marketing Trends 2024<\/em><\/strong> (Stav marketingov\u00fdch trendov v roku 2024) 46 % mal\u00fdch podnikov uv\u00e1dza, \u017ee ich najv\u00e4\u010d\u0161ou v\u00fdzvou je z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov kv\u00f4li slabej marketingovej strat\u00e9gii. <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">HubSpot State of Marketing Trends 2024<\/a>  <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d1e5780a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_4P.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_4P.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_4P.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_4P.jpg.webp\" alt=\"4P marketingov\u00fd mix \u2013 produkt, cena, propag\u00e1cia a miesto ako k\u013e\u00fa\u010dov\u00e9 prvky \u00faspe\u0161n\u00e9ho podnikate\u013esk\u00e9ho n\u00e1padu\" class=\"uag-image-26480\" width=\"500\" height=\"500\" title=\"mkt_mix_4P\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_4P.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_4P.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_4P.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_4P.jpg 360w&quot;}\"><figcaption class=\"uagb-image-caption\"><br>4P marketingov\u00fd mix: Ako zos\u00faladi\u0165 produkt, cenu, propag\u00e1ciu a miesto, aby n\u00e1pad fungoval<\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"1-produkt-co-vlastne-nabizite\">Produkt: \u010co vlastne pon\u00fakate?<\/h2>\n\n<p>\u00daspe\u0161n\u00fd produkt nie je to, \u010do chcete pred\u00e1va\u0165, ale to, \u010do chce z\u00e1kazn\u00edk k\u00fapi\u0165. To je obrovsk\u00fd rozdiel. V praxi to znamen\u00e1, \u017ee mus\u00edte by\u0165 schopn\u00ed jasne vysvetli\u0165 <strong>ak\u00fa hodnotu prin\u00e1\u0161a v\u00e1\u0161 produkt z\u00e1kazn\u00edkovi<\/strong> \u2013 nielen jeho technick\u00e9 \u0161pecifik\u00e1cie. Ak pon\u00fakate hru, nehovorte o \u201ekart\u00e1ch a pravidl\u00e1ch\u201c, ale o mo\u017enosti bezpe\u010dne otestova\u0165 n\u00e1pad a z\u00edska\u0165 sp\u00e4tn\u00fa v\u00e4zbu. Presne o tom p\u00ed\u0161eme v \u010dl\u00e1nku <a href=\"https:\/\/strate9y.com\/sk\/hodnota-pre-zakaznika\/\">Hodnota pre z\u00e1kazn\u00edka<\/a>, kde ukazujeme, \u017ee hodnota nie je s\u013eub, ale most k v\u00e1\u0161mu triumfu.    <\/p>\n\n<blockquote class=\"wp-block-quote has-border-color has-ast-global-color-0-border-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <strong>Tip:<\/strong> Definujte produkt nie pod\u013ea jeho vlastnost\u00ed, ale pod\u013ea hodnoty, ktor\u00fa prin\u00e1\u0161a. Nepred\u00e1vate \u201ekartov\u00fa hru\u201c, ale \u201emo\u017enos\u0165 bezpe\u010dne otestova\u0165 podnikate\u013esk\u00fd n\u00e1pad s okam\u017eitou sp\u00e4tnou v\u00e4zbou\u201c. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"2-jak-rozpoznat-zda-mate-spravny-produkt\">Ako zist\u00edte, \u010di m\u00e1te spr\u00e1vny produkt?<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Rie\u0161i konkr\u00e9tny probl\u00e9m alebo potrebu.<\/li>\n\n\n\n<li>Prin\u00e1\u0161a nie\u010do, \u010do konkurencia nem\u00f4\u017ee pon\u00faknu\u0165 (jedine\u010dn\u00e1 hodnota).<\/li>\n\n\n\n<li>Z\u00e1kazn\u00edci o tom hovoria a chc\u00fa sa k tomu vr\u00e1ti\u0165.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"3-caste-chyby-u-produktu\">Be\u017en\u00e9 chyby produktov:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>pr\u00edli\u0161 v\u0161eobecn\u00e1 ponuka (\u201ePred\u00e1vam tri\u010dk\u00e1\u201c)<\/li>\n\n\n\n<li>ch\u00fdbaj\u00faci jedine\u010dn\u00fd predajn\u00fd argument (USP)<\/li>\n\n\n\n<li>ignorovanie skuto\u010dn\u00fdch potrieb z\u00e1kazn\u00edkov<\/li>\n\n\n\n<li>pr\u00edli\u0161n\u00fd d\u00f4raz na vzh\u013ead namiesto u\u017eitkovosti<\/li>\n<\/ul>\n\n<p>Naj\u010dastej\u0161\u00edm d\u00f4vodom ne\u00faspechu start-upov nie je nedostatok kapit\u00e1lu, ale sk\u00f4r to, \u017ee rie\u0161ia probl\u00e9m, ktor\u00fd nikto nem\u00e1. <strong>Pod\u013ea anal\u00fdzy spolo\u010dnosti CB Insights (2021)<\/strong> a\u017e 35 % start-upov zlyh\u00e1va, preto\u017ee \u201enena\u0161li skuto\u010dn\u00fd probl\u00e9m na trhu\u201c \u2013 in\u00fdmi slovami, pon\u00fakali produkt, ktor\u00fd z\u00e1kazn\u00edci nepotrebovali. <a>CB Insights \u2013 12 naj\u010dastej\u0161\u00edch d\u00f4vodov zlyhania start-upov<\/a><\/p>\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-6-color has-alpha-channel-opacity has-ast-global-color-6-background-color has-background is-style-wide\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"4-cena-neni-to-jen-cislo-na-stitku\">Cena: Nie je to len \u010d\u00edslo na cenovke<\/h2>\n\n<p>Cena je \u010dasto prvou vecou, ktor\u00fa z\u00e1kazn\u00edk zaregistruje \u2013 v skuto\u010dnosti je v\u0161ak ove\u013ea viac ne\u017e len \u010d\u00edslo na fakt\u00fare. Je to sign\u00e1l hodnoty. Ak je nespr\u00e1vne stanoven\u00e1, z\u00e1kazn\u00edci ju okam\u017eite odmietnu. Spr\u00e1vne <a href=\"https:\/\/strate9y.com\/sk\/glossary\/cenotvorba\/\">stanovenie ceny <\/a>sa zaklad\u00e1 nielen na n\u00e1kladoch, ale aj na tom, \u010do je z\u00e1kazn\u00edk ochotn\u00fd zaplati\u0165, a na kontexte, v ktorom vn\u00edma cenu. Preto m\u00f4\u017eu dve identick\u00e9 slu\u017eby st\u00e1\u0165 desa\u0165n\u00e1sobne odli\u0161n\u00e9 sumy a z\u00e1kazn\u00edci to aj tak akceptuj\u00fa.    <\/p>\n\n<p>Ak nastav\u00edte pr\u00edli\u0161 n\u00edzku cenu, \u013eudia za\u010dn\u00fa pochybova\u0165 o kvalite. Ak ju nastav\u00edte pr\u00edli\u0161 vysoko, nez\u00edskate \u017eiadnych z\u00e1kazn\u00edkov. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"5-strategie-cenotvorby\">Strat\u00e9gia cenotvorby:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Penetra\u010dn\u00e1 cena<\/strong> \u2013 Zni\u017eujem ceny, aby som r\u00fdchlo z\u00edskal podiel na trhu.