{"id":6726,"date":"2024-02-04T16:51:30","date_gmt":"2024-02-04T15:51:30","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=6726"},"modified":"2026-02-03T13:16:35","modified_gmt":"2026-02-03T12:16:35","slug":"ciele-smart","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/ciele-smart\/","title":{"rendered":"Ciele SMART"},"content":{"rendered":"\n<p><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n<p>SMART ciele predstavuj\u00fa \u0161pecifick\u00fd pr\u00edstup k formulovaniu cie\u013eov, ktor\u00fd kladie d\u00f4raz na ich \u0161pecifickos\u0165, merate\u013enos\u0165, dosiahnute\u013enos\u0165, relevantnos\u0165 a \u010dasov\u00e9 obmedzenia. <\/p>\n\n<p>Skratka SMART znamen\u00e1:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0160pecifick\u00e9 (specific<\/strong>)<strong>, <\/strong> <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Merate\u013en\u00e9 <\/strong> (measurable)<strong>, <\/strong> <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Akt\u00edvne ovplyvnite\u013en\u00e9<\/strong> (dosiahnute\u013en\u00e9),<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevantn\u00e9 <\/strong>(relevant)<strong> a <\/strong> <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010casovo obmedzen\u00e9 <\/strong> (time-bound). <\/li>\n<\/ul>\n\n<p>Tento koncept p\u00f4vodne predstavil George T. Doran v roku 1981 a odvtedy sa stal \u0161tandardn\u00fdm n\u00e1strojom v oblasti <a href=\"https:\/\/strate9y.com\/sk\/glossary\/sebarozvoj\/\">osobn\u00e9ho rozvoja<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00e9ho pl\u00e1novania <\/a>a riadenia v\u00fdkonnosti.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0fbe68ff wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/IMG_1306-300x300.jpeg.webp ,https:\/\/strate9y.com\/wp-content\/smush-webp\/IMG_1306-300x300.jpeg.webp 780w, https:\/\/strate9y.com\/wp-content\/smush-webp\/IMG_1306-300x300.jpeg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/smush-webp\/IMG_1306-300x300.jpeg.webp\" alt=\"SMART ciele: \u0160pecifick\u00e9, Merate\u013en\u00e9, Dosiahnute\u013en\u00e9, Relevantn\u00e9, \u010casovo ohrani\u010den\u00e9 \u2013 preh\u013ead a v\u00fdznam jednotliv\u00fdch \u010dast\u00ed.\" class=\"uag-image-4911\" width=\"300\" height=\"300\" title=\"Ciele SMART \u2013 preh\u013ead (S\u2013M\u2013A\u2013R\u2013T)\" loading=\"lazy\" role=\"img\" data-smush-webp-fallback=\"{&quot;src&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/IMG_1306-300x300.jpeg&quot;,&quot;srcset&quot;:&quot;https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/IMG_1306-300x300.jpeg ,https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/IMG_1306-300x300.jpeg 780w, https:\\\/\\\/strate9y.com\\\/wp-content\\\/uploads\\\/IMG_1306-300x300.jpeg 360w&quot;}\"><figcaption class=\"uagb-image-caption\">Ciele SMART \u2013 preh\u013ead (S\u2013M\u2013A\u2013R\u2013T)<\/figcaption><\/figure><\/div>\n\n<p><br\/>Historick\u00fd kontext SMART cie\u013eov s\u00favis\u00ed s v\u00fdvojom te\u00f3ri\u00ed mana\u017ementu a osobn\u00e9ho rozvoja v 20. storo\u010d\u00ed, ke\u010f sa kl\u00e1dol d\u00f4raz na efekt\u00edvnos\u0165, merate\u013enos\u0165 a dosahovanie konkr\u00e9tnych v\u00fdsledkov. Tento pr\u00edstup reaguje na potrebu \u0161trukt\u00farovanej\u0161ieho a cielenej\u0161ieho pl\u00e1novania.<\/p>\n\n<p>Teoretick\u00e9 z\u00e1klady SMRT cie\u013eov vych\u00e1dzaj\u00fa zo z\u00e1sady, \u017ee <strong>dobre definovan\u00e9 ciele zvy\u0161uj\u00fa pravdepodobnos\u0165 ich dosiahnutia<\/strong>. Konkr\u00e9tne ciele s\u00fa jasne definovan\u00e9, merate\u013en\u00e9 ciele umo\u017e\u0148uj\u00fa pos\u00fadi\u0165 pokrok, dosiahnute\u013en\u00e9 ciele s\u00fa realistick\u00e9, relevantn\u00e9 ciele s\u00fa v s\u00falade so \u0161ir\u0161\u00edmi cie\u013emi a \u010dasovo ohrani\u010den\u00e9 ciele maj\u00fa stanoven\u00fd term\u00edn dokon\u010denia.