{"id":20618,"date":"2024-11-22T13:03:08","date_gmt":"2024-11-22T12:03:08","guid":{"rendered":"https:\/\/strate9y.com\/?post_type=glossary&#038;p=20618"},"modified":"2026-02-02T20:48:37","modified_gmt":"2026-02-02T19:48:37","slug":"technologicke-faktory-externe","status":"publish","type":"glossary","link":"https:\/\/strate9y.com\/sk\/glossary\/technologicke-faktory-externe\/","title":{"rendered":"Technologick\u00e9 faktory"},"content":{"rendered":"\n<p><a href=\"https:\/\/strate9y.com\/sk\/slovnik\/\">\u2190 STRATE9Y Knowledge Hub<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Ak\u00e9 s\u00fa technologick\u00e9 faktory?<\/strong><\/h2>\n\n<p><br\/>Technologick\u00e9 faktory zah\u0155\u0148aj\u00fa v\u0161etky vplyvy vypl\u00fdvaj\u00face z dostupnosti, v\u00fdvoja a inov\u00e1cie technol\u00f3gi\u00ed. Patria sem nov\u00e9 technol\u00f3gie, digitaliz\u00e1cia, automatiz\u00e1cia, internetov\u00e9 platformy, inov\u00e1cie v oblasti udr\u017eate\u013enosti a pokrok v informa\u010dn\u00fdch syst\u00e9moch. S\u00fa k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\" data-type=\"link\" data-id=\"https:\/\/strate9y.com\/glossary\/pest-analyza-definice\/\">PEST<\/a> anal\u00fdzy, ktor\u00e1 pom\u00e1ha spolo\u010dnostiam porozumie\u0165 vonkaj\u0161iemu prostrediu a prisp\u00f4sobi\u0165 svoje <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">strat\u00e9gie<\/a> technologick\u00fdm trendom.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Pre\u010do s\u00fa technologick\u00e9 faktory d\u00f4le\u017eit\u00e9?<\/strong><\/h3>\n\n<p><br\/>Technol\u00f3gie ovplyv\u0148uj\u00fa sp\u00f4sob, ak\u00fdm spolo\u010dnosti funguj\u00fa, inovuj\u00fa a komunikuj\u00fa so z\u00e1kazn\u00edkmi. Spr\u00e1vne vyu\u017e\u00edvanie technologick\u00fdch trendov m\u00f4\u017ee zv\u00fd\u0161i\u0165 efektivitu, zn\u00ed\u017ei\u0165 n\u00e1klady a prinies\u0165 <a href=\"https:\/\/strate9y.com\/sk\/glossary\/konkurencna-vyhoda\/\">konkuren\u010dn\u00fa v\u00fdhodu.<\/a> Naopak, ignorovanie technologick\u00fdch zmien m\u00f4\u017ee vies\u0165 k strate v\u00fdznamu na trhu.  <\/p>\n\n<p>Napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatiz\u00e1cia<\/strong> zni\u017euje n\u00e1klady a zvy\u0161uje presnos\u0165 v\u00fdrobn\u00fdch procesov.<\/li>\n\n\n\n<li><strong>Digit\u00e1lny marketing<\/strong> roz\u0161iruje dosah spolo\u010dnost\u00ed na glob\u00e1lnu \u00farove\u0148 pri ni\u017e\u0161\u00edch n\u00e1kladoch.<\/li>\n\n\n\n<li><strong> Kybernetick\u00e1 bezpe\u010dnos\u0165<\/strong> chr\u00e1ni citliv\u00e9 \u00fadaje a buduje d\u00f4veru z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Hlavn\u00e9 technologick\u00e9 faktory ovplyv\u0148uj\u00face podnikanie:<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li>A<strong>utomatiz\u00e1cia a robotika<\/strong>:<br\/>Automatiz\u00e1cia zefekt\u00edv\u0148uje v\u00fdrobu a zni\u017euje potrebu manu\u00e1lnej pr\u00e1ce. Napr\u00edklad v potravin\u00e1rskom priemysle roboty nahr\u00e1dzaj\u00fa \u013eudsk\u00fa pr\u00e1cu pri balen\u00ed alebo varen\u00ed (napr. roboty pripravuj\u00face omelety v hoteloch). <\/li>\n\n\n\n<li><strong>Digit\u00e1lny marketing:<\/strong><br>Modern\u00e9 marketingov\u00e9 n\u00e1stroje, akos\u00fa soci\u00e1lne m\u00e9di\u00e1, SEO alebo e-mailing, umo\u017e\u0148uj\u00fa spolo\u010dnostiam presne zacieli\u0165 svojich z\u00e1kazn\u00edkov.