{"id":6726,"date":"2024-02-04T16:51:30","date_gmt":"2024-02-04T15:51:30","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=6726"},"modified":"2026-09-26T22:15:50","modified_gmt":"2026-09-26T20:15:50","slug":"ciele-smart","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/ciele-smart\/","title":{"rendered":"Ciele SMART"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y\u00ae Knowledge Hub<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMART je r\u00e1mec na presnej\u0161ie formulovanie cie\u013eov. Cie\u013e m\u00e1 by\u0165 \u0161pecifick\u00fd, merate\u013en\u00fd, dosiahnute\u013en\u00fd, relevantn\u00fd a \u010dasovo vymedzen\u00fd.<\/strong> SMART pom\u00e1ha odstr\u00e1ni\u0165 v\u00e1gnos\u0165 a vytvori\u0165 podmienky na kontrolu pokroku, ale samo osebe neur\u010duje, \u010di je zvolen\u00fd cie\u013e strategicky spr\u00e1vny, dostato\u010dne ambici\u00f3zny alebo \u010di pou\u017e\u00edva vhodn\u00fa metriku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co znamen\u00e1 SMART<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S \u2013 Specific \/ \u0161pecifick\u00fd:<\/strong> cie\u013e presne opisuje, \u010do sa m\u00e1 dosiahnu\u0165.<\/li>\n<li><strong>M \u2013 Measurable \/ merate\u013en\u00fd:<\/strong> existuje sp\u00f4sob, ako rozpozna\u0165 pokrok a v\u00fdsledok.<\/li>\n<li><strong>A \u2013 Achievable \/ dosiahnute\u013en\u00fd:<\/strong> cie\u013e je realisticky dosiahnute\u013en\u00fd vzh\u013eadom na zdroje, \u010das a podmienky.<\/li>\n<li><strong>R \u2013 Relevant \/ relevantn\u00fd:<\/strong> cie\u013e podporuje d\u00f4le\u017eit\u00fa prioritu, strat\u00e9giu alebo v\u00fdsledok.<\/li>\n<li><strong>T \u2013 Time-bound \/ \u010dasovo vymedzen\u00fd:<\/strong> cie\u013e m\u00e1 jasn\u00fd \u010dasov\u00fd horizont alebo term\u00edn.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0fbe68ff wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/IMG_1306-300x300.jpeg\" alt=\"SMART ciele: Specific, Measurable, Achievable, Relevant, Time-bound \u2013 preh\u013ead a v\u00fdznam jednotliv\u00fdch \u010dast\u00ed.\" class=\"uag-image-4911\" width=\"300\" height=\"300\" title=\"SMART ciele \u2013 preh\u013ead (S\u2013M\u2013A\u2013R\u2013T)\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">SMART ciele \u2013 preh\u013ead (S\u2013M\u2013A\u2013R\u2013T)<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SMART cie\u013e nie je to ist\u00e9 ako strategick\u00fd cie\u013e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMART opisuje <strong>kvalitu formul\u00e1cie cie\u013ea<\/strong>, nie jeho strategick\u00fa hodnotu. Zle zvolen\u00fd cie\u013e m\u00f4\u017ee by\u0165 dokonale SMART a napriek tomu organiz\u00e1ciu nepos\u00fava\u0165 spr\u00e1vnym smerom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V strategickom riaden\u00ed m\u00e1 preto SMART nadv\u00e4zova\u0165 na vy\u0161\u0161iu logiku: <strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/vizia\/\">v\u00edzia<\/a> \u2192 <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">strat\u00e9gia<\/a> \u2192 strategick\u00e1 priorita \u2192 cie\u013e \u2192 KPI \u2192 iniciat\u00edva alebo aktivita<\/strong>. Najprv je potrebn\u00e9 rozhodn\u00fa\u0165, \u010do je skuto\u010dne d\u00f4le\u017eit\u00e9; a\u017e potom m\u00e1 zmysel cie\u013e spresni\u0165 pomocou SMART.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cie\u013e, KPI a aktivita nie s\u00fa to ist\u00e9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cie\u013e:<\/strong> opisuje \u017eelan\u00fd v\u00fdsledok.<\/li>\n<li><strong>KPI:<\/strong> ukazovate\u013e, pod\u013ea ktor\u00e9ho sledujeme v\u00fdkon alebo pokrok.<\/li>\n<li><strong>Iniciat\u00edva \/ aktivita:<\/strong> \u010dinnos\u0165, ktor\u00fa vykon\u00e1vame, aby sme v\u00fdsledok dosiahli.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Napr\u00edklad \u201espusti\u0165 nov\u00fa kampa\u0148\u201c je aktivita. \u201eZv\u00fd\u0161i\u0165 po\u010det kvalifikovan\u00fdch leadov z 80 na 120 mesa\u010dne do 31. decembra\u201c je cie\u013e. Konverzn\u00fd pomer alebo po\u010det leadov m\u00f4\u017ee by\u0165 KPI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Achievable neznamen\u00e1 pohodln\u00fd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cas\u0165 <strong>A \u2013 Achievable<\/strong> sa niekedy ch\u00e1pe pr\u00edli\u0161 opatrne. Zmyslom nie je vytvori\u0165 \u013eahk\u00fd cie\u013e, ale overi\u0165, \u010di je dosiahnute\u013en\u00fd vzh\u013eadom na re\u00e1lne zdroje, kompetencie, \u010das a obmedzenia. Strategick\u00fd cie\u013e m\u00f4\u017ee by\u0165 ve\u013emi ambici\u00f3zny a z\u00e1rove\u0148 dosiahnute\u013en\u00fd. Ak je pr\u00edli\u0161 pohodln\u00fd, nemus\u00ed vytv\u00e1ra\u0165 dostato\u010dn\u00fd tlak na zmenu; ak je nere\u00e1lny, str\u00e1ca motiva\u010dn\u00fa aj riadiacu hodnotu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00edklad: v\u00e1gny vs. SMART cie\u013e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00e1gny cie\u013e:<\/strong> \u201eZlep\u0161i\u0165 predaj.