{"id":20630,"date":"2024-11-21T19:19:36","date_gmt":"2024-11-21T18:19:36","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=20630"},"modified":"2026-02-02T21:09:38","modified_gmt":"2026-02-02T20:09:38","slug":"ansoffova-matica","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/ansoffova-matica\/","title":{"rendered":"Ansoffova matice"},"content":{"rendered":"\n<p><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">\u010co je Ansoffova matica<\/h2>\n\n<p><strong>Ansoffova matica<\/strong> je klasick\u00fd strategick\u00fd n\u00e1stroj, ktor\u00fd pom\u00e1ha spolo\u010dnostiam prem\u00fd\u0161\u013ea\u0165 o raste na z\u00e1klade vz\u0165ahu medzi <strong>produktom<\/strong> a <strong>trhom<\/strong>. T\u00e1to str\u00e1nka sl\u00fa\u017ei ako <strong>vysvetlenie princ\u00edpu<\/strong> Ansoffovej matice: ukazuje, ako funguj\u00fa jej \u0161tyri z\u00e1kladn\u00e9 strat\u00e9gie rastu, ak\u00e9 rizik\u00e1 so sebou nes\u00fa a kedy m\u00e1 zmysel ich pou\u017e\u00edva\u0165. <\/p>\n\n<p>Ak h\u013ead\u00e1te <strong>praktick\u00e9 aplik\u00e1cie<\/strong> a kombin\u00e1cie s in\u00fdmi strategick\u00fdmi n\u00e1strojmi, pokra\u010dujte v \u010d\u00edtan\u00ed nasleduj\u00facich \u010dl\u00e1nkov o aplik\u00e1ci\u00e1ch <a href=\"https:\/\/strate9y.com\/sk\/bcg-a-ansoffova-matica\/\">STRATE9Y.<\/a><\/p>\n\n<p>Ansoffova matica, zn\u00e1ma aj ako Product-Market Expansion Grid, bola predstaven\u00e1 matematikom a strat\u00e9gom Igorom Ansoffom v roku 1957. Ansoff uverejnil svoj model v \u010dl\u00e1nku s n\u00e1zvom <em>\u201e<a href=\"https:\/\/www.scirp.org\/reference\/referencespapers?referenceid=2431794\" target=\"_blank\" rel=\"noopener\">Strategies for Diversification<\/a>\u201c<\/em> v \u010dasopise Harvard Business Review. Tento priekopn\u00edcky n\u00e1stroj sa stal jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch pr\u00edstupov k <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00e9mu pl\u00e1novaniu<\/a> a odvtedy ho mana\u017e\u00e9ri po celom svete \u0161iroko vyu\u017e\u00edvaj\u00fa.  <\/p>\n\n<p>Ansoff veril, \u017ee ka\u017ed\u00e1 spolo\u010dnos\u0165 \u010del\u00ed v\u00fdzve rastu, a jeho model bol navrhnut\u00fd tak, aby pom\u00e1hal ved\u00facim pracovn\u00edkom pochopi\u0165 rizik\u00e1 spojen\u00e9 s r\u00f4znymi strat\u00e9giami rastu. Matica zd\u00f4raz\u0148uje vz\u0165ah medzi produktmi a trhmi a ukazuje, ako m\u00f4\u017eu spolo\u010dnosti roz\u0161irova\u0165 svoje podnikanie, pri\u010dom riziko sa zvy\u0161uje \u00famerne so zlo\u017eitos\u0165ou zvolen\u00e9ho smeru. <\/p>\n\n<p>Ansoffova matica je n\u00e1stroj <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00e9ho pl\u00e1novania,<\/a> ktor\u00fd pon\u00faka \u0161tyri z\u00e1kladn\u00e9 strat\u00e9gie rastu. Tieto strat\u00e9gie s\u00fa ur\u010den\u00e9 kombin\u00e1ciou dvoch k\u013e\u00fa\u010dov\u00fdch faktorov: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Produkty<\/strong>: \u010ci spolo\u010dnos\u0165 pracuje s existuj\u00facimi alebo nov\u00fdmi produktmi.<\/li>\n\n\n\n<li><strong>Trhy<\/strong>: \u010ci sa spolo\u010dnos\u0165 zameriava na existuj\u00face alebo nov\u00e9 trhy.