<\/li>\n\n\n\n<li><strong>Pr\u00e9miov\u00e1 cena<\/strong> \u2013 Nastav\u00edm ju vysoko, aby zna\u010dka p\u00f4sobila exkluz\u00edvne.<\/li>\n\n\n\n<li><strong>Psychologick\u00e1 cena<\/strong> \u2013 199. miesto z 200.<\/li>\n\n\n\n<li><strong>Dynamick\u00e1 cena<\/strong> \u2013 Men\u00ed sa pod\u013ea dopytu.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote has-border-color has-ast-global-color-0-border-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <strong>Tip:<\/strong> Cena je \u010dasto prvou sp\u00e4tnou v\u00e4zbou od trhu. Ak z\u00e1kazn\u00edci hovoria, \u017ee je \u201epr\u00edli\u0161 drah\u00e1\u201c, nemus\u00ed to by\u0165 kv\u00f4li cene \u2013 m\u00f4\u017ee to by\u0165 t\u00fdm, \u017ee v nej nevid\u00ed dostato\u010dn\u00fa hodnotu. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"6-caste-chyby-u-ceny\">Be\u017en\u00e9 chyby pri stanovovan\u00ed cien:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>kop\u00edrovanie konkurencia bez vlastnej strat\u00e9gie<\/li>\n\n\n\n<li>podce\u0148ovanie ceny (\u201ehlavne, \u017ee to niekto k\u00fapi\u201c)<\/li>\n\n\n\n<li>ignorovanie vn\u00edmanej hodnoty<\/li>\n<\/ul>\n\n<p>Cena je pre z\u00e1kazn\u00edkov st\u00e1le rozhoduj\u00facim faktorom, ale sama osebe nesta\u010d\u00ed. <strong>Pod\u013ea prieskumu PwC Future of Customer Experience Survey (2020)<\/strong> je cena pre 43 % spotrebite\u013eov najd\u00f4le\u017eitej\u0161\u00edm faktorom pri n\u00e1kupe, tesne za \u0148ou nasleduje r\u00fdchlos\u0165 a jednoduchos\u0165 slu\u017eby. <a>PwC Future of Customer Experience Survey 2020<\/a><\/p>\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-6-color has-alpha-channel-opacity has-ast-global-color-6-background-color has-background is-style-wide\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"7-misto-jak-se-produkt-dostane-k-zakaznikovi\">Miesto: Ako sa produkt dostane k z\u00e1kazn\u00edkovi<\/h2>\n\n<p>Miesto nie je len fyzick\u00e1 adresa. Je to cesta, ktorou va\u0161e rie\u0161enie prech\u00e1dza, aby sa dostalo k spr\u00e1vnemu z\u00e1kazn\u00edkovi. Niekedy je to e-shop, inokedy kamenn\u00fd obchod alebo soci\u00e1lne m\u00e9di\u00e1. D\u00f4le\u017eit\u00e9 je, aby distribu\u010dn\u00fd kan\u00e1l bol jednoduch\u00fd a efekt\u00edvny. Ak sa o tom chcete dozvedie\u0165 viac, pre\u010d\u00edtajte si n\u00e1\u0161 \u010dl\u00e1nok o <a href=\"https:\/\/strate9y.com\/sk\/efektivne-distribucne-kanaly\/\">distribu\u010dn\u00fdch kan\u00e1loch<\/a>, kde n\u00e1jdete praktick\u00e9 tipy, ako vybra\u0165 spr\u00e1vnu kombin\u00e1ciu kan\u00e1lov, aby ste oslovili svojich z\u00e1kazn\u00edkov.    <\/p>\n\n<p>Predt\u00fdm to znamenalo reg\u00e1l v supermarkete, ale dnes to m\u00f4\u017ee by\u0165 e-shop, aplik\u00e1cia, Instagram alebo priamy predaj. K\u013e\u00fa\u010dov\u00e9 je, \u017ee je to r\u00fdchle, jednoduch\u00e9 a pohodln\u00e9. <\/p>\n\n<blockquote class=\"wp-block-quote has-border-color has-ast-global-color-0-border-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <strong>Tip:<\/strong> Za\u010dnite tam, kde u\u017e va\u0161i z\u00e1kazn\u00edci s\u00fa. Ak va\u0161a cie\u013eov\u00e1 skupina \u017eije na TikToku, nem\u00e1 zmysel budova\u0165 komunitu na LinkedIn. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"8-priklady-ruznych-kanalu\">Pr\u00edklady r\u00f4znych kan\u00e1lov:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>E-shopy:<\/strong> Alza, Notino.<\/li>\n\n\n\n<li><strong>Marketplaces:<\/strong> Amazon, Mall.<\/li>\n\n\n\n<li><strong>Soci\u00e1lne siete:<\/strong> Instagram, TikTok.<\/li>\n\n\n\n<li><strong>Kamenn\u00e9 predajne:<\/strong> butiky, showroomy.<\/li>\n\n\n\n<li><strong>Hybridn\u00e9 modely:<\/strong> objednajte online, vyzdvihnite offline.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"9-caste-chyby-u-mista\">\u010cast\u00e9 chyby t\u00fdkaj\u00face sa miesta:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>spolieha\u0165 sa v\u00fdlu\u010dne na jeden kan\u00e1l<\/li>\n\n\n\n<li>zlo\u017eit\u00fd n\u00e1kupn\u00fd proces<\/li>\n\n\n\n<li>nedostupn\u00e9 (\u201evypredan\u00e9\u201c)<\/li>\n<\/ul>\n\n<p>Z\u00e1kazn\u00edci \u010doraz viac o\u010dak\u00e1vaj\u00fa, \u017ee bud\u00fa m\u00f4c\u0165 nakupova\u0165 hybridn\u00fdm sp\u00f4sobom \u2013 \u010diasto\u010dne online, \u010diasto\u010dne offline. <strong>Pod\u013ea glob\u00e1lneho prieskumu spotrebite\u013eov spolo\u010dnosti Deloitte Digital (2021) <\/strong>viac ako 70 % spotrebite\u013eov uprednost\u0148uje zna\u010dky, ktor\u00e9 im umo\u017e\u0148uj\u00fa kombinova\u0165 oba kan\u00e1ly. <a>Deloitte Global Marketing Trends 2021<\/a><\/p>\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-6-color has-alpha-channel-opacity has-ast-global-color-6-background-color has-background is-style-wide\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"10-propagace-jak-o-sobe-dat-vedet\">Propag\u00e1cia: Ako sa zvidite\u013eni\u0165<\/h2>\n\n<p>Bez propag\u00e1cie nie je predaj. Ale pr\u00e1ve tu za\u010d\u00ednaj\u00faci podnikatelia naj\u010dastej\u0161ie zlyh\u00e1vaj\u00fa \u2013 vysk\u00fa\u0161aj\u00fa nieko\u013eko n\u00e1strojov a potom si myslia, \u017ee reklama nefunguje. V skuto\u010dnosti ide o to, ma\u0165 dobre premyslen\u00fd syst\u00e9m. Modern\u00e9 zna\u010dky vyu\u017e\u00edvaj\u00fa napr\u00edklad <a href=\"https:\/\/strate9y.com\/sk\/influencer-marketing-nutnost\/\">influencer marketing<\/a>, preto\u017ee odpor\u00fa\u010dania od \u013eud\u00ed, ktor\u00fdm publikum d\u00f4veruje, s\u00fa silnej\u0161ie ako desa\u0165 bannerov. Ale pozor: ak to rob\u00edte bez strat\u00e9gie, skon\u010d\u00edte v chaose. Preto stoj\u00ed za to premyslie\u0165 si \u0161ir\u0161iu <a href=\"https:\/\/strate9y.com\/sk\/digitalna-strategia-10-slepych-uliciek\/\">digit\u00e1lnu strat\u00e9giu<\/a>, ktor\u00e1 va\u0161ej propag\u00e1cii d\u00e1 jasn\u00fd smer.     <\/p>\n\n<p>Propag\u00e1cia zah\u0155\u0148a reklamu, soci\u00e1lne siete, e-maily, PR, odpor\u00fa\u010dania a obsahov\u00fd marketing. Je d\u00f4le\u017eit\u00e9 nielen kri\u010da\u0165, ale poveda\u0165 nie\u010do, \u010do m\u00e1 zmysel. <\/p>\n\n<blockquote class=\"wp-block-quote has-border-color has-ast-global-color-0-border-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <strong>Tip:<\/strong> Propag\u00e1cia je prv\u00fdm testom va\u0161ej strat\u00e9gie. Ak nikto nereaguje, mus\u00edte sa vr\u00e1ti\u0165 k produktu, cene alebo miestu. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\" id=\"11-caste-chyby-u-propagace\">Be\u017en\u00e9 chyby v propag\u00e1cii:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>nejasn\u00e1 cie\u013eov\u00e1 skupina<\/li>\n\n\n\n<li>pr\u00edli\u0161 zlo\u017eit\u00e1 spr\u00e1va<\/li>\n\n\n\n<li>invest\u00edcie do kan\u00e1lov, kde z\u00e1kazn\u00edk v\u00f4bec nie je pr\u00edtomn\u00fd<\/li>\n\n\n\n<li>nere\u00e1lne o\u010dak\u00e1vania (\u201euverejn\u00edme jednu reklamu a v\u0161etci to bud\u00fa kupova\u0165\u201c)<\/li>\n<\/ul>\n\n<p>Efekt \u201e7 kontaktn\u00fdch bodov\u201c sa v marketingu pou\u017e\u00edva u\u017e dlho \u2013 z\u00e1kazn\u00edci musia sa s zna\u010dkou stretn\u00fa\u0165 opakovane, ne\u017e podnikn\u00fa akciu. <strong>Pod\u013ea spr\u00e1vy Nielsen Global Trust in Advertising Report (2021)<\/strong> z\u00e1kazn\u00edci uv\u00e1dzaj\u00fa, \u017ee na zna\u010dky reaguj\u00fa a\u017e po viacer\u00fdch kontaktoch s reklamou \u2013 a najv\u00e4\u010d\u0161iu v\u00e1hu maj\u00fa st\u00e1le odpor\u00fa\u010dania od priate\u013eov a rodiny (88 % \u013eud\u00ed im d\u00f4veruje). <a>Nielsen Global Trust in Advertising 2021<\/a><\/p>\n\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-6-color has-alpha-channel-opacity has-ast-global-color-6-background-color has-background is-style-wide\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"12-co-vsechno-ovlivnuje-marketingovy-mix\">\u010co ovplyv\u0148uje marketingov\u00fd mix?<\/h2>\n\n<p>Marketingov\u00fd mix sa men\u00ed spolu s prostred\u00edm. K\u013e\u00fa\u010dov\u00fa \u00falohu zohr\u00e1vaj\u00fa environment\u00e1lne faktory \u2013 politick\u00e9, ekonomick\u00e9, soci\u00e1lne, technologick\u00e9. <a href=\"https:\/\/strate9y.com\/sk\/pest-analyza-krok-za-krokom\/\">PEST anal\u00fdza<\/a> je skvel\u00fdm n\u00e1strojom na identifik\u00e1ciu t\u00fdchto faktorov a pochopenie toho, ako vonkaj\u0161ie prostredie formuje trh. Podobne nesmiete zab\u00fada\u0165 na konkurenciu, ktorej silu najlep\u0161ie pos\u00fadi\u0165 pomocou <a href=\"https:\/\/strate9y.com\/sk\/porterov-model\/\">Porterovho modelu piatich s\u00edl<\/a>. Nakoniec, ak chcete vedie\u0165, \u010di va\u0161e vlastn\u00e9 zdroje obstoj\u00ed, pou\u017eite <a href=\"https:\/\/strate9y.com\/sk\/analyza-vrio-hladanie-konkurencieschopnosti\/\">anal\u00fdzu VRIO<\/a>. Bez t\u00fdchto n\u00e1strojov hr\u00e1te na trhu naslepo.     <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"13-1-konkurence-vas-souper-nikdy-nespi\">1. Konkurencia: V\u00e1\u0161 s\u00faper nikdy nesp\u00ed.<\/h3>\n\n<p>Konkurencia je dynamick\u00e1 sila. Ka\u017ed\u00fd de\u0148 sa na trhu objavuj\u00fa nov\u00e9 spolo\u010dnosti, ktor\u00e9 m\u00f4\u017eu pon\u00faknu\u0165 r\u00fdchlej\u0161ie, lacnej\u0161ie alebo atrakt\u00edvnej\u0161ie rie\u0161enia. Ak napr\u00edklad pred\u00e1vate fitness aplik\u00e1ciu, mo\u017eno ste boli prv\u00ed, ale druh\u00fd hr\u00e1\u010d u\u017e m\u00f4\u017ee pr\u00eds\u0165 s lep\u0161ou gamifik\u00e1ciou alebo ni\u017e\u0161\u00edm poplatkom za predplatn\u00e9.  <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> Netflix vs. Disney+. Netflix dlho dominoval, ale ke\u010f Disney pri\u0161iel so svojou kombin\u00e1ciou siln\u00e9ho obsahu a bal\u00ed\u010dkov, z\u00e1kazn\u00edci za\u010dali prech\u00e1dza\u0165 k nemu. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"14-2-technologie-kazda-inovace-meni-hru\">2. Technol\u00f3gia: Ka\u017ed\u00e1 inov\u00e1cia men\u00ed pravidl\u00e1 hry.<\/h3>\n\n<p>Technol\u00f3gia z\u00e1sadn\u00fdm sp\u00f4sobom men\u00ed n\u00e1kupn\u00e9 spr\u00e1vanie. Od zavedenia mobiln\u00fdch platieb a\u017e po asistenty umelej inteligencie a roz\u0161\u00edren\u00fa realitu v e-shopoch. To, \u010do dnes pova\u017eujete za \u201edoplnkov\u00fa slu\u017ebu\u201c, m\u00f4\u017ee by\u0165 zajtra z\u00e1kladn\u00fdm o\u010dak\u00e1van\u00edm z\u00e1kazn\u00edkov.  <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> E\u0161te pred piatimi rokmi boli samoobslu\u017en\u00e9 pokladnice pova\u017eovan\u00e9 za raritu. Dnes ich z\u00e1kazn\u00edci po\u017eaduj\u00fa a pova\u017euj\u00fa za samozrejmos\u0165. To ist\u00e9 bude plati\u0165 aj pre personaliz\u00e1ciu pomocou umelej inteligencie.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"15-3-ekonomicka-situace-kdyz-penezenky-hubnou\">3. Ekonomick\u00e1 situ\u00e1cia: Ke\u010f sa pe\u0148a\u017eenky sten\u010duj\u00fa<\/h3>\n\n<p>Kr\u00edzy, infl\u00e1cia, rast\u00face ceny energi\u00ed a recesie ovplyv\u0148uj\u00fa to, ko\u013eko s\u00fa \u013eudia ochotn\u00ed min\u00fa\u0165 a na \u010do. Luxusn\u00e9 v\u00fdrobky m\u00f4\u017eu po\u010das kr\u00edzy klesn\u00fa\u0165 na popularite, zatia\u013e \u010do lacnej\u0161ie alternat\u00edvy z\u00edskavaj\u00fa na popularite. Naopak, v \u010dasoch prosperity rastie dopyt po \u201epr\u00e9miov\u00fdch\u201c v\u00fdrobkoch.  <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> Po\u010das finan\u010dnej kr\u00edzy v roku 2008 prudko vzr\u00e1stol predaj lacn\u00e9ho r\u00fdchleho ob\u010derstvenia, zatia\u013e \u010do luxusn\u00e9 re\u0161taur\u00e1cie bojovali o pre\u017eitie. Naopak, po pand\u00e9mii v roku 2020 vzr\u00e1stol z\u00e1ujem o wellness a z\u00e1\u017eitkov\u00e9 slu\u017eby, preto\u017ee \u013eudia chceli \u201eodmeni\u0165 sami seba\u201c. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"16-4-trendy-a-chovani-zakazniku-cool-dnes-out-zitra\">4. Trendy a spr\u00e1vanie z\u00e1kazn\u00edkov: dnes v m\u00f3de, zajtra u\u017e nie<\/h3>\n\n<p>To, \u010do bolo v\u010dera trendy, m\u00f4\u017ee by\u0165 dnes u\u017e pass\u00e9. Zmeny v hodnot\u00e1ch gener\u00e1ci\u00ed, vn\u00edmanie udr\u017eate\u013enosti, zdravia alebo digit\u00e1lneho \u017eivota \u2013 to v\u0161etko ovplyv\u0148uje to, \u010do \u013eudia kupuj\u00fa. <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> Pred desiatimi rokmi boli cigarety be\u017en\u00fdm tovarom, ale dnes ich nahr\u00e1dzaj\u00fa elektronick\u00e9 cigarety a alternat\u00edvy. Alebo r\u00fdchla m\u00f3da \u2013 gener\u00e1cia Z \u010doraz viac odmieta lacn\u00e9 oble\u010denie kv\u00f4li jeho vplyvu na \u017eivotn\u00e9 prostredie a namiesto toho sa rozhoduje pre second-handov\u00e9 oble\u010denie. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"17-5-regulace-a-legislativa-neviditelna-ruka-statu\">5. Regul\u00e1cia a legislat\u00edva: Nevidite\u013en\u00e1 ruka \u0161t\u00e1tu<\/h3>\n\n<p>\u010casto sa zab\u00fada, \u017ee marketingov\u00fd mix ovplyv\u0148uje aj legislat\u00edva. Zmena z\u00e1kona m\u00f4\u017ee za jedin\u00fd de\u0148 \u00faplne zvr\u00e1ti\u0165 va\u0161u strat\u00e9giu. a6&gt; za jedin\u00fd de\u0148 obr\u00e1ti\u0165 cel\u00fa va\u0161u strat\u00e9giu hore nohami na hlavu. <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> Z\u00e1kaz plastov\u00fdch slamiek v E\u00da prin\u00fatil re\u0161taur\u00e1cie a kaviarne h\u013eada\u0165 alternat\u00edvy \u2013 a zrazu sa \u201eekologick\u00e1\u201c mo\u017enos\u0165 stala s\u00fa\u010das\u0165ou produktu a jeho propag\u00e1cie.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"18-6-globalizace-a-kultura-kazdy-trh-je-jiny\">6. Globaliz\u00e1cia a kult\u00fara: Ka\u017ed\u00fd trh je in\u00fd<\/h3>\n\n<p>Pri expanzii do zahrani\u010dia zist\u00edte, \u017ee kombin\u00e1cia, ktor\u00e1 fungovala doma, nemus\u00ed fungova\u0165 inde. Kult\u00farne rozdiely ovplyv\u0148uj\u00fa to, ako \u013eudia vn\u00edmaj\u00fa cenu, propag\u00e1ciu a samotn\u00fd produkt. <\/p>\n\n<p>\ud83d\udc49 <strong>Pr\u00edklad:<\/strong> Spolo\u010dnos\u0165 KFC musela \u00faplne prekopa\u0165 svoje menu v \u010c\u00edne \u2013 typick\u00fd americk\u00fd \u0161t\u00fdl by nebol \u00faspe\u0161n\u00fd, preto pridali miestne chute.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-66cdeb54 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/co_ovlivnuje_mkt_mix.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/co_ovlivnuje_mkt_mix.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/co_ovlivnuje_mkt_mix.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/co_ovlivnuje_mkt_mix.jpg.webp\" alt=\"Faktory ovplyv\u0148uj\u00face marketingov\u00fd mix \u2013 konkurencia, technol\u00f3gia, ekonomick\u00e1 situ\u00e1cia a zmeny v spr\u00e1van\u00ed z\u00e1kazn\u00edkov\" class=\"uag-image-26486\" width=\"400\" height=\"400\" title=\"\u010do_ovplyv\u0148uje_marketingov\u00fd_mix\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/co_ovlivnuje_mkt_mix.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/co_ovlivnuje_mkt_mix.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/co_ovlivnuje_mkt_mix.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/co_ovlivnuje_mkt_mix.jpg 360w&quot;}\"><figcaption class=\"uagb-image-caption\">\u010co ovplyv\u0148uje marketingov\u00fd mix a pre\u010do sa mus\u00ed neust\u00e1le prisp\u00f4sobova\u0165<\/figcaption><\/figure><\/div>\n\n<blockquote class=\"wp-block-quote has-border-color has-ast-global-color-0-border-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <strong>TIP:<\/strong> Marketingov\u00fd mix je \u017eiv\u00fd organizmus. Ak ho neprisp\u00f4sob\u00edte, zomrie. Najv\u00e4\u010d\u0161ou chybou nie je jeho nespr\u00e1vne nastavenie, ale <strong>nezmenenie ho, ke\u010f sa zmen\u00ed svet okolo v\u00e1s<\/strong>.  <\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\" id=\"19-7p-moderni-rozsireni-marketingoveho-mixu\">7P: Modern\u00e9 roz\u0161\u00edrenia marketingov\u00e9ho mixu<\/h2>\n\n<p>Ke\u010f Jerome McCarthy v 60. rokoch 20. storo\u010dia predstavil 4P, svet vyzeral inak. Produkty boli hmatate\u013en\u00e9 a marketing sa to\u010dil okolo v\u00fdroby a distrib\u00facie. Dnes je v\u0161ak v\u00e4\u010d\u0161ina ekonomiky zalo\u017een\u00e1 na <strong>slu\u017eb\u00e1ch<\/strong> \u2013 a tie vy\u017eaduj\u00fa trochu in\u00fd recept. Preto bol vytvoren\u00fd roz\u0161\u00edren\u00fd model <strong>7P<\/strong>, ktor\u00fd prid\u00e1va tri \u010fal\u0161ie zlo\u017eky: <strong>\u013dudia, procesy, fyzick\u00e9 d\u00f4kazy<\/strong>.    <\/p>\n\n<p>Ak 4P tvoria z\u00e1kladn\u00fd r\u00e1mec, t\u00fdchto 7P predstavuje cel\u00fd svalov\u00fd organizmus modern\u00e9ho marketingu.<\/p>\n\n<p>V \u00e9re slu\u017eieb zohr\u00e1vaj\u00fa \u013eudia, procesy a d\u00f4kaz kvality z\u00e1sadn\u00fa \u00falohu. Tu u\u017e nesta\u010d\u00ed ma\u0165 dobr\u00fd produkt \u2013 mus\u00edte ma\u0165 aj t\u00edm, ktor\u00fd ho reprezentuje, a procesy, ktor\u00e9 funguj\u00fa hladko. \u010casto sa k tomu prid\u00e1va aj technol\u00f3gia, napr\u00edklad vyu\u017e\u00edvanie <a href=\"https:\/\/strate9y.com\/sk\/crm-umenie-budovania-trvalych-vztahov\/\">CRM syst\u00e9mov<\/a>, ktor\u00e9 pom\u00e1haj\u00fa budova\u0165 dlhodob\u00e9 vz\u0165ahy so z\u00e1kazn\u00edkmi a personalizova\u0165 komunik\u00e1ciu. Presne v tom spo\u010d\u00edva rozdiel medzi spolo\u010dnos\u0165ou k ktor\u00fdm sa z\u00e1kazn\u00edci radi vracaj\u00fa, a t\u00fdm, ktor\u00e9 oni r\u00fdchlo zab\u00fadaj\u00fa.