{"id":5922,"date":"2023-12-31T13:45:48","date_gmt":"2023-12-31T12:45:48","guid":{"rendered":"https:\/\/strate9y.com\/slovnik\/"},"modified":"2026-02-06T16:58:19","modified_gmt":"2026-02-06T15:58:19","slug":"slovnik","status":"publish","type":"page","link":"https:\/\/strate9y.com\/sk\/slovnik\/","title":{"rendered":"STRATE9Y Knowledge Hub: strategick\u00e9 modely a n\u00e1stroje v praxi"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-a9cf8965 alignwide uagb-is-root-container\">\n<h1 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color has-link-color has-large-font-size wp-elements-da1480d95517d3dd33a5722208f19693\">STRATE9Y Knowledge Hub: strategick\u00e9 modely a n\u00e1stroje v praxi<\/h1>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-cb18b5da wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/strate9y-knowledge-hub.jpg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/strate9y-knowledge-hub.jpg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/strate9y-knowledge-hub.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/strate9y-knowledge-hub.jpg.webp\" alt=\"strate9y knowledge hub\" class=\"uag-image-29240\" width=\"960\" height=\"540\" title=\"strate9y knowledge hub\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/strate9y-knowledge-hub.jpg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/strate9y-knowledge-hub.jpg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/strate9y-knowledge-hub.jpg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/strate9y-knowledge-hub.jpg 360w&quot;}\"><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-445150cb2cd571f79d83ea161822d476\">Knowledge HUB<\/h2>\n<\/div>\n\n<div class=\"wp-block-uagb-container uagb-block-e47f4b09 alignwide uagb-is-root-container\">\n<h2 class=\"wp-block-heading has-text-align-center\">STRATE9Y Knowledge Hub<\/h2>\n\n\n\n<p><strong>STRATE9Y Knowledge Hub <\/strong>je miesto, kde uv\u00e1dzame pojmy do kontextu.<\/p>\n\n\n\n<p>Tu n\u00e1jdete <strong>strategick\u00e9 modely, n\u00e1stroje a k\u013e\u00fa\u010dov\u00e9 pojmy<\/strong> pou\u017e\u00edvan\u00e9 pri tvorbe podnikate\u013esk\u00fdch n\u00e1padov, marketingov\u00fdch strat\u00e9gi\u00ed a riaden\u00ed spolo\u010dnosti. Nie s\u00fa to r\u00fdchle n\u00e1vody ani hotov\u00e9 recepty. Ide o pochopenie \u2013 preto\u017ee bez pochopenia kontextu \u017eiadna strat\u00e9gia nem\u00f4\u017ee fungova\u0165 dlhodobo.  <\/p>\n\n\n\n<p>Ak h\u013ead\u00e1te praktick\u00e9 n\u00e1vody, pr\u00edklady zo skuto\u010dn\u00e9ho \u017eivota alebo konkr\u00e9tne postupy, n\u00e1jdete ich v na\u0161ich hlavn\u00fdch \u010dl\u00e1nkoch a blogoch. <strong>Knowledge Hub sl\u00fa\u017ei ako pevn\u00fd z\u00e1klad<\/strong>, ku ktor\u00e9mu sa m\u00f4\u017eete kedyko\u013evek vr\u00e1ti\u0165.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Strat\u00e9gia a mana\u017ement<\/h3>\n\n\n\n<p>Odtia\u013eto poch\u00e1dza smerovanie. Strat\u00e9gia pom\u00e1ha rozhodn\u00fa\u0165, kam \u00eds\u0165, \u010do uprednostni\u0165 a naopak, \u010do vedome nerobi\u0165 \u2013 v podnikan\u00ed aj v \u017eivote.  <\/p>\n\n\n\n<ul style=\"text-decoration:underline\" class=\"wp-block-list has-ast-global-color-0-color has-text-color has-link-color wp-elements-ef1893b3cb49831e6b8d68cddee863c9\">\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-656c48c64b3cb065e278364025b8658c\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">Strat\u00e9gia<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-9b423eee1113cd58bf98cacef3dd83c2\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-riadenie\/\">Strategick\u00e9 riadenie<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-8418aa71dbbd1276016f3f928733f3c7\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Strategick\u00e9 pl\u00e1novanie<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-d87d250b3134333ffbf72e6df0409f00\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-myslenie\/\">Strategick\u00e9 myslenie<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-84253310573ca794f4c218a4ea53087e\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicka-analyza\/\">Strategick\u00e1 anal\u00fdza<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-aa8837b753a3649263dd6d479caedbf3\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikova-strategia\/\">Podnikov\u00e1 strat\u00e9gia<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-757c4746f17b04e65850e136087fcbed\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/vizia\/\">V\u00edzia<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-841cff3e341251a995e72db19d6d8e39\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/misia\/\">Poslanie<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-ceef8452ded991869386ce7281c7224d\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/vedenie\/\">Vedenie<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-0596afdabaa677e62eacc32a2c66e838\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-riadenie\/\">Strategick\u00fd leadership<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-1a8e72a82590c814e0c28edf5d82db55\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ciele-smart\/\">Ciele SMART<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-587624c833ab88d0c85cc18ee604940c\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ikigai\/\">Ikigai<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Marketing a z\u00e1kazn\u00edci<\/h3>\n\n\n\n<p>Skvel\u00fd n\u00e1pad nesta\u010d\u00ed, ak ho z\u00e1kazn\u00edk nepochop\u00ed. Marketing sp\u00e1ja hodnotu produktu s t\u00fdm, \u010do z\u00e1kazn\u00edk skuto\u010dne chce a je ochotn\u00fd za to zaplati\u0165. <\/p>\n\n\n\n<ul style=\"text-decoration:underline\" class=\"wp-block-list has-ast-global-color-0-color has-text-color has-link-color wp-elements-0c0303cf54ba5821b93a4c2f9173bc2e\">\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-e22e0efecfd30f09f92f902fdc43f843\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingovy-mix\/\">Marketingov\u00fd mix<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-cc0b088eafad19755e9ebb0f18f269b1\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingova-strategia\/\">Marketingov\u00e1 strat\u00e9gia<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-8c2163c0b2572b39964d83faf4274e6e\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/cenotvorba\/\">Cenotvorba<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-136076de8cfd35fbf6fc4999eba62cdd\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/csr\/\">CSR<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-c753b4fdaa2af7e960ff082c49003cf1\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">Konkuren\u010dn\u00e1 