{"id":6830,"date":"2024-02-04T16:52:18","date_gmt":"2024-02-04T15:52:18","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=6830"},"modified":"2026-09-26T22:26:31","modified_gmt":"2026-09-26T20:26:31","slug":"business-development","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/business-development\/","title":{"rendered":"Rozvoj podnikania"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y\u00ae Knowledge Hub<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rozvoj podnikania (business development) je systematick\u00e9 h\u013eadanie, overovanie a rozv\u00edjanie nov\u00fdch ciest dlhodob\u00e9ho rastu.<\/strong> M\u00f4\u017ee \u00eds\u0165 o nov\u00e9 z\u00e1kazn\u00edcke segmenty, trhy, partnerstv\u00e1, distribu\u010dn\u00e9 kan\u00e1ly, nov\u00e9 ponuky alebo in\u00e9 mechanizmy, ktor\u00e9 roz\u0161iruj\u00fa schopnos\u0165 firmy vytv\u00e1ra\u0165 a zachyt\u00e1va\u0165 hodnotu. Nie je to to ist\u00e9 ako sales, marketing ani v\u0161eobecn\u00e9 \u201erobi\u0165 viac obchodu\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co je rozvoj podnikania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozvoj podnikania prep\u00e1ja strat\u00e9giu, trh a realiz\u00e1ciu. Jeho \u00falohou je rozpozna\u0165 nov\u00e9 rastov\u00e9 pr\u00edle\u017eitosti, overi\u0165 ich zmysluplnos\u0165 a vytvori\u0165 podmienky na to, aby sa z nich mohol sta\u0165 opakovate\u013en\u00fd a ekonomicky \u017eivotaschopn\u00fd mechanizmus rastu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00e1 business-development pr\u00edle\u017eitos\u0165 preto nie je iba \u201eniekto, s k\u00fdm by sme mohli spolupracova\u0165\u201c alebo \u201enov\u00fd trh, na ktor\u00fd by sme mohli vst\u00fapi\u0165\u201c. Mus\u00ed by\u0165 formulovan\u00e1 konkr\u00e9tne: <strong>pre koho vznik\u00e1 nov\u00e1 hodnota, ak\u00fd mechanizmus rastu chceme overi\u0165, ako sa k z\u00e1kazn\u00edkovi dostaneme, ak\u00e1 je ekonomick\u00e1 logika a pod\u013ea ak\u00e9ho d\u00f4kazu rozhodneme, \u010di pokra\u010dova\u0165.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozvoj podnikania vs. sales, marketing a partnerships<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing:<\/strong> buduje poz\u00edciu, povedomie a dopyt.<\/li>\n<li><strong>Sales:<\/strong> premie\u0148a konkr\u00e9tne pr\u00edle\u017eitosti na obchod a v\u00fdnosy.<\/li>\n<li><strong>Partnerships:<\/strong> s\u00fa jeden z mo\u017en\u00fdch mechanizmov business developmentu, nie jeho synonymum.<\/li>\n<li><strong>Rozvoj podnikania:<\/strong> h\u013ead\u00e1 a overuje nov\u00e9 cesty rastu, ktor\u00e9 m\u00f4\u017eu nesk\u00f4r prejs\u0165 do \u0161tandardn\u00e9ho marketingu, sales alebo partnersk\u00e9ho riadenia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V men\u0161\u00edch firm\u00e1ch m\u00f4\u017eu tieto \u00falohy vykon\u00e1va\u0165 t\u00ed ist\u00ed \u013eudia. Rozdiel nemus\u00ed by\u0165 v organiza\u010dnej \u0161trukt\u00fare, ale v type ot\u00e1zky, ktor\u00fa rie\u0161ia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozvoj podnikania vs. corporate development<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Corporate development<\/strong> sa zvy\u010dajne s\u00fastre\u010fuje na akviz\u00edcie, f\u00fazie, invest\u00edcie, joint ventures a \u010fal\u0161ie transak\u010dn\u00e9 sp\u00f4soby rastu na \u00farovni firmy alebo skupiny. <strong>Rozvoj podnikania<\/strong> je \u0161ir\u0161ia obchodno-strategick\u00e1 discipl\u00edna a m\u00f4\u017ee pracova\u0165 aj s nov\u00fdmi segmentmi, kan\u00e1lmi, partnerstvami alebo ponukami bez vlastn\u00edckej transakcie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typick\u00e9 mechanizmy rastu v business developmente<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nov\u00fd z\u00e1kazn\u00edcky segment:<\/strong> rovnak\u00e1 alebo upraven\u00e1 ponuka pre in\u00fa skupinu z\u00e1kazn\u00edkov.<\/li>\n<li><strong>Nov\u00fd geografick\u00fd trh:<\/strong> vstup do inej krajiny alebo regi\u00f3nu.<\/li>\n<li><strong>Nov\u00fd distribu\u010dn\u00fd kan\u00e1l:<\/strong> napr\u00edklad partner, marketplace, reseller alebo nov\u00fd digit\u00e1lny kan\u00e1l.<\/li>\n<li><strong>Strategick\u00e9 partnerstvo:<\/strong> prepojenie schopnost\u00ed, distrib\u00facie, technol\u00f3gie alebo pr\u00edstupu k z\u00e1kazn\u00edkom.<\/li>\n<li><strong>Nov\u00e1 ponuka:<\/strong> roz\u0161\u00edrenie hodnotovej ponuky pre existuj\u00faci alebo nov\u00fd segment.<\/li>\n<li><strong>Nov\u00fd business model:<\/strong> zmena sp\u00f4sobu tvorby alebo zachyt\u00e1vania hodnoty.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ako hodnoti\u0165 business-development pr\u00edle\u017eitos\u0165<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategick\u00fd fit:<\/strong> podporuje pr\u00edle\u017eitos\u0165 zvolen\u00fd smer firmy?