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"20-people-lide-znacku-tvori-ti-kdo-ji-zastupuji\">\u013dudia: Zna\u010dku vytv\u00e1raj\u00fa t\u00ed, ktor\u00ed ju reprezentuj\u00fa a steles\u0148uj\u00fa.<\/h3>\n\n<p>V pr\u00edpade produktov je to balenie, ktor\u00e9 pred\u00e1va; v pr\u00edpade slu\u017eieb s\u00fa to \u013eudia \u2013 zamestnanci, predajcovia, z\u00e1kazn\u00edcky servis. Starbucks nie je len o k\u00e1ve, ale aj o baristovi, ktor\u00fd si pam\u00e4t\u00e1 va\u0161e meno. \u010cesk\u00fd e-shop Rohl\u00edk.cz sa spolieha na kuri\u00e9rov, ktor\u00fdch r\u00fdchlos\u0165 a ochota s\u00fa d\u00f4vodom, pre\u010do sa z\u00e1kazn\u00edci vracaj\u00fa. A to nie je mali\u010dkos\u0165 \u2013 pod\u013ea Deloitte 62 % z\u00e1kazn\u00edkov prestane vyu\u017e\u00edva\u0165 slu\u017ebu u\u017e po jednej zlej sk\u00fasenosti s osobou. Preto je ka\u017ed\u00fd kontakt bu\u010f mal\u00fdm triumfom, alebo malou katastrofou.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"21-process-procesy-zakaznik-kupuje-i-zpusob-jakym-veci-delate\">Proces: Z\u00e1kazn\u00edk kupuje aj sp\u00f4sob, ak\u00fdm sa veci robia.<\/h3>\n\n<p>Procesy rozhoduj\u00fa o tom, \u010di z\u00e1kazn\u00edk povie \u201eTo bolo jednoduch\u00e9\u201c alebo \u201eNikdy viac\u201c. Airbnb uspel hlavne v\u010faka jednoduch\u00e9mu procesu rezerv\u00e1cie a ZOOT zmenil o\u010dak\u00e1vania \u010desk\u00fdch z\u00e1kazn\u00edkov, ke\u010f zaviedol mo\u017enos\u0165 \u201evysk\u00fa\u0161a\u0165 doma, zaplati\u0165 len za to, \u010do si nech\u00e1te\u201c. \u0160t\u00fadia PwC ukazuje, \u017ee a\u017e 73 % z\u00e1kazn\u00edkov pova\u017euje pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 za d\u00f4le\u017eitej\u0161iu ako samotn\u00fa cenu. Preto m\u00e1 zmysel pozrie\u0165 sa na vlastn\u00fd n\u00e1kupn\u00fd proces o\u010dami z\u00e1kazn\u00edka \u2013 ak v\u00e1s otravuje, je takmer ist\u00e9, \u017ee otravuje aj ich.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"22-physical-evidence-dukaz-co-zakaznik-vidi-a-citi\">Fyzick\u00e9 d\u00f4kazy: \u010co z\u00e1kazn\u00edk vid\u00ed a c\u00edti<\/h3>\n\n<p>Slu\u017eby s\u00fa nehmotn\u00e9, tak\u017ee v\u0161etko, \u010do z\u00e1kazn\u00edk vid\u00ed a c\u00edti, buduje d\u00f4veru. Hotelov\u00e1 izba mus\u00ed vo\u0148a\u0165 \u010distotou a ma\u0165 pripraven\u00e9 vizitky s kontaktn\u00fdmi \u00fadajmi recepcie. Air Bank navrhla svoje pobo\u010dky tak, aby pripom\u00ednali sk\u00f4r kaviarne ako tradi\u010dn\u00e9 banky. A nezabudnite, \u017ee webov\u00e9 str\u00e1nky s\u00fa \u010dasto prv\u00fdm \u201ed\u00f4kazom\u201c toho, \u017ee to s podnikan\u00edm mysl\u00edte v\u00e1\u017ene \u2013 ak vyzeraj\u00fa amat\u00e9rsky, d\u00f4vera r\u00fdchlo zmizne. McKinsey dod\u00e1va, \u017ee 72 % z\u00e1kazn\u00edkov v Eur\u00f3pe zaklad\u00e1 svoju d\u00f4veru v zna\u010dku na jej vizu\u00e1lnom prostred\u00ed, od obalu a\u017e po dizajn webov\u00fdch str\u00e1nok.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"23-jak-funguje-7p-dohromady\">Ako 7P funguj\u00fa spolo\u010dne<\/h3>\n\n<p>Predstavte si re\u0161taur\u00e1ciu: jedlo na tanieri je produkt, cena v\u00e1m hovor\u00ed, ko\u013eko stoj\u00ed, poloha ur\u010duje prostredie a reklama pril\u00e1ka host\u00ed. Ale z\u00e1\u017eitok ovplyv\u0148uj\u00fa aj \u013eudia \u2013 \u010da\u0161n\u00edk, kuch\u00e1r, majite\u013e \u2013 a procesy, t. j. ako \u013eahko sa d\u00e1 rezervova\u0165 st\u00f4l a ako r\u00fdchlo dostanete jedlo. K tomu sa prid\u00e1vaj\u00fa fyzick\u00e9 d\u00f4kazy: interi\u00e9r, hudba, webov\u00e1 str\u00e1nka. Ak zlyh\u00e1 aj len jedno z t\u00fdchto \u201eP\u201c, z\u00e1kazn\u00edk sa nevr\u00e1ti.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"24-proc-mi-to-nikdo-nekupuje-nejcastejsi-pasti\">Pre\u010do to nikto nekupuje? Naj\u010dastej\u0161ie \u00faskalia <\/h2>\n\n<p>Plag\u00e1t zobrazuje jednoduch\u00fd komiks, ktor\u00fd pozn\u00e1 ka\u017ed\u00fd za\u010d\u00ednaj\u00faci podnikate\u013e.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Slabo definovan\u00fd produkt<\/strong> \u2192 z\u00e1kazn\u00edk nevid\u00ed hodnotu.<\/li>\n\n\n\n<li><strong>Nelogick\u00e1 cena<\/strong> \u2192 pr\u00edli\u0161 vysok\u00e1 alebo pr\u00edli\u0161 n\u00edzka.<\/li>\n\n\n\n<li><strong>Propag\u00e1cia chaotick\u00e1<\/strong> \u2192 ve\u013ea aktiv\u00edt, ale \u017eiadna strat\u00e9gia.<\/li>\n<\/ul>\n\n<p>V\u00fdsledok? Podnikate\u013e si mysl\u00ed, \u017ee probl\u00e9mom s\u00fa z\u00e1kazn\u00edci. V skuto\u010dnosti v\u0161ak ch\u00fdba strat\u00e9gia. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-64123f7e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/proc_mi_to_nikdo_nekupuje.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/proc_mi_to_nikdo_nekupuje.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/proc_mi_to_nikdo_nekupuje.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/proc_mi_to_nikdo_nekupuje.jpg.webp\" alt=\"Komiks vysvet\u013euj\u00faci, pre\u010do podnikate\u013esk\u00fd n\u00e1pad nefunguje kv\u00f4li chyb\u00e1m v produkte, cene, propag\u00e1cii a strat\u00e9gii.\" class=\"uag-image-26482\" width=\"600\" height=\"600\" title=\"Pre\u010do to nikto nekupuje?\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/proc_mi_to_nikdo_nekupuje.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/proc_mi_to_nikdo_nekupuje.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/proc_mi_to_nikdo_nekupuje.