<\/p>\n\n<p>SMART ciele sa dnes \u0161iroko vyu\u017e\u00edvaj\u00fa v r\u00f4znych oblastiach vr\u00e1tane podnikania, vzdel\u00e1vania, osobn\u00e9ho rozvoja a verejnej spr\u00e1vy. Tento koncept sa pova\u017euje za \u00fa\u010dinn\u00fd n\u00e1stroj na zv\u00fd\u0161enie produktivity, motiv\u00e1cie a zamerania sa na v\u00fdsledky.<\/p>\n\n<h2 class=\"wp-block-heading\">Praktick\u00fd pr\u00edklad cie\u013ea SMART pre nov\u00fd podnik:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0160pecifick\u00e9<\/strong>: Zv\u00fd\u0161i\u0165 povedomie o zna\u010dke medzi cie\u013eovou skupinou v na\u0161om regi\u00f3ne.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Merate\u013en\u00e9<\/strong>: Dosiahnu\u0165 10 000 sledovate\u013eov na na\u0161om \u00fa\u010dte na Instagrame.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Akt\u00edvne ovplyvnite\u013en\u00e9<\/strong>: Vytvorte a implementujte marketingov\u00fa strat\u00e9giu pre soci\u00e1lne m\u00e9di\u00e1, vr\u00e1tane reklamy a partnerstiev s influencermi, ktor\u00ed s\u00fa popul\u00e1rni medzi na\u0161ou cie\u013eovou skupinou.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevantn\u00e9<\/strong>: budovanie povedomia o zna\u010dke je pre nov\u00fd podnik k\u013e\u00fa\u010dov\u00e9, aby sa zvidite\u013enil a pril\u00e1kal prv\u00fdch z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010casovo obmedzen\u00e9<\/strong>: dosiahnu\u0165 tento cie\u013e do 6 mesiacov od spustenia marketingovej kampane.<\/li>\n<\/ul>\n\n<p>Tento cie\u013e SMART je jasne definovan\u00fd a poskytuje konkr\u00e9tne smerovanie marketingov\u00e9ho \u00fasilia nov\u00e9ho podniku. V\u010faka merate\u013en\u00e9mu cie\u013eu (10 000 sledovate\u013eov) je \u013eahk\u00e9 sledova\u0165 pokrok a \u00faspech kampane. Dosiahnute\u013enos\u0165 je zabezpe\u010den\u00e1 realistick\u00fdm pl\u00e1nom, ktor\u00fd zah\u0155\u0148a osved\u010den\u00e9 <a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingova-strategia\/\" data-type=\"link\" data-id=\"https:\/\/strate9y.com\/glossary\/marketingova-strategie\/\">marketingov\u00e9 strat\u00e9gie<\/a>. V\u00fdznam tohto cie\u013ea je zrejm\u00fd, preto\u017ee zv\u00fd\u0161enie povedomia o zna\u010dke je z\u00e1kladn\u00fdm krokom pre \u00faspech nov\u00e9ho podniku. \u010casov\u00e9 obmedzenie motivuje t\u00edm k efekt\u00edvnej pr\u00e1ci a umo\u017e\u0148uje vyhodnoti\u0165 v\u00fdsledky v ur\u010ditom \u010dasovom r\u00e1mci.<\/p>\n\n<p>S\u00fa\u010dasn\u00e9 trendy vo vyu\u017e\u00edvan\u00ed inteligentn\u00fdch cie\u013eov zah\u0155\u0148aj\u00fa ich integr\u00e1ciu s agiln\u00fdmi met\u00f3dami riadenia a \u0161t\u00edhlymi metodikami. Spolo\u010dnosti a jednotlivci sa tie\u017e zameriavaj\u00fa na prisp\u00f4sobivos\u0165 a flexibilitu inteligentn\u00fdch cie\u013eov v r\u00fdchlo sa meniacom a neistom prostred\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Ako sa SMART ciele pou\u017e\u00edvaj\u00fa v praxi<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zhr\u0148te to do jednej vety:<\/strong> \u010do presne chcete dosiahnu\u0165 a pre koho.<\/li>\n\n\n\n<li><strong>Definujte metriku:<\/strong> ako zist\u00edte, \u017ee bola \u00faspe\u0161n\u00e1 (po\u010det\/stav\/frekvencia)?<\/li>\n\n\n\n<li><strong>Preme\u0148te to na akciu:<\/strong> 1\u20133 konkr\u00e9tne kroky, ktor\u00e9 m\u00f4\u017eete ovl\u00e1da\u0165.<\/li>\n\n\n\n<li><strong>Overte relevantnos\u0165:<\/strong> Podporuje to va\u0161u strat\u00e9giu, alebo je to len \u201epekn\u00fd cie\u013e\u201c?<\/li>\n\n\n\n<li><strong>Stanovte term\u00edn:<\/strong> d\u00e1tum + kontroln\u00e9 body (napr. t\u00fd\u017edenn\u00e9\/mesa\u010dn\u00e9).