{"id":23018,"date":"2025-04-23T21:21:52","date_gmt":"2025-04-23T19:21:52","guid":{"rendered":"https:\/\/strate9y.com\/?p=23018"},"modified":"2026-04-06T19:51:22","modified_gmt":"2026-04-06T17:51:22","slug":"prestante-bojovat-a-myslete-ako-strateg","status":"publish","type":"post","link":"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/","title":{"rendered":"Presta\u0148te bojova\u0165. Za\u010dnite myslie\u0165 ako strat\u00e9g."},"content":{"rendered":"\n<p><strong>Strategick\u00e9 myslenie je schopnos\u0165 presta\u0165 neust\u00e1le \u201ebojova\u0165 o ka\u017edodenn\u00e9 pre\u017eitie\u201c a za\u010da\u0165 vedome pl\u00e1nova\u0165, rozhodova\u0165 sa a ovplyv\u0148ova\u0165 dlhodob\u00e9 v\u00fdsledky.<\/strong> T\u00e1to zmena nie je len o pozit\u00edvnom myslen\u00ed \u2013 ide o vedom\u00e9 smerovanie va\u0161ej pozornosti, zdrojov a u\u010denia tak, aby va\u0161e rozhodnutia mali trval\u00fd vplyv.<\/p>\n\n\n\n<p>Tento \u010dl\u00e1nok nadv\u00e4zuje na pilier <a href=\"https:\/\/strate9y.com\/sk\/strategicke-myslenie-je-nevyhnutnostou\/\"><strong>Strategick\u00e9 myslenie je pre podnikanie nevyhnutnos\u0165ou<\/strong><\/a>, preto\u017ee rozdiel medzi pre\u017eit\u00edm a l\u00edderstvom v podnikan\u00ed nie je ot\u00e1zkou n\u00e1hody \u2013 je to ot\u00e1zka myslenia a rozhodovania.<\/p>\n\n\n\n<p>U\u017e v \u0161kole n\u00e1s u\u010dili jedno: <strong> kto bojuje, ten vyhr\u00e1va.<\/strong> V podnikan\u00ed to znie podobne &#8211; vyhraj alebo zomri.<\/p>\n\n\n\n<p>Porazte konkurenciu. Ovl\u00e1dnite trh. Obhajujte svoju poz\u00edciu.   \nTieto metafory s\u00fa v\u0161ade. S\u00fa agres\u00edvne. A s\u00fa zastaran\u00e9.  <\/p>\n\n\n\n<p>\u010c\u00edm dlh\u0161ie v\u0161ak podnik\u00e1te, t\u00fdm jasnej\u0161ie vid\u00edte, \u017ee \n<strong>to nie je hra, v ktorej sa d\u00e1 vyhra\u0165<\/strong>.<\/p>\n\n\n\n<p>Skuto\u010dn\u00e9 strat\u00e9gie dnes nevyhr\u00e1vaj\u00fa silou. Ale smerom.  \nNevyhr\u00e1vaj\u00fa t\u00fdm, \u017ee s\u00fa lep\u0161\u00ed. Vyhr\u00e1vaj\u00fa t\u00fdm, \u017ee s\u00fa in\u00e9.  \n<strong>Odli\u0161n\u00e9. Autentick\u00e9. Nezamenite\u013en\u00e9.  <\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-blockquote uagb-block-ac3ea641 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">Podnikanie u\u017e nie je bitka. Je to v\u00fdprava.<br>A strat\u00e9g nie je gener\u00e1l. Je to tvorca novej cesty.<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">Chcete sa odl\u00ed\u0161i\u0165, r\u00e1s\u0165 a vytv\u00e1ra\u0165 hodnoty, ktor\u00e9 nikto in\u00fd nem\u00e1? \nPotom presta\u0148te bojova\u0165 &#8211; a za\u010dnite myslie\u0165 ako strat\u00e9g.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-c2cf42be-ed8c-4ad7-b757-9893af655638\" data-linktodivider=\"true\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"true\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\">V tomto \u010dl\u00e1nku<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"list-style: none; \"><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/#0-%C4%8Do-ak-boj-s-konkurenciou-nie-je-rie%C5%A1en%C3%ADm-ale-probl%C3%A9mom\" style=\"\">\u010co ak boj s konkurenciou nie je rie\u0161en\u00edm, ale probl\u00e9mom?<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/#6-5-z%C3%A1konov-strat%C3%A9gie-pochopenie-siln%C3%BDch-zna%C4%8Diek\" style=\"\">5 z\u00e1konov strat\u00e9gie, pochopenie siln\u00fdch zna\u010diek<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/#12-strat%C3%A9gia-nie-je-o-boji-je-o-smerovan%C3%AD-\" style=\"\">Strat\u00e9gia nie je o boji. Je o smerovan\u00ed.<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/#13-strategick%C3%A9-ot%C3%A1zky-pre-va%C5%A1e-rozhodovanie\" style=\"\">Strategick\u00e9 ot\u00e1zky pre va\u0161e rozhodovanie<\/a><\/li><li style=\"\"><a href=\"https:\/\/strate9y.com\/sk\/prestante-bojovat-a-myslete-ako-strateg\/#14-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-faq\" style=\"\">\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-%C4%8Do-ak-boj-s-konkurenciou-nie-je-rie%C5%A1en%C3%ADm-ale-probl%C3%A9mom\">\u010co ak boj s konkurenciou nie je rie\u0161en\u00edm, ale probl\u00e9mom?