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/proc_mi_to_nikdo_nekupuje.jpg 360w&quot;}\"><figcaption class=\"uagb-image-caption\">Pre\u010do to nikto nekupuje? Ke\u010f nie je strat\u00e9gia, 4P sa rozpadaj\u00fa. <\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"25-4p-marketingovy-mix-v-praxi-louis-vuitton-vs-hampm\">4P Marketingov\u00fd mix v praxi: Louis Vuitton vs. H&amp;M<\/h2>\n\n<p>Velk\u00e9 zna\u010dky, jako Louis Vuitton nebo H&amp;M, dokazuj\u00ed, \u017ee mix se v\u017edy p\u0159izp\u016fsobuje c\u00edlov\u00e9 skupin\u011b. Luxusn\u00ed zna\u010dka buduje exkluzivn\u00ed produkt a nastavuje cenu jako symbol statusu. Naopak masov\u00fd \u0159et\u011bzec vol\u00ed dostupnost a rychlost. Rozhodov\u00e1n\u00ed o tom, kam investovat a kter\u00e9 produkty dr\u017eet, se \u010dasto op\u00edr\u00e1 o <a href=\"https:\/\/strate9y.com\/sk\/ako-zostavit-bostonsku-maticu-bcg\/\">BCG matici<\/a>, kter\u00e1 pom\u016f\u017ee rozd\u011blit portfolio na hv\u011bzdy, dojn\u00e9 kr\u00e1vy a otazn\u00edky. D\u00edky n\u00ed vid\u00edte, kam se vyplat\u00ed sm\u011b\u0159ovat zdroje.    <\/p>\n\n<p>Ka\u017ed\u00e1 zna\u010dka mie\u0161a svoju zmes inak.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Louis Vuitton<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Produkt: luxusn\u00e9, ru\u010dne \u0161it\u00e9 kabelky<\/li>\n\n\n\n<li>Cena: vysok\u00e1, symbol v\u00fdnimo\u010dnosti<\/li>\n\n\n\n<li>Umiestnenie: vlastn\u00e9 butiky na najlep\u0161\u00edch miestach<\/li>\n\n\n\n<li>Propag\u00e1cia: m\u00f3dne prehliadky, celebrity, exkluz\u00edvne podujatia<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>H&amp;M<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Produkt: trendy, rychl\u00e1 m\u00f3da, dostupn\u00e1 pre masy<\/li>\n\n\n\n<li>Cena: n\u00edzka, dostupn\u00e1<\/li>\n\n\n\n<li>Miesto: n\u00e1kupn\u00e9 centr\u00e1, internetov\u00fd obchod<\/li>\n\n\n\n<li>Propag\u00e1cia: Instagram, v\u00fdklady, z\u013eavov\u00e9 kampane<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>Obe zna\u010dky s\u00fa \u00faspe\u0161n\u00e9, preto\u017ee ich zlo\u017eenie je v s\u00falade s ich cie\u013eovou skupinou.<\/p>\n\n<p>\ud83d\udc49 <strong>Pou\u010denie pre v\u00e1s:<\/strong> Neexistuje \u017eiadny univerz\u00e1lny recept. Mus\u00edte zmie\u0161a\u0165 ingrediencie pod\u013ea toho, pre koho var\u00edte. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-b9b5c41b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_v_praxi-e1758043693302.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_v_praxi-e1758043693302.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_v_praxi-e1758043693302.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/mkt_mix_v_praxi-e1758043693302.jpg.webp\" alt=\"Pr\u00edklad marketingov\u00e9ho mixu 4P v praxi na pr\u00edklade zna\u010diek Louis Vuitton a Zara\" class=\"uag-image-26484\" width=\"400\" height=\"300\" title=\"mkt_mix_v_praxi\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_v_praxi-e1758043693302.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_v_praxi-e1758043693302.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_v_praxi-e1758043693302.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/mkt_mix_v_praxi-e1758043693302.jpg 360w&quot;}\"><figcaption class=\"uagb-image-caption\">Rovnak\u00e1 kombin\u00e1cia, odli\u0161n\u00fd v\u00fdsledok: Louis Vuitton vs. Zara<\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"26-vas-recept-na-uspech-zacina-u-mixu\" style=\"padding-top:var(--wp--preset--spacing--60)\">V\u00e1\u0161 recept na \u00faspech za\u010d\u00edna u mixu.<\/h2>\n\n<p><strong>Marketingov\u00fd mix 4P nie je te\u00f3ria z u\u010debn\u00edc.<\/strong> Je to z\u00e1kladn\u00fd n\u00e1stroj, ktor\u00fd rozhoduje o tom, \u010di bude v\u00e1\u0161 n\u00e1pad \u00faspe\u0161n\u00fd, alebo skon\u010d\u00ed v \u0161ufl\u00edku. V \u00e9re slu\u017eieb zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu \u013eudia, procesy a d\u00f4kaz kvality. U\u017e nesta\u010d\u00ed ma\u0165 dobr\u00fd produkt \u2013 potrebujete aj t\u00edm, ktor\u00fd ho bude reprezentova\u0165, a procesy, ktor\u00e9 funguj\u00fa hladko. K tomu sa \u010dasto prid\u00e1va technol\u00f3gia, napr\u00edklad pou\u017e\u00edvanie <a href=\"https:\/\/strate9y.com\/sk\/crm-umenie-budovania-trvalych-vztahov\/\">CRM syst\u00e9mov<\/a>, ktor\u00e9 pom\u00e1haj\u00fa budova\u0165 dlhodob\u00e9 vz\u0165ahy so z\u00e1kazn\u00edkmi a personalizova\u0165 komunik\u00e1ciu. To je rozdiel medzi spolo\u010dnos\u0165ou, do ktorej sa z\u00e1kazn\u00edci radi vracaj\u00fa, a spolo\u010dnos\u0165ou, na ktor\u00fa r\u00fdchlo zabudn\u00fa.    <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Produkt<\/strong> mus\u00ed reagova\u0165 na skuto\u010dn\u00fa potrebu, nie na va\u0161e ego.<\/li>\n\n\n\n<li><strong>Cena<\/strong> mus\u00ed zodpoveda\u0165 hodnote, ktor\u00fa vn\u00edma z\u00e1kazn\u00edk, a nie len va\u0161im n\u00e1kladom.<\/li>\n\n\n\n<li><strong>Miesto<\/strong> mus\u00ed by\u0165 tam, kde sa z\u00e1kazn\u00edk skuto\u010dne nach\u00e1dza, a nie tam, kde to vyhovuje v\u00e1m.<\/li>\n\n\n\n<li><strong>Propag\u00e1cia<\/strong> mus\u00ed by\u0165 jasn\u00e1 a konzistentn\u00e1, nie chaotick\u00e1 oh\u0148ostrojov\u00e1 show bez \u00fa\u010delu.<\/li>\n<\/ul>\n\n<p>Mo\u017eno zist\u00edte, \u017ee probl\u00e9mom nie je to, \u017ee z\u00e1kazn\u00edci \u201enerozumej\u00fa va\u0161ej my\u0161lienke\u201c, ale \u017ee v\u00e1\u0161 recept nie je dobre namie\u0161an\u00fd.<\/p>\n\n<p>\ud83d\udc49 <strong>\u00daloha pre v\u00e1s:<\/strong> Vezmite si papier, nap\u00ed\u0161te si svoje 4P a pok\u00faste sa na ne \u00faprimne odpoveda\u0165. Ak to ned\u00e1va zmysel v\u00e1m, nebude to d\u00e1va\u0165 zmysel ani va\u0161im z\u00e1kazn\u00edkom. <\/p>\n\n<p>A ak chcete otestova\u0165 svoje 4P z\u00e1bavn\u00fdm a bezpe\u010dn\u00fdm sp\u00f4sobom, vysk\u00fa\u0161ajte <a href=\"https:\/\/strate9y.com\/sk\/strate9y-game\/\"><strong>STRATE9Ygame<\/strong> <\/a>\u2013 stolov\u00fa hru, ktor\u00e1 premie\u0148a n\u00e1pady na pl\u00e1ny, n\u00fati v\u00e1s myslie\u0165 inak a ukazuje v\u00e1m, kde m\u00e1 va\u0161a strat\u00e9gia slab\u00e9 miesta. Je to doslova <strong>fitko na n\u00e1pady, <\/strong>kde ka\u017ed\u00fd pohyb tr\u00e9nuje va\u0161e podnikate\u013esk\u00e9 schopnosti. Preto\u017ee podnikanie je hra \u2013 ale len pre t\u00fdch, ktor\u00ed poznaj\u00fa pravidl\u00e1.