<\/li>\n<\/ol>\n\n<p>Kombin\u00e1cia t\u00fdchto faktorov vytv\u00e1ra \u0161tyri kvadranty, z ktor\u00fdch ka\u017ed\u00fd predstavuje \u0161pecifick\u00fa strat\u00e9giu rastu.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-facade84 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-ansoffova-matice-diagram.jpg ,https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-ansoffova-matice-diagram-300x300.jpg 780w, https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-ansoffova-matice-diagram-300x300.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/strate9y.com\/wp-content\/uploads\/strate9y-ansoffova-matice-diagram.jpg\" alt=\"Ansoffova matica \u2013 \u0161tyri strat\u00e9gie rastu spolo\u010dnosti zalo\u017een\u00e9 na produktoch a trhoch (penetr\u00e1cia trhu, v\u00fdvoj produktov, rozvoj trhu, diverzifik\u00e1cia)\" class=\"uag-image-20535\" width=\"400\" height=\"400\" title=\"Ansoffova matice\" loading=\"lazy\" role=\"img\"><figcaption class=\"uagb-image-caption\"><em>Ansoffova matica pom\u00e1ha spolo\u010dnostiam pri strategickom rozhodovan\u00ed o tom, ako r\u00e1s\u0165 \u2013 \u010di posilni\u0165 existuj\u00face produkty, vst\u00fapi\u0165 na nov\u00e9 trhy, vyv\u00edja\u0165 nov\u00e9 produkty alebo diverzifikova\u0165. Ka\u017ed\u00fd kvadrant predstavuje in\u00fa \u00farove\u0148 pr\u00edle\u017eitost\u00ed a riz\u00edk. <\/em><\/figcaption><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>\u0160tyri strat\u00e9gie v Ansoffovej matici<\/strong><\/h3>\n\n<h4 class=\"wp-block-heading\"><strong>1. Preniknutie na trh<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co je to?<\/strong> Zv\u00fd\u0161i\u0165 podiel na existuj\u00facom trhu pomocou existuj\u00facich produktov.<\/li>\n\n\n\n<li><strong>Ako to funguje?<\/strong> Spolo\u010dnosti sa zameriavaj\u00fa na zlep\u0161ovanie marketingu, zvy\u0161ovanie predaja, posil\u0148ovanie lojality z\u00e1kazn\u00edkov alebo zni\u017eovanie cien.<\/li>\n\n\n\n<li><strong>Riziko:<\/strong> N\u00edzke, ke\u010f\u017ee spolo\u010dnos\u0165 p\u00f4sob\u00ed v prostred\u00ed, ktor\u00e9 dobre pozn\u00e1.<\/li>\n\n\n\n<li><strong>Pr\u00edklad:<\/strong> Coca-Cola zvy\u0161uje predaj na existuj\u00facich trhoch prostredn\u00edctvom sez\u00f3nnych kampan\u00ed, napr\u00edklad po\u010das Vianoc.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>2. Rozvoj trhu<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co je to?<\/strong> Zav\u00e1dzanie existuj\u00facich produktov na nov\u00e9 trhy.<\/li>\n\n\n\n<li><strong>Ako to funguje?<\/strong> Geografick\u00e1 expanzia (vstup na nov\u00e9 trhy) alebo oslovenie nov\u00fdch demografick\u00fdch skup\u00edn.<\/li>\n\n\n\n<li><strong>Riziko:<\/strong> Stredn\u00e9, preto\u017ee spolo\u010dnos\u0165 mus\u00ed pochopi\u0165 nov\u00e9 trhov\u00e9 podmienky.<\/li>\n\n\n\n<li><strong>Pr\u00edklad:<\/strong> IKEA expanduje do \u00c1zie a prisp\u00f4sobuje svoje produkty a marketing miestnym zvyklostiam.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>3. V\u00fdvoj produktu<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co je to?<\/strong> Ponuka nov\u00fdch produktov existuj\u00facim z\u00e1kazn\u00edkom na zn\u00e1mom trhu.<\/li>\n\n\n\n<li><strong>Ako to funguje?