<\/h2>\n\n\n\n<p>\u010co ak s\u00fa\u0165a\u017eiv\u00fd in\u0161tinkt nepom\u00e1ha v\u00e1\u0161mu v\u00fdkonu&#8230;<br>&#8230;<em>ale naopak v\u00e1s oslabuje?<\/em><\/p>\n\n\n\n<p>\u010co ak va\u0161i konkurenti nie s\u00fa va\u0161i s\u00faperi&#8230;<br>&#8230;<em>ale va\u0161i spoluhr\u00e1\u010di?<\/em><\/p>\n\n\n\n<p>\u010co keby ste mohli vyhra\u0165 nie t\u00fdm, \u017ee s nimi budete bojova\u0165&#8230;<br>&#8230;<em>ale t\u00fdm, \u017ee s nimi budete spolupracova\u0165 &#8211; alebo ich dokonca oce\u0148ova\u0165?<\/em><\/p>\n\n\n\n<p><em><strong>Znie to bl\u00e1znivo. Ale je to pravda. <\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-pre%C4%8Do-strat%C3%A9gia-zlyh%C3%A1va\">Pre\u010do strat\u00e9gia zlyh\u00e1va?<\/h3>\n\n\n\n<p>Jedn\u00fdm z hlavn\u00fdch d\u00f4vodov je, \u017ee m\u00e1me nespr\u00e1vne predstavy o tom, \u010do je podnikanie.<\/p>\n\n\n\n<p><strong>Podnikanie nie je boj.<\/strong> A konkurencia nie je prirodzenou s\u00fa\u010das\u0165ou podnikania.<br> Naopak, je to jej skreslenie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-po-prv%C3%A9-lo%C5%BE\">Po prv\u00e9 &#8211; lo\u017e:<\/h3>\n\n\n\n<p>Konkurencia je stav, ke\u010f dve strany bojuj\u00fa o jedno v\u00ed\u0165azstvo.<br>\u0160port je konkurencia. Vojna je konkurencia. Ale podnikanie?  <\/p>\n\n\n\n<p>V\u00e4\u010d\u0161ina \u013eud\u00ed si mysl\u00ed, \u017ee podnikanie = konkurencia. Toto presved\u010denie v\u0161ak vedie k zbyto\u010dn\u00fdm rozhodnutiam: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boj o rovnak\u00fdch z\u00e1kazn\u00edkov<\/li>\n\n\n\n<li>Ponuka rovnakej hodnoty<\/li>\n\n\n\n<li>Kop\u00edrujte konkurenciu<\/li>\n<\/ul>\n\n\n\n<p>A to v\u0161etko vedie k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Komoditiz\u00e1cii<\/li>\n\n\n\n<li>Kolapsu rozmanitosti<\/li>\n\n\n\n<li>Kolapsu zisku<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-existuje-lep%C5%A1%C3%AD-sp%C3%B4sob\">Existuje lep\u0161\u00ed sp\u00f4sob<\/h3>\n\n\n\n<p>V skuto\u010dnosti <strong>podnikanie nie je s\u00fa\u0165a\u017e.<\/strong><br>Neexistuje len jedna v\u00fdhra. Neexistuje hra s nulov\u00fdm s\u00fa\u010dtom.<br>Hodnota sa d\u00e1 vytvori\u0165. Nie len bra\u0165.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-podnikanie-je-ako-ekosyst%C3%A9m\">Podnikanie je ako ekosyst\u00e9m:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00f4zne zna\u010dky<\/li>\n\n\n\n<li>Ponuky doplnkov\u00fdch hodn\u00f4t<\/li>\n\n\n\n<li>Spolupr\u00e1ca a kontrast namiesto konfliktu<\/li>\n<\/ul>\n\n\n\n<p>A v najlep\u0161\u00edch pr\u00edpadoch?<\/p>\n\n\n\n<p>Vy a v\u00e1\u0161 konkurent sa stanete protikladmi. Jin a jang. <\/p>\n\n\n\n<p><strong>Pr\u00edklad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haagen Daaz vs. Ben &amp; Jerry\u2019s<\/li>\n\n\n\n<li>Mac vs. PC<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017ed\u00e1 zna\u010dka vyzdvihuje siln\u00e9 str\u00e1nky tej druhej &#8211; pr\u00e1ve v\u010faka kontrastu.<\/p>\n\n\n\n<p><em>(A to znamen\u00e1 vy\u0161\u0161ie zisky pre v\u0161etk\u00fdch. Preto\u017ee ni\u010d neni\u010d\u00ed zisky r\u00fdchlej\u0161ie ako boj o t\u00fa ist\u00fa vec.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-za%C4%8Dnite-kl%C3%A1s%C5%A5-r%C3%B4zne-ot%C3%A1zky\">Za\u010dnite kl\u00e1s\u0165 r\u00f4zne ot\u00e1zky<\/h3>\n\n\n\n<p><strong><em>Nep\u00fdtajte sa: &#8222;Ako ich poraz\u00edme?&#8220;<\/em><\/strong><\/p>\n\n\n\n<p>Sp\u00fdtajte sa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8222;Ako im m\u00f4\u017eeme pom\u00f4c\u0165? &#8222;<\/li>\n\n\n\n<li>&#8222;Ako m\u00f4\u017eeme podpori\u0165 ich siln\u00e9 str\u00e1nky?&#8220;<\/li>\n\n\n\n<li>&#8222;Ako im d\u00e1me to, \u010do im patr\u00ed?&#8220;<\/li>\n\n\n\n<li>&#8222;Ako si n\u00e1jdeme vlastn\u00fd priestor na trhu?&#8220;<\/li>\n<\/ul>\n\n\n\n<p><strong>Tu sa za\u010d\u00edna va\u0161a skuto\u010dn\u00e1 strategick\u00e1 v\u00fdhoda.