<\/li>\n<li><strong>Z\u00e1kazn\u00edcka hodnota:<\/strong> rie\u0161i skuto\u010dn\u00fd probl\u00e9m alebo potrebu?<\/li>\n<li><strong>Trhov\u00fd potenci\u00e1l:<\/strong> existuje dostato\u010dne atrakt\u00edvny segment alebo dopyt?<\/li>\n<li><strong>Cesta na trh:<\/strong> vieme, ako sa k z\u00e1kazn\u00edkovi dosta\u0165?<\/li>\n<li><strong>Ekonomika:<\/strong> d\u00e1va zmysel cena, mar\u017ea, n\u00e1klady na akviz\u00edciu a obsluhu?<\/li>\n<li><strong>Realizovate\u013enos\u0165:<\/strong> m\u00e1me potrebn\u00e9 schopnosti, partnerov a kapacitu?<\/li>\n<li><strong>D\u00f4kaz:<\/strong> \u010do mus\u00ed by\u0165 overen\u00e9, sk\u00f4r ne\u017e investujeme v\u00fdrazne viac?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Od pr\u00edle\u017eitosti k experimentu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozvoj podnikania by nemal za\u010d\u00edna\u0165 ve\u013ekou expanziou, ale <strong>\u010do najlacnej\u0161\u00edm overen\u00edm kritick\u00fdch predpokladov<\/strong>. Pri novom segmente to m\u00f4\u017ee by\u0165 s\u00e9ria rozhovorov a pilotn\u00e1 ponuka. Pri partnerstve test spolo\u010dn\u00e9ho lead-generation mechanizmu. Pri novom kan\u00e1li mal\u00fd pilot s jasne definovanou metrikou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zmyslom prv\u00fdch experimentov nie je potvrdi\u0165 p\u00f4vodn\u00fd n\u00e1pad za ka\u017ed\u00fa cenu, ale z\u00edska\u0165 dostatok d\u00f4kazov na rozhodnutie: <strong>pokra\u010dova\u0165, upravi\u0165, \u0161k\u00e1lova\u0165 alebo zastavi\u0165.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naj\u010dastej\u0161ie chyby v rozvoji podnikania<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partnerstvo bez business logiky:<\/strong> spolupr\u00e1ca vyzer\u00e1 zauj\u00edmavo, ale nie je jasn\u00e9, kto vytv\u00e1ra ak\u00fa hodnotu a kde vznik\u00e1 v\u00fdnos.<\/li>\n<li><strong>Rast bez ekonomiky:<\/strong> firma z\u00edskava viac z\u00e1kazn\u00edkov, ale jednotkov\u00e1 ekonomika sa zhor\u0161uje.<\/li>\n<li><strong>Pr\u00edli\u0161 ve\u013ea pr\u00edle\u017eitost\u00ed:<\/strong> t\u00edm rozbehne viac smerov naraz a \u017eiadny poriadne neover\u00ed.<\/li>\n<li><strong>Strategick\u00fd nes\u00falad:<\/strong> nov\u00e1 pr\u00edle\u017eitos\u0165 generuje aktivitu, ale od\u010derp\u00e1va zdroje od hlavn\u00fdch prior\u00edt.<\/li>\n<li><strong>Ve\u013ek\u00e1 invest\u00edcia pred d\u00f4kazom:<\/strong> expanzia za\u010dne sk\u00f4r, ne\u017e je overen\u00fd dopyt, kan\u00e1l alebo partner.<\/li>\n<li><strong>Z\u00e1mena aktivity za pokrok:<\/strong> po\u010det stretnut\u00ed a partnerov rastie, ale ch\u00fdba merate\u013en\u00fd dopad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vz\u0165ah k strat\u00e9gii a podnikate\u013esk\u00e9mu modelu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\"><strong>Strat\u00e9gia<\/strong><\/a> ur\u010duje smer a z\u00e1sadn\u00e9 vo\u013eby. <strong>Rozvoj podnikania<\/strong> h\u013ead\u00e1 konkr\u00e9tne mechanizmy, ktor\u00fdmi mo\u017eno tento smer rozv\u00edja\u0165 a overova\u0165. <a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-model\/\"><strong>Podnikate\u013esk\u00fd model<\/strong><\/a> potom ukazuje, ako bude nov\u00fd mechanizmus vytv\u00e1ra\u0165, doru\u010dova\u0165 a zachyt\u00e1va\u0165 hodnotu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00favisiace pojmy: <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">strat\u00e9gia<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingova-strategia\/\">marketingov\u00e1 strat\u00e9gia<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/analyza-konkurencie\/\">anal\u00fdza konkurencie<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/benchmarking\/\">benchmarking<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/podnikatelsky-model\/\">podnikate\u013esk\u00fd model<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y\u00ae Knowledge Hub Rozvoj podnikania (business development) je systematick\u00e9 h\u013eadanie, overovanie a rozv\u00edjanie nov\u00fdch ciest dlhodob\u00e9ho rastu. M\u00f4\u017ee \u00eds\u0165 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6830","glossary","type-glossary","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y\u00ae Knowledge Hub Rozvoj podnikania (business development) je systematick\u00e9 h\u013eadanie, overovanie a rozv\u00edjanie nov\u00fdch ciest dlhodob\u00e9ho rastu. M\u00f4\u017ee \u00eds\u0165 [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6830\/revisions"}],"predecessor-version":[{"id":38971,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6830\/revisions\/38971"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}