v\u00fdhoda<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-8be11de5c2a53774e45090ece709ebfa\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/analyza-konkurencie\/\">Anal\u00fdza konkurencie<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Anal\u00fdzy a strategick\u00e9 n\u00e1stroje<\/h3>\n\n\n\n<p>Bez anal\u00fdzy je strat\u00e9gia len pocit. Tieto n\u00e1stroje v\u00e1m pom\u00f4\u017eu pochopi\u0165 realitu, odhali\u0165 pr\u00edle\u017eitosti a vyhn\u00fa\u0165 sa slep\u00fdm uli\u010dk\u00e1m. <\/p>\n\n\n\n<ul style=\"text-decoration:underline\" class=\"wp-block-list has-ast-global-color-0-color has-text-color has-link-color wp-elements-3bf87e18a579b49762a2cd20b2f04e0a\">\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-62534bdd3541c0fe178d969342171e6c\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\">SWOT anal\u00fdza<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-b220dd02d8213556a4b8731a451f0f8c\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdza<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-5eb747c21d911ad1cec0b47ca28ee33d\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/step-analyza-prostredia\/\">STEP anal\u00fdza<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-6cca6779abb99ae9ff4c6e1d4a724793\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/\">STEEP anal\u00fdza<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-7f5f93d7b75d5faf11650a0dbc0c0700\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">Porterov model piatich s\u00edl<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-06f1520939a5f0efdfbf1830c2235723\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/matica-bcg\/\">Matica BCG<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-b4d4adacefa424eb61159d3af98a8d58\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ansoffova-matica\/\">Ansoffova matice<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-b8429523f556be85eea0f4f7af56fdde\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/model-7s\/\">Model 7S<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-8e37edb5112fc57c29ea6abf35db38e0\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ife-matica-vnutorne-faktory\/\">IFE matica<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-a29c6d1b6ee6957ff494a48c1bab214b\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/efe-matica-prilezitosti-a-hrozby\/\">EFE matica<br\/><\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-63debb036ab54c5f70d967f3993be60e\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/benchmarking\/\">Benchmarking<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-7a8c5f4acce0fcb824f19506a7029687\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/analyza-rizik\/\">Anal\u00fdza riz\u00edk<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-dc455f62e5eecea9701d3d0c82207e50\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9 faktory<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-fc56e80080517a6db831d6c17bf71fe0\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9 faktory<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-5e8800832ee8d8825af7b896935efd57\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">Soci\u00e1lne faktory<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-7ba94e1e8005fbe97824416143ca60b3\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9 faktory<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-a9148711f241e24062361a91dc5bb9c3\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">Environment\u00e1lne faktory<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-2f5e7ca581f19538991819056d0c8370\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/legislativne-faktory-glossary\/\">Legislat\u00edvne faktory<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Podnikanie a modely<\/h3>\n\n\n\n<p>My\u0161lienka je za\u010diatok, nie koniec. Tu n\u00e1jdete koncepty, ktor\u00e9 v\u00e1m pom\u00f4\u017eu premeni\u0165 my\u0161lienku na funguj\u00faci biznis a overi\u0165, \u010di m\u00e1 zmysel. <\/p>\n\n\n\n<ul style=\"text-decoration:underline\" class=\"wp-block-list has-ast-global-color-0-color has-text-color has-link-color wp-elements-fd77e3840d38aa53825afe4b4e22e7a6\">\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-15f6a648c63c1511df16a5ec6496283e\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-napad\/\">Podnikate\u013esk\u00fd n\u00e1pad<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-6c2c8702d09029847bd3bd1bdb711b09\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-model\/\">Podnikate\u013esk\u00fd model<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-9787e7e510db3b5da2668aad61bc3d65\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-plan\/\">Podnikate\u013esk\u00fd pl\u00e1n<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-dc6b4a40e43318e77274f14ad028d556\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/lean-canvas\/\">Lean Canvas<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-34a398918cc424e79c92385a1e6b1bd0\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/business-development\/\">Rozvoj podnikania<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-7dab855ae3b7e63e3b9d3b0f34602339\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/valuacia\/\">Valu\u00e1cia<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-d50a5fc0189ca80d9245b6e6e0635e5f\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/paralyza-rozhodovania\/\">Paral\u00fdza rozhodovania<\/a><\/li>\n\n\n\n<li class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-ed42ba1c554a0ef1d810eeaf5f33dad5\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/sebarozvoj\/\">Sebarealiz\u00e1cia<\/a><\/li>\n<\/ul>\n<\/div>\n\n<p class=\"has-ast-global-color-5-color has-ast-global-color-5-background-color has-text-color has-background has-link-color wp-elements-70ebccb3ce6f10b2b433cce74506dbbd\"><a href=\"https:\/\/obchod.strate9y.com\">strate9y hra<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STRATE9Y Knowledge Hub: strategick\u00e9 modely a n\u00e1stroje v praxi Knowledge HUB STRATE9Y Knowledge Hub STRATE9Y Knowledge Hub je miesto, kde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29242,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"disabled","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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