<\/strong><\/p>\n\n\n\n<p>A nakoniec sa v\u00e1m to aj tak podar\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-5-z%C3%A1konov-strat%C3%A9gie-pochopenie-siln%C3%BDch-zna%C4%8Diek\">5 z\u00e1konov strat\u00e9gie, pochopenie siln\u00fdch zna\u010diek<\/h2>\n\n\n\n<p>(a in\u00ed kv\u00f4li nim skon\u010dili)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-1-podnikanie-nie-je-vojna-je-to-ekosyst%C3%A9m-\">1. Podnikanie nie je vojna. Je to ekosyst\u00e9m. <\/h3>\n\n\n\n<p>Nemus\u00edte bojova\u0165 o podiel na trhu. M\u00f4\u017eete vytvori\u0165 nov\u00fd priestor, v ktorom neexistuje priama konkurencia &#8211; tzv.  <a href=\"https:\/\/www.martinus.sk\/694713-blue-ocean-strategy\/212371?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SK-Martinus-PLA&amp;utm_content=&amp;utm_term=&amp;utm_id=8981206234&amp;gad_source=1&amp;gbraid=0AAAAAD5gM99d1hmWVSah3nHQKzbTTC6BG&amp;gclid=CjwKCAjwn6LABhBSEiwAsNJrjo6EcDN2BKkrfd8CmKnzM43st5Id5pvLUXvNaz004uVEmrH8nseWBhoCUDEQAvD_BwE\" target=\"_blank\" rel=\"noopener\">modr\u00fd oce\u00e1n.<\/a><\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6a5913e5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/biznis-nie-je-vojna.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/biznis-nie-je-vojna.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/biznis-nie-je-vojna.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/biznis-nie-je-vojna.jpg.webp\" alt=\"Ilustrace z\u00e1kona \u010d. 1: Byznys nen\u00ed v\u00e1lka, ale ekosyst\u00e9m, kde firmy rostou spole\u010dn\u011b\" class=\"uag-image-22829\" width=\"300\" height=\"450\" title=\"Byznys nen\u00ed v\u00e1lka \" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/biznis-nie-je-vojna.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/biznis-nie-je-vojna.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/biznis-nie-je-vojna.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/biznis-nie-je-vojna.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><code><em>Pravidlo \u010d. 1: V podnikan\u00ed nejde o vojnu, ale o rast v ekosyst\u00e9me, kde odli\u0161nos\u0165 a spolupr\u00e1ca vytv\u00e1raj\u00fa hodnotu.<\/em><\/code><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><strong>In\u0161pir\u00e1cia:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tesla<\/strong> nevst\u00fapila do boja o spa\u013eovacie motory. Zmenila defin\u00edciu automobilov\u00e9ho priemyslu. <\/li>\n\n\n\n<li><strong>Airbnb<\/strong> nevzniklo ako lacnej\u0161\u00ed hotel. Zmenila sp\u00f4sob, ak\u00fdm \u013eudia cestuj\u00fa a zdie\u013eaj\u00fa priestor. <\/li>\n<\/ul>\n\n\n\n<p><strong>Ot\u00e1zka:<\/strong> Ak\u00fd priestor m\u00f4\u017eete vytvori\u0165, namiesto toho, aby ste sa uch\u00e1dzali o existuj\u00faci priestor?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-2-kto-kop%C3%ADruje-prest%C3%A1va-existova%C5%A5\">2. Kto kop\u00edruje, prest\u00e1va existova\u0165.<\/h3>\n\n\n\n<p>Vo svete, kde sa d\u00e1 skop\u00edrova\u0165 takmer v\u0161etko, zost\u00e1va va\u0161a autenticita &#8211; v\u00e1\u0161 hlas, v\u00e1\u0161 t\u00f3n, v\u00e1\u0161 pr\u00edbeh- jedinou neotrasite\u013enou v\u00fdhodou.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d692a207 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/kto-kopiruje-zanika.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/kto-kopiruje-zanika.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/kto-kopiruje-zanika.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/kto-kopiruje-zanika.jpg.webp\" alt=\"Z\u00e1kon \u010d. 1: V byznysu nejde o v\u00e1lku, ale o r\u016fst v ekosyst\u00e9mu, kde odli\u0161nost a spolupr\u00e1ce vytv\u00e1\u0159ej\u00ed hodnotu.\" class=\"uag-image-22831\" width=\"300\" height=\"450\" title=\"Kdo-kop\u00edruje-zanika\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/kto-kopiruje-zanika.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/kto-kopiruje-zanika.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/kto-kopiruje-zanika.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/kto-kopiruje-zanika.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Z\u00e1kon \u010d. 2: Originalita a jedine\u010dn\u00fd hlas zna\u010dky s\u00fa k\u013e\u00fa\u010dov\u00e9 pre dlhodob\u00fa strategick\u00fa poz\u00edciu.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><strong>Ot\u00e1zka:<\/strong> \u010co m\u00e1 va\u0161a zna\u010dka, \u010do sa ned\u00e1 skop\u00edrova\u0165?