{"id":6852,"date":"2024-02-04T16:54:20","date_gmt":"2024-02-04T15:54:20","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=6852"},"modified":"2026-04-07T20:02:27","modified_gmt":"2026-04-07T18:02:27","slug":"podnikatelsky-model","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-model\/","title":{"rendered":"Podnikate\u013esk\u00fd model"},"content":{"rendered":"\n<p>Podnikatelsk\u00fd model je konceptu\u00e1ln\u00ed struktura, kter\u00e1 vysv\u011btluje, jak organizace vytv\u00e1\u0159\u00ed, dod\u00e1v\u00e1 a zachycuje hodnotu. Tento podnikatelsk\u00fd model zahrnuje kl\u00ed\u010dov\u00e9 aspekty podnik\u00e1n\u00ed, jako jsou c\u00edlov\u00e9 trhy, nab\u00edzen\u00e9 produkty nebo slu\u017eby, zp\u016fsoby generov\u00e1n\u00ed p\u0159\u00edjm\u016f, strategie z\u00e1sobov\u00e1n\u00ed a operace, a vztahy se z\u00e1kazn\u00edky. Podnikatelsk\u00fd model tedy slou\u017e\u00ed jako z\u00e1klad pro <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00e9 rozhodov\u00e1n\u00ed a pl\u00e1nov\u00e1n\u00ed.<\/a><\/p>\n\n<p>Historick\u00fd v\u00fdvoj koncepcie obchodn\u00e9ho modelu mo\u017eno sledova\u0165 od priemyselnej revol\u00facie, ke\u010f sa za\u010dali vyv\u00edja\u0165 r\u00f4zne obchodn\u00e9 modely ako reakcia na nov\u00e9 technol\u00f3gie a potreby trhu. V modernej dobe sa t\u00e1to koncepcia stala nevyhnutnou, najm\u00e4 s n\u00e1stupom digit\u00e1lnych technol\u00f3gi\u00ed, ktor\u00e9 zmenili tradi\u010dn\u00e9 obchodn\u00e9 modely.<\/p>\n\n<p>Teoretick\u00e9 z\u00e1klady podnikatelsk\u00e9ho modelu zahrnuj\u00ed anal\u00fdzu hodnotov\u00e9ho \u0159et\u011bzce, teorii zdroj\u016f a schopnost\u00ed firmy, a r\u016fzn\u00e9 p\u0159\u00edstupy k inovac\u00edm obchodn\u00edch model\u016f. K rozvoju te\u00f3rie obchodn\u00fdch modelov v\u00fdznamne prispela pr\u00e1ca Alexandra Osterwaldera, ktor\u00fd zaviedol koncept &#8222;<a href=\"https:\/\/strate9y.com\/sk\/ako-business-model-canvas-meni-podnikanie\/\">Business Model Canvas<\/a>&#8220; &#8211; n\u00e1stroj na vizualiz\u00e1ciu k\u013e\u00fa\u010dov\u00fdch zlo\u017eiek obchodn\u00e9ho modelu.<\/p>\n\n<p>Podnikate\u013esk\u00e9 modely s\u00fa dnes z\u00e1kladom \u00faspe\u0161n\u00e9ho fungovania ka\u017edej organiz\u00e1cie. V\u00fdznamn\u00fdm trendom je digitaliz\u00e1cia, ktor\u00e1 otv\u00e1ra nov\u00e9 mo\u017enosti pre inov\u00e1cie obchodn\u00fdch modelov, ako s\u00fa napr\u00edklad platformov\u00e9 obchodn\u00e9 modely, modely zalo\u017een\u00e9 na predplatnom alebo modely zdie\u013eanej ekonomiky. Medzi \u010fal\u0161ie s\u00fa\u010dasn\u00e9 trendy patria udr\u017eate\u013en\u00e9 obchodn\u00e9 modely, ktor\u00e9 sa zameriavaj\u00fa na environment\u00e1lnu udr\u017eate\u013enos\u0165 a soci\u00e1lnu zodpovednos\u0165.<\/p>\n\n<p>Podnikate\u013esk\u00e9 modely mo\u017eno rozdeli\u0165 do r\u00f4znych skup\u00edn pod\u013ea r\u00f4znych krit\u00e9ri\u00ed, napr\u00edklad pod\u013ea sp\u00f4sobu generovania pr\u00edjmov, segmentu trhu, na ktor\u00fd sa zameriavaj\u00fa, alebo technol\u00f3gie, ktor\u00fa pou\u017e\u00edvaj\u00fa. Tu je nieko\u013eko be\u017en\u00fdch skup\u00edn obchodn\u00fdch modelov:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Produktov\u011b orientovan\u00e9 modely<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Predaj produktov<\/strong>: Tradi\u010dn\u00fd model, pri ktorom spolo\u010dnos\u0165 vyr\u00e1ba alebo nakupuje produkty a pred\u00e1va ich kone\u010dn\u00fdm z\u00e1kazn\u00edkom s mar\u017eou.<\/li>\n\n\n\n<li><strong>Licencovanie<\/strong>: Spolo\u010dnos\u0165 pon\u00faka pr\u00e1va na pou\u017e\u00edvanie svojho produktu alebo technol\u00f3gie za poplatok.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Slu\u017ebovo orientovan\u00e9 modely<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Predplatn\u00e9<\/strong>: Z\u00e1kazn\u00edci platia pravideln\u00fd poplatok za pr\u00edstup k produktu alebo slu\u017ebe.