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMART cie\u013e:<\/strong> \u201eZv\u00fd\u0161i\u0165 mesa\u010dn\u00e9 tr\u017eby od nov\u00fdch z\u00e1kazn\u00edkov o 20 % do 31. decembra pri zachovan\u00ed hrubej mar\u017ee aspo\u0148 40 %.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druh\u00e1 formul\u00e1cia spres\u0148uje v\u00fdsledok, metriku, \u010dasov\u00fd horizont a z\u00e1rove\u0148 chr\u00e1ni ekonomick\u00fa kvalitu rastu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kedy SMART nesta\u010d\u00ed<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ke\u010f nie je jasn\u00e1 strat\u00e9gia alebo priorita,<\/li>\n<li>ke\u010f nie je k dispoz\u00edcii vhodn\u00e1 metrika,<\/li>\n<li>ke\u010f prostredie vy\u017eaduje priebe\u017en\u00e9 experimentovanie a u\u010denie,<\/li>\n<li>ke\u010f je v\u00fdsledok dlhodob\u00fd a \u0165a\u017eko merate\u013en\u00fd jedn\u00fdm ukazovate\u013eom,<\/li>\n<li>ke\u010f presn\u00e1 formul\u00e1cia vytv\u00e1ra falo\u0161n\u00fd pocit kontroly.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00fdchto situ\u00e1ci\u00e1ch m\u00f4\u017ee by\u0165 u\u017eito\u010dnej\u0161ie pracova\u0165 s hypot\u00e9zami, m\u00ed\u013enikmi, leading indicators alebo kombin\u00e1ciou viacer\u00fdch ukazovate\u013eov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naj\u010dastej\u0161ie chyby pri SMART cie\u013eoch<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meria sa aktivita namiesto v\u00fdsledku:<\/strong> napr\u00edklad po\u010det stretnut\u00ed namiesto obchodn\u00e9ho v\u00fdsledku.<\/li>\n<li><strong>Cie\u013e je SMART, ale nie je relevantn\u00fd:<\/strong> dobre formulovan\u00fd cie\u013e nepodporuje skuto\u010dn\u00fa prioritu.<\/li>\n<li><strong>Ch\u00fdba baseline:<\/strong> nie je jasn\u00e9, z ak\u00e9ho v\u00fdchodiskov\u00e9ho stavu sa m\u00e1 v\u00fdsledok zlep\u0161i\u0165.<\/li>\n<li><strong>Jedna metrika vytv\u00e1ra ne\u017eiaduce spr\u00e1vanie:<\/strong> tlak na \u010d\u00edslo m\u00f4\u017ee po\u0161kodi\u0165 kvalitu, mar\u017eu alebo dlhodob\u00fa hodnotu.<\/li>\n<li><strong>Pr\u00edli\u0161 ve\u013ea SMART cie\u013eov:<\/strong> met\u00f3da podporuje presnos\u0165, ale nerie\u0161i prioritiz\u00e1ciu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00f4vod met\u00f3dy SMART<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Akronym SMART sa be\u017ene sp\u00e1ja s \u010dl\u00e1nkom Georgea T. Dorana z roku 1981. Existuje viac variantov v\u00fdkladu jednotliv\u00fdch p\u00edsmen, ale v mana\u017emente sa dnes \u010dasto pou\u017e\u00edva kombin\u00e1cia <strong>Specific, Measurable, Achievable, Relevant, Time-bound<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vz\u0165ah k strategick\u00e9mu pl\u00e1novaniu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\"><strong>strategickom pl\u00e1novan\u00ed<\/strong><\/a> pom\u00e1ha SMART spresni\u0165 strategick\u00e9 ciele a vytvori\u0165 z\u00e1klad pre meranie. Nem\u00e1 v\u0161ak nahr\u00e1dza\u0165 strat\u00e9giu, prioritiz\u00e1ciu ani kvalitn\u00e9 rozhodovanie o tom, ktor\u00e9 v\u00fdsledky s\u00fa pre organiz\u00e1ciu skuto\u010dne d\u00f4le\u017eit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00favisiace pojmy: <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">strat\u00e9gia<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00e9 pl\u00e1novanie<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/vizia\/\">v\u00edzia<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-riadenie\/\">strategick\u00e9 riadenie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y\u00ae Knowledge Hub SMART je r\u00e1mec na presnej\u0161ie formulovanie cie\u013eov. Cie\u013e m\u00e1 by\u0165 \u0161pecifick\u00fd, merate\u013en\u00fd, dosiahnute\u013en\u00fd, relevantn\u00fd a \u010dasovo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5680,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6726","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/smart.jpg",1440,810,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/smart-150x150.jpg",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/smart-300x169.jpg",300,169,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/smart-768x432.jpg",768,432,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/smart-700x394.jpg",700,394,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/smart.jpg",1440,810,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/smart.jpg",1440,810,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y\u00ae Knowledge Hub SMART je r\u00e1mec na presnej\u0161ie formulovanie cie\u013eov. Cie\u013e m\u00e1 by\u0165 \u0161pecifick\u00fd, merate\u013en\u00fd, dosiahnute\u013en\u00fd, relevantn\u00fd a \u010dasovo [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6726\/revisions"}],"predecessor-version":[{"id":38962,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/6726\/revisions\/38962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/5680"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=6726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}