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-3-hodnota-sa-ne%C5%A5a%C5%BE%C3%AD-hodnota-sa-vytv%C3%A1ra-\">3. Hodnota sa ne\u0165a\u017e\u00ed. Hodnota sa vytv\u00e1ra. <\/h3>\n\n\n\n<p>Nepova\u017eujte z\u00e1kazn\u00edkov za zdroj zisku. Vn\u00edmajte ich ako partnerov pri vytv\u00e1ran\u00ed hodnoty. <\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6c2b9a11 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/hodnota-sa-netazi.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/hodnota-sa-netazi.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/hodnota-sa-netazi.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/hodnota-sa-netazi.jpg.webp\" alt=\"Z\u00e1kon \u010d. 2: Originalita a jedine\u010dn\u00fd hlas zna\u010dky jsou kl\u00ed\u010dov\u00e9 pro dlouhodob\u00e9 strategick\u00e9 postaven\u00ed.\" class=\"uag-image-22833\" width=\"300\" height=\"450\" title=\"Hodnota-se-tvori\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/hodnota-sa-netazi.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/hodnota-sa-netazi.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/hodnota-sa-netazi.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/hodnota-sa-netazi.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Z\u00e1kon \u010d. 3: Hodnota sa nez\u00edskava ako surovina; strategick\u00e9 zna\u010dky ju vedome vytv\u00e1raj\u00fa ako odli\u0161uj\u00faci prvok.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><strong>Pr\u00edklad:<\/strong> Spolo\u010dnos\u0165 Apple nevytv\u00e1ra produkty na z\u00e1klade dopytu. Vytv\u00e1ra z\u00e1\u017eitky, ktor\u00e9 \u013eudia e\u0161te nevideli &#8211; a ktor\u00e9 si zamiluj\u00fa. <\/p>\n\n\n\n<p><strong>N\u00e1stroj:<\/strong> <a href=\"https:\/\/strate9y.com\/sk\/value-proposition-canvas-hodnota-pre-zakaznika\/\">Value Proposition Canvas &#8211; <\/a> h\u013eadajte skryt\u00e9 potreby, motiv\u00e1cie a frustr\u00e1cie z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p><strong>Ot\u00e1zka:<\/strong> Ak\u00fd ne\u010dakan\u00fd probl\u00e9m m\u00f4\u017eete vyrie\u0161i\u0165 a ak\u00fd nov\u00fd \u0161tandard vytvor\u00edte?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-4-va%C5%A1a-sila-je-v-rozdielnosti\">4. Va\u0161a sila je v rozdielnosti.<\/h3>\n\n\n\n<p>Nesna\u017ete sa by\u0165 lep\u0161\u00ed ako ostatn\u00ed. Bu\u010fte in\u00ed. \u013dudia si zapam\u00e4taj\u00fa to, \u010do vynik\u00e1 &#8211; nie to, \u010domu sa podobaj\u00fa.  <\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-e6e77c0b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/vasa-sila-je-v-rozdielnosti.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/vasa-sila-je-v-rozdielnosti.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/vasa-sila-je-v-rozdielnosti.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/vasa-sila-je-v-rozdielnosti.jpg.webp\" alt=\"Ilustrace z\u00e1kona \u010d. 5: Nestr\u00e1cet \u010das porovn\u00e1v\u00e1n\u00edm \u2013 zam\u011b\u0159te se na to, co d\u00e1v\u00e1 strategick\u00fd smysl\" class=\"uag-image-22835\" width=\"300\" height=\"450\" title=\"Vase-sila-je-v-rozd\u00edlnosti\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/vasa-sila-je-v-rozdielnosti.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/vasa-sila-je-v-rozdielnosti.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/vasa-sila-je-v-rozdielnosti.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/vasa-sila-je-v-rozdielnosti.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Z\u00e1kon \u010d. 4: Sila zna\u010dky spo\u010d\u00edva v tom, \u010d\u00edm sa odli\u0161uje od ostatn\u00fdch, nie v tom, v \u010dom je lep\u0161ia.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><strong>Pr\u00edklad:<\/strong> IKEA nie je luxusn\u00e1 zna\u010dka. Je to d\u00f4myselne navrhnut\u00fd syst\u00e9m pre be\u017en\u00fdch \u013eud\u00ed. A pr\u00e1ve to ho rob\u00ed v\u00fdnimo\u010dn\u00fdm.  <\/p>\n\n\n\n<p><strong>Ot\u00e1zka:<\/strong> \u010c\u00edm je va\u0161a zna\u010dka charakteristick\u00e1?