<\/strong> Inov\u00e1cia produktov, zav\u00e1dzanie nov\u00fdch technol\u00f3gi\u00ed alebo akviz\u00edcia nov\u00fdch zna\u010diek.<\/li>\n\n\n\n<li><strong>Riziko:<\/strong> Stredn\u00e9, preto\u017ee v\u00fdvoj produktu vy\u017eaduje invest\u00edcie a m\u00f4\u017ee zlyha\u0165.<\/li>\n\n\n\n<li><strong>Pr\u00edklad:<\/strong> Spolo\u010dnos\u0165 Apple pravidelne aktualizuje svoje produkty, napr\u00edklad nov\u00e9 modely iPhone alebo Apple Watch, aby si udr\u017eala z\u00e1ujem z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>4. Diverzifik\u00e1cia<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co je to?<\/strong> Vstup na nov\u00e9 trhy s nov\u00fdmi produktmi.<\/li>\n\n\n\n<li><strong>Ako to funguje?<\/strong> Kombin\u00e1cia v\u00fdvoja produktov a trhu. Diverzifik\u00e1cia m\u00f4\u017ee by\u0165: \n<ul class=\"wp-block-list\">\n<li><strong>S\u00favisiace:<\/strong> Spolo\u010dnos\u0165 vyu\u017e\u00edva svoje sk\u00fasenosti na roz\u0161\u00edrenie (napr. Amazon s vlastn\u00fdm telev\u00edznym seri\u00e1lom na platforme Prime Video platform).<\/li>\n\n\n\n<li><strong>Nesouvisej\u00edc\u00ed:<\/strong> Firma vstupuje na zcela nov\u00fd trh (nap\u0159. Virgin Group p\u0159ech\u00e1z\u00ed z leteck\u00e9 dopravy na finan\u010dn\u00ed slu\u017eby).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Riziko:<\/strong> Vysok\u00e9, ke\u010f\u017ee spolo\u010dnos\u0165 p\u00f4sob\u00ed v nezn\u00e1mom prostred\u00ed s nevyzkou\u0161en\u00fdmi produktmi.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>V\u00fdhody Ansoffovy matice<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Jednoduchost:<\/strong> N\u00e1stroj je snadno pochopiteln\u00fd a aplikovateln\u00fd na jakoukoli firmu.<\/li>\n\n\n\n<li><strong>Identifikace rizik:<\/strong> Pom\u00e1h\u00e1 mana\u017eer\u016fm zv\u00e1\u017eit, jak rizikov\u00e1 je jejich strategie.<\/li>\n\n\n\n<li><strong>Flexibilita:<\/strong> Umo\u017e\u0148uje aplikaci v r\u016fzn\u00fdch odv\u011btv\u00edch a sc\u00e9n\u00e1\u0159\u00edch.<\/li>\n\n\n\n<li><strong>Kombinovate\u013enos\u0165:<\/strong> Funguje dobre s in\u00fdmi n\u00e1strojmi, ako s\u00fa anal\u00fdzy <strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\" data-type=\"glossary\" data-id=\"2240\">SWOT<\/a><\/strong> a <a href=\"https:\/\/strate9y.com\/glossary\/PEST-analyza\/\"><strong>PEST<\/strong>.<\/a><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Riziko, konkurencia a strategick\u00e9 rozhodovanie<\/h2>\n\n<p>Ka\u017ed\u00fd kvadrant Ansoffovej matice nesie in\u00fd stupe\u0148 rizika. K\u00fdm penetr\u00e1cia trhu zvy\u010dajne zah\u0155\u0148a najni\u017e\u0161iu \u00farove\u0148 neistoty, diverzifik\u00e1cia je strat\u00e9giou s najvy\u0161\u0161\u00edm stup\u0148om rizika \u2013 spolo\u010dnos\u0165 vstupuje na nezn\u00e1my trh s nov\u00fdm produktom. <\/p>\n\n<p>Preto by sa Ansoffova matica nemala pou\u017e\u00edva\u0165 ako izolovan\u00fd rozhodovac\u00ed syst\u00e9m, ale ako <strong>z\u00e1klad pre strategick\u00e9 rozhodovanie<\/strong>, ktor\u00e9 zoh\u013ead\u0148uje vn\u00fatorn\u00e9 schopnosti spolo\u010dnosti aj vonkaj\u0161ie konkuren\u010dn\u00e9 prostredie. V tejto f\u00e1ze je vhodn\u00e9 kombinova\u0165 maticu napr\u00edklad s SWOT