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">S\u00favisiace pojmy<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Strategick\u00e9 pl\u00e1novanie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">Strat\u00e9gia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-riadenie\/\">Strategick\u00e9 riadenie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/marketingova-strategia\/\">Marketingov\u00e1 strat\u00e9gia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/podnikatelske-napady-nove-podnikanie\/\">Podnikate\u013esk\u00e9 n\u00e1pady<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Relevantn\u00e1 literat\u00fara a zdroje k term\u00ednu SMART ciele:<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.martinus.sk\/?uItem=217149\" target=\"_blank\" rel=\"noreferrer noopener\">Osterwalder, A.,  Pigneur, Y. (2015). <em>Tvorba business model\u016f<\/em>. Praha: Bizbook.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.martinus.sk\/733229-lean-startup\/kniha\" target=\"_blank\" rel=\"noreferrer noopener\">Ries, E. (2015). <em>Lean Startup: Jak budovat \u00fasp\u011b\u0161n\u00fd byznys na z\u00e1klad\u011b neust\u00e1l\u00e9 inovace.<\/em> Praha: Bizbook.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.martinus.sk\/?uItem=257002\" target=\"_blank\" rel=\"noreferrer noopener\">Maurya, A. (2016) Lean podnik\u00e1n\u00ed. &#8218; Praha: Progress Guru<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.co.uk\/Value-Proposition-Design-Customers-Strategyzer\/dp\/1118968050\/ref=sr_1_1?crid=QCPQYOFELZWK&amp;keywords=osterwalder&amp;qid=1701353685&amp;s=audible&amp;sprefix=osterwalder%252Caudible%252C88&amp;sr=1-1-catcorr&amp;_encoding=UTF8&amp;tag=strate9y-21&amp;linkCode=ur2&amp;linkId=7c6fbfe6adc9c112080d3b7e64449185&amp;camp=1634&amp;creative=6738\" target=\"_blank\" rel=\"noreferrer noopener\">Osterwalder, A.et all. (2014)Value Proposition Design. John Wiley &amp; Sons<\/a><\/li>\n<\/ol>\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-dde47edb uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c0d318ec\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.kqzyfj.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Fprojektovy-management-v-praxi-8863%2F&#038;cjsku=9788024756936\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/756936.jpg\" border=\"0\" alt=\"Projektov\ufffd management v praxi, Dole?al Jan\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tqlkg.com\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-5d8a6bbe\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.tkqlhce.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Fprojektovy-management-%282%29-9201%2F&#038;cjsku=9788027194728\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/100750.jpg\" border=\"0\" alt=\"Projektov\ufffd management, Svozilov\ufffd Alena\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tqlkg.com\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-6f1da523\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.jdoqocy.com\/click-101051097-13717911?url=https%3A%2F%2Fwww.knihydobrovsky.cz%2Fkniha%2Fpoznej-svuj-cil-37009&#038;cjsku=37009\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.knihydobrovsky.cz\/thumbs\/book-detail\/mod_eshop\/produkty\/p\/poznej-svuj-cil-9788074390333_44.jpg\" border=\"0\" alt=\"Poznej sv?j c\ufffdl - Zde?ka Jord\ufffdnov\ufffd\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ftjcfx.com\/image-101051097-13717911\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub SMART ciele predstavuj\u00fa \u0161pecifick\u00fd pr\u00edstup k formulovaniu cie\u013eov, ktor\u00fd kladie d\u00f4raz na ich \u0161pecifickos\u0165, merate\u013enos\u0165, dosiahnute\u013enos\u0165, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5680,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub SMART ciele predstavuj\u00fa \u0161pecifick\u00fd pr\u00edstup k formulovaniu cie\u013eov, ktor\u00fd kladie d\u00f4raz na ich \u0161pecifickos\u0165, merate\u013enos\u0165, dosiahnute\u013enos\u0165, [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/5680"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}