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-5-nestr%C3%A1cajte-%C4%8Das-porovn%C3%A1van%C3%ADm\">5. Nestr\u00e1cajte \u010das porovn\u00e1van\u00edm.<\/h3>\n\n\n\n<p>Porovn\u00e1vanie v\u00e1s spoma\u013euje. Strategick\u00e9 zna\u010dky sa neporovn\u00e1vaj\u00fa. Tvoria, vyv\u00edjaj\u00fa sa, id\u00fa vlastn\u00fdm smerom.  <\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-5a5653e7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/nestracajte-cas-.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/nestracajte-cas-.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/nestracajte-cas-.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/nestracajte-cas-.jpg.webp\" alt=\"Ilustrace z\u00e1kona \u010d. 5: Nestr\u00e1cet \u010das porovn\u00e1v\u00e1n\u00edm \u2013 zam\u011b\u0159te se na to, co d\u00e1v\u00e1 strategick\u00fd smysl\" class=\"uag-image-22838\" width=\"300\" height=\"450\" title=\"Neporovnavejte\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/nestracajte-cas-.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/nestracajte-cas-.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/nestracajte-cas-.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/nestracajte-cas-.jpg 360w&quot;}\" \/><figcaption class=\"uagb-image-caption\"><em>Pravidlo \u010d. 5: Namiesto porovn\u00e1vania sa s konkurenciou sa s\u00fastre\u010fte na budovanie vlastnej cesty a hodnoty.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><strong>Pr\u00edklad:<\/strong> LEGO sa nesna\u017eilo konkurova\u0165 videohr\u00e1m. Svoje kreat\u00edvne poslanie rozvinula v digit\u00e1lnom svete. <\/p>\n\n\n\n<p><strong>Ot\u00e1zka:<\/strong> \u010co vytv\u00e1rate, \u010do nem\u00e1 na trhu obdobu?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-strat%C3%A9gia-nie-je-o-boji-je-o-smerovan%C3%AD-\">Strat\u00e9gia nie je o boji. Je o smerovan\u00ed. <\/h2>\n\n\n\n<p>Boj je prirodzenou reakciou na tlak, neistotu a chaos. Strat\u00e9gia je vedom\u00fdm rozhodnut\u00edm presta\u0165 reagova\u0165 a za\u010da\u0165 riadi\u0165. Rozdiel medzi t\u00fdmito dvoma pr\u00edstupmi nie je dan\u00fd mno\u017estvom inform\u00e1ci\u00ed, ktor\u00e9 m\u00e1te k dispoz\u00edcii, ale <strong>t\u00fdm, ako s nimi pracujete<\/strong>.  <\/p>\n\n\n\n<p><strong>Myslie\u0165 ako strat\u00e9g znamen\u00e1 robi\u0165 rozhodnutia na z\u00e1klade dopadu, nie \u00fa\u013eavy.<\/strong> Znamen\u00e1 to by\u0165 schopn\u00fd spomali\u0165, ke\u010f \u013eudia okolo v\u00e1s tla\u010dia na r\u00fdchle rie\u0161enia, a vybra\u0165 si smer, ktor\u00fd d\u00e1va zmysel zajtra \u2013 nielen dnes.<\/p>\n\n\n\n<p>Preto je strategick\u00e9 myslenie \u00fazko spojen\u00e9 s <strong><a href=\"https:\/\/strate9y.com\/sk\/kriticke-myslenie-kluc-k-uspechu\/\">kritick\u00fdm myslen\u00edm<\/a><\/strong>. Bez schopnosti spochyb\u0148ova\u0165 vlastn\u00e9 reakcie, em\u00f3cie a zakorenen\u00e9 vzorce sa boj st\u00e1va zvykom \u2013 a zvyk sa st\u00e1va pascou. <\/p>\n\n\n\n<p>Ukon\u010denie boja neznamen\u00e1 vzdanie sa. Znamen\u00e1 to <strong>za\u010da\u0165 robi\u0165 vedom\u00e9 rozhodnutia<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-strategick%C3%A9-ot%C3%A1zky-pre-va%C5%A1e-rozhodovanie\">Strategick\u00e9 ot\u00e1zky pre va\u0161e rozhodovanie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co by sa stalo, keby ste prestali reagova\u0165 na ka\u017ed\u00fd dopyt trhu?<\/strong><\/li>\n\n\n\n<li><strong>Ak\u00e9 inform\u00e1cie s\u00fa pre va\u0161e rozhodnutie skuto\u010dne d\u00f4le\u017eit\u00e9?<\/strong><\/li>\n\n\n\n<li><strong>Ak\u00e9 s\u00fa n\u00e1klady na to, ke\u010f za\u010dnete strategicky uva\u017eova\u0165 pr\u00edli\u0161 neskoro?<\/strong><\/li>\n\n\n\n<li><strong>Ako ovplyvn\u00ed va\u0161e dne\u0161n\u00e9 rozhodnutie stav v\u00e1\u0161ho podnikania o 12 mesiacov?<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-%C4%8Dasto-kladen%C3%A9-ot%C3%A1zky-faq\">\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1745434554195\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Znamen\u00e1 to, \u017ee by sme mali ignorova\u0165 konkurenciu?