anal\u00fdzou, ktor\u00e1 pom\u00f4\u017ee odhali\u0165, \u010di m\u00e1 organiz\u00e1cia dostato\u010dn\u00e9 siln\u00e9 str\u00e1nky na implement\u00e1ciu zvolenej mo\u017enosti rastu. <\/p>\n\n<p>Pri rozhodovan\u00ed o raste je tie\u017e d\u00f4le\u017eit\u00e9 pos\u00fadi\u0165, \u010di navrhovan\u00e1 strat\u00e9gia povedie k vytvoreniu alebo posilneniu <strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">konkuren\u010dnej v\u00fdhody<\/a> <\/strong>. Ke\u010f spolo\u010dnos\u0165 vst\u00fapi na nov\u00fd trh alebo roz\u0161\u00edri svoju ponuku, mala by sa zamyslie\u0165 nad t\u00fdm, ako sa odl\u00ed\u0161i od existuj\u00facich hr\u00e1\u010dov a \u010di je t\u00e1to diferenci\u00e1cia udr\u017eate\u013en\u00e1 z dlhodob\u00e9ho h\u013eadiska.<\/p>\n\n<p>Ansoffova matica tak pom\u00e1ha \u0161trukt\u00farova\u0165 \u00favahy o raste, ale kone\u010dn\u00e9 rozhodnutie by malo v\u017edy vych\u00e1dza\u0165 z kombin\u00e1cie viacer\u00fdch strategick\u00fdch n\u00e1strojov, realistick\u00e9ho pos\u00fadenia riz\u00edk a znalosti vlastn\u00e9ho podnikate\u013esk\u00e9ho kontextu.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Ako funguje Ansoffova matica v kombin\u00e1cii s in\u00fdmi n\u00e1strojmi?<\/strong><\/h3>\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/strate9y.com\/sk\/ako-vznikla-analyza-swot\/\">SWOT anal\u00fdza<\/a><\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>SWOT identifikuje siln\u00e9 a slab\u00e9 str\u00e1nky spolo\u010dnosti. Tieto pom\u00e1haj\u00fa ur\u010di\u0165, ktor\u00e9 strat\u00e9gie zvoli\u0165. <\/li>\n\n\n\n<li>Napr\u00edklad siln\u00e1 zna\u010dka m\u00f4\u017ee podpori\u0165 v\u00fdvoj produktu, zatia\u013e \u010do slab\u00e1 distrib\u00facia m\u00f4\u017ee skomplikova\u0165 rozvoj trhu.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/strate9y.com\/sk\/od-pest-k-pestle-sk\/\">Anal\u00fdza PESTLE<\/a><\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>PESTLE analyzuje vonkaj\u0161ie faktory, ako s\u00fa politick\u00e9 a hospod\u00e1rske vplyvy.<\/li>\n\n\n\n<li>Anal\u00fdza m\u00f4\u017ee napr\u00edklad uk\u00e1za\u0165, \u017ee v\u00fdvoj na trhu je priaznivej\u0161\u00ed v d\u00f4sledku priazniv\u00fdch legislat\u00edvnych zmien.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Kedy pou\u017ei\u0165 Ansoffovu maticu?<\/strong><\/h3>\n\n<p>Ansoffova matica je ide\u00e1lna, ak spolo\u010dnos\u0165:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1nuje expandova\u0165 na nov\u00e9 trhy alebo zavies\u0165 nov\u00e9 produkty.<\/li>\n\n\n\n<li>Posudzuje rizik\u00e1 spojen\u00e9 s rastom.<\/li>\n\n\n\n<li>Chce optimalizova\u0165 svoju s\u00fa\u010dasn\u00fa strat\u00e9giu rastu.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Historick\u00fd pr\u00edklad \u00faspechu<\/strong><\/h3>\n\n<p><em>Amazon za\u010d\u00ednal ako internetov\u00e9 kn\u00edhkupectvo (penetr\u00e1cia trhu). Postupne roz\u0161\u00edril svoju ponuku o elektroniku a dom\u00e1ce potreby (v\u00fdvoj produktov), expandoval do in\u00fdch kraj\u00edn (rozvoj trhu) a nakoniec vst\u00fapil do oblasti cloudov\u00fdch slu\u017eieb a multim\u00e9di\u00ed (diverzifik\u00e1cia). <\/em><\/p>\n\n<p>Ansoffova matica je jednoduch\u00fd, ale