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> hotelov\u00fd priemysel vyu\u017e\u00edva soci\u00e1lne siete na pril\u00e1kanie turistov a zlep\u0161enie sk\u00fasenost\u00ed z\u00e1kazn\u00edkov.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Platformy elektronick\u00e9ho obchodu:<\/strong><br>Online obchodyumo\u017e\u0148uj\u00fa spolo\u010dnostiam pred\u00e1va\u0165 v\u00fdrobky na celom svete bez potreby fyzickej expanzie.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> Spolo\u010dnos\u0165 Walmart sa prisp\u00f4sobila n\u00e1rastu elektronick\u00e9ho obchodu roz\u0161\u00edren\u00edm svojich online platforiem a zlep\u0161en\u00edm procesov vybavovania objedn\u00e1vok.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Udr\u017eate\u013en\u00e9 technol\u00f3gie:<\/strong><br>Obnovite\u013en\u00e1 energia, recykl\u00e1cia alebo inteligentn\u00e9 budovy pom\u00e1haj\u00fa spolo\u010dnostiam zn\u00ed\u017ei\u0165 ich environment\u00e1lnu stopu a n\u00e1klady.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> McDonald&#8217;s investuje do LED osvetlenia a energeticky \u00fa\u010dinn\u00fdch zariaden\u00ed s cie\u013eom zn\u00ed\u017ei\u0165 spotrebu energie.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Internet vec\u00ed (IoT):<\/strong><br>Pripojenie zariaden\u00ed v re\u00e1lnom \u010dase poskytuje podnikom lep\u0161\u00ed preh\u013ead o v\u00fdkone, potreb\u00e1ch \u00fadr\u017eby a spr\u00e1van\u00ed z\u00e1kazn\u00edkov.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> v maloobchode umo\u017e\u0148uje IoT personalizovan\u00e9 n\u00e1kupn\u00e9 odpor\u00fa\u010dania na z\u00e1klade spr\u00e1vania z\u00e1kazn\u00edkov v predajni.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Kybernetick\u00e1 bezpe\u010dnos\u0165:<\/strong><br>Ochrana \u00fadajov je\u010doraz d\u00f4le\u017eitej\u0161ia, preto\u017ee po\u010det kybernetick\u00fdch \u00fatokov sa zvy\u0161uje. Spolo\u010dnosti, ktor\u00e9 investuj\u00fa do bezpe\u010dnosti, z\u00edskavaj\u00fa d\u00f4veru z\u00e1kazn\u00edkov. \n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> Po bezpe\u010dnostnom incidente v roku 2014 spolo\u010dnos\u0165 JPMorgan Chase v\u00fdrazne posilnila svoju kybernetick\u00fa infra\u0161trukt\u00faru.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cloud computing:<\/strong><br>Cloudov\u00e9 slu\u017eby umo\u017e\u0148uj\u00fa podnikom \u0161k\u00e1lova\u0165 svoje IT potreby, zni\u017eova\u0165 n\u00e1klady a podporova\u0165 vzdialen\u00fa spolupr\u00e1cu.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad: <\/strong>Netflix presunul svoju infra\u0161trukt\u00faru do cloudu, \u010do mu umo\u017enilo zvl\u00e1dnu\u0165 vysok\u00e9 objemy d\u00e1t a po\u017eiadavky na streamovanie.<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Roz\u0161\u00edren\u00e1 (AR) a virtu\u00e1lna realita (VR):<\/strong><br>Tieto technol\u00f3gie zlep\u0161uj\u00fa sk\u00fasenosti z\u00e1kazn\u00edkov a umo\u017e\u0148uj\u00fa interakt\u00edvne \u0161kolenia alebo vizualiz\u00e1ciu.\n<ul class=\"wp-block-list\">\n<li><em><strong>Pr\u00edklad:<\/strong> Sephora pou\u017e\u00edva roz\u0161\u00edren\u00fa realitu, aby z\u00e1kazn\u00edkom umo\u017enila virtu\u00e1lne si vysk\u00fa\u0161a\u0165 kozmetiku.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\"><strong>Ako reagova\u0165 na technologick\u00e9 faktory ?