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Nie. Konkurencia m\u00f4\u017ee by\u0165 cenn\u00fdm zdrojom in\u0161pir\u00e1cie. Cie\u013eom nie je ignorova\u0165 ju, ale nesledova\u0165 ju. Strat\u00e9gia znamen\u00e1 n\u00e1js\u0165 si vlastn\u00fd smer &#8211; nie \u00eds\u0165 opa\u010dn\u00fdm smerom ako ostatn\u00ed, ale svoj\u00edm vlastn\u00fdm.   <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1745434634940\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako viem, \u017ee som vytvoril hodnotu, ktor\u00e1 nem\u00e1 konkurenciu?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak z\u00e1kazn\u00edci hovoria o va\u0161ej zna\u010dke in\u00fdmi slovami ako ostatn\u00ed. Ak v\u00e1s neporovn\u00e1vaj\u00fa &#8211; ale odpor\u00fa\u010daj\u00fa. Ak nem\u00e1te &#8222;lep\u0161ie vlastnosti&#8220;, ale \u00faplne in\u00fa \u00falohu v ich \u017eivote.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1745434713287\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Je mo\u017en\u00e9 by\u0165 in\u00fd a z\u00e1rove\u0148 ziskov\u00fd?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Absol\u00fatne. \u010casto je to rozdiel, ktor\u00fd umo\u017e\u0148uje vy\u0161\u0161ie mar\u017ee, lojalitu a men\u0161iu z\u00e1vislos\u0165 od cenovej vojny. \u013dudia s\u00fa ochotn\u00ed zaplati\u0165 viac za zna\u010dky, ktor\u00e9 maj\u00fa zmysel a odvahu by\u0165 in\u00e9.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1745434793857\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u010co m\u00e1m robi\u0165, ak si nie som ist\u00fd svojou odli\u0161nos\u0165ou?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Za\u010dnite ot\u00e1zkami: pre\u010do sme za\u010dali podnika\u0165? \u010co n\u00e1m na na\u0161om podnikan\u00ed vad\u00ed? \u010co by sme nikdy nerobili ako ostatn\u00ed? Pou\u017eite n\u00e1stroje ako Positioning Canvas alebo Storytelling Tactics, aby ste na\u0161li pravdu vo svojom pr\u00edbehu.   <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1745434874467\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako m\u00f4\u017eem presta\u0165 bojova\u0165 o z\u00e1kazn\u00edkov, ale st\u00e1le ich z\u00edskava\u0165?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Za\u010dnite tvori\u0165 namiesto presvied\u010dania. Zdie\u013eajte svoje my\u0161lienky, hodnoty, postrehy. Dajte \u013eu\u010fom d\u00f4vod, aby sa k v\u00e1m pridali. Nemus\u00edte presved\u010di\u0165 ka\u017ed\u00e9ho &#8211; sta\u010d\u00ed pril\u00e1ka\u0165 t\u00fdch spr\u00e1vnych.   <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"root-eb-post-grid-p65z9 wp-block-essential-blocks-post-grid\">\n    <div class=\"eb-parent-wrapper eb-parent-eb-post-grid-p65z9 \">\n        <div class=\"eb-post-grid-p65z9 style-1 eb-post-grid-wrapper\"\n            data-id=\"eb-post-grid-p65z9\"\n            data-querydata=\"{&quot;source&quot;:&quot;post&quot;,&quot;sourceIndex&quot;:0,&quot;rest_base&quot;:&quot;posts&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;author&quot;:&quot;&quot;,&quot;taxonomies&quot;:{&quot;category&quot;:{&quot;name&quot;:&quot;Rubriky&quot;,&quot;rest_base&quot;:&quot;categories&quot;,&quot;rest_namespace&quot;:&quot;wp\\\/v2&quot;,&quot;slug&quot;:&quot;category&quot;,&quot;value&quot;:&quot;[{\\&quot;value\\&quot;:337,\\&quot;label\\&quot;:\\&quot;Strategick\\u00e9 my\\u0161len\\u00ed\\&quot;}]&quot;}},&quot;per_page&quot;:&quot;4&quot;,&quot;offset&quot;:&quot;0&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;include&quot;:&quot;&quot;,&quot;exclude&quot;:&quot;[{\\&quot;value\\&quot;:2182,\\&quot;label\\&quot;:\\&quot;Strategick\\u00e9 my\\u0161len\\u00ed: co to je, jak funguje v praxi a jak ho tr\\u00e9novat\\&quot;}]&quot;,&quot;exclude_current&quot;:false,&quot;ignore_sticky_posts&quot;:false,&quot;exclude_password_protected&quot;:false}\"\n            data-attributes=\"{&quot;thumbnailSize&quot;:&quot;&quot;,&quot;loadMoreOptions&quot;:{&quot;enableMorePosts&quot;:false,&quot;loadMoreType&quot;:&quot;1&quot;,&quot;loadMoreButtonTxt&quot;:&quot;Na\\u010d\\u00edta\\u0165 Viac&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;prevTxt&quot;:&quot;&lt;&quot;,&quot;nextTxt&quot;:&quot;&gt;&quot;,&quot;totalPosts&quot;:29},&quot;showSearch&quot;:false,&quot;showTaxonomyFilter&quot;:false,&quot;enableAjaxSearch&quot;:false,&quot;addIcon&quot;:false,&quot;iconPosition&quot;:&quot;left&quot;,&quot;icon&quot;:&quot;fas fa-chevron-right&quot;,&quot;preset&quot;:&quot;style-1&quot;,&quot;defaultFilter&quot;:&quot;all&quot;,&quot;version&quot;:&quot;v2&quot;,&quot;showBlockContent&quot;:true,&quot;showFallbackImg&quot;:false,&quot;fallbackImgUrl&quot;:&quot;&quot;,&quot;showThumbnail&quot;:true,&quot;showTitle&quot;:true,&quot;titleLength&quot;:&quot;&quot;,&quot;titleTag&quot;:&quot;h2&quot;,&quot;showContent&quot;:true,&quot;contentLength&quot;:20,&quot;expansionIndicator&quot;:&quot;...