v\u00fdkonn\u00fd n\u00e1stroj na pl\u00e1novanie rastu. Ukazuje spolo\u010dnostiam pr\u00edle\u017eitosti na expanziu a pom\u00e1ha im pochopi\u0165 rizik\u00e1 spojen\u00e9 s r\u00f4znymi strat\u00e9giami. V\u010faka svojej univerz\u00e1lnosti je u\u017eito\u010dn\u00e1 ako pre mal\u00e9 za\u010d\u00ednaj\u00face firmy, tak aj pre ve\u013ek\u00e9 korpor\u00e1cie. \u010ci u\u017e chcete expandova\u0165 na nov\u00e9 trhy, uvies\u0165 na trh nov\u00fd produkt alebo kombinova\u0165 oboje, Ansoffova matica v\u00e1m pom\u00f4\u017ee napl\u00e1nova\u0165 \u010fal\u0161ie kroky a dosiahnu\u0165 \u00faspech.   <\/p>\n\n<h2 class=\"wp-block-heading\">Matica Ansoffa v praxi<\/h2>\n\n<p>Pri strategickom riaden\u00ed portf\u00f3lia sa Ansoffova matica \u010dasto kombinuje s in\u00fdmi n\u00e1strojmi. Praktick\u00fd pr\u00edklad jej kombin\u00e1cie s BCG matricou n\u00e1jdete tu: \ud83d\udc49 <a href=\"https:\/\/strate9y.com\/sk\/bcg-a-ansoffova-matica\/\">Ako kombinova\u0165 BCG a Ansoffovu maticu<\/a> <\/p>\n\n<h2 class=\"wp-block-heading\">S\u00favisiace pojmy v Knowledge Hubu<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">Strat\u00e9gia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Strategick\u00e9 pl\u00e1novanie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicka-analyza\/\">Strategick\u00e1 anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\">SWOT anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/porterov-model-piatich-sil\/\">Porterov model piatich s\u00edl<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">Konkuren\u010dn\u00e1 v\u00fdhoda<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9 faktory<\/a><\/li>\n<\/ul>\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-2e4d5121 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-81f17484\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.tkqlhce.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Ftvorba-strategie-a-strategicke-planovani-6916%2F&#038;cjsku=9788024781433\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" 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src=\"https:\/\/www.awltovhc.com\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-9f70c991\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-13984293?url=https%3A%2F%2Fwww.gorila.sk%2Fdetail%2F168266&#038;cjsku=168266\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mrtns.eu\/tovar\/o\/168\/o168266.jpg\" border=\"0\" alt=\"Strategick\ufffd mana?ment - ?tefan Hittm\ufffdr, ?tefan Hittm\ufffdr\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lduhtrp.net\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n<\/div><\/section>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub \u010co je Ansoffova matica Ansoffova matica je klasick\u00fd strategick\u00fd n\u00e1stroj, ktor\u00fd pom\u00e1ha spolo\u010dnostiam prem\u00fd\u0161\u013ea\u0165 o raste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25281,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub \u010co je Ansoffova matica Ansoffova matica je klasick\u00fd strategick\u00fd n\u00e1stroj, ktor\u00fd pom\u00e1ha spolo\u010dnostiam prem\u00fd\u0161\u013ea\u0165 o raste 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