<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Sledujte technologick\u00e9 trendy: <\/strong>identifikujte technol\u00f3gie, ktor\u00e9 by mohli ovplyvni\u0165 v\u00e1\u0161 sektor, a zistite, ako ich vyu\u017e\u00edva va\u0161a konkurencia.<\/li>\n\n\n\n<li><strong>Investujte do inov\u00e1ci\u00ed:<\/strong> h\u013eadajte technol\u00f3gie, ktor\u00e9 m\u00f4\u017eu zefekt\u00edvni\u0165 prev\u00e1dzku alebo zv\u00fd\u0161i\u0165 spokojnos\u0165 z\u00e1kazn\u00edkov.<\/li>\n\n\n\n<li><strong>Zaistite kybernetick\u00fa bezpe\u010dnos\u0165:<\/strong> chr\u00e1\u0148te citliv\u00e9 \u00fadaje svojej spolo\u010dnosti a svojich z\u00e1kazn\u00edkov.<\/li>\n\n\n\n<li><strong>Vzdel\u00e1vanie t\u00edmu:<\/strong> uistite sa, \u017ee zamestnanci s\u00fa pripraven\u00ed pou\u017e\u00edva\u0165 nov\u00e9 technol\u00f3gie.<\/li>\n\n\n\n<li><strong>Bu\u010fte udr\u017eate\u013en\u00ed:<\/strong> h\u013eadajte technologick\u00e9 rie\u0161enia, ktor\u00e9 podporuj\u00fa ekol\u00f3giu a udr\u017eate\u013en\u00fd rozvoj.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\"><strong>Pre\u010do na tom z\u00e1le\u017e\u00ed?<\/strong><\/h3>\n\n<p><br\/>Technol\u00f3gia nie je len n\u00e1stroj &#8211; je to k\u013e\u00fa\u010dov\u00fd faktor, ktor\u00fd formuje bud\u00facnos\u0165 podnikania. Spolo\u010dnosti, ktor\u00e9 dok\u00e1\u017eu vyu\u017ei\u0165 technologick\u00e9 inov\u00e1cie, bud\u00fa lep\u0161ie pripraven\u00e9 na zmeny na trhu a z\u00edskaj\u00fa dlhodob\u00fa konkuren\u010dn\u00fa v\u00fdhodu. <\/p>\n\n<p>Technologick\u00e9 faktory s\u00fa hnacou silou zmien a pr\u00edle\u017eitost\u00ed. Sledujte ich, prisp\u00f4sobte svoje podnikanie a bu\u010fte v\u017edy o krok vpred. <\/p>\n\n<h2 class=\"wp-block-heading\">Ako sa technologick\u00e9 faktory uplat\u0148uj\u00fa v praxi<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Sledujte technologick\u00e9 zmeny:<\/strong> digitaliz\u00e1cia, automatiz\u00e1cia, umel\u00e1 inteligencia, nov\u00e9 platformy a n\u00e1stroje.<\/li>\n\n\n\n<li><strong>Pos\u00fa\u010fte vplyv na z\u00e1kazn\u00edka:<\/strong> Zmen\u00ed to technol\u00f3giu spr\u00e1vanie, o\u010dak\u00e1vania alebo sp\u00f4sob, ak\u00fdm nakupuj\u00fa?<\/li>\n\n\n\n<li><strong>Pos\u00fa\u010fte vplyv na hospod\u00e1rsku s\u00fa\u0165a\u017e:<\/strong> Umo\u017e\u0148uj\u00fa nov\u00e9 technol\u00f3gie vstup nov\u00fdch hr\u00e1\u010dov na trh alebo zn\u00ed\u017eenie cien pon\u00fakan\u00fdch produktov?<\/li>\n\n\n\n<li><strong>Skontrolujte svoju pripravenos\u0165:<\/strong> m\u00e1te potrebn\u00e9 know-how, procesy a kapacity?<\/li>\n\n\n\n<li>Prelo\u017ete to do strat\u00e9gie: rozhodnite sa, \u010di t\u00fato technol\u00f3giu pou\u017eijete, do\u017eeniete ju alebo ju vedome ignorujete.<\/li>\n\n\n\n<li><strong>Navrhnite konkr\u00e9tne kroky:<\/strong> pilotn\u00fd projekt, testovanie n\u00e1stroja alebo zmenu procesu v priebehu 30\u201390 dn\u00ed.<\/li>\n<\/ol>\n\n<p>Tip: Technologick\u00e9 faktory maj\u00fa najv\u00e4\u010d\u0161\u00ed zmysel v spojen\u00ed s <a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdzou<\/a>, <a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">strategick\u00fdm pl\u00e1novan\u00edm<\/a> a <a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\">SWOT anal\u00fdzou<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">S\u00favisiace pojmy<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/pest-analyza\/\">PEST