&quot;,&quot;showReadMore&quot;:false,&quot;readmoreText&quot;:&quot;Read More&quot;,&quot;showMeta&quot;:false,&quot;headerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;categories\\&quot;,\\&quot;label\\&quot;:\\&quot;Categories\\&quot;}]&quot;,&quot;footerMeta&quot;:&quot;[{\\&quot;value\\&quot;:\\&quot;avatar\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Avatar\\&quot;},{\\&quot;value\\&quot;:\\&quot;author\\&quot;,\\&quot;label\\&quot;:\\&quot;Author Name\\&quot;},{\\&quot;value\\&quot;:\\&quot;date\\&quot;,\\&quot;label\\&quot;:\\&quot;Published Date\\&quot;}]&quot;,&quot;authorPrefix&quot;:&quot;by&quot;,&quot;datePrefix&quot;:&quot;on&quot;}\">\n\n            \n\n            <div class=\"eb-post-grid-posts-wrapper\"><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"31037\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/ste-mikromanazer-3-nenapadne-pasce-do-ktorych-spadnu-aj-ti-najlepsi-novi-lidri\/\">Ste mikromana\u017e\u00e9r? 3 nen\u00e1padn\u00e9 pasce, do ktor\u00fdch spadn\u00fa aj t\u00ed najlep\u0161\u00ed nov\u00ed l\u00eddri<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/GLOSSARY-1.jpeg.webp\" class=\"attachment-full size-full\" alt=\"Ste mikromana\u017e\u00e9r?\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/GLOSSARY-1.jpeg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/ste-mikromanazer-3-nenapadne-pasce-do-ktorych-spadnu-aj-ti-najlepsi-novi-lidri\/\" title=\"stemikromanar3nenpadnpascedoktorchspadnajtnajlepnovldri\">Ste mikromana\u017e\u00e9r? 3 nen\u00e1padn\u00e9 pasce, do ktor\u00fdch spadn\u00fa aj t\u00ed najlep\u0161\u00ed nov\u00ed l\u00eddri<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>(a pre\u010do mikromanagement je zlyhan\u00edm strategick\u00e9ho myslenia, nie charakteru)\n\n\n\nPov\u00fd\u0161enie na mana\u017e\u00e9rsku alebo ved\u00facu poz\u00edciu je jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch m\u00ed\u013enikov v&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"30197\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/podnikave-kompetencie-v-skole\/\">Ako rozv\u00edja\u0165 podnikate\u013esk\u00e9 kompetencie v \u0161kole: v\u00fdsledky \u0161t\u00fadie STRATE9Ygame (252 \u0161tudentov a u\u010dite\u013eov)<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/rozvoj-podnikavych_kompetenci_ve_skole.jpg.webp\" class=\"attachment-full size-full\" alt=\"\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/rozvoj-podnikavych_kompetenci_ve_skole.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/podnikave-kompetencie-v-skole\/\" title=\"akorozvjapodnikateskkompetencievkole:vsledkytdiestrate9ygame252tudentovauiteov\">Ako rozv\u00edja\u0165 podnikate\u013esk\u00e9 kompetencie v \u0161kole: v\u00fdsledky \u0161t\u00fadie STRATE9Ygame (252 \u0161tudentov a u\u010dite\u013eov)<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>Podnikate\u013esk\u00e9 kompetencie patria medzi naj\u010dastej\u0161ie spom\u00ednan\u00e9 vzdel\u00e1vacie ciele v s\u00fa\u010dasnom prim\u00e1rnom, sekund\u00e1rnom a vysoko\u0161kolskom vzdel\u00e1van\u00ed. Ich cie\u013eom je rozv\u00edja\u0165 kreativitu,&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"28748\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/zoom-in-zoom-out-operativa-vs-strategia\/\">Zoom in, zoom out: operat\u00edva vs strat\u00e9gia &#8211; ako medzi nimi prep\u00edna\u0165 a myslie\u0165 naozaj strategicky<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/operativa-vs-strategie.jpg.webp\" class=\"attachment-full size-full\" alt=\"operat\u00edvna vs strat\u00e9gie\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/operativa-vs-strategie.