<\/p>\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-a4df89a4\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-3c9e84b0 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/obchod.strate9y.com\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">K\u00fapi\u0165 doskov\u00fa hru<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"27-casto-kladene-otazky-faq\" style=\"padding-top:var(--wp--preset--spacing--60)\">\u010casto kladen\u00e9 ot\u00e1zky FAQ<\/h2>\n\n\n\n<p>Marketingov\u00fd mix 4P ukazuje, ako zladi\u0165 produkt, cenu, miesto a propag\u00e1ciu do funk\u010dnej strat\u00e9gie. Nie je to te\u00f3ria z u\u010debn\u00edc \u2013 je to praktick\u00fd n\u00e1vod, ako premeni\u0165 n\u00e1pad na skuto\u010dn\u00e9 v\u00fdsledky. <\/p>\n\n\n\n\n\n<p>Preto\u017ee pom\u00e1ha jasne odpoveda\u0165 na ot\u00e1zky: <em>\u010co pon\u00fakam? Ko\u013eko to stoj\u00ed? Kde to m\u00f4\u017eu z\u00e1kazn\u00edci n\u00e1js\u0165? A ako sa o tom dozvedia?   <\/em> Bez toho mal\u00e9 podniky \u010dasto str\u00e1caj\u00fa \u010das a peniaze.<\/p>\n\n\n\n\n\n<p>4P sa vz\u0165ahuj\u00fa hlavne na produkty. V pr\u00edpade slu\u017eieb sa prid\u00e1vaj\u00fa tri \u010fal\u0161ie prvky: \u013eudia, procesy a fyzick\u00e9 d\u00f4kazy. Spolu tvoria 7P a lep\u0161ie odr\u00e1\u017eaj\u00fa realitu modern\u00e9ho marketingu.  <\/p>\n\n\n\n\n\n<p>Typick\u00e9 pr\u00edznaky s\u00fa: z\u00e1kazn\u00edci nie s\u00fa produktom zaujat\u00ed, cena nezodpoved\u00e1 hodnote, distrib\u00facia je komplikovan\u00e1 alebo propag\u00e1cia je m\u00e4t\u00faca. Ak plat\u00ed aspo\u0148 jeden z t\u00fdchto pr\u00edznakov, v\u00e1\u0161 mix potrebuje \u00fapravu. <\/p>\n\n\n\n\n\n<p>\u00c1no, je to dokonca nevyhnutn\u00e9. Start-upy \u010dasto zlyh\u00e1vaj\u00fa nie preto, \u017ee maj\u00fa zl\u00fd n\u00e1pad, ale preto, \u017ee nemaj\u00fa vyv\u00e1\u017een\u00fa kombin\u00e1ciu \u2013 s\u00fastredia sa len na produkt a zab\u00fadaj\u00fa na propag\u00e1ciu. <\/p>\n\n\n\n\n\n<p>Sta\u010d\u00ed polo\u017ei\u0165 svojim z\u00e1kazn\u00edkom \u0161tyri ot\u00e1zky: <em>Pre\u010do by som mal chcie\u0165 v\u00e1\u0161 produkt? Je cena primeran\u00e1? Kde ho m\u00f4\u017eem n\u00e1js\u0165? Ako sa o \u0148om m\u00f4\u017eem dozvedie\u0165 viac?   <\/em> Alebo si to m\u00f4\u017eete vysk\u00fa\u0161a\u0165 hravou formou s hrou STRATE9Ygame.<\/p>\n\n\n<div class=\"root-eb-post-grid-4qy3v wp-block-essential-blocks-post-grid\">\n    <div class=\"eb-parent-wrapper eb-parent-eb-post-grid-4qy3v \">\n        <div class=\"eb-post-grid-4qy3v style-1  eb-post-grid-wrapper\"\n            data-id=\"eb-post-grid-4qy3v\"\n            data-querydata=\"{&quot;source&quot;:&quot;post&quot;,&quot;sourceIndex&quot;:0,&quot;rest_base&quot;:&quot;posts&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;author&quot;:&quot;&quot;,&quot;taxonomies&quot;:{&quot;category&quot;:{&quot;name&quot;:&quot;Rubriky&quot;,&quot;rest_base&quot;:&quot;categories&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;slug&quot;:&quot;category&quot;,&quot;value&quot;:&quot;[{\\&quot;value\\&quot;:578,\\&quot;label\\&quot;:\\&quot;Podnikatelsk\\u00e9 n\\u00e1pady\\&quot;}]&quot;}},&quot;per_page&quot;:&quot;4&quot;,&quot;offset&quot;:&quot;0&quot;,&quot;orderby&quot;:&quot;modified&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;include&quot;:&quot;&quot;,&quot;exclude&quot;:&quot;&quot;,&quot;exclude_current&quot;:true,&quot;ignore_sticky_posts&quot;:false,&quot;exclude_password_protected&quot;:false}\"\n            data-attributes=\"{&quot;thumbnailSize&quot;:&quot;&quot;,&quot;loadMoreOptions&quot;:{&quot;enableMorePosts&quot;:false,&quot;loadMoreType&quot;:&quot;1&quot;,&quot;loadMoreButtonTxt&quot;:&quot;Na\\u010d\\u00edta\\u0165 Viac&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;prevTxt&quot;:&quot;&lt;&quot;,&quot;nextTxt&quot;:&quot;&gt;&quot;,&quot;totalPosts&quot;:17},&quot;showSearch&quot;:false,&quot;showTaxonomyFilter&quot;:false,&quot;enableAjaxSearch&quot;:false,&quot;addIcon&quot;:false,&quot;iconPosition&quot;:&quot;left&quot;,&quot;icon&quot;:&quot;fas fa-chevron-right&quot;,&quot;preset&quot;:&quot;style-1&quot;,&quot;defaultFilter&quot;:&quot;all&quot;,&quot;version&quot;:&quot;v2&quot;,&quot;showBlockContent&quot;:true,&quot;showFallbackImg&quot;:false,&quot;fallbackImgUrl&quot;:&quot;&quot;,&quot;showThumbnail&quot;:true,&quot;showTitle&quot;:true,&quot;titleLength&quot;:&quot;&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;showContent&quot;:true,&quot;contentLength&quot;:20,&quot;expansionIndicator&quot;:&quot;...&quot;,&quot;showReadMore&quot;:false,&quot;readmoreText&quot;:&quot;Read More&quot;,&quot;showMeta&quot;:false,&quot;headerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;categories\\&quot;,\\&quot;label\\&quot;:\\&quot;Categories\\&quot;}]&quot;,&quot;footerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;avatar\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Avatar\\&quot;},{\\&quot;value\\&quot;:\\&quot;author\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Name\\&quot;},{\\&quot;value\\&quot;:\\&quot;date\\&quot;,\\&quot;label\\&quot;:\\&quot;Published Date\\&quot;}]&quot;,&quot;authorPrefix&quot;:&quot;by&quot;,&quot;datePrefix&quot;:&quot;on&quot;,&quot;showFeaturedPost&quot;:false,&quot;featuredPostId&quot;:&quot;&quot;,&quot;showFeaturedPostTitle&quot;:true,&quot;showFeaturedPostContent&quot;:false,&quot;showFeaturedPostMeta&quot;:true,&quot;showFeaturedHeaderMeta&quot;:true,&quot;showFeaturedFooterMeta&quot;:true,&quot;featuredMetaItems&quot;:&quot;{}&quot;,&quot;featuredExcerptLength&quot;:10}\">\n\n            \n\n            <div class=\"eb-post-grid-posts-wrapper\"><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"29157\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/55-podnikatelskych-napadov-zacnite-tento-rok\/\">55 podnikate\u013esk\u00fdch n\u00e1padov, ktor\u00e9 m\u00f4\u017eete za\u010da\u0165 testova\u0165 u\u017e tento rok<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/GLOSSARY-78.jpeg.webp\" class=\"attachment-full size-full\" alt=\"Podnikate\u013esk\u00e9 n\u00e1pady\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/GLOSSARY-78.jpeg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/55-podnikatelskych-napadov-zacnite-tento-rok\/\" title=\"55podnikateskchnpadovktormetezaatestovautentorok\">55 podnikate\u013esk\u00fdch n\u00e1padov, ktor\u00e9 m\u00f4\u017eete za\u010da\u0165 testova\u0165 u\u017e tento rok<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>H\u013ead\u00e1te konkr\u00e9tny podnikate\u013esk\u00fd n\u00e1pad? Tento \u010dl\u00e1nok v\u00e1m poskytne r\u00fdchlu in\u0161pir\u00e1ciu.\nN\u00e1jdete tu n\u00e1pady na online podnikanie, lok\u00e1lne slu\u017eby, podnikanie pre \u0161tudentov,\nn\u00edzkon\u00e1kladov\u00e9&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7114\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/podnikatelske-napady-nove-podnikanie\/\">Podnikate\u013esk\u00e9 n\u00e1pady<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/podnikatelske-napady.jpg.webp\" class=\"attachment-full size-full\" alt=\"podnikatelske napady\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/podnikatelske-napady.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/podnikatelske-napady-nove-podnikanie\/\" title=\"podnikatesknpady\">Podnikate\u013esk\u00e9 n\u00e1pady<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>Podnikate\u013esk\u00e9 n\u00e1pady s\u00fa z\u00e1kladom ka\u017ed\u00e9ho \u00faspe\u0161n\u00e9ho podnikania. Nau\u010dte sa, ako n\u00e1js\u0165 podnikate\u013esk\u00fd n\u00e1pad, overi\u0165 jeho potenci\u00e1l a vytvori\u0165 strat\u00e9giu, ktor\u00e1&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7516\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/ako-overit-podnikatelsky-napad\/\">Ako overi\u0165 podnikate\u013esk\u00fd n\u00e1pad: praktick\u00fd n\u00e1vod predt\u00fdm, ne\u017e do\u0148 investujete \u010das a peniaze<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/jak-overit-podnikatelsky-napad.jpg.webp\" class=\"attachment-full size-full\" alt=\"ako overi\u0165 podnikate\u013esk\u00fd n\u00e1pad\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/jak-overit-podnikatelsky-napad.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/ako-overit-podnikatelsky-napad\/\" title=\"akooveripodnikatesknpad:prakticknvodpredtmnedoinvestujeteasapeniaze\">Ako overi\u0165 podnikate\u013esk\u00fd n\u00e1pad: praktick\u00fd n\u00e1vod predt\u00fdm, ne\u017e do\u0148 investujete \u010das a peniaze<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>M\u00e1te podnikate\u013esk\u00fd n\u00e1pad. Mo\u017eno v\u00e1s napadol v sprche, cestou do \u0161koly, po\u010das pr\u00e1ce, pri rozhovore s kamar\u00e1tom alebo v okamihu,&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"7081\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/ako-napisat-skvely-podnikatelsky-plan\/\">Ako r\u00fdchlo nap\u00edsa\u0165 skvel\u00fd podnikate\u013esk\u00fd pl\u00e1n<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/podnikateslky-zamer.jpg.webp\" class=\"attachment-full size-full\" alt=\"podnikatelsky zamer\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/podnikateslky-zamer.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/ako-napisat-skvely-podnikatelsky-plan\/\" title=\"akorchlonapsaskvelpodnikateskpln\">Ako r\u00fdchlo nap\u00edsa\u0165 skvel\u00fd podnikate\u013esk\u00fd pl\u00e1n<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>Podnikate\u013esk\u00fd pl\u00e1n sa \u010dasto pova\u017euje za k\u013e\u00fa\u010d k \u00faspechu ka\u017ed\u00e9ho nov\u00e9ho podniku. Jeho v\u00fdznam nemo\u017eno podce\u0148ova\u0165, preto\u017ee sl\u00fa\u017ei ako pl\u00e1n&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><\/div>        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pre\u010do nikto nekupuje v\u00e1\u0161 \u201ebrilantn\u00fd\u201c n\u00e1pad? Preto\u017ee marketing nie je o vytvoren\u00ed pekn\u00e9ho \u00fa\u010dtu na Instagrame a po\u017eiadan\u00ed va\u0161ich priate\u013eov, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[592],"tags":[],"class_list":["post-28057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikatelske-napady-rubrika"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix.jpg",960,540,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix-150x84.jpg",150,84,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix.jpg",960,540,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/4P_marketingovy_mix.jpg",960,540,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Pre\u010do nikto nekupuje v\u00e1\u0161 \u201ebrilantn\u00fd\u201c n\u00e1pad? Preto\u017ee marketing nie je o vytvoren\u00ed pekn\u00e9ho \u00fa\u010dtu na Instagrame a po\u017eiadan\u00ed va\u0161ich priate\u013eov, [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/28057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=28057"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/28057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/26489"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=28057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=28057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=28057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}