anal\u00fdza<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategia\/\">Strat\u00e9gia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/swot-analyza\/\">SWOT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/strate9y.com\/sk\/glossary\/strategicke-planovanie\/\">Strategick\u00e9 pl\u00e1novanie<\/a><\/li>\n<\/ul>\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p><a href=\"https:\/\/www.kqzyfj.com\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Ftohle-je-marketing%21-11226%2F&#038;cjsku=9788027125678\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/125678.jpg\" border=\"0\" alt=\"Tohle je marketing!, Godin Seth\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lduhtrp.net\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p><a href=\"https:\/\/www.dpbolvw.net\/click-101051097-14061321?url=https%3A%2F%2Fwww.grada.cz%2Fmarketing-management-6820%2F&#038;cjsku=9788024741505\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.grada.cz\/media\/sprinx.bookimages\/741505.jpg\" border=\"0\" alt=\"Marketing management, Kotler Philip\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tqlkg.com\/image-101051097-14061321\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p><a href=\"https:\/\/www.tkqlhce.com\/click-101051097-13717911?url=https%3A%2F%2Fwww.knihydobrovsky.cz%2Fkniha%2Ftakto-sa-robi-marketing-226508284&#038;cjsku=226508284\" target=\"_top\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.knihydobrovsky.cz\/thumbs\/book-detail\/mod_eshop\/produkty\/t\/takto-sa-robi-marketing-9788081642180_8.jpg\" border=\"0\" alt=\"Takto sa rob\ufffd marketing - Allan Dib\" title=\"\"><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.awltovhc.com\/image-101051097-13717911\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" title=\"\"><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 STRATE9Y Knowledge Hub Ak\u00e9 s\u00fa technologick\u00e9 faktory? Technologick\u00e9 faktory zah\u0155\u0148aj\u00fa v\u0161etky vplyvy vypl\u00fdvaj\u00face z dostupnosti, v\u00fdvoja a inov\u00e1cie technol\u00f3gi\u00ed. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25257,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-20618","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory.webp",1024,1024,false],"thumbnail":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory-150x150.webp",150,150,true],"medium":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory-300x300.webp",300,300,true],"medium_large":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory-768x768.webp",768,768,true],"large":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory-700x700.webp",700,700,true],"1536x1536":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory.webp",1024,1024,false],"2048x2048":["https:\/\/strate9y.com\/wp-content\/uploads\/technologicke_faktory.webp",1024,1024,false]},"uagb_author_info":{"display_name":"Hana Krchov\u00e1","author_link":"https:\/\/strate9y.com\/sk\/autor\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2190 STRATE9Y Knowledge Hub Ak\u00e9 s\u00fa technologick\u00e9 faktory? Technologick\u00e9 faktory zah\u0155\u0148aj\u00fa v\u0161etky vplyvy vypl\u00fdvaj\u00face z dostupnosti, v\u00fdvoja a inov\u00e1cie technol\u00f3gi\u00ed. [&hellip;]","_links":{"self":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/glossary\/20618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media\/25257"}],"wp:attachment":[{"href":"https:\/\/strate9y.com\/sk\/wp-json\/wp\/v2\/media?parent=20618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}