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/zoom-in-zoom-out-operativa-vs-strategia\/\" title=\"zoominzoomout:operatvavsstratgia-akomedzinimiprepnaamyslienaozajstrategicky\">Zoom in, zoom out: operat\u00edva vs strat\u00e9gia &#8211; ako medzi nimi prep\u00edna\u0165 a myslie\u0165 naozaj strategicky<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>Zv\u00e4\u010d\u0161enie\/zmen\u0161enie je ment\u00e1lny model, ktor\u00fd ilustruje rozdiel medzi taktikou a strat\u00e9giou: schopnos\u0165 prech\u00e1dza\u0165 medzi detailmi a celkov\u00fdm obrazom je k\u013e\u00fa\u010dom&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><article class=\"ebpg-grid-post ebpg-post-grid-column\" data-id=\"27124\"><div class=\"ebpg-grid-post-holder\"><div class=\"ebpg-entry-wrapper\"><div class=\"ebpg-entry-media\">\n                <div class=\"ebpg-entry-thumbnail\">\n                    <a class=\"ebpg-post-link-wrapper eb-sr-only\" href=\"https:\/\/strate9y.com\/sk\/lego-duck-challenge-kacacia-vyzva\/\">Ka\u010dacia v\u00fdzva: Ako LEGO\u00ae Duck Challenge tr\u00e9nuje kreativitu, t\u00edm a strategick\u00e9 myslenie<\/a>\n                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/lego-duck-challenge.jpg.webp\" class=\"attachment-full size-full\" alt=\"lego duck challenge\" title=\"\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/lego-duck-challenge.jpg&quot;}\">\n                <\/div>\n            <\/div><header class=\"ebpg-entry-header\">\n            <h2 class=\"ebpg-entry-title\">\n                <a class=\"ebpg-grid-post-link\" href=\"https:\/\/strate9y.com\/sk\/lego-duck-challenge-kacacia-vyzva\/\" title=\"kaaciavzva:akolegoduckchallengetrnujekreativitutmastrategickmyslenie\">Ka\u010dacia v\u00fdzva: Ako LEGO\u00ae Duck Challenge tr\u00e9nuje kreativitu, t\u00edm a strategick\u00e9 myslenie<\/a>\n            <\/h2>\n        <\/header><div class=\"ebpg-entry-content\"><div class=\"ebpg-grid-post-excerpt\">\n            <p>LEGO\u00ae Duck Challenge je met\u00f3da facilit\u00e1cie zalo\u017een\u00e1 na kr\u00e1tkych opakovan\u00fdch experimentoch, ktor\u00e1 tr\u00e9nuje kreat\u00edvne rie\u0161enie probl\u00e9mov, efekt\u00edvnu t\u00edmov\u00fa pr\u00e1cu a&#8230;<\/p>\n        <\/div><\/div><\/div><\/div><\/article><\/div>        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategick\u00e9 myslenie je schopnos\u0165 presta\u0165 neust\u00e1le \u201ebojova\u0165 o ka\u017edodenn\u00e9 pre\u017eitie\u201c a za\u010da\u0165 vedome pl\u00e1nova\u0165, rozhodova\u0165 sa a ovplyv\u0148ova\u0165 dlhodob\u00e9 v\u00fdsledky. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[356],"tags":[699,703,660],"class_list":["post-23018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategicke-myslenie","tag-konkurence","tag-kriticke-mysleni","tag-strategia-v-praxi-sk"],"acf":[],"featured_image_src":"https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2.jpg","author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2.jpg",960,540,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2-150x84.jpg",150,84,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2.jpg",960,540,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/GLOSSARY-2.jpg",960,540,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Strategick\u00e9 myslenie je schopnos\u0165 presta\u0165 neust\u00e1le \u201ebojova\u0165 o ka\u017edodenn\u00e9 pre\u017eitie\u201c a za\u010da\u0165 vedome pl\u00e1nova\u0165, rozhodova\u0165 sa a ovplyv\u0148ova\u0165 dlhodob\u00e9 v\u00fdsledky. [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/23018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/comments?post=23018"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/posts\/23018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/22842"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=23018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/categories?post=23018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/tags?post=23018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}