<\/li>\n\n\n\n<li><strong>Freemium<\/strong>: Z\u00e1kladn\u00e1 verzia produktu alebo slu\u017eby je bezplatn\u00e1, ale za pr\u00e9miov\u00e9 funkcie alebo obsah sa mus\u00ed zaplati\u0165.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Modely trhoviska<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Na z\u00e1klade prov\u00edzie<\/strong>: Spolo\u010dnos\u0165 prev\u00e1dzkuje platformu, ktor\u00e1 sp\u00e1ja predajcov a kupuj\u00facich a z ka\u017edej transakcie si berie ur\u010dit\u00e9 percento.<\/li>\n\n\n\n<li><strong>Poplatky za reklamu<\/strong>: Spolo\u010dnos\u0165 \u00fa\u010dtuje poplatky za umiest\u0148ovanie rekl\u00e1m na svojej platforme.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Modely zalo\u017een\u00e9 na zdie\u013ean\u00ed<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Zdie\u013ean\u00e1 ekonomika<\/strong>: Spolo\u010dnosti umo\u017e\u0148uj\u00fa \u013eu\u010fom zdie\u013ea\u0165 produkty alebo slu\u017eby medzi sebou, \u010dasto prostredn\u00edctvom online platformy.<\/li>\n\n\n\n<li><strong>Peer-to-peer<\/strong>: Podobn\u00e9 ako zdie\u013ean\u00e1 ekonomika, ale zameran\u00e9 viac na individu\u00e1lne transakcie medzi pou\u017e\u00edvate\u013emi.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Modely zalo\u017een\u00e9 na \u00fadajoch<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Predaj \u00fadajov<\/strong>: Spolo\u010dnosti zbieraj\u00fa, sprac\u00favaj\u00fa a pred\u00e1vaj\u00fa \u00fadaje tret\u00edm stran\u00e1m.<\/li>\n\n\n\n<li><strong>Analytick\u00e9 slu\u017eby<\/strong>: Ponuka anal\u00fdz a poznatkov z rozsiahlych d\u00e1tov\u00fdch s\u00faborov pre podniky.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Hybridn\u00e9 modely<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Kombin\u00e1cia dvoch alebo viacer\u00fdch vy\u0161\u0161ie uveden\u00fdch modelov na dosiahnutie v\u00e4\u010d\u0161ej flexibility a diverzifik\u00e1cie pr\u00edjmov.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Relevantn\u00e1 literat\u00fara a zdroje pre tento obchodn\u00fd model zah\u0155\u0148aj\u00fa:<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.martinus.sk\/?uItem=139317&amp;z=B92G2Q&amp;utm_source=z%3DB92G2Q&amp;utm_medium=url&amp;utm_campaign=partner\" target=\"_blank\" rel=\"noopener\">Osterwalder, A., &amp;; Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley &amp; Sons.<\/a><\/li>\n\n\n\n<li>Teece, D. J. (2010). Obchodn\u00e9 modely, obchodn\u00e1 strat\u00e9gia a inov\u00e1cie. Dlhodob\u00e9 pl\u00e1novanie, 43(2-3), 172-194.<\/li>\n\n\n\n<li>Johnson, M. W., Christensen, C. M., &amp; Kagermann, H. (2008). Znovuobjavenie v\u00e1\u0161ho obchodn\u00e9ho modelu. Harvard Business Review.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Podnikatelsk\u00fd model je konceptu\u00e1ln\u00ed struktura, kter\u00e1 vysv\u011btluje, jak organizace vytv\u00e1\u0159\u00ed, dod\u00e1v\u00e1 a zachycuje hodnotu. Tento podnikatelsk\u00fd model zahrnuje kl\u00ed\u010dov\u00e9 aspekty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5678,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6852","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model.jpg",1440,810,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model-150x150.jpg",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model.jpg",1440,810,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/podnikateslky-model.jpg",1440,810,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Podnikatelsk\u00fd model je konceptu\u00e1ln\u00ed struktura, kter\u00e1 vysv\u011btluje, jak organizace vytv\u00e1\u0159\u00ed, dod\u00e1v\u00e1 a zachycuje hodnotu. Tento podnikatelsk\u00fd model zahrnuje kl\u00ed\u010dov\u00e9 aspekty [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/5678"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}