{"id":20628,"date":"2024-11-22T08:42:32","date_gmt":"2024-11-22T07:42:32","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=20628"},"modified":"2026-02-02T21:20:48","modified_gmt":"2026-02-02T20:20:48","slug":"step-analyza-prostredia","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/step-analyza-prostredia\/","title":{"rendered":"STEP anal\u00fdza"},"content":{"rendered":"\n<p><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>\u010co je STEP anal\u00fdza?<\/strong><\/h2>\n\n<p>Anal\u00fdza STEP je praktick\u00fd n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee pochopi\u0165, \u010do sa deje vo svete a ako to ovplyv\u0148uje va\u0161e podnikanie. A \u00e1no, mo\u017eno ju u\u017e pozn\u00e1te pod in\u00fdm n\u00e1zvom &#8211; <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\"><strong>PEST anal\u00fdza<\/strong><\/a>. Je to jedno a to ist\u00e9! Oba n\u00e1zvy sa vz\u0165ahuj\u00fa na to ist\u00e9: anal\u00fdzu \u0161tyroch k\u013e\u00fa\u010dov\u00fdch oblast\u00ed, ktor\u00e9 ovplyv\u0148uj\u00fa podnikate\u013esk\u00e9 prostredie.   <\/p>\n\n<h3 class=\"wp-block-heading\">Skratka <strong>STEP<\/strong> znamen\u00e1:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">Soci\u00e1lne faktory (Social)<\/a><\/strong> &#8211; ako sa men\u00ed spr\u00e1vanie \u013eud\u00ed, trendy alebo hodnoty.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9 faktory (Technological)<\/a><\/strong> &#8211; \u010do prin\u00e1\u0161aj\u00fa nov\u00e9 technol\u00f3gie a ako ich m\u00f4\u017eete vyu\u017ei\u0165.<\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\"><strong>Ekonomick\u00e9 faktory (Economic)<\/strong><\/a> &#8211; stav ekonomiky, ktor\u00fd ovplyv\u0148uje va\u0161e n\u00e1klady a pr\u00edjmy z\u00e1kazn\u00edkov.<\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\"><strong>Politick\u00e9 faktory (Political) <\/strong>&#8211; <\/a>z\u00e1kony, nariadenia a politick\u00e1 kl\u00edma , ktor\u00e9 ur\u010duj\u00fa pravidl\u00e1 hry.<\/li>\n<\/ul>\n\n<p>Ak ste u\u017e po\u010duli o anal\u00fdze PEST, m\u00f4\u017eete by\u0165 pokojn\u00ed &#8211; STEP je len in\u00fd n\u00e1zov pre to ist\u00e9, ale niekedy sa viac hod\u00ed na strategick\u00e9 myslenie.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Pre\u010do to robi\u0165?<\/strong><\/h3>\n\n<p>Svet je dynamick\u00fd a zmeny prich\u00e1dzaj\u00fa r\u00fdchlo. Ak chcete vies\u0165 inteligentn\u00fd podnik, mus\u00edte vedie\u0165, \u010do sa deje okolo v\u00e1s. Pom\u00f4\u017ee v\u00e1m anal\u00fdza STEP:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pochopte, ako trendy a zmeny ovplyv\u0148uj\u00fa va\u0161e podnikanie.<\/li>\n\n\n\n<li>Rozhodnite sa, kedy spusti\u0165 nov\u00e9 projekty alebo upravi\u0165 marketing.<\/li>\n\n\n\n<li>Pripravte sa na rizik\u00e1, ktor\u00e9 v\u00e1s m\u00f4\u017eu prekvapi\u0165.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Ako na to?<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\"><strong>Soci\u00e1lne faktory:<\/strong> <\/a>Prem\u00fd\u0161\u013eajte o tom, \u010do \u013eud\u00ed zauj\u00edma pr\u00e1ve teraz, ak\u00e9 hodnoty maj\u00fa alebo \u010do ich ovplyv\u0148uje. Menia sa ich n\u00e1vyky? S\u00fa ochotn\u00ed min\u00fa\u0165 peniaze na v\u00e1\u0161 produkt?<\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\"><strong>Technologick\u00e9 faktory:<\/strong> <\/a>Sledujte nov\u00e9 technol\u00f3gie, ktor\u00e9 menia trh. M\u00f4\u017eete ich vyu\u017ei\u0165 na efekt\u00edvnej\u0161iu pr\u00e1cu alebo oslovenie novej skupiny z\u00e1kazn\u00edkov?<\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\"><strong>Ekonomick\u00e9 faktory:<\/strong> <\/a>Pozrite sa na stav ekonomiky \u2013 infl\u00e1ciu, \u00farokov\u00e9 sadzby, k\u00fapnu silu. M\u00e1te pl\u00e1n, ako sa vyrovna\u0165 s hospod\u00e1rskymi v\u00fdkyvmi?<\/li>\n\n\n\n<li><strong> <a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9 faktory:<\/a> <\/strong> Monitorova\u0165 legislat\u00edvu a predpisy. Chystaj\u00fa sa nov\u00e9 z\u00e1kony, ktor\u00e9 ovplyvnia va\u0161e podnikanie? Ako sa na ne priprav\u00edte?<\/li>\n<\/ol>\n\n<p>TIP: H\u013eadajte trendy! Napr\u00edklad rast\u00faci z\u00e1ujem o ekol\u00f3giu (soci\u00e1lny faktor) m\u00f4\u017ee nazna\u010dova\u0165, \u017ee \u013eudia bud\u00fa chcie\u0165 udr\u017eate\u013enej\u0161ie v\u00fdrobky. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Ako \u010dasto to robi\u0165?<\/strong><\/h3>\n\n<p>Svet sa r\u00fdchlo men\u00ed, preto je dobr\u00e9 pravidelne vykon\u00e1va\u0165 anal\u00fdzu STEP. Ide\u00e1lne raz za \u0161tvr\u0165rok. Takto zachyt\u00edte nov\u00e9 trendy a vyhnete sa nepr\u00edjemn\u00fdm prekvapeniam.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>PEST, STEP alebo nie\u010do viac?<\/strong><\/h3>\n\n<p>Ak chcete \u00eds\u0165 e\u0161te hlb\u0161ie, existuj\u00fa \u010fal\u0161ie roz\u0161\u00edren\u00e9 verzie:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/\" data-type=\"glossary\" data-id=\"20479\"><strong>Anal\u00fdza STEEP<\/strong><\/a> prid\u00e1va <strong><a href=\"https:\/\/strate9y.com\/sk\/glossary\/environmentalne-faktory-glossary\/\">environment\u00e1lne faktory<\/a><\/strong> (ekol\u00f3gia a udr\u017eate\u013enos\u0165).<\/li>\n\n\n\n<li><strong>Anal\u00fdza DESTEP<\/strong> zah\u0155\u0148a aj <strong>demografick\u00e9 faktory,<\/strong> ktor\u00e9 sa t\u00fdkaj\u00fa veku, miesta alebo ve\u013ekosti cie\u013eovej skupiny.<\/li>\n<\/ul>\n\n<p>Na za\u010diatok v\u0161ak sta\u010d\u00ed STEP &#8211; je to jednoduch\u00e9, r\u00fdchle a \u00fa\u010dinn\u00e9!<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Pre\u010do je anal\u00fdza STEP d\u00f4le\u017eit\u00e1?<\/strong><\/h3>\n\n<p>Anal\u00fdza STEP v\u00e1m poskytne preh\u013ead o tom, \u010do ovplyv\u0148uje va\u0161e podnikanie v s\u00fa\u010dasnosti a v bud\u00facnosti. Je to v\u00e1\u0161 kompas, ktor\u00fd v\u00e1s udr\u017e\u00ed na spr\u00e1vnej ceste aj v turbulentnom prostred\u00ed. A \u010do je najd\u00f4le\u017eitej\u0161ie, pom\u00e1ha v\u00e1m by\u0165 o krok vpred.  <\/p>\n\n<h2 class=\"wp-block-heading\">Ako sa anal\u00fdza STEP pou\u017e\u00edva v praxi<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Usporiadajte faktory do tabu\u013eky: soci\u00e1lne, technologick\u00e9, ekonomick\u00e9, politick\u00e9.<\/li>\n\n\n\n<li>Sledujte trendy v jednotliv\u00fdch oblastiach a zv\u00e1\u017ete ich vplyv na va\u0161e podnikanie (k\u013e\u00fa\u010dov\u00e9 pr\u00edle\u017eitosti\/hrozby).<\/li>\n\n\n\n<li>Pos\u00fa\u010fte situ\u00e1ciu ka\u017ed\u00e9ho faktora a ohodno\u0165te ich pod\u013ea ich v\u00fdznamu pre v\u00e1\u0161 projekt.<\/li>\n\n\n\n<li>Vyu\u017eite v\u00fdsledky pri rozhodovan\u00ed: stanovte priority invest\u00edci\u00ed, vstupu na trh alebo marketingovej strat\u00e9gie.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">S\u00favisiace pojmy v Knowledge Hubu<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/socialne-faktory\/\">Soci\u00e1lne faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/\">Technologick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/ekonomicke-faktory-externe\/\">Ekonomick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/politicke-faktory-externe\/\">Politick\u00e9 faktory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/steep-analyza-glossary\/\">STEEP anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicka-analyza\/\">Strategick\u00e1 anal\u00fdza<\/a><\/li>\n<\/ul>\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-2e4d5121 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-81f17484\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.tkqlhce.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Ftvorba-strategie-a-strategicke-planovani-6916%2F&#038;cjsku=9788024781433\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/739854.jpg\" border=\"0\" alt=\"Tvorba strategie a strategick\ufffd pl\ufffdnov\ufffdn\ufffd, Fotr Ji?\ufffd\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tqlkg.com\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-ee2dce0b\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-13984293?url=https%3A%2F%2Fwww.gorila.sk%2Fdetail%2F71852&#038;cjsku=71852\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mrtns.eu\/tovar\/o\/71\/o71852.jpg\" border=\"0\" alt=\"Strategick\ufffd marketing (Teorie pro praxi) - Alena Hanzelkov\ufffd, Miloslav Ke?kovsk\ufffd, Dana Odehnalov\ufffd, Old?ich Vykyp?l\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.awltovhc.com\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-9f70c991\"><div class=\"uagb-column__overlay\"><\/div><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-13984293?url=https%3A%2F%2Fwww.gorila.sk%2Fdetail%2F168266&#038;cjsku=168266\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mrtns.eu\/tovar\/o\/168\/o168266.jpg\" border=\"0\" alt=\"Strategick\ufffd mana?ment - ?tefan Hittm\ufffdr, ?tefan Hittm\ufffdr\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lduhtrp.net\/image-101051097-13984293\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n<\/div><\/section>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub \u010co je STEP anal\u00fdza? Anal\u00fdza STEP je praktick\u00fd n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee pochopi\u0165, \u010do sa deje [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25247,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20628","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-150x100.webp",150,100,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-300x200.webp",300,200,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-768x512.webp",768,512,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza-700x467.webp",700,467,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/step_analyza.webp",1536,1024,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub \u010co je STEP anal\u00fdza? Anal\u00fdza STEP je praktick\u00fd n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee pochopi\u0165, \u010do sa deje [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/25247"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=20628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}