{"id":24879,"date":"2024-11-21T18:20:17","date_gmt":"2024-11-21T17:20:17","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=24879"},"modified":"2026-03-15T11:28:41","modified_gmt":"2026-03-15T10:28:41","slug":"steep-analyza-glossary","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/","title":{"rendered":"STEEP Anal\u00fdza"},"content":{"rendered":"\n<p><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n<p>Anal\u00fdza STEEP je roz\u0161\u00edrenou variantou anal\u00fdzy <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST<\/a>, ktor\u00e1 zah\u0155\u0148a <a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\"><strong>Soci\u00e1lne<\/strong>, <\/a> <strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9<\/a> <\/strong>, <strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9<\/a> <\/strong>, <strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">Environment\u00e1lne<\/a> <\/strong> a <strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9<\/a> <\/strong> faktory, ktor\u00e9 ovplyv\u0148uj\u00fa podnikate\u013esk\u00e9 prostredie prostredie. T\u00e1to anal\u00fdza je u\u017eito\u010dn\u00e1 pri pl\u00e1novan\u00ed strat\u00e9gie, identifik\u00e1cia pr\u00edle\u017eitost\u00ed a hrozieb v \u0161ir\u0161om meradle ako klasick\u00e1 anal\u00fdza PEST.<\/p>\n\n<p>Anal\u00fdza STEEP vznikla ako roz\u0161\u00edrenie p\u00f4vodnej anal\u00fdzy PEST, ktor\u00fa v 60. rokoch 20. storo\u010dia zaviedol Francis J. Aguilar z Harvard Business School. Pridanie environment\u00e1lnych faktorov odzrkad\u013eovalo rast\u00faci d\u00f4raz na udr\u017eate\u013enos\u0165 a ekol\u00f3giu v 80. a 90. rokoch 20. storo\u010dia.    rokoch 20. storo\u010dia. STEEP sa \u010dasom vyvinul ako k\u013e\u00fa\u010dov\u00fd n\u00e1stroj strategick\u00e9ho pl\u00e1novania, ktor\u00fd pou\u017e\u00edvaj\u00fa korpor\u00e1cie a neziskov\u00e9 organiz\u00e1cie na pochopenie vplyvov vonkaj\u0161ieho prostredia.<\/p>\n\n<h2 class=\"wp-block-heading\">\u010co je STEEP anal\u00fdza?<\/h2>\n\n<p>Anal\u00fdza STEEP je met\u00f3da posudzovania vplyvov vonkaj\u0161ieho prostredia na podnik. Identifikuje trendy a k\u013e\u00fa\u010dov\u00e9 faktory, ktor\u00e9 m\u00f4\u017eu pozit\u00edvne alebo negat\u00edvne ovplyvni\u0165 fungovanie podniku. STEEP je podobn\u00e1 anal\u00fdze <strong><a href=\"https:\/\/strate9y.com\/sk\/od-pest-k-pestle-sk\/\">PESTLE<\/a><\/strong>, ale nezah\u0155\u0148a pr\u00e1vne faktory.  <\/p>\n\n<h2 class=\"wp-block-heading\">Kedy pou\u017ei\u0165 anal\u00fdzu STEEP:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Pri pl\u00e1nov\u00e1n\u00ed vstupu na nov\u00e9 trhy.<\/li>\n\n\n\n<li>Pri strategickom rozhodovan\u00ed v turbulentnom prostred\u00ed.<\/li>\n\n\n\n<li>Pri posudzovan\u00ed riz\u00edk alebo pr\u00edle\u017eitost\u00ed.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Faktory STEEP anal\u00fdzy<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">Soci\u00e1lne faktory (Social)<\/a><\/strong><br>Zameriavaj\u00fa sa na zmeny v spolo\u010dnosti, ako s\u00fa demografick\u00e9 trendy, kult\u00farne hodnoty a \u017eivotn\u00fd \u0161t\u00fdl. Pr\u00edklad:\n<ul class=\"wp-block-list\">\n<li><strong>Demografick\u00e9zmeny:<\/strong> starnutie popul\u00e1cie vo vyspel\u00fdch krajin\u00e1ch ovplyv\u0148uje dopyt po \u0161pecifick\u00fdch produktoch.<\/li>\n\n\n\n<li><strong>Globaliz\u00e1cia:<\/strong> zna\u010dky, ktor\u00e9 prisp\u00f4sobuj\u00fa v\u00fdrobky miestnym kult\u00faram , maj\u00fa v\u00e4\u010d\u0161iu \u0161ancu na \u00faspech.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9 faktory (technologick\u00e9)<\/a><\/strong><br>Hodnot\u00ed vplyv technol\u00f3gi\u00ed na podnikanie, napr\u00edklad v\u00fdvoj nov\u00fdch n\u00e1strojov, digitaliz\u00e1ciu a inov\u00e1cie. Pr\u00edklad:\n<ul class=\"wp-block-list\">\n<li><strong>Virtu\u00e1lna realita:<\/strong> umo\u017e\u0148uje napr\u00edklad virtu\u00e1lne testovanie produktov pri nakupovan\u00ed online.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9 faktory (Economic)<\/a><\/strong><br>Sleduj\u00fa faktory ako infl\u00e1cia, v\u00fdmenn\u00e9 kurzy, \u00farokov\u00e9 sadzby alebo hospod\u00e1rsky rast. Pr\u00edklad:\n<ul class=\"wp-block-list\">\n<li><strong>Zmeny cien surov\u00edn<\/strong>: zv\u00fd\u0161enie cien materi\u00e1lov m\u00f4\u017ee ovplyvni\u0165 ziskovos\u0165.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">Environment\u00e1lne faktory (Environmental)<\/a><\/strong><br>Zoh\u013ead\u0148uj\u00fa vplyvy na \u017eivotn\u00e9 prostredie , ako je udr\u017eate\u013enos\u0165, recykl\u00e1cia a zmena kl\u00edmy. Pr\u00edklad:\n<ul class=\"wp-block-list\">\n<li><strong>Recykl\u00e1cia:<\/strong> programy ako <strong>Reuse-A-Shoe<\/strong> spolo\u010dnosti Nike menia star\u00e9 top\u00e1nky na \u0161portov\u00e9 povrchy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9 faktory (Political)<\/a><\/strong><br>Zameriavaj\u00fa sa na vplyv vl\u00e1dnej politiky, regul\u00e1cie a geopolitick\u00fdch vz\u0165ahov. Pr\u00edklad:\n<ul class=\"wp-block-list\">\n<li><strong>Medzin\u00e1rodn\u00e9 vz\u0165ahy:<\/strong> obchodn\u00e9 vojny m\u00f4\u017eu naru\u0161i\u0165 dod\u00e1vate\u013esk\u00e9 re\u0165azce.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">STEEP anal\u00fdza: pr\u00edklad spolo\u010dnosti Nike<\/h3>\n\n<p>Pozrime sa, ako by mohla vyzera\u0165 anal\u00fdza STEEP na pr\u00edklade glob\u00e1lnej zna\u010dky Nike:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Soci\u00e1lne faktory:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Popul\u00e1cia mlad\u00fdch \u013eud\u00ed v rozvojov\u00fdch krajin\u00e1ch vytv\u00e1ra nov\u00e9 cie\u013eov\u00e9 skupiny.<\/li>\n\n\n\n<li>Trend inkluz\u00edvnych a kult\u00farne prisp\u00f4soben\u00fdch v\u00fdrobkov zvy\u0161uje d\u00f4veru miestnych trhov.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Technologick\u00e9 faktory:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Inov\u00e1cie ako 3D tla\u010d umo\u017enili v\u00fdvoj modelu <strong>Nike Vapor Ultimate Cleat.<\/strong><\/li>\n\n\n\n<li>Virtu\u00e1ln\u00ed realita zlep\u0161uje online nakupov\u00e1n\u00ed, nap\u0159\u00edklad virtu\u00e1ln\u00ed zkou\u0161en\u00ed bot.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ekonomick\u00e9 faktory:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Vystavenie kurzov\u00e9mu riziku na glob\u00e1lnom trhu.<\/li>\n\n\n\n<li>Rast\u00face n\u00e1klady na materi\u00e1l ovplyv\u0148uj\u00fa v\u00fdrobn\u00e9 mar\u017ee.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Environment\u00e1lne faktory:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Spolo\u010dnos\u0165 Nike zaviedla recykla\u010dn\u00e9 programy a minimalizuje vplyv v\u00fdroby na \u017eivotn\u00e9 prostredie.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Politick\u00e9 faktory:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Pr\u00edsnej\u0161ie zdravotn\u00e9 predpisy po\u010das pand\u00e9mie viedli v roku 2020 k 75 % n\u00e1rastu online predaja.<\/li>\n\n\n\n<li>Geopolitick\u00e9 nap\u00e4tie, ako napr\u00edklad obchodn\u00e1 vojna medzi USA a \u010c\u00ednou, ovplyv\u0148uje pr\u00edstup na trhy.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Pre\u010do je anal\u00fdza STEEP d\u00f4le\u017eit\u00e1?<\/h2>\n\n<p>Anal\u00fdza STEEP pom\u00e1ha podnikom:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Predv\u00edda\u0165 zmeny na<\/strong> trhu.<\/li>\n\n\n\n<li><strong>Identifikujte pr\u00edle\u017eitosti a rizik\u00e1.<\/strong><\/li>\n\n\n\n<li><strong>Vypracova\u0165 strat\u00e9gie,<\/strong> ktor\u00e9 reaguj\u00fa na meniace sa prostredie.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Ako vykona\u0165 anal\u00fdzu STEEP?<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Pochopenie faktorov:<\/strong> Zistite, ktor\u00e9 faktory maj\u00fa najv\u00e4\u010d\u0161\u00ed vplyv na va\u0161e podnikanie.<\/li>\n\n\n\n<li><strong>Hodnotenie trendov:<\/strong> identifik\u00e1cia konfliktov medzi trendmi a ich vz\u0165ahmi k faktorom.<\/li>\n\n\n\n<li><strong>Priradenie k ot\u00e1zkam:<\/strong> Identifikujte trendy, ktor\u00e9 najviac ovplyv\u0148uj\u00fa va\u0161e ciele.<\/li>\n\n\n\n<li><strong>Predpovedanie trendov:<\/strong> analyzujte pr\u00ed\u010diny a pr\u00edznaky trendov, aby ste ich lep\u0161ie pochopili.<\/li>\n\n\n\n<li><strong>Vyvodenie z\u00e1verov:<\/strong> pr\u00edprava strat\u00e9gie na z\u00e1klade zisten\u00ed.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Rozdiel medzi anal\u00fdzou PEST, STEEP a PESTLE<\/h2>\n\n<p>V\u0161etky tieto anal\u00fdzy sa zameriavaj\u00fa na <strong>extern\u00e9 faktory,<\/strong> ktor\u00e9 ovplyv\u0148uj\u00fa podnik. L\u00ed\u0161ia sa v\u0161ak konkr\u00e9tnymi faktormi, ktor\u00e9 <strong>zah\u0155\u0148aj\u00fa,<\/strong> a <strong>situ\u00e1ciami, pre ktor\u00e9 s\u00fa vhodn\u00e9<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1.<a href=\"https:\/\/strate9y.com\/glossary\/pest-analyza\/\"> PEST anal\u00fdza<\/a><\/strong><\/h3>\n\n<p>Z\u00e1kladom v\u0161etk\u00fdch t\u00fdchto met\u00f3d je PEST. Zameriava sa na \u0161tyri hlavn\u00e9 oblasti: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P<\/strong> &#8211; Politick\u00e9 faktory (napr. zmeny v legislat\u00edve, politick\u00e1 stabilita)<\/li>\n\n\n\n<li><strong>E<\/strong> &#8211; Ekonomick\u00e9 faktory (napr. infl\u00e1cia, nezamestnanos\u0165, \u00farokov\u00e9 sadzby)<\/li>\n\n\n\n<li><strong>S<\/strong> &#8211; soci\u00e1lne faktory (napr. demografick\u00e9 trendy, \u017eivotn\u00fd \u0161t\u00fdl)<\/li>\n\n\n\n<li><strong>T<\/strong> &#8211; Technologick\u00e9 faktory (napr. inov\u00e1cie, technologick\u00fd pokrok)<\/li>\n<\/ul>\n\n<p><strong>Pou\u017eitie:<\/strong> Ide\u00e1lne na z\u00e1kladn\u00fa anal\u00fdzu prostredia, ke\u010f potrebujete r\u00fdchlo pos\u00fadi\u0165 k\u013e\u00fa\u010dov\u00e9 faktory ovplyv\u0148uj\u00face va\u0161e podnikanie.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. STEEP anal\u00fdza<\/strong><\/h3>\n\n<p>STEEP roz\u0161iruje PEST o <strong>environment\u00e1lne faktory<\/strong> a prid\u00e1va \u010fal\u0161\u00ed rozmer hodnotenia ekologick\u00e9ho vplyvu :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P, E, S, T<\/strong> \u2013 Stejn\u00e9 faktory jako v PEST.<\/li>\n\n\n\n<li><strong>E<\/strong> (Environmental) &#8211; environment\u00e1lne faktory (napr. zmena kl\u00edmy, udr\u017eate\u013enos\u0165, regul\u00e1cia odpadov)<\/li>\n<\/ul>\n\n<p><strong>Pou\u017eitie<\/strong> : Skvel\u00e9 pre spolo\u010dnosti, ktor\u00e9 <strong>s\u00fa vysoko z\u00e1visl\u00e9 od pr\u00edrodn\u00fdch zdrojov<\/strong> (napr. po\u013enohospod\u00e1rstvo, energetika), alebo pre spolo\u010dnosti, ktor\u00e9 sa sna\u017eia budova\u0165 environment\u00e1lne zodpovedn\u00fd imid\u017e.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3. <a href=\"https:\/\/strate9y.com\/sk\/od-pest-k-pestle-sk\/\">PESTLE anal\u00fdza<\/a><\/strong><\/h3>\n\n<p>PESTLE ide \u010falej a prid\u00e1va <strong>pr\u00e1vne faktory<\/strong>, \u010d\u00edm sa st\u00e1va najkomplexnej\u0161\u00edm n\u00e1strojom:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>P, E, S, T, E<\/strong> &#8211; V\u0161etky faktory ako v STEEP.<\/li>\n\n\n\n<li><strong>L<\/strong> (Legal) &#8211; pr\u00e1vne faktory (napr. pracovn\u00e9 pr\u00e1vo, ochrana spotrebite\u013ea, regul\u00e1cia trhu)<\/li>\n<\/ul>\n\n<p><strong>Pou\u017eitie:<\/strong> Najlep\u0161ia vo\u013eba pre <strong>medzin\u00e1rodn\u00e9 spolo\u010dnosti<\/strong> alebo podniky, ktor\u00e9 p\u00f4sobia v prostred\u00ed so zna\u010dn\u00fdmi pr\u00e1vnymi rozdielmi (napr. glob\u00e1lny elektronick\u00fd obchod, farmaceutick\u00fd priemysel).<\/p>\n\n<h3 class=\"wp-block-heading\">Ako si vybra\u0165 spr\u00e1vnu met\u00f3du?<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Ak potrebujete r\u00fdchlu anal\u00fdzu z\u00e1kladn\u00fdch faktorov<strong>, vyberte si PEST<\/strong>.<\/li>\n\n\n\n<li>Ak je pre v\u00e1s vplyv na \u017eivotn\u00e9 prostredie k\u013e\u00fa\u010dov\u00fd<strong>, pou\u017eite STEEP<\/strong>.<\/li>\n\n\n\n<li>Ak potrebujete komplexn\u00fd poh\u013ead vr\u00e1tane pr\u00e1vnych aspektov<strong>, vyberte polo\u017eku PESTLE<\/strong>.<\/li>\n<\/ul>\n\n<p>Ka\u017ed\u00e1 z t\u00fdchto met\u00f3d m\u00e1 svoje vyu\u017eitie, ale v\u0161etky v\u00e1m pom\u00f4\u017eu pochopi\u0165 <strong>makro prostredie,<\/strong> ktor\u00e9 m\u00f4\u017ee rozhodn\u00fa\u0165 o \u00faspechu alebo ne\u00faspechu v\u00e1\u0161ho podniku.<\/p>\n\n<p><strong>Anal\u00fdza STEEP<\/strong> nie je len n\u00e1strojom, ale doslova <strong>mapou na orient\u00e1ciu vo svete podnikania<\/strong>. Pom\u00e1ha podnikom pochopi\u0165, ako m\u00f4\u017eu vonkaj\u0161ie vplyvy &#8211; od technol\u00f3gi\u00ed cez soci\u00e1lne trendy a\u017e po politick\u00e9 zmeny &#8211; ovplyvni\u0165 ich bud\u00facnos\u0165. \u010ci u\u017e pl\u00e1nujete expanziu na nov\u00e9 trhy, alebo sa sna\u017e\u00edte prisp\u00f4sobi\u0165 r\u00fdchlo sa meniacemu prostrediu, anal\u00fdza STEEP v\u00e1m umo\u017en\u00ed vidie\u0165 \u010falej a kona\u0165 strategicky.  <\/p>\n\n<p>Ak v\u0161ak chcete naozaj dosiahnu\u0165 \u00faspech, skombinujte STEEP s \u010fal\u0161\u00edmi n\u00e1strojmi, ako je napr\u00edklad <strong>anal\u00fdza SWOT<\/strong>. SWOT je skvel\u00e1 na pos\u00fadenie vn\u00fatorn\u00fdch siln\u00fdch a slab\u00fdch str\u00e1nok (S a W) a identifik\u00e1ciu vonkaj\u0161\u00edch pr\u00edle\u017eitost\u00ed a hrozieb (O a T). Spolo\u010dne v\u00e1m tieto n\u00e1stroje pom\u00f4\u017eu:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Prekonajte slab\u00e9 str\u00e1nky:<\/strong> zistite, \u010do v\u00e1s brzd\u00ed, a n\u00e1jdite rie\u0161enia.<\/li>\n\n\n\n<li><strong>Vyu\u017eite pr\u00edle\u017eitos\u0165:<\/strong> identifikujte trendy, ktor\u00e9 m\u00f4\u017eete premeni\u0165 na konkuren\u010dn\u00fa v\u00fdhodu .<\/li>\n\n\n\n<li><strong>Minimalizujte hrozby:<\/strong> pripravte si strat\u00e9giu na ochranu pred neo\u010dak\u00e1van\u00fdmi udalos\u0165ami.<\/li>\n<\/ul>\n\n<p>In\u0161pirujte sa ve\u013ek\u00fdmi hr\u00e1\u010dmi ako Nike alebo Tesla, ktor\u00ed dok\u00e1\u017eu <strong>predv\u00edda\u0165 bud\u00facnos\u0165<\/strong> a prisp\u00f4sobova\u0165 svoje strat\u00e9gie na z\u00e1klade d\u00f4kladnej anal\u00fdzy. Bu\u010fte ako oni &#8211; sledujte trh, analyzujte trendy a majte odvahu kona\u0165.  <\/p>\n\n<p>S kombin\u00e1ciou STEEP a SWOT budete ma\u0165 v ruk\u00e1ch siln\u00fd arzen\u00e1l n\u00e1strojov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu nielen pre\u017ei\u0165, ale <strong>doslova dominova\u0165 na trhu<\/strong>!<\/p>\n\n<h2 class=\"wp-block-heading\">Ako sa anal\u00fdza STEEP pou\u017e\u00edva v praxi<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Vytvorte tabu\u013eku s piatimi oblas\u0165ami: soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, environment\u00e1lne a politick\u00e9 faktory.<\/li>\n\n\n\n<li>Sledujte aktu\u00e1lne trendy a sign\u00e1ly trhu (napr. demografick\u00e9 zmeny, nov\u00e9 technol\u00f3gie, legislat\u00edvne zmeny, klimatick\u00e9 regul\u00e1cie) a pos\u00fa\u010fte ich vplyv na va\u0161e odvetvie.<\/li>\n\n\n\n<li>Pre ka\u017ed\u00fa oblas\u0165 vyberte 3\u20135 najrelevantnej\u0161\u00edch faktorov a ohodno\u0165te ich pod\u013ea vplyvu a pravdepodobnosti.<\/li>\n\n\n\n<li>V\u00fdsledky vyu\u017eite ako podklad pre strategick\u00e9 pl\u00e1novanie a anal\u00fdzu riz\u00edk: ur\u010dite, \u010do je pre va\u0161u spolo\u010dnos\u0165 pr\u00edle\u017eitos\u0165ou a \u010do hrozbou.<\/li>\n\n\n\n<li>Pravidelne aktualizujte STEEP \u2013 makroekonomick\u00e9 prostredie sa vyv\u00edja spolu s meniacimi sa trendmi, a anal\u00fdza tak zostane aktu\u00e1lna.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">S\u00favisiace pojmy v Knowledge Hubu<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">Soci\u00e1lne faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">Environment\u00e1lne faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/glossary\/analyza-rizik\/\">Anal\u00fdza riz\u00edk<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/glossary\/strategicka-analyza\/\">Strategick\u00e1 anal\u00fdza<\/a><\/li>\n<\/ul>\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-2e4d5121 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-81f17484\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.tkqlhce.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Ftvorba-strategie-a-strategicke-planovani-6916%2F&#038;cjsku=9788024781433\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/739854.jpg\" border=\"0\" alt=\"Tvorba strategie a strategick\ufffd pl\ufffdnov\ufffdn\ufffd, Fotr Ji?\ufffd\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tqlkg.com\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-ee2dce0b\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-13984293?url=https%3A%2F%2Fwww.gorila.sk%2Fdetail%2F71852&#038;cjsku=71852\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mrtns.eu\/tovar\/o\/71\/o71852.jpg\" border=\"0\" alt=\"Strategick\ufffd marketing (Teorie pro praxi) - Alena Hanzelkov\ufffd, Miloslav Ke?kovsk\ufffd, Dana Odehnalov\ufffd, Old?ich Vykyp?l\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.awltovhc.com\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-9f70c991\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-13984293?url=https%3A%2F%2Fwww.gorila.sk%2Fdetail%2F168266&#038;cjsku=168266\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mrtns.eu\/tovar\/o\/168\/o168266.jpg\" border=\"0\" alt=\"Strategick\ufffd mana?ment - ?tefan Hittm\ufffdr, ?tefan Hittm\ufffdr\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lduhtrp.net\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub Anal\u00fdza STEEP je roz\u0161\u00edrenou variantou anal\u00fdzy PEST, ktor\u00e1 zah\u0155\u0148a Soci\u00e1lne, Technologick\u00e9 , Ekonomick